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Outrage Continues at Susan G. Komen's 'Frack for the Cure' Pinkwashing Campaign
October is Breast Cancer Awareness Month, and in what seems to be getting to be a regular occurrence, it's bringing unwanted awareness to the activities of Susan G. Komen for the Cure (SGK), the behemoth of breast cancer charities, founded in 1982.
Photo credit: Shutterstock
Charges of "pinkwashing"—slapping their pink-ribbon logo on hundreds of items manufactured in their signature hot pink—reached a whole new level earlier this month when a story came out that the foundation had made a deal with Houston-based oilfield services company Baker Hughes to launch a "Doing Our Bit for the Cure" campaign. The centerpiece of the campaign is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly. "Baker Hughes supports Susan G. Komen's Mission to End Breast Cancer Forever," the campaign website proclaimed.
"For the second consecutive year, Baker Hughes is donating $100,000 to support Susan G. Komen, the world’s leading breast cancer organization," said Baker Hughes. "The year-long partnership with Komen is an extension of the company’s participation each year in the Komen Houston Race for the Cure, where Baker Hughes sponsors the Survivor Pin Celebration. This year, the company will paint and distribute a total of 1,000 pink drill bits worldwide. The pink bits serve as a reminder of the importance of supporting research, treatment, screening and education to help find the cures for this disease, which claims a life every 60 seconds."
Fracking, of course, pumps hundreds of chemicals, many of them known carcinogens, into the environment, so many would assert that ending fracking would be a giant step forward in the campaign to "end breast cancer forever."
This Sunday, Karuna Jaggar, executive director of breast cancer charity watchdog Breast Cancer Action (BCA), will be joining other breast cancer, health and environmental advocates in Pittsburgh where they'll rally outside the Pittsburgh Steelers game from 2-4 p.m. In a bizarre clash of constituencies and yet another example of SGK's tone-deafness, Baker Hughes CEO Martin Craighead is scheduled to present the $100,000 check to SGK founder Nancy Brinker during the game. What will the rowdy, beer-swilling, mostly male football fans make of that? At least they'll cheer loudly for the word "breast."
"Our health is not for sale, and we’ll be saying so loud and clear in Pittsburgh this weekend," said Jaggar. "With these pink drill bits Komen and Baker Hughes have taken pinkwashing to new depths—literally. By poisoning our water, food and air, Baker Hughes is doing more to cause breast cancer than to cure it. And with its poisonous partnerships, Komen provides the perfect pink cover.”
Breast cancer, health and environmental advocates have been collecting petitions and today they delivered more than 160,000 signatures, gathered in the last two weeks, to SGK executive director Judith Salerno, urging the foundation to refuse the check, end the partnership and fight fracking.
“It boggles the mind that the Susan G. Komen Foundation would agree to shill in public for a company whose toxic fracking practices can be linked to breast cancer," said Credo campaign manager Heidi Hess. "We stand with Breast Cancer Action in asking Susan G. Komen to refuse to accept the $100,000 it earned to pinkwash fracking and get back to its core mission of raising money and awareness to fight breast cancer.”
For an organization as big, high-profile and well-funded, Susan G. Komen has a knack for getting involved in things that don't further the goal to end breast cancer—or that even clash with it—and angering potential and current contributors. The highest profile debacle was early 2012 decision to end its funding to Planned Parenthood to support PP's breast cancer screening program, egged on by SGK vice president/anti-choice politician Karen Handel on the grounds that the group was "under investigation"—a political witch hunt by a single congressional Republican. That blew up in their face, causing donations to drop 22 percent in the following year and participation in their signature "3-Day" events plummeting so much that some had to be cancelled, with half as many of the events taking place in 2014 as before the controversy broke.
But those aren't the only times SGK has attracted attention for making partnership decisions that negatively impact women's health and their ability to survive breast cancer. In 2010, the foundation was called out for its partnership with fried chicken chain KFC. The chain offered pink "Buckets for the Cure" featuring breast cancer facts, survivor stories and a pledge to donate 50 cents for each bucket purchased. It aimed to raise $8.5 million for SGK.
Barbara Brenner, then-executive director of Breast Cancer Action, said, "KFC locates its stores in the poorest communities where people have limited access to healthy food. Komen for the Cure claims to care about low-income women. Yet they have partnered with a corporation on a campaign that will severely aggravate the condition of women’s health in these communities, not improve it.”
BCA, which sponsors the "Think Before you Pink" website, pointed out that the fatty, calorie-laden, inexpensive food KFC sells appeals heavily to low-income women with high rates of breast cancer as well as obesity, which has been linked to breast cancer. It said, "KFC is currently embroiled in a suit related to their chicken’s high levels of PhIP, a byproduct of the grilling process listed on the state of California’s list of carcinogens. While there is much that isn’t known about PhI—Komen’s representative acknowledged that the NCI has not established safe or unsafe levels for its consumption—it seems both ridiculous and unethical to frame the breast cancer epidemic as something 'curable' through repeated consumption of these ingredients."
The following year, the group again caught flak for its "Promise Me" perfume, which contained galaxolide, a hormone disrupter, and toluene, a neurotoxin banned by the International Fragrance Association. While SGK responded by discontinuing the manufacture of the perfume, they did not recall the existing stocks.
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Cabin fever is often associated with being cooped up on a rainy weekend or stuck inside during a winter blizzard.
In reality, though, it can actually occur anytime you feel isolated or disconnected from the outside world.
What is cabin fever?<p>In popular expressions, cabin fever is used to explain feeling bored or listless because you've been stuck inside for a few hours or days. But that's not the reality of the symptoms.</p><p>Instead, cabin fever is a series of negative emotions and distressing sensations people may face if they're isolated or feeling cut off from the world.</p><p>These feelings of isolation and loneliness are more likely in times of <a href="https://www.healthline.com/health-news/yes-covid-19-cases-are-rising-why-you-still-need-to-practice-social-distancing" target="_blank">social distancing</a>, self-quarantining during a <a href="https://www.healthline.com/health/what-is-a-pandemic" target="_blank">pandemic</a>, or sheltering in place because of severe weather.</p><p>Indeed, cabin fever can lead to a series of symptoms that can be difficult to manage without proper coping techniques.</p><p>Cabin fever isn't a recognized psychological disorder, but that doesn't mean the feelings aren't real. The distress is very real. It can make fulfilling the requirements of everyday life difficult.</p>
What are the symptoms?<p>Symptoms of cabin fever go far beyond feeling bored or "stuck" at home. They're rooted in an intense feeling of isolation and may include:</p><ul><li>restlessness</li><li>decreased motivation</li><li><a href="https://www.healthline.com/health/irritability" target="_blank">irritability</a></li><li>hopelessness</li><li><a href="https://www.healthline.com/health/unable-to-concentrate" target="_blank">difficulty concentrating</a></li><li><a href="https://www.healthline.com/health/irregular-sleep-wake-syndrome" target="_blank">irregular sleep patterns</a>, including sleepiness or sleeplessness</li><li>difficulty waking up</li><li><a href="https://www.healthline.com/health/lethargy" target="_blank">lethargy</a></li><li>distrust of people around you</li><li>lack of patience</li><li>persistent <a href="https://www.healthline.com/health/depression/depression-vs-sadness" target="_blank">sadness or depression<br></a></li></ul>
What can help you cope with cabin fever?<p>Because cabin fever isn't a recognized psychological condition, there's no standard "treatment." However, mental health professionals do recognize that the symptoms are very real.</p><p>The coping mechanism that works best for you will have a lot to do with your personal situation and the reason you're secluded in the first place.</p><p>Finding meaningful ways to engage your brain and occupy your time can help alleviate the distress and irritability that cabin fever brings.</p><p>The following ideas are a good place to start.</p>
When to get help<p>Cabin fever is often a fleeting feeling. You may feel irritable or frustrated for a few hours, but having a virtual chat with a friend or finding a task to distract your mind may help erase the frustrations you felt earlier.</p><p>Sometimes, however, the feelings may grow stronger, and no coping mechanisms may be able to successfully help you eliminate your feelings of isolation, sadness, or depression.</p><p>What's more, if your time indoors is prolonged by outside forces, like weather or extended shelter-in-place orders from your local government, feelings of <a href="https://www.healthline.com/health/anxiety" target="_blank">anxiety</a> and fear are valid.</p><p>In fact, anxiety may be at the root of some cabin fever symptoms. This may make symptoms worse.</p><p>If you feel that your symptoms are getting worse, consider reaching out to a mental health professional who can help you understand what you're experiencing. Together, you can identify ways to overcome the feelings and anxiety.</p><p>Of course, if you're in isolation or practicing social distancing, you'll need to look for alternative means for seeing a mental health expert.</p><p>Telehealth options may be available to connect you with your therapist if you already have one. If you don't, reach out to your doctor for recommendations about mental health specialists who can connect with you online.</p><p>If you don't want to talk to a therapist, <a href="https://www.healthline.com/health/depression/top-iphone-android-apps" target="_blank">smartphone apps for depression</a> may provide a complementary option for addressing your cabin fever symptoms.</p>
The bottom line<p>Isolation isn't a natural state for many people. We are, for the most part, social animals. We enjoy each other's company. That's what can make staying at home for extended periods of time difficult.</p><p>However, whether you're sheltering at home to avoid dangerous weather conditions or heeding the guidelines to help minimize the spread of a disease, staying at home is often an important thing we must do for ourselves and our communities.</p><p>If and when it's necessary, finding ways to engage your brain and occupy your time may help bat back cabin fever and the feelings of isolation and restlessness that often accompany it.</p>
Pope Francis spoke about the novel coronavirus, suggesting that the global pandemic might be one of nature's responses to the man-made climate crisis.