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Trump Gives Pen to Dow Chemical CEO After Signing Executive Order to Eliminate Regulations

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Trump Gives Pen to Dow Chemical CEO After Signing Executive Order to Eliminate Regulations

President Donald Trump has signed another executive order aimed at eliminating regulations that he claims are damaging to the U.S. economy, but some worry that the measure will roll back critical environmental protections.

The order, called "Enforcing the Regulatory Reform Agenda," directs each government agency to create a task force to evaluate existing federal regulations and recommend whether they should be kept, repealed or modified.

A White House official told POLITICO that the task forces will "focus on eliminating costly and unnecessary regulations."

The new order also directs agency heads to appoint "regulatory reform officers" to ensure that agencies are carrying out the president's other executive orders, such as his recent 2-for-1 rule that requires federal agencies to repeal two old regulations for every new one.

"Excessive regulation is killing jobs," Trump said during the signing ceremony. "Every regulation should have to pass a simple test: Does it make life better or safer for American workers or consumers? If the answer is no, we will be getting rid of it."

"We will stop punishing companies for doing business in the United States," Trump added. "It's going to be absolutely just the opposite. They will be incentivized to doing business."

The president was flanked by leaders of major U.S. corporations, including Lockheed Martin, Johnson & Johnson, Dow Chemical Co. and Campbell Soup.

Dow Chemical Co. chairman and CEO Andrew Liveris, who leads Trump's advisory council on manufacturing and received the presidential signing pen. Just yesterday, Liveris praised the Trump administration for being "the most pro-business administration since the Founding Fathers."

Bloomberg Politics pointed out that The White House already has an entire agency, the Office of Information and Regulatory Affairs, that reviews all government regulations before they are issued. It is unclear how the existing office will be working with the new officials.

Environmental groups have criticized Trump's latest executive order, saying that it is crafted to help the country's biggest polluters.

"The Trump administration wants less government, except when it wants more to carry out its oil and gas industry agenda," Greenpeace spokesperson Travis Nichols said in a statement. "This executive order will put Trump's unvetted corporate minions above experts at our federal agencies in charge of protecting our water, our land and our climate."

"We can only hope that the resistance inside these agencies will be strong enough to stop these destructive Trump toadies from dismantling protections for the American people," Nichols continued. "This administration and its deluded enforcers will never understand what it feels like to worry about the water their families are drinking, the food their families are eating or if their houses will survive the next superstorm. It's up to all of us outside the billionaire bubble to resist the ways in which the Trump administration is destroying this country."

Tiernan Sittenfeld of the League of Conservation Voters had similar sentiments.

"President Trump is rigging the system so corporate lobbyists can lower standards that protect the public health and safety of all people in this country," Sittenfeld told NPR . "These task forces will attempt to roll back common-sense protections for the air we breathe, the water we drink and the lands we cherish."

Waterkeeper Alliance said that Trump's latest order will only help destroy agencies and regulations that are designed to protect people and the environment. For instance, rules that ensure that tap water does not contain pollutants that cause cancer or brain damage could be on the chopping block.

"President Trump's action to slash regulation is more like a pollution prison sentence, subjecting our communities to increased exposure to polluted water, toxins, disease and economic burden for generations to come. There is no justification for this type of brazen policy that only benefits the richest and most powerful corporations in the world," said Waterkeeper Alliance Executive Director Marc Yaggi. "Americans and all world citizens want and deserve clean water and clean air. President Trump will face massive resistance to this misguided executive order."

The Waterkeeper Alliance pointed out that the assumption that regulations have a negative impact on job creation is false.

"The reality is that only two-tenths of one percent of layoffs are caused by all governmental regulations, including environmental ones," the organization said. "Earlier this month, job loss was cited as a major reason for overturning the Stream Protection Rule despite the fact that the Congressional Research Service found the rule would have created as many jobs as it eliminated. If implemented, the Stream Protection Rule would have protected an estimated 6,000 miles of streams over the next two decades from the devastating effects of mountaintop removal coal mining."

Earlier at the Conservative Political Action Conference in Maryland on Friday, Trump promised to slash 75 percent of regulations all while claiming he wanted to "protect our environment."

"We're going to put the regulation industry out of work and out of business. And by the way, I want regulation. I want to protect our environment. I want regulations for safety," Trump said, according to CNBC. "I want all of the regulations that we need and I want them to be so strong and so tough. But we don't need 75 percent of the repetitive, horrible regulations that hurt companies, hurt jobs."

But Trump's first month in the White House has been a nightmare for environmentalists and the planet alike. He has appointed a cabinet full of polluters with ties to the fossil fuel industry, and signed executive orders to push through the Keystone XL and Dakota Access Pipeline and nullify Obama-era climate policies such as the Stream Protection Rule.

And as Scott Faber, Environmental Working Group's senior vice president for government affairs, put it, "President Trump is engineering the most hostile assault on public health, and mark my words, his administration's planned destruction of many rules will put the health of millions of hard-working Americans and their families in jeopardy."

Incidentally, it emerged Friday morning that his daughter, Ivanka Trump and Jared Kushner pushed the president to exclude language that criticized the Paris agreement from an upcoming executive order, the Wall Street Journal reported.

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In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."

The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.

But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.

With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?

'Count Me In'

"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.

Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.

"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.

"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."

Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.

German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.

"Count me in," they say, pointing toward the camera. "You too?"

"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.

Assessing Success Is Complex

But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.

"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.

Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.

"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."

A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.

"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.

Awareness Is Not Enough

Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.

"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."

But anecdotal evidence from campaigns may suggest reach can make an active difference.

"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."

However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.

Choosing the Right Celebrity

Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.

For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.

"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."

McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.

But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.

But Does It Really Work?

While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.

"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.

This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.

The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.

"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."

Reposted with permission from DW.

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