Quantcast
Energy

Outrage Continues at Susan G. Komen's 'Frack for the Cure' Pinkwashing Campaign

October is Breast Cancer Awareness Month, and in what seems to be getting to be a regular occurrence, it's bringing unwanted awareness to the activities of Susan G. Komen for the Cure (SGK), the behemoth of breast cancer charities, founded in 1982.

Breast cancer "awareness" marketing is big business, and no one has benefited more than the Susan G. Komen foundation.
Photo credit: Shutterstock

Charges of "pinkwashing"—slapping their pink-ribbon logo on hundreds of items manufactured in their signature hot pink—reached a whole new level earlier this month when a story came out that the foundation had made a deal with Houston-based oilfield services company Baker Hughes to launch a "Doing Our Bit for the Cure" campaign. The centerpiece of the campaign is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly. "Baker Hughes supports Susan G. Komen's Mission to End Breast Cancer Forever," the campaign website proclaimed.

"For the second consecutive year, Baker Hughes is donating $100,000 to support Susan G. Komen, the world’s leading breast cancer organization," said Baker Hughes. "The year-long partnership with Komen is an extension of the company’s participation each year in the Komen Houston Race for the Cure, where Baker Hughes sponsors the Survivor Pin Celebration. This year, the company will paint and distribute a total of 1,000 pink drill bits worldwide. The pink bits serve as a reminder of the importance of supporting research, treatment, screening and education to help find the cures for this disease, which claims a life every 60 seconds."

The centerpiece of the campaign between Susan G. Komen and Baker Hughes is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly.

Fracking, of course, pumps hundreds of chemicals, many of them known carcinogens, into the environment, so many would assert that ending fracking would be a giant step forward in the campaign to "end breast cancer forever."

This Sunday, Karuna Jaggar, executive director of breast cancer charity watchdog Breast Cancer Action (BCA), will be joining other breast cancer, health and environmental advocates in Pittsburgh where they'll rally outside the Pittsburgh Steelers game from 2-4 p.m. In a bizarre clash of constituencies and yet another example of SGK's tone-deafness, Baker Hughes CEO Martin Craighead is scheduled to present the $100,000 check to SGK founder Nancy Brinker during the game. What will the rowdy, beer-swilling, mostly male football fans make of that? At least they'll cheer loudly for the word "breast."

"Our health is not for sale, and we’ll be saying so loud and clear in Pittsburgh this weekend," said Jaggar. "With these pink drill bits Komen and Baker Hughes have taken pinkwashing to new depths—literally. By poisoning our water, food and air, Baker Hughes is doing more to cause breast cancer than to cure it. And with its poisonous partnerships, Komen provides the perfect pink cover.”

Read page 1

Breast cancer, health and environmental advocates have been collecting petitions and today they delivered more than 160,000 signatures, gathered in the last two weeks, to SGK executive director Judith Salerno, urging the foundation to refuse the check, end the partnership and fight fracking.

More than 160,000 signatures were delivered today to Susan G. Komen's executive director Judith Salerno, urging the group to refuse the $100,000 check and end the partnership with Baker Hughes. Photo credit: Breast Cancer Action

“It boggles the mind that the Susan G. Komen Foundation would agree to shill in public for a company whose toxic fracking practices can be linked to breast cancer," said Credo campaign manager Heidi Hess. "We stand with Breast Cancer Action in asking Susan G. Komen to refuse to accept the $100,000 it earned to pinkwash fracking and get back to its core mission of raising money and awareness to fight breast cancer.”

For an organization as big, high-profile and well-funded, Susan G. Komen has a knack for getting involved in things that don't further the goal to end breast cancer—or that even clash with it—and angering potential and current contributors. The highest profile debacle was early 2012 decision to end its funding to Planned Parenthood to support PP's breast cancer screening program, egged on by SGK vice president/anti-choice politician Karen Handel on the grounds that the group was "under investigation"—a political witch hunt by a single congressional Republican. That blew up in their face, causing donations to drop 22 percent in the following year and participation in their signature "3-Day" events plummeting so much that some had to be cancelled, with half as many of the events taking place in 2014 as before the controversy broke.

But those aren't the only times SGK has attracted attention for making partnership decisions that negatively impact women's health and their ability to survive breast cancer. In 2010, the foundation was called out for its partnership with fried chicken chain KFC. The chain offered pink "Buckets for the Cure" featuring breast cancer facts, survivor stories and a pledge to donate 50 cents for each bucket purchased. It aimed to raise $8.5 million for SGK.

Barbara Brenner, then-executive director of Breast Cancer Action, said, "KFC locates its stores in the poorest communities where people have limited access to healthy food. Komen for the Cure claims to care about low-income women. Yet they have partnered with a corporation on a campaign that will severely aggravate the condition of women’s health in these communities, not improve it.”

BCA, which sponsors the "Think Before you Pink" website, pointed out that the fatty, calorie-laden, inexpensive food KFC sells appeals heavily to low-income women with high rates of breast cancer as well as obesity, which has been linked to breast cancer. It said, "KFC is currently embroiled in a suit related to their chicken’s high levels of PhIP, a byproduct of the grilling process listed on the state of California’s list of carcinogens. While there is much that isn’t known about PhI—Komen’s representative acknowledged that the NCI has not established safe or unsafe levels for its consumption—it seems both ridiculous and unethical to frame the breast cancer epidemic as something 'curable' through repeated consumption of these ingredients."

The following year, the group again caught flak for its "Promise Me" perfume, which contained galaxolide, a hormone disrupter, and toluene, a neurotoxin banned by the International Fragrance Association. While SGK responded by discontinuing the manufacture of the perfume, they did not recall the existing stocks.

YOU MIGHT ALSO LIKE 

Tell Susan G. Komen Don’t Frack With Our Health

Pinkwashing: Fracking Company Teams Up With Susan G. Komen to 'End Breast Cancer Forever'

3 Common Chemicals That May Cause Breast Cancer

Show Comments ()
Sponsored
African elephant. USFWS

Lawsuit Challenges Trump Administration Over New Elephant and Lion Trophy Policies, Still in Effect Despite Trump's Tweets

The Center for Biological Diversity and Natural Resources Defense Council sued the Trump administration Monday for allowing U.S. hunters to import elephant and lion trophies from Zimbabwe. The lawsuit aims to protect animals and resolve confusion created by the administration's contradictory announcements in recent days.

The suit comes days after the U.S. Fish and Wildlife Service abruptly reversed an Obama-era ban on elephant trophy imports based on catastrophic elephant population declines. Fish and Wildlife also recently greenlighted lion trophy imports from Zimbabwe, despite the controversial killing of Cecil the Lion in Zimbabwe in 2015.

Keep reading... Show less
Below the Mackinac bridge runs Enbridge Line 5, transporting 23 Million gallons of oil and liquid gas every day. Conor Mihell

Four Questions About the New Line 5 Pipeline Report

By Beth Wallace

In June, the state of Michigan released a draft report on alternatives to Enbridge's Line 5 pipeline, which pumps up to 23 million gallons of oil and natural gas liquids (NGLs) per day along the bottom of the Straits of Mackinac. The draft report, written by Dynamic Risk, was met with heavy criticism from all sides, and the National Wildlife Federation joined with many others to suggest numerous and substantive changes. On Nov. 20, the final alternatives report was released to the public. As per an agreement with the state to obtain funding for the report, Enbridge has had five days to review this report before it is released publicly.

Keep reading... Show less
USDA

Thanksgiving Dinner Is Cheapest in Years, But Are Family Farms Paying the Price?

By Sarah Reinhardt

Last week, the Farm Bureau released the results of its annual price survey on the cost of a typical Thanksgiving dinner. The grand total for a "feast" for 10 people, according to this year's shoppers? About 50 dollars ($49.87, if you want to be exact). That includes a 16-pound turkey at $1.40 per pound, and a good number of your favorite sides: stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk.

After adjusting for inflation, the Farm Bureau concluded that the cost of Thanksgiving dinner was at its lowest level since 2013. Let's talk about what that means for farmers, and for all of us.

Keep reading... Show less

Would More People Ride the Bus if It Looked and Felt Like a Train?

By Jeff Turrentine

It moves through city thoroughfares, towering above automobile traffic. It makes frequent stops to pick up and drop off passengers. It has places to sit, places to stand, and—yes—rubber-tired wheels that go 'round and 'round, all through the town.

But don't call it a bus. It's a "trackless electric train."

Keep reading... Show less
Sponsored

Electric Car Sales Surge 63% Globally

Electric vehicles (EVs) continue to gain momentum on the world market.

Global sales of electric and hybrid cars are 63 percent higher than the same quarter last year, and up 23 percent from the second quarter, according to a Bloomberg New Energy Finance (BNEF) report.

Keep reading... Show less
Harvesting sugarcane in Brazil. Jonathan Wilkins / CC BY-SA

Jet Fuel From Sugarcane? It’s No Flight of Fancy

By Deepak Kumar, Stephen P. Long and Vijay Singh

The aviation industry produces two percent of global human-induced carbon dioxide emissions. This share may seem relatively small—for perspective, electricity generation and home heating account for more than 40 percent—but aviation is one of the world's fastest-growing greenhouse gas sources. Demand for air travel is projected to double in the next 20 years.

Airlines are under pressure to reduce their carbon emissions, and are highly vulnerable to global oil price fluctuations. These challenges have spurred strong interest in biomass-derived jet fuels. Bio-jet fuel can be produced from various plant materials, including oil crops, sugar crops, starchy plants and lignocellulosic biomass, through various chemical and biological routes. However, the technologies to convert oil to jet fuel are at a more advanced stage of development and yield higher energy efficiency than other sources.

Keep reading... Show less
Sponsored
Renewable Energy
"Eólica" or wind power plant in Guanacaste, Costa Rica. ICE Group / Twitter

Costa Rica Runs Entirely on Renewable Energy for 300 Days

Costa Rica has charted another clean energy accolade. So far this year, the Central American country has run on 300 days of 100 percent power generation from renewable energy sources, according to the Costa Rican Institute of Electricity (ICE), which cited figures from the National Center for Energy Control.

With six weeks left of 2017 to go, Costa Rica could easily surpass 300 days.

Keep reading... Show less
Popular
iStock

Starbucks Falls Short on Environmental Commitments

By Davis Harper

Since the early 1970s, Starbucks has held a special place in cupholders. Widespread infatuation with the company's caffeinated beverages has earned the coffee giant a storefront on almost every corner. With outposts in 75 countries and a whopping 13.3 million people enrolled in its loyalty rewards program, Starbucks has scorched nearly all of its closest competitors among major U.S. food brands (most of which aren't even coffee chains) in total market value.

With such reach and power comes tremendous responsibility. Starbucks touts its own corporate responsibility—claiming to be climate-change-aware and cognizant of its environmental cup-print—but how many latte-sippers know that their paper cup actually isn't recyclable and that it'll likely end up in a landfill? Might the knowledge that Starbucks's meat supply is pumped with antibiotics alter the market's appetite for the popular chicken and double-smoked bacon sandwich? Although the company prides itself on environmental awareness and progress toward sustainable products, multiple reports point to the mega-corporation's failure to live up to its own purported standards.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!