Many people believe that if you just focus on soil health, everything else will follow. This principal is prominently featured in a recent New York Times Magazine article, "Can Dirt Save the Earth?" which examines the practicality of regenerative agriculture.

Moises Velasquez-Manoof begins his lengthy piece with John Wick and his wife, Peggy Rathmann, two decades after they bought a ranch in Marin County, California, and began a quest to learn how to sequester carbon in the soil. The couple met with rangeland ecologist Jeff Creque back in 1998, after they noticed their land was quickly losing its vitality and an invasive weed was taking over. Creque suggested that the couple focus on cultivating what they wanted on their land instead of fighting against what they disliked.