Quantcast
Energy

Outrage Continues at Susan G. Komen's 'Frack for the Cure' Pinkwashing Campaign

October is Breast Cancer Awareness Month, and in what seems to be getting to be a regular occurrence, it's bringing unwanted awareness to the activities of Susan G. Komen for the Cure (SGK), the behemoth of breast cancer charities, founded in 1982.

Breast cancer "awareness" marketing is big business, and no one has benefited more than the Susan G. Komen foundation.
Photo credit: Shutterstock

Charges of "pinkwashing"—slapping their pink-ribbon logo on hundreds of items manufactured in their signature hot pink—reached a whole new level earlier this month when a story came out that the foundation had made a deal with Houston-based oilfield services company Baker Hughes to launch a "Doing Our Bit for the Cure" campaign. The centerpiece of the campaign is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly. "Baker Hughes supports Susan G. Komen's Mission to End Breast Cancer Forever," the campaign website proclaimed.

"For the second consecutive year, Baker Hughes is donating $100,000 to support Susan G. Komen, the world’s leading breast cancer organization," said Baker Hughes. "The year-long partnership with Komen is an extension of the company’s participation each year in the Komen Houston Race for the Cure, where Baker Hughes sponsors the Survivor Pin Celebration. This year, the company will paint and distribute a total of 1,000 pink drill bits worldwide. The pink bits serve as a reminder of the importance of supporting research, treatment, screening and education to help find the cures for this disease, which claims a life every 60 seconds."

The centerpiece of the campaign between Susan G. Komen and Baker Hughes is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly.

Fracking, of course, pumps hundreds of chemicals, many of them known carcinogens, into the environment, so many would assert that ending fracking would be a giant step forward in the campaign to "end breast cancer forever."

This Sunday, Karuna Jaggar, executive director of breast cancer charity watchdog Breast Cancer Action (BCA), will be joining other breast cancer, health and environmental advocates in Pittsburgh where they'll rally outside the Pittsburgh Steelers game from 2-4 p.m. In a bizarre clash of constituencies and yet another example of SGK's tone-deafness, Baker Hughes CEO Martin Craighead is scheduled to present the $100,000 check to SGK founder Nancy Brinker during the game. What will the rowdy, beer-swilling, mostly male football fans make of that? At least they'll cheer loudly for the word "breast."

"Our health is not for sale, and we’ll be saying so loud and clear in Pittsburgh this weekend," said Jaggar. "With these pink drill bits Komen and Baker Hughes have taken pinkwashing to new depths—literally. By poisoning our water, food and air, Baker Hughes is doing more to cause breast cancer than to cure it. And with its poisonous partnerships, Komen provides the perfect pink cover.”

Read page 1

Breast cancer, health and environmental advocates have been collecting petitions and today they delivered more than 160,000 signatures, gathered in the last two weeks, to SGK executive director Judith Salerno, urging the foundation to refuse the check, end the partnership and fight fracking.

More than 160,000 signatures were delivered today to Susan G. Komen's executive director Judith Salerno, urging the group to refuse the $100,000 check and end the partnership with Baker Hughes. Photo credit: Breast Cancer Action

“It boggles the mind that the Susan G. Komen Foundation would agree to shill in public for a company whose toxic fracking practices can be linked to breast cancer," said Credo campaign manager Heidi Hess. "We stand with Breast Cancer Action in asking Susan G. Komen to refuse to accept the $100,000 it earned to pinkwash fracking and get back to its core mission of raising money and awareness to fight breast cancer.”

For an organization as big, high-profile and well-funded, Susan G. Komen has a knack for getting involved in things that don't further the goal to end breast cancer—or that even clash with it—and angering potential and current contributors. The highest profile debacle was early 2012 decision to end its funding to Planned Parenthood to support PP's breast cancer screening program, egged on by SGK vice president/anti-choice politician Karen Handel on the grounds that the group was "under investigation"—a political witch hunt by a single congressional Republican. That blew up in their face, causing donations to drop 22 percent in the following year and participation in their signature "3-Day" events plummeting so much that some had to be cancelled, with half as many of the events taking place in 2014 as before the controversy broke.

But those aren't the only times SGK has attracted attention for making partnership decisions that negatively impact women's health and their ability to survive breast cancer. In 2010, the foundation was called out for its partnership with fried chicken chain KFC. The chain offered pink "Buckets for the Cure" featuring breast cancer facts, survivor stories and a pledge to donate 50 cents for each bucket purchased. It aimed to raise $8.5 million for SGK.

Barbara Brenner, then-executive director of Breast Cancer Action, said, "KFC locates its stores in the poorest communities where people have limited access to healthy food. Komen for the Cure claims to care about low-income women. Yet they have partnered with a corporation on a campaign that will severely aggravate the condition of women’s health in these communities, not improve it.”

BCA, which sponsors the "Think Before you Pink" website, pointed out that the fatty, calorie-laden, inexpensive food KFC sells appeals heavily to low-income women with high rates of breast cancer as well as obesity, which has been linked to breast cancer. It said, "KFC is currently embroiled in a suit related to their chicken’s high levels of PhIP, a byproduct of the grilling process listed on the state of California’s list of carcinogens. While there is much that isn’t known about PhI—Komen’s representative acknowledged that the NCI has not established safe or unsafe levels for its consumption—it seems both ridiculous and unethical to frame the breast cancer epidemic as something 'curable' through repeated consumption of these ingredients."

The following year, the group again caught flak for its "Promise Me" perfume, which contained galaxolide, a hormone disrupter, and toluene, a neurotoxin banned by the International Fragrance Association. While SGK responded by discontinuing the manufacture of the perfume, they did not recall the existing stocks.

YOU MIGHT ALSO LIKE 

Tell Susan G. Komen Don’t Frack With Our Health

Pinkwashing: Fracking Company Teams Up With Susan G. Komen to 'End Breast Cancer Forever'

3 Common Chemicals That May Cause Breast Cancer

Show Comments ()

EcoWatch Daily Newsletter

Sponsored
Climate
In 2018, the Arctic region had the second-lowest overall sea-ice coverage on record. NOAAPMEL / YouTube

The Past 5 Years Were the Arctic's Warmest on Record

The Arctic is still warming at twice the rate of anywhere else on Earth, and the region's air temperatures in the past five years between 2014-2018 have exceeded all previous records since 1900, according to a peer-reviewed report released by the U.S. National Oceanographic and Atmospheric Administration (NOAA) on Tuesday.

The agency's 13th annual Arctic Report Card also concluded that 2018 was second only to 2016 in terms of the region's overall warmth.

Keep reading... Show less
Science
Partial solar eclipse. ndersbknudsen, CC BY 2.0

3 Key Dangers of Solar Geoengineering and Why Some Critics Urge a Global Ban

By Justin Mikulka

A Harvard research team recently announced plans to perform early tests to shoot sunlight-reflecting particles into the high atmosphere to slow or reverse global warming.

These research efforts, which could take shape as soon as the first half of 2019, fall under the banner of a geoengineering technology known as solar radiation management, which is sometimes called "sun dimming."

Keep reading... Show less
Climate
Even an increase of 2°C would cause significant sea level rise. pxhere

Report: Current Climate Policies Will Warm the World by 3.3˚C

This past October, a widely disseminated United Nations report warned that far-reaching and significant climate impacts will already occur at 1.5˚C of warming by 2100.

But in a study released Tuesday, researchers determined that the current climate polices of governments around the world will push Earth towards 3.3˚C of warming. That's more than two times the aspirational 1.5˚C target adopted by nearly 200 nations under the 2015 Paris agreement.

Keep reading... Show less
Food
garett_mosher / iStock / Getty Images

McDonald's to Reduce Antibiotics Use in Beef

In a significant win in the fight to save antibiotics, McDonald's—the largest and most iconic burger chain on the planet—announced Tuesday that it will address the use of antibiotics in its international supply chain for beef by 2021.

Keep reading... Show less
Sponsored
Insights/Opinion
Protesters clashes with riot police on Foch avenue next to the Place de l'Etoile, setting cars ablaze during a Yellow Vest protest on Dec. 1 in Paris. Etienne De Malglaive / Getty Images

The Lesson From a Burning Paris: We Can’t Tax Our Way Out of the Climate Crisis

By Wenonah Hauter

The images from the streets of Paris over the past weeks are stark and poignant: thousands of angry protesters, largely representing the struggling French working class, resorting to mass civil unrest to express fear and frustration over a proposed new gas tax. For the moment, the protests have been successful. French President Emmanuel Macron backed off the new tax proposal, at least for six months. The popular uprising won, seemingly at the expense of the global fight against climate change and the future wellbeing of our planet.

Keep reading... Show less
Popular
Rainbow Mountains in Vinicuna, Perú. Megan Lough / UI International Programs / CC BY-ND 2.0

7 Reasons Why #Mountains Matter

December 11 is International Mountain Day, an annual occasion designated by the United Nations to celebrate Earth's precious mountains.

Mountains aren't just a sight to behold—they cover 22 percent of the planet's land surface and provide habitat for plants, animals and about 1 billion human beings. The vital landforms also supply critical resources such as fresh water, food and even renewable energy.

Keep reading... Show less
Sponsored
Popular
Tetra Images / DigitalVision / Getty Images

Don’t Stress About What Kind of Christmas Tree to Buy, but Reuse Artificial Trees and Compost Natural Ones

By Bert Cregg

Environmentally conscious consumers often ask me whether a real Christmas tree or an artificial one is the more sustainable choice. As a horticulture and forestry researcher, I know this question is also a concern for the Christmas tree industry, which is wary of losing market share to artificial trees.

Keep reading... Show less
Climate
The Woolsey Fire seen from Topanga, California on Nov. 9. Peter Buschmann / Forest Service, USDA

Hotter Planet Makes Extreme Weather Deadlier, New Study Finds

By Jake Johnson

With people across the globe mobilizing, putting their bodies on the line, and getting arrested en masse as part of a broad effort to force the political establishment to immediately pursue ambitious solutions to the climate crisis, new research published on Monday provided a grim look at what the future will bring if transformative change is not achieved: colossal flooding, bigger fires, stronger hurricanes and much more.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!