If you’re one of the millions of Americans suffering from obesity, diabetes, high blood pressure or even just plain feeling crummy as a result of the Standard American Diet (SAD), you’ll want to seriously consider detoxifying.
Unfortunately, feeling lousy has become the “new normal” for many people. We dismiss things like carrying around extra weight, feeling achy, constantly being tired, having no sex drive and increased risk for disease as natural consequences of getting older.
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I’m here to say they are not, and that a well-designed detoxification plan can help you reclaim control of your appetite, end cravings, speed up your metabolism, lose belly fat, and even reverse disease.
Best of all, you begin getting these results within the first few days.
Although the idea of a detox sounds extreme, I strongly believe that it is the only way to restore balance to your blood sugar, reduce insulin spikes, balance hormones, cool off inflammation, improve digestion, and boost your metabolism. Think of a detox as your “reset” button.
That’s why I designed The Blood Sugar Solution 10-Day Detox Diet as a fast-track plan that will enable you to shed upwards of 10 pounds and radically reboot your entire system in just 10 short days.
You can effortlessly put that plan into action with The Blood Sugar Solution 10-Day Detox Diet Cookbook, my latest cookbook that provides easy-to-create, family-friendly, delicious recipes that support you in all three phases of this plan.
Think of The Blood Sugar Solution 10-Day Detox Diet as a fun, delicious, energy-boosting scientific method for detoxing from sugar. It will quickly arrest the hormones and brain chemicals that make you hungry and crave sugar and carbs. Instead of being in a state of storing fat and being burdened with a slow metabolism, you will speed up your metabolism and turn on fat burning.
Who Should Detox?
If you are addicted in any way to food, or your relationship to food is interfering with your quality of life or food is doing anything other than helping you to thrive and feel amazing, then you need this detox.
If you have diabesity—the continuum of metabolic damage ranging from a little belly fat to pre-diabetes to type 2 diabetes—or if you have Feel Like Crap (FLC) Syndrome and are toxic, then detoxification can profoundly improve your health and the quality of your life.
The Blood Sugar Solution 10-Day Detox Diet is the most effective way to gain control of your life and your health, no matter what your current situation. And because I encourage you to keep track of your progress during the detox, you will see the results right away.
Yes, you will lose weight on this plan, but you will also create numerous other immediate but lasting benefits. Here I want to discuss 10 “highlights” of The Blood Sugar Solution 10-Day Detox Diet.
1. You break free from the mammoth, health hostage-holding food industry.
Detoxing will help you reverse the food addiction that’s brought on by the trillion-dollar industrial food system—the forces that turn sugar, salt and fat into drug-like foods that hook you with every bite. This steady stream of hyper-processed, highly palatable, intensely addictive foods sabotages your brain chemistry, your waistline and your health.
As if food addiction isn’t destructive enough on its own, the industrial foods that have this drug-like effect can also lead to diabesity.
The way to reclaim your health and your life starts with what I call food rehab. It incorporates dramatic change for sure, but on the flip side—it will provide you with the fundamental skills to help you lose weight, change your biochemistry and kick your addiction forever.
The food industry has hijacked our taste buds, metabolism, waistlines and brain chemistry. The Blood Sugar Solution 10-Day Detox Diet helps us reclaim our health and break free from the food industry that has money, not health, as its bottom line.
2. You will feel full and satisfied.
You probably know what it feels like to eat sugary, processed foods and feel stuffed, yet a couple hours later you’re hungry again and, oddly enough, wanting more of the same food that left you stuffed and miserable in the first place.
Day One of The Blood Sugar Solution 10-Day Detox Diet will end that “never satisfied” feeling. The plan includes high-quality protein, fats and non-starchy vegetables that don’t spike blood sugar or insulin. These foods detoxify your body, reignite your metabolism, calm body-wide inflammation and fill you up. You don’t need to count calories or anything else here because you naturally eat less.
Remember, it is very hard to control how much you eat, but easy to control what you eat. It is the quality of the food and the composition of your meal that matters most in reversing weight gain and creating health.
When you eat this combination of foods, you can eat until you’re gently satisfied without focusing on calories or portion sizes. You will feel satisfied without ever being hungry.
Unlike sugary, processed foods that spike and crash your blood sugar, the non-starchy vegetables, protein, nuts, seeds and good fats in The Blood Sugar Solution 10-Day Detox Diet lead to a slow, sustained rise in blood sugar levels, keeping you full and focused for hours.
3. You become a shining example to others and future generations.
When you reverse diabesity and chronic disease doing The Blood Sugar Solution 10-Day Detox Diet, you become an instant example to inspire others. A ripple effect ensues, where your friends, family, coworkers and others around you become inspired to make their own health changes.
Not only that; you will also be the best example for your children and adolescents.
Today, one in two Americans has either pre-diabetes or diabetes. In less than a decade, the rate of pre-diabetes or diabetes in teenagers has risen from nine percent to 23 percent. That means almost one in four kids have pre-diabetes or Type 2 diabetes. Sadly, obese children will earn less, suffer more and die younger.
Your example will help reverse these dismal statistics. It only takes one person to start a revolution, and The Blood Sugar Solution 10-Day Detox Diet helps you become the change that motivates and empowers others.
4. You save money.
Unfortunately, we’ve been misled to think eating healthy is expensive, when in reality overpriced processed food keeps us fat and sick while draining our bank account but also our big-picture health. We are more likely to be at the doctor’s office, take more sick days and otherwise spend more money when we don’t take care of our health.
The Blood Sugar Solution 10-Day Detox Diet helps you save money in more immediate ways, too. Are you ordering take out on Friday nights? You may be surprised to find that cooking your own food with the recipes in The Blood Sugar Solution 10-Day Detox Diet Cookbook can save you money. By reorganizing your budget and taking a look at other non-essential discretionary spending, you might create more funding for good food.
5. You discover renewed vigor.
Most of us just don’t connect the dots. We have FLC Syndrome. If we eat crap, then we feel like crap. When you do The Blood Sugar Solution 10-Day Detox Diet, you wake up feeling vital, vibrant, alive, joyful and full of energy.
Almost immediately, you will find that your energy, sleep and mood improve, that chronic problems including joint pain, digestive problems, autoimmune disease, headaches, memory problems and brain fog, sinus and allergy issues, even acne, eczema and psoriasis will get better or disappear entirely.
Even if you are thin but have symptoms of being toxic like fatigue, brain fog, achiness, digestive issues, allergies and headaches, this plan can help heal you quickly.
Most of us don’t connect what we are eating to how we feel. With The Blood Sugar Solution 10-Day Detox Diet, feeling good is only a few days away.
6. You lose weight.
This is the one everyone has been waiting for, right? The scientific establishment has convinced us that losing weight is just a matter of calories in/calories out, energy balance and eating less while exercising more.
How’s that working out for you? Probably not so well. Problem is, the scientific establishment is different from the established science.
The science says sugar and flour calories are way different. First, they trigger addiction and overeating. Second, they spike insulin and inflammation, which makes you store belly fat and blocks your ability to feel full.
The verdict is in: Sugar calories are worse than whole food calories. Sugar spikes insulin and triggers inflammation, a double whammy guaranteed to mess up any attempt at long-term weight loss.
When you do The Blood Sugar Solution 10-Day Detox Diet, you eliminate nasty toxins (including sugar) that hold your weight hostage. You replace the sugary, processed foods with whole, fresh, unprocessed, nutrient-rich foods. It becomes a win-win as you reach your ideal weight almost effortlessly.
7. You eliminate cravings.
The foods in The Blood Sugar Solution 10-Day Detox Diet help you steady blood sugar levels to reduce overeating and cravings.
Sugar and flour are biologically addictive. The science behind it is clear and conclusive. Yet we blame the fat person for being a lazy glutton, which leads to shame and guilt. I am here to tell you it’s not your fault.
Your biology has been hijacked by the food industry. They have done a hostile takeover of your taste buds, brain chemistry, hormones and metabolism.
More than 300 food industry insiders spilled the beans to Michael Moss in his book, Salt, Sugar and Fat, explaining they hire “craving experts” to create the “bliss point” of junk food to create “heavy users” and increase their “stomach share.”
Sugar is the new nicotine. In fact, sugar is eight times more addictive than cocaine. If you are trying to use willpower to lose weight you will fail. A detox allows you to unhook yourself from the addictive power of sugar, flour, and hyper-processed, hyper-palatable food-like.
With The Blood Sugar Solution 10-Day Detox Diet, you will finally get off the cravings roller coaster and reclaim your freedom from sugary, processed foods that hold you hostage.
8. You have more fulfilling sex.
I bet you weren’t expecting this one, were you? Yet sex hormones, toxicity and healthy insulin balance are more intimately linked than you might think. We’ve somehow thought low sex drive and other symptoms become normal as we age.
They don’t. Libido-crashing mood disorders in women and men reaching for a “little blue pill” do not need to be a part of the aging process. Bad habits such as drinking and smoking, exposure to environmental toxins and being chronically stressed all diminish sex hormone balance.
When you do The Blood Sugar Solution 10-Day Detox Diet, you eliminate toxins (and yes, sugar is a toxin) that create hormonal imbalances and wreak havoc on your metabolism.
Once you understand how insulin can impact other hormones (including your sex hormones), you begin to connect the dots about how toxic food and a toxic environment can wreck your sex life.
9. You discover a deeper connection with yourself.
While you detoxify on The Blood Sugar Solution 10-Day Detox Diet, you get to examine your thoughts and beliefs, and the ways in which you live that don’t support the greatest expression of who you are.
On this plan, you will record your measurements and stats in your Detox Journal to track your progress. Each evening, you’ll record what you ate, how much exercise you did, the number of hours you slept and how many minutes that day you dedicated to the prescribed relaxation techniques. Research shows people who write down what they do lose twice as much weight as those who don’t. This alone can become a life-changing experience.
A detox will quickly help you feel better and show you how health, energy, weight loss, and, yes, even happiness are available to you when you use food as medicine and make a few simple changes in your day.
Once you experience what it feels like to feel good, to get rid of brain fog, cravings, joint pain, fatigue, excess weight and a myriad of other chronic health problems, then you know there is a path forward.
10. You simplify your food choices.
The Blood Sugar Solution 10-Day Detox Diet lays out everything you can and cannot eat, so you’re never stuck deciding whether a particular food fits into the plan. The plan simplifies food to three basics—quality proteins, healthy fats and non-starchy veggies. No guesswork, counting, or “points,” so you can focus on other things.
On this plan, you’ll eliminate sugar in all its many forms. You’ll also skip out on grains, gluten-containing foods, legumes and dairy. Trust me, you’ll still have plenty of foods to eat.
The beauty of this is that these three basics can be mixed and matched in any number of ways, so you’ll never tire of eating this way. Have a fillet of miso-glazed salmon with bok choy sautéed in your favorite oil. Enjoy a spicy chicken breast over a chopped salad with a drizzle of fine olive oil. Dig into a juicy filet of beef served with broccoli and cauliflower sautéed in coconut oil.
At every meal, you can enjoy a different variety of foods, flavors and textures so you’ll never be bored. Who says detoxing needs to be bland or lackluster? Not on this plan!
I hope you see that while The Blood Sugar Solution 10-Day Detox Diet becomes a powerfully effective 10-day detox, you can ultimately sustain and thrive on this plan for life.
The Transition Phase (Phase Three) gives you a road map for what to do after your 10-Day Detox, and how to transition to a long-term health and weight loss strategy based on my book The Blood Sugar Solution. I know you’ll want to continue feeling as great as you do immediately after the 10 days.
The antidote to food addiction, FLC syndrome and diabesity doesn’t lie in the pharmacy—it lies, as I have always said, in the “farmacy”. The foods in your farmer’s market and supermarket hold the cure, and The Blood Sugar Solution 10-Day Detox Diet is the way to break the cycle and reset, reboot and restore your body to good health.
I do this plan four times a year—not to lose weight, but to reboot my life. It’s like a vacation without going anywhere. For me, it’s a form of self-created paradise. I hope it is for you, too.
If you’ve ever believed detox means drudgery, starvation or otherwise suffering, The Blood Sugar Solution 10-Day Detox Diet will shift your perspective and provide the pathway to weight loss and optimal health.
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By Brian Bienkowski
Fish exposed to endocrine-disrupting compounds pass on health problems to future generations, including deformities, reduced survival, and reproductive problems, according to a new study.
Low Levels Lead to Generational Impacts<p>Researchers exposed inland silverside fish to bifenthrin, levonorgestrel, ethinylestradiol, and trenbolone to levels currently found in waterways.</p><p>"Our concentrations were actually on the low end" of what is found in the wild, DeCourten said, adding that it was low amounts of chemicals in parts per trillion.</p><p>Bifenthrin is a pesticide; levonorgestrel and ethinylestradiol are synthetic hormones used in birth controls; and trenbolone is a synthetic steroid often given to cattle to bulk them up.</p><p>Such endocrine-disruptors have already been linked to a variety of health problems in directly exposed fish including altered growth, reduced survival, lowered egg production, skewed sex ratios, and negative impacts to immune systems. But what remains less clear is how the exposure may impact future generations.</p><p>For their study, DeCourten and colleagues started the exposure when the fish were embryos and continued it for 21 days.</p><p>They then tracked effects on the exposed fish, and the next two generations.</p>
Inherited Problems<p>DeCourten said the altered DNA methylation is one of the plausible ways that future generations would experience health impacts from previous generations' exposure. Hormone-disrupting compounds have been shown to impact DNA methylation, which is an important marker of how an organism will develop.</p><p>"Methyl groups are added to specific sites on the genome, [the exposure] is not changing the genome itself, but rather how the genome is expressed," she said. "And that can be inherited throughout generations."</p><p>In addition, Brander said there are essentially different "tags" that exist on DNA molecules, which tell genes how to turn on and off. She said the exposure to different compounds may be "influencing which methyl tags get taken on or off as you proceed through generations."</p><p>The researchers said the study should prompt future toxics testing to consider impacts on future generations.</p><p>"The results … throw a wrench in the current approach to regulating chemicals, where it's often short-term testing looking at simple things like growth, survival, and maybe gene expression," Brander said.</p><p>"These findings are telling us we really at least need to consider" the next two generations, she added.</p>
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Poor eating habits, lack of exercise, genetics, and a bunch of other things are known to be behind excessive weight gain. But, did you know that how much sleep you get each night can also determine how much weight you gain or lose?
By Laura Beil
Consumers have long turned to vitamins and herbs to try to protect themselves from disease. This pandemic is no different — especially with headlines that scream "This supplement could save you from coronavirus."
Vitamin D<p><strong>What it is: </strong>Called "the sunshine vitamin" because the body makes it naturally in the presence of ultraviolet light, <a href="https://www.sciencenews.org/article/vitamin-d-supplements-lose-luster" target="_blank">Vitamin D is one of the most heavily studied</a> supplements (<em>SN: 1/27/19</em>). <a href="https://health.gov/our-work/food-nutrition/2015-2020-dietary-guidelines/guidelines/appendix-12/" target="_blank">Certain foods</a>, including fish and fortified milk products, are also high in the vitamin.</p><p><strong>Why it might help: </strong>Vitamin D is a hormone building block that helps strengthen the immune system.</p><p><strong>How it works for other infections:</strong> In 2017, the <em>British Medical Journal</em> published a meta-analysis that suggested a daily vitamin D supplement <a href="https://www.bmj.com/content/356/bmj.i6583" target="_blank">might help prevent respiratory infections</a>, particularly in people who are deficient in the vitamin.</p><p>But one key word here is <em>deficient. </em>That risk is highest during dark winters at high latitudes and among people with more color in their skin (melanin, a pigment that's higher in darker skin, inhibits the production of vitamin D).</p><p>"If you have enough vitamin D in your body, the evidence doesn't stack up to say that giving you more will make a real difference," says Susan Lanham-New, head of the Nutritional Sciences Department at the University of Surrey in England.</p><p>And taking too much can create new health problems, stressing certain internal organs and leading to a dangerously high calcium buildup in the blood. The recommended daily allowance for adults is 600 to 800 International Units per day, and the upper limit is considered to be 4,000 IUs per day.</p><p><strong>What we know about Vitamin D and COVID-19:</strong> Few studies have looked directly at whether vitamin D makes a difference in COVID.</p>
Zinc<p><strong>What it is: </strong>Zinc, a mineral found in cells all over the body, is found naturally in certain meats, beans and oysters.</p><p><strong>Why it might help: </strong>It plays several supportive roles in the immune system, which is why zinc lozenges are always hot sellers in cold and flu season. Zinc also helps with cell division and growth.</p><p><strong>How it works for other infections: </strong><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6457799/" target="_blank" rel="noopener noreferrer">Studies of using zinc for colds</a> — which are frequently caused by coronaviruses — suggest that using a supplement right after symptoms start might make them go away quicker. That said, a clinical trial from researchers in Finland and the United Kingdom, published in January in <em>BMJ Open</em> <a href="https://bmjopen.bmj.com/content/10/1/e031662" target="_blank" rel="noopener noreferrer">did not find any value for zinc lozenges</a> for the treatment of colds. Some researchers have theorized that inconsistencies in data for colds may be explained by varying amounts of zinc released in different lozenges.</p><p><strong>What we know about zinc and COVID-19:</strong> The mineral is promising enough that it was added to some early studies of hydroxychloroquine, a drug tested early in the pandemic. (Studies have since shown that <a href="https://www.sciencenews.org/article/covid-19-coronavirus-hydroxychloroquine-no-evidence-treatment" target="_blank">hydroxychloroquine can't prevent or treat COVID-19</a> (<em>SN: 8/2/20</em>).)</p>
Vitamin C<p><strong>What it is: </strong>Also called L-ascorbic acid, vitamin C has a long list of roles in the body. It's found naturally in fruits and vegetables, especially citrus, peppers and tomatoes.</p><p><strong>Why it might help:</strong> It's a potent antioxidant that's important for a healthy immune system and preventing inflammation.</p><p><strong>How it works for other infections: </strong>Thomas cautions that the data on vitamin C are often contradictory. One review from Chinese researchers, published in February in the <em>Journal of Medical Virolog</em>y, looked at <a href="https://onlinelibrary.wiley.com/doi/full/10.1002/jmv.25707" target="_blank">what is already known about vitamin C</a> and other supplements that might have a role in COVID-19 treatment. Among other encouraging signs, human studies find a lower incidence of pneumonia among people taking vitamin C, "suggesting that vitamin C might prevent the susceptibility to lower respiratory tract infections under certain conditions."</p><p>But for preventing colds, a 2013 Cochrane review of 29 studies <a href="https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD000980.pub4/full" target="_blank" rel="noopener noreferrer">didn't support the idea</a> that vitamin C supplements could help in the general population. However, the authors wrote, given that vitamin C is cheap and safe, "it may be worthwhile for common cold patients to test on an individual basis whether therapeutic vitamin C is beneficial."</p><p><strong>What we know about Vitamin C and COVID-19: </strong>About a dozen studies are under way or planned to examine whether vitamin C added to coronavirus treatment helps with symptoms or survival, including Thomas' study at the Cleveland Clinic.</p><p>In a review published online in July in <em>Nutrition</em>, researchers from KU Leuven in Belgium concluded that the <a href="https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD000980.pub4/full" target="_blank" rel="noopener noreferrer">vitamin may help prevent infection</a> and tamp down the dangerous inflammatory reaction that can cause severe symptoms, based on what is known about how the nutrient works in the body.</p><p>Melissa Badowski, a pharmacist who specializes in viral infections at the University of Illinois at Chicago College of Pharmacy and colleague Sarah Michienzi published an extensive look at all supplements that might be useful in the coronavirus epidemic. There's <a href="https://www.drugsincontext.com/can-vitamins-and-or-supplements-provide-hope-against-coronavirus/" target="_blank" rel="noopener noreferrer">still not enough evidence to know whether they are helpful</a>, the pair concluded in July in <em>Drugs in Context</em>. "It's not really clear if it's going to benefit patients," Badowski says.</p><p>And while supplements are generally safe, she adds that nothing is risk free. The best way to avoid infection, she says, is still to follow the advice of epidemiologists and public health experts: "Wash your hands, wear a mask, stay six feet apart."</p>
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By Elliot Douglas
In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."
The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.
“Rather than a Moonshot 🌕, we need Earthshots 🌍 for this decade.” Watch Prince William’s @Tedtalks talk in full:… https://t.co/m5NCj6TQzH— The Duke and Duchess of Cambridge (@The Duke and Duchess of Cambridge)1602408749.0
But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.
With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?
'Count Me In'
"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.
Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.
"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.
"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."
Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.
German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.
"Count me in," they say, pointing toward the camera. "You too?"
"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.
Assessing Success Is Complex
But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.
"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.
Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.
"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."
A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.
"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.
Awareness Is Not Enough
Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.
"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."
But anecdotal evidence from campaigns may suggest reach can make an active difference.
"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."
However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.
Choosing the Right Celebrity
Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.
For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.
"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."
McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.
But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.
But Does It Really Work?
While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.
"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.
This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.
The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.
"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."
Reposted with permission from DW.
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