Don't Be Fooled by These 5 Misleading Dairy Ads
By Rachel Krantz
For most of my life, I genuinely believed the false advertising used to sell dairy. When I learned the truth—that nearly all cows used for dairy are kept inside, locked up, forcibly inseminated, and hooked up to painful milking machines—I was heartbroken. How had I never put two and two together: that for humans to consume cow's milk, mother cows must have their calves taken?
I had been duped by dairy brands, whose misleading ads have never been regulated, despite truth-in-advertising laws. This discrepancy prompted a 2003 lawsuit involving the "Happy Cows" campaign, but the case was thrown out over a technicality. "The state's false advertising law simply doesn't apply to the government," explained Mercy For Animals lawyer Rachel Faulkner. The 'Happy Cow' ads were run by the California Milk Advisory Board, a marketing arm of the California Food and Agriculture Department.
It's troubling that you can't sue the government for false advertising, but the case presents another issue that needs unpacking: how the dairy industry uses advertising to sell a false narrative about the lives of cows.
Here are common myths in dairy advertising, and the truth behind them.
A disclaimer: The images of actual cows used here are from MFA undercover investigations into dairy farms. While they are not from the following brands' facilities, the images show the standard conditions and abuses at typical factory farms, where such products are manufactured.
1. The Advertisement:
1. The Reality:
Cows used for dairy do not spend their lives on open green pastures, grazing in the sun. Nearly all cows live on factory farms, which make up 99 percent of farms, and they spend their lives almost entirely indoors.
According to a recent study, fewer than 5 percent of the 10 million lactating cows in the U.S. have access to pasture during grazing season. The most common type of housing is the stanchion barn, where cows are tied up and have little freedom of movement, usually without access to natural light.
Equally heartbreaking, their young are repeatedly taken from them. Much like humans, cows naturally nurse their young for six to nine months, weaning their babies gradually. Female calves stay with their mothers for life. But on dairy farms, calves are taken within hours of birth so that their mother's milk can be consumed by humans. This is the case even at organic or local dairy farms.
These mother cows know their babies are being taken from them, and they have been known to cry for hours after the separation. Case in point: In 2013, locals in Newbury, Massachusetts, called the police because of crying they'd heard from a nearby dairy farm. Upon investigation, authorities discovered that the cries had come from mothers whose newborns had been ripped away.
2. The Advertisement:
2. The Reality:
The image of the happy cow is everywhere. "Not only do we not listen to cows, we also replace their story with one we feel comfortable with: cows want to give us their milk, they want to get pregnant and give us their calf," said Elise Desaulniers, author of Cash Cow: Ten Myths About the Dairy Industry. "A term has been coined to describe those advertising images produced to make us feel good: suicide food. Animals that are delighted to be killed, and sometimes robbed and tortured, for you."
In reality, the dairy industry forces a cow to produce around 6.5 gallons of milk per day—at least 10 times the amount she would naturally produce for her calf. As a result, cows often develop mastitis, a potentially fatal mammary gland infection. Imagine the unbearable pain of producing 10 times the milk your body naturally makes, for almost your entire life.
Cows raised for dairy are slaughtered after their milk production decreases or their bodies give out, usually around age four (under natural conditions, they could live as long as 25 years). Slaughter awaits all cows and steers, but there is arguably more suffering in a glass of milk than in a hamburger.
3. The Advertisement:
3. The Reality:
If your milk claims to be humane or ethical, beware. "There is no regulation for the word 'humane' in advertising," Faulkner said. Terms such as "natural" also aren't regulated. And "free-range" doesn't mean animals live outdoors; it just means they must have some access to grazing (and it's usually very little).
A dairy brand's use of the name "Fairlife" is both audacious and offensive. There's nothing fair about it.
4. The Advertisement:
4. The Reality:
We're told we need milk to grow up big and strong, but milk actually makes us sick. An astonishing three-quarters of people lack the enzyme to properly digest cow's milk, causing an array of digestive issues. Dairy is also linked to cancer. Studies show that one connection is through dietary hormones, especially estrogen, as dairy accounts for 60 to 80 percent of estrogens consumed by humans today.
Milk is high in estrogen even if it is labeled "hormone-free"; you can't omit the cow's naturally occurring pregnancy and lactation hormones. Low consumption of milk and other dairy products, on the other hand, is linked to significantly decreased risks of lung, breast, prostate and ovarian cancers as well as a decreased risk of Parkinson's disease.
And calcium? That's another myth we've been sold. Many nutritionists argue that dairy products are an inferior source of calcium. While we absorb about 30 percent of the calcium in milk, our absorption rate with other foods, especially kale, broccoli and bok choy, may be twice as high.
We can get all the calcium we need from plant-based foods, without the cholesterol and saturated fat in dairy products. Ironically, high consumption of cow's milk is also associated with increased risk for bone fractures, according to a recent study in the British Medical Journal. Women who consumed three or more glasses of milk per day had a 60 percent increased risk for hip fractures and a 16 percent increased risk for other fractures.
5. The Advertisement:
5. The Reality:
The dairy industry is built on the exploitation of female bodies. Cows are impregnated and their babies are taken. The argument "that's what they're designed for" is no more true than when it's used against women. No living creature wants to be used solely for her reproductive system and denied the right to motherhood, bodily autonomy and freedom.
Cows are intelligent, sensitive beings who experience pain and develop social bonds, just like we do. They hold grudges against other cows for months or years, feel joy after they solve a complex problem, and even seek out human help in anticipation of a difficult birth.
Cows' bodies, their offspring and their milk are their own. Cows don't exist for our consumption anymore than a woman's body exists for a man's pleasure. By leaving animals off our plates, we can help create a world where happy cows are more than just an advertising ploy.
By Tara Lohan
Our plastic pollution problem has reached new heights and new depths.
Scientists have found bits of plastic on the seafloor, thousands of feet below the ocean's surface. Plastic debris has also washed ashore on remote islands; traveled to the top of pristine mountains; and been found inside the bodies of whales, turtles, seabirds and people, too.
1. There’s a lot of it.<p>In a September study published in <em>Science </em>about the growth of plastic waste, an international team of researchers estimated that 19 to 23 million metric tons — or 11% of plastic waste generated — ended up in aquatic ecosystems in 2016. And even with countries pledging to help cut waste or better manage it, the amount of plastic pollution is <a href="https://science.sciencemag.org/content/369/6510/1515" target="_blank" rel="noopener noreferrer">likely to double</a> in the next 10 years.</p><p>A <a href="https://science.sciencemag.org/content/369/6510/1455" target="_blank">study</a> about solutions to plastic waste, published in the same issue, attributed the plastic pollution epidemic to a rise in single-use plastic and "an expanding 'throw-away' culture." The researchers also found that waste-management systems simply can't deal with the onslaught of plastic, which is why so much of it ends up in the environment. We now know that only <a href="https://www.nationalgeographic.org/article/whopping-91-percent-plastic-isnt-recycled/" target="_blank">9% of the plastic products</a> we use actually get recycled.</p>
2. The United States is a big culprit.<p>Plastic pollution is a global problem, but the United States plays an outsized role. In 2016 the United States was responsible for more plastic waste than any other country, a <a href="https://advances.sciencemag.org/content/6/44/eabd0288" target="_blank">new study</a> in <em>Science Advances</em> found. Some of that waste was dumped illegally within the country and some was shipped to other countries that lacked the necessary infrastructure to handle it.</p><p>"The amount of plastic waste generated in the United States estimated to enter the coastal environment in 2016 was up to five times larger than that estimated for 2010, rendering the United States' contribution among the highest in the world," the researchers concluded. Part of that is because the United States ranks second in exporting plastic scrap.</p>
3. It threatens wildlife and ecosystems.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDg3MTUwMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMzE1MzM2MH0.YL5C-5GF2mq9OZBLSkcAnreq2Mai20DweKSNqeUSWM4/img.jpg?width=980" id="20233" class="rm-shortcode" data-rm-shortcode-id="3db4a05d5d417d925a770cf309db1db1" data-rm-shortcode-name="rebelmouse-image" />
A giant otter plays with a plastic bottle. Paul Williams / CC BY-NC 2.0<p>Out of sight (for Americans) is <em>not </em>out of mind — and definitely not out of our waterways. An estimated 700 marine species and 50 freshwater species have either ingested plastic or been entangled in it.</p><p>"If we don't get the plastic pollution problem in the ocean under control, we threaten contaminating the entire marine food web, from phytoplankton to whales," George Leonard, the Ocean Conservancy's chief scientist and coauthor of the September <em>Science </em>study about plastic waste's increase, <a href="https://www.nationalgeographic.com/science/2020/10/plastic-pollution-huge-problem-not-too-late-to-fix-it/" target="_blank">told <em>National Geographic</em></a>. "And by the time the science catches up to this, perhaps definitively concluding that this is problematic, it will be too late. We will not be able to go back. That massive amount of plastic will be embedded in the ocean's wildlife essentially forever."</p><p>Microplastics have also been found in terrestrial animals, soil, drinking water and, not surprisingly, <a href="https://www.forbes.com/sites/victoriaforster/2020/08/18/microplastics-found-in-human-organs-for-the-first-time/?sh=42994a4e16f2" target="_blank" rel="noopener noreferrer">in our own bodies</a>, although it's not clear yet just how dangerous that is for people.</p>
4. The fracking boom is producing a plastic boom.<p>Despite the known risks of plastic pollution and concern over its mounting presence in the environment, plastic production — driven by fossil fuels like fracked gas and its component chemicals — is on pace to increase by 40% in the next 10 years.</p><p>The American Chemistry Council <a href="https://www.americanchemistry.com/Shale-Infographic/" target="_blank" rel="noopener noreferrer">boasted that shale gas drilling is driving a surge</a> in plastic production, including the investment of more than $200 billion to fund new and expanded operations at 343 production plants in the United States.</p><p>On the ground this means more harmful pollution along the Gulf Coast's "Cancer Alley," where petrochemicals have been manufactured for decades in low-wealth communities of color. And it means the build-out of new facilities in Rust Belt states such as Ohio, Pennsylvania and West Virginia.</p><p>Fracking also causes harmful greenhouse gas emissions, like methane, to be released into the atmosphere — amplifying the climate crisis. The refining process and the incineration of plastic waste also further drives greenhouse emissions and hazardous pollution.</p>
A petrochemical plant in Houston's ship channel. Louis Vest / CC BY-NC 2.0
5. Solutions are multifaceted.<p><a href="https://www.dw.com/en/plastic-pollution-do-beach-cleanups-really-make-a-difference/a-46196975" target="_blank" rel="noopener noreferrer">Beach cleanups</a> tend to make headlines, but it's a losing battle as long as petrochemical companies keep producing so much plastic and we keep using plastic for products we're meant to toss after a single use.</p><p>The September study in <em><a href="https://science.sciencemag.org/content/369/6510/1455" target="_blank">Science</a></em> on plastic solutions found that it's possible to cut plastic pollution — perhaps as much as 80% by 2040 — but it will take systemic change both in reducing the amount of plastic produced and in better managing the waste stream.</p><p>Regulatory efforts can help this process, including by regulating plastic as a pollution source under the Clean Water Act.</p><p>Efforts to ban single-use plastics, as the European Union aims to do by 2021, are another positive step. So too are "<a href="https://therevelator.org/california-plastic-legislation/" target="_blank" rel="noopener noreferrer">circular economy laws</a>," which have been <a href="https://www.congress.gov/bill/116th-congress/house-bill/5845?q=%7B%22search%22%3A%5B%22H.R.5%22%5D%7D&s=1&r=5" target="_blank" rel="noopener noreferrer">introduced, but not yet passed</a>, in the United States.</p><p>These laws would halt the production of new petrochemical facilities and encourage businesses to take responsibility for the full lifecycle of the products they produce by requiring them to be reused, adequately recycled or composted.</p><p>Getting circular economy laws enacted, though, will mean enough public and political will to counter the petrochemical, fossil fuel and plastic industries.</p><p>At <em>The Revelator</em>, we'll keep covering the push for solutions to the plastic problem and new science to better understand the threats. And if you want to know more about how wildlife has already been affected, what laws could help, whether industry will be held accountable and more, check out these stories from our archives:</p><p><strong>Laws and Regulations</strong></p><p><strong></strong><a href="https://therevelator.org/plastic-pollution-warnings/" target="_blank">Plastic Pollution: Could We Have Solved the Problem Nearly 50 Years Ago?</a></p><p><a href="https://therevelator.org/clean-water-plastic/" target="_blank" rel="noopener noreferrer">How an Old Law Is Helping Fight New Plastic Problems</a></p><p><a href="https://therevelator.org/california-plastic-legislation/" target="_blank" rel="noopener noreferrer">New California Bill Could Revolutionize How the U.S. Tackles Plastic Pollution</a></p><p><a href="https://therevelator.org/plastic-pollution-laws/" target="_blank" rel="noopener noreferrer">What Laws Work Best to Cut Plastic Pollution?</a></p><p><a href="https://therevelator.org/plastic-illegal/" target="_blank" rel="noopener noreferrer">Can Plastic Ever Be Made Illegal?</a></p><p><strong>Impacts</strong></p><p><a href="https://therevelator.org/toxic-plastic-pollution-food-chain/" target="_blank" rel="noopener noreferrer">Something Fishy: Toxic Plastic Pollution Is Traveling Up the Food Chain</a></p><p><a href="https://therevelator.org/plastic-pollution-ship-shore/" target="_blank" rel="noopener noreferrer">Plastic Pollution: From Ship to Shore</a></p><p><a href="https://therevelator.org/plastics-fracking-climate/" target="_blank" rel="noopener noreferrer">Plans to Turn America's Rust Belt Into a New Plastics Belt Are Bad News for the Climate</a></p><p><a href="https://therevelator.org/trash-galapagos-ecotourism/" target="_blank" rel="noopener noreferrer">Trash in the Galápagos Reveals the Dark Side of Ecotourism</a></p><p><a href="https://therevelator.org/elephant-seals-diving-garbage/" target="_blank" rel="noopener noreferrer">Elephant Seals: Diving Through Garbage</a></p><p><strong>Taking Action</strong></p><p><em><a href="https://therevelator.org/story-plastic-review/" target="_blank" rel="noopener noreferrer">The Story of Plastic: </a></em><a href="https://therevelator.org/story-plastic-review/" target="_blank" rel="noopener noreferrer">New Film Exposes the Source of Our Plastic Crisis</a></p><p><a href="https://therevelator.org/plastic-movie-stuff/" target="_blank" rel="noopener noreferrer">How to Win the Fight Against Plastic</a></p><p><a href="https://therevelator.org/cities-zero-waste/" target="_blank" rel="noopener noreferrer">Can Cities Go Zero-waste? One Japanese Town Tried</a></p><p><a href="https://therevelator.org/secret-value-trash/" target="_blank" rel="noopener noreferrer">The Secret Value of Trash</a></p><p><a href="https://therevelator.org/junk-raft-polluted-ocean/" target="_blank" rel="noopener noreferrer">Junk Raft: A Journey Through a Polluted Ocean</a></p><p><a href="https://therevelator.org/bioplastics-environment/" target="_blank" rel="noopener noreferrer">Are Bioplastics a Better Environmental Choice?</a></p><p><a href="https://therevelator.org/plastic-straws-problem-solution/" target="_blank" rel="noopener noreferrer">Plastic Pollution Is a Problem — These Kids Are Working for a Solution</a></p><p><a href="https://therevelator.org/thai-activists-fight-trash-taboo/" target="_blank" rel="noopener noreferrer">Thai Activists Fight Trash Taboo</a></p><p><em><a href="https://therevelator.org/author/taralohan/" target="_blank">Tara Lohan</a> is deputy editor of The Revelator and has worked for more than a decade as a digital editor and environmental journalist focused on the intersections of energy, water and climate. Her work has been published by The Nation, American Prospect, High Country News, Grist, Pacific Standard and others. She is the editor of two books on the global water crisis.</em></p><p><em>Reposted with permission from <a href="https://therevelator.org/plastic-pollution-archives/" target="_blank">The Revelator</a>. </em></p>
EcoWatch Daily Newsletter
Hundreds of endangered sea turtles were stranded on beaches after suffering "cold stunning" in the waters off Cape Cod, Mass. Local rescuers and wildlife rehabilitators stabilized the turtles at the New England Aquarium (NEAQ) and National Marine Life Center and began treatment. Many of the sea turtles were transported by land or air to partner facilities around the Eastern Seaboard for longer-term care to make room for more incoming, cold-stunned animals.
Rehabilitators at The Turtle Hospital in the Florida Keys assess critically endangered, cold-stunned Kemp's ridley sea turtles flown in after rescue in New England. The Turtle Hospital<p>NEAQ and local rescuers begin seeing turtles every fall when water temperatures drop to that 50 degrees F threshold, and typically expect to find them into early January. After that, <a href="https://www.ecowatch.com/sea-turtle-cape-cod-weather-2621527394.html" target="_self">temperatures are so cold that any animals found are usually no longer alive</a>.</p><p>Merigo estimated that this year's cold season "looks very busy" and noted that local rescue efforts had already surpassed 400 turtles.</p><p>"It is a lot of animals. They're still coming in," she told EcoWatch as she surveyed 39 rescued turtles that day and 20 the day prior. "So far, this is a huge year."</p><p>At NEAQ, the turtles are gradually warmed up about five to 10 degrees F a day. More aggressive warming can cause serious damage and the turtle might not survive, Merigo said. Emergency treatments also include providing replacement fluids, balancing electrolytes and addressing pneumonia. Assessments take place for other serious problems too, such as shell or limb fractures, frostbite, emaciation and eye damage.<span></span></p><p>As local aquariums don't have the capacity to care for all the injured turtles, a group of private pilots called <a href="https://www.turtlesflytoo.org/" target="_blank">"Turtles Fly Too"</a> donated planes, fuel and time to transport some to various partner facilities around the country. Other turtles were driven to closer care facilities.</p><p>"We have a huge network of really great partners working with us, so if we can spread out the care, we can give better care to all the animals," Merigo said.</p><p>The 40 Kemp's ridley sea turtles recovering in The Turtle Hospital will continue to be treated and rehabilitated anywhere from 30 days to a year, depending on the severity of injuries, Zirkelbach said.</p><p>The turtle expert noted that while she's treated cold-stunned turtles from the north before, the newest arrivals were the most cold-stunned Kemp's ridleys ever received at one time.</p>
After rescue, cold-stunned sea turtles received immediate emergency care and assessments at the New England Aquarium. Caitlin Cunningham / New England Aquarium<p>In the past decade, the Gulf of Maine, which spans from Cape Cod to Nova Scotia, has warmed 99 percent faster than the rest of the ocean, Zirkelbach said. The warm water encourages turtles that migrate north along the Gulf Stream in warmer months to stay in the bay longer.</p><p>"Turtles that fail to migrate south get stuck in the unique horseshoe-shaped topography of the Cape Cod peninsula, and when temperatures drop, the bay becomes a death trap," she added.</p><p>Before ocean temperatures warmed, the waters of Maine were too cold for many of these sea turtles, Merigo echoed. Now, with warming sea surface temperatures, Maine can reach the high 70s to low 80s, which is "perfect turtle temperature," she said. The potential for more turtles getting trapped in the bay and then cold-stunned is nerve-racking for Merigo.</p><p>In addition to shifting habitats as waters warm, warming global temperatures also disrupt natural gender balance in sea turtles, Merigo warned. Gender is determined by the temperature of eggs in nests, and as the planet warms, it will result in all females at some point, she said.</p><p>"The turtles we work with are all endangered and threatened," Merigo said. "For sea turtles in general, the future is a little grim. Climate change is real; it does impact them."</p>
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