Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
Valve turner Ken Ward of Climate Direct Action is going to trial this spring for the third time. He is charged with burglary and sabotage. EcoWatch teamed up with Ward and his attorney Lauren Regan, the executive director and co-founder of Civil Liberties Defense Center, on EcoWatch Live to share what this trial means for climate activists and why the U.S. government is listing some of these peaceful activists alongside mass murderers and white supremacists.
Watch the interview here:
"In a fairly short period of time, after making some phone calls to pipeline companies, we broke in to enclosures, cut some chains, closed what are called safety block valves and closed down all five pipelines that carry tar sands oil from Canada into the U.S.," Ward said of the October 2016 direct action. It "might count as the most significant thing I've ever done on climate."
Ward, who has been working in energy policy since 1978, including a variety of strategic approaches to climate change says "what sociologists and political scientists are demonstrating is that faced with this kind of situation, faced with an intractable political environment, where powerful industries have billions to spend ... the single most effective thing that you can do is do engage in nonviolent direct action."
Five members of Climate Direct Action are seen before a coordinated effort to turn off valves on a pipeline in four states. Climate Direct Action
In mid January, the U.S. Department of Homeland Security listed these valve turners as "suspected environmental rights extremists" and "domestic terrorists." What does this listing mean for climate activists?
Regan is not surprised by this "rhetorical" listing.
"The far right and the fossil fuel industry are spending about $30 billion in a media campaign, basically a smear campaign. It's one of the last-ditch efforts to try and persuade Americans that their gross profits are worth more than clean water and a healthy planet," Regan says. "As they're gasping for their last profiteering breaths, they are pulling out all of the dirty tricks that those types of profiteering industries have used historically."
Such listings seem to have no relevance for climate activists, as those who engage in direct action are aware of risks such as being arrested and potentially facing serious consequences.
Regan points to "the overt bastardization of the truth or manipulation of reality by those industries." It's an attempt to "frame nonviolent civil disobedience as the same type of action as Nazis who murdered humans or anti-choice zealots that murder abortion doctors. I think normal humans with thinking brains see the incredible difference between those scenarios. It really exposes the desperation of the industry in my opinion."
Ward mentions the "immense privilege" he has to engage in direct action here in the U.S. "Most people doing this around the world are getting killed or going to prison for long periods of time," he says. "The costs are so low compared to that."
Because Ward is engaged in climate action, he doesn't have "a certain amount of existential dread." He'd doing what he can. "I encourage everybody to think of what you could do," because we're out of time he says.
In the upcoming trial, Regan is defending Ward on the grounds of the climate necessity defense, something Ward was not permitted to offer in his first or second trial which both landed in a hung jury. Although Ward finished his sentence after the second trial, he chose to appeal anyway on the basis that he wasn't allowed to use the only defense he had.
Regan outlines where they are in the process:
A defendant pursuant to the Sixth Amendment is entitled to assert defenses and have jurors who are the fact finders in trials determine whether or not the defense actually passed muster. The Washington Court of Appeals ruled in our favor and affirmed the right of a defendant to use the climate necessity defense.
The state then appealed up to the Washington Supreme Court. The Washington Supreme Court ruled in our favor and again affirmed the right to a climate necessity defense, thereby creating Washington state precedent for future activists to be able to use.
Since that time there has been one other climate activist that was prosecuted since our appellate victory and the state did not even attempt to hinder their right to use the defense at trial.
So now we will move forward with the ability to put on expert witnesses and to be able to argue to the jury that when you are balancing the harms of cutting a lock and temporarily shutting a block valve compared to the serious and imminent harms of the climate crisis, sea level rise, forest fires and everything else that is going on in terms of harm from climate change, when you balance those two things clearly the scales tip in favor of engaging in direct action to avert the catastrophic impacts of climate change.
When EcoWatch asks how a victory in Ward's upcoming case would be good news for climate activists, Regan says "it's already good news for climate activists." For example, in Minnesota, where valve turners have also been granted the right to use the necessity defense, climate activists will be able to use it to argue a case to fight the Line 3 pipeline.
Regan stresses the importance of the upcoming trial: "It will be the first time that 12 jurors will be given all of the evidence and information to actually do that weighting and that balancing," Regan says, while realizing that it's a "big ask" for the public to justify a crime for the greater good.
"We've been really trained that when the state tells you that something is a crime that you're supposed to think it's bad and you're supposed to punish them," Regan says. "In light of all of the broken systems of democracy right now in our country, more and more people are coming to the realization that we may have to fight for our own lives and not rely on global policies and the fossil fuels corruption of the democratic processes."
This trial will find out whether Americans who are not necessarily engaged in climate activism, the jurors, will agree that nonviolent direct action is justified in the face of the climate crisis, in what Regan says, will be a first.
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