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International Efforts Are Beginning to Pay Off
In 2004, palm growers, processors, traders, consumer goods manufacturers, retailers, investors, and environmental and social justice organizations established the Roundtable on Sustainable Palm Oil (RSPO) to develop voluntary standards to protect tropical forests. The organization now has more than 1,600 members, which represent 40 percent of the palm oil industry.
RSPO standards address a number of key issues, such as pesticide use and labor conditions, but don’t go far enough to protect the climate. RSPO certification, for example, still allows producers to clear forests and peatland to create or expand plantations. Only pristine, or “primary,” forests are off-limits. The standards also don’t restrict carbon emissions from plantation development. They only offer guidelines for reporting emissions from forest conversion.
Equally problematic, RSPO standards allow companies to buy inexpensive credits, called “GreenPalm” certificates, in lieu of buying RSPO-certified oil. The proceeds from the sale of those credits go to RSPO-certified palm oil producers, but the revenue generated doesn’t remotely cover the true cost of ensuring that the palm oil is produced responsibly. In other words, GreenPalm certificates—which may have made sense 10 years ago—allow companies to claim they’re doing something when they’re still buying palm oil that may very well come from plantations that destroyed forests.
Over the last decade, Amnesty International, Greenpeace, Rainforest Action Network, the Union of Concerned Scientists (UCS), World Wildlife Fund and others have been shining a light on unethical palm oil production and pressuring producers and consumers—which include some of the world’s largest food and cosmetic companies—to commit to ending forest destruction and social abuses.
In November 2012, scientists from leading academic and research institutions worldwide weighed in, issuing a statement calling on the RSPO to strengthen its standards. Ultimately signed by more than 200 scientists, the statement urged the organization to completely ban palm oil development on peatland and “high carbon stock forests,” including “secondary forests,” which are forests that have recovered after being logged.
A year later, four RSPO producers—Agropalma in Brazil, Daabon in Colombia, New Britain Palm Oil in Papua New Guinea, and Golden Agri-Resources, Indonesia’s largest palm oil producer—joined with a handful of environmental and social justice groups to launch the Palm Oil Innovation Group to promote “ambitious standards that stretch” RSPO guidelines. “We are building a strong case that palm oil does not need to be linked to forest destruction and exploitation,” POIG said in a Nov. 13, 2013 statement. “From producers and traders, through to palm oil consumers, we are creating an approach that can be replicated across the industry, and which will increase demand for responsible palm oil.”
These efforts, coupled with pressure from millions of people around the world, have spurred a dramatic turnaround. Last December, the world’s largest palm oil trader, the Singapore-based Wilmar International, pledged to stop selling palm oil linked to deforestation or peatland development. Following Wilmar’s announcement, vegetable oil giants Bunge and Cargill fell in line. Add Golden Agri-Resources, and they represent more than half of the global palm oil trade. Public pressure also has prompted L’Oréal, Nestlé, Unilever and other major corporate palm oil consumers to commit to completely eliminating deforestation from their supply chains. And in September of this year, 34 corporations joined national governments, indigenous peoples and nonprofit advocacy organizations to sign the non-binding New York Declaration on Forests at the UN Climate Summit, vowing to cut deforestation in half by 2020 and ending it in 2030.
McDonald’s Do-Nothing Palm Oil Policy
This rush to embrace climate-friendly principles was hastened by a March 2014 Union of Concerned Scientists report analyzing top U.S. brands’ palm oil policies. UCS rated the 30 largest companies in the packaged-food, personal-care and fast-food sectors on their commitments to use deforestation-free, peat-destruction-free palm oil that is traceably and transparently sourced. Packaged-food companies had the strongest commitments. Fast-food companies, on the other hand, had the weakest.
And that brings us back to McDonald’s.
McDonald’s, an RSPO member and a signatory to the New York Declaration on Forests, received the second highest score among the 10 fast-food chains in UCS’s survey, just behind Subway. But that’s not saying much. McDonald’s earned only 21 points out of a possible 100, a failing grade no matter how you slice it. The other eight, including Burger King, Wendy’s and Yum! Brands—parent company of KFC, Pizza Hut and Taco Bell—all rated a zero.
According to the most recent report McDonald’s filed with the RSPO, the company used 103,336 metric tons of palm oil in 2012. Less than 13 percent of that oil –13,000 metric tons—was RSPO-certified, and the company claimed nearly a quarter of that oil—3,000 metric tons—by purchasing GreenPalm certificates.
McDonald’s goal, as the company explains on its U.S. website, is for 100 percent of its palm oil to be “verified as supporting sustainable production by 2020.” How does it plan to do that? By buying more RSPO-certified palm oil, which is not guaranteed to be deforestation-free, or purchasing more GreenPalm certificates, which at most provide a fig leaf for continuing to buy palm oil associated with deforestation.
Contrast McDonald’s do-nothing policy with that of Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins. The company was one of the eight fast-food chains that scored zero in UCS’s review of U.S. corporate palm oil commitments, but since then it has taken a 180-degree turn.
In September, Dunkin’ Brands announced it would buy only 100 percent deforestation-free palm oil by 2016, which goes way beyond McDonald’s support for inadequate, outdated RSPO standards. Among other things, Dunkin’ said it would ensure that its suppliers protect forests and peatland as well as cut carbon emissions from existing plantations.
“Sourcing even limited amounts of palm oil irresponsibly can contribute to deforestation, loss of natural habitats, and other environmental and human rights concerns,” said Christine Riley Miller, Dunkin’ Brands’ senior director for corporate social responsibility, in a September 16 press release. “Therefore, Dunkin’ Brands has created clear guidelines for our suppliers, and to ensure independent verification that our principles are being met, so that by 2016 we can meet our targets of sourcing only responsibly produced palm oil.”
Besides Dunkin’ Brands, eight other companies—ConAgra, Colgate-Palmolive, Danone, General Mills, Kao, Kellogg’s, PepsiCo and Procter & Gamble—either initiated or strengthened their palm oil policies after UCS called them out in its scorecard. Those conversions, however, wouldn’t have happened without a great deal of nudging. Take Dunkin’ Brands’ change of heart, for example. UCS and other groups, including Forest Heroes and SumOfUs, inspired tens of thousands of people to contact the company, and Forest Heroes even staged a demonstration outside of its annual shareholder meeting in May. Dunkin’ Brands took note, and just a day after its mid-September announcement, one of its main competitors, Krispy Kreme, announced it also would upgrade its palm oil policy.
If those corporate Goliaths can make the switch, surely public pressure can persuade McDonald’s—as well as Burger King and Yum! Brands—to do the right thing, too. Want to help? You can join UCS’s campaign by sending a message to McDonald’s and other fast-food laggards by clicking here. Tell McDonald’s the climate deserves a break today.
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