Florida Coastal Flooding Maps: Residents Deny Predicted Risks to Their Property
By Risa Palm and Toby W. Bolsen
Advertisers understand that providing consumers with the facts will not sell products. To get people to stop and pay attention, successful advertising delivers information simply and with an emotional hook so that consumers notice and, hopefully, make a purchase.
Climate communication scientists use these same principles of messaging – visual, local and dramatic – to provide facts that will get the public's attention. Such messaging is intended to help people understand risk as it relates to them, and perhaps, change their behavior as a result.
As social scientists studying the effectiveness of climate change communication strategies, we became curious about a particular message we found online. Some houses advertised for sale in South Florida were accompanied by banner ads with messages such as "Flooding hurts home value. Know more before you buy. Find out for free now." The ads were sponsored by the First Street Foundation through their website FloodIQ.com. The nonprofit foundation provides detailed aerial photos of present and future flooding as a consequence of rising sea level.
My colleague and I decided to survey residents of coastal South Florida to better understand how information affected their attitudes and opinions. Did these messages developed by a nonprofit organization change the perceptions of coastal residents who live in low-lying areas about the threat of coastal flooding as a result of sea level rise?
Defining the Danger to Property by ZIP
Maps can be a way to see potential flood risk. www.FloodiQ.com, author provided
Many studies of climate change communication and response have been based on national surveys or more local reviews of counties and states susceptible to a range of coastal flooding. We focused our survey on a single region and a population at greatest risk: those who live in ZIP codes along the South Florida coast where the probability of flooding in local neighborhoods is extremely high.
With permission of the First Street Foundation to reproduce their maps that represent what flooding in the future might look like, we developed a survey to understand the effectiveness of tailored messages. How would this messaging impact residents' beliefs about climate change and sea level rise? We also asked if residents believed their communities and homes were at risk.
We surveyed more than 1,000 residents living in 166 ZIP codes in South Florida between October and December of 2018. All those surveyed were at risk from either the direct or indirect effects of flooding to their homes, including a decrease in property values as coastal property is perceived as a less desirable destination.
We sampled residents of seven metropolitan areas including Tampa-Saint Petersburg-Clearwater, Fort Myers, Key West, Miami-Dade County, Fort Lauderdale, West Palm Beach and Palm Beach, and Vero Beach. Half the sample received a map of their own city, rendered at a scale so that their city block was visible. The maps illustrated what could happen just 15 years from now at the present rate of sea level rise if there were a Category 3 hurricane accompanied by storm surge flooding.
Does Visual Information Make a Difference?
The study was intended to assess how residents might perceive the vulnerability of their property and their communities to severe storms. We asked residents about their political affiliation and their support for policies such as zoning laws, gasoline taxes and other measures to address climate change.
Surprisingly, we found that those who had viewed the maps were, on average, less likely to say they believed that climate change was taking place than those who had not seen the maps.
Further, those who saw the maps were less likely than those survey respondents who had not seen the maps to believe that climate change was responsible for the increased intensity of storms. Respondents who classified themselves as Republicans had the strongest negative responses to the maps.
Those who saw the maps were no more likely to believe that climate change exists, that climate change increases the severity of storms or that sea level is rising and related to climate change. Even more dramatically, exposure to the scientific map did not influence beliefs that their own homes were susceptible to flooding or that sea level rise would reduce local property values.
Consistent with national surveys, party identification was the strongest predictor of general perceptions of climate change and sea-level rise. However, the majority of homeowners denied that there was risk to their property values, regardless of political affiliation.
What Does It Take to Change Minds?
We believe that the motivation of our respondents, their underlying beliefs when forming an opinion, is important when reflecting on these survey results. Specifically, people often process information or learn in a way that protects their existing beliefs or their partisan leanings.
In the case of our respondents' general beliefs about climate change and its connection to sea-level rise, those who belonged to the Republican Party may have dismissed the maps either because they challenged their party's stance on the issue or because they did not view the information as credible given their prior views. In the case of our respondents' views about the future effects of sea-level rise on property values, all of the homeowners we surveyed, regardless of their partisanship, may have been motivated by their personal financial interests to reject the notion that sea-level rise would reduce their own property values.
It is important to emphasize that targeted information about climate change may lead to unintended effects. While accurate and easily absorbed information is important, it will take a much more nuanced approach to change the way people understand information. As advertisers well know, it takes more than facts to sell any product.
Risa Palm is a professor of urban studies and public health at Georgia State University.
Toby W. Bolsen is an associate professor of American politics and political science at Georgia State University.
Disclosure statement: The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.
Reposted with permission from The Conversation.
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It is undisputed that vitamin D plays a role everywhere in the body and performs important functions. A severe vitamin D deficiency, which can occur at a level of 12 nanograms per milliliter of blood or less, leads to severe and painful bone deformations known as rickets in infants and young children and osteomalacia in adults. Unfortunately, this is where the scientific consensus ends.
Where Does the Deficiency Begin?<p>Nobody knows exactly how much vitamin D a person actually needs. The question of when a deficiency starts is correspondingly controversial. However, vitamin D is becoming increasingly popular.Not only is the pseudo-scientific literature on the "sun vitamin" experiencing an upswing, but the number of published studies has also increased enormously in recent years. For example, in 2019 <a href="https://academic.oup.com/edrv/article/40/4/1109/5126915" target="_blank">a study found that</a> Vitamin D is responsible for keeping the skeleton functional and is associated with cardiovascular diseases, type 2 diabetes and various types of cancer. <br></p>
An All-Rounder<p>Vitamin D levels in the body rise and fall according to sun exposure. If sufficient UV rays reach the skin, the body is able to produce the vitamin itself. However, the human body only derives an estimated 10 to 20 percent of its daily requirement from food.</p><p>The vitamin D that we synthesize from sunlight or food is not biologically active at first. Before the kidneys can produce the biologically active form of the vitamin, known as calcitriol, and release it into the blood, some metabolic processes must take place beforehand.</p><p>In addition, many organs have receptors to which the precursor of calcitriol binds. Further, this substance is also present in blood.</p><p>From this precursor, the organs then produce calcitriol themselves, which the body then uses for countless other processes in the body. This form of vitamin D thus regulates insulin secretion, inhibits tumor growth, and promotes the formation of red blood cells as well as the survival and activity of macrophages, which are important for the <a href="https://www.mdpi.com/2072-6643/5/7/2502/htm" target="_blank">immune system.</a></p>
Low Vitamin D, Severe COVID-19 Disease?<p>A research study carried out <a href="https://www.sciencedirect.com/science/article/pii/S2352364620300067?via%3Dihub" target="_blank">at the University of Hohenheim</a> has now established a link between vitamin D deficiency, certain previous diseases, and severe cases of COVID-19.</p><p>According to the study, "there is a lot of evidence that several non-communicable diseases (high blood pressure, diabetes, cardiovascular diseases, metabolic syndrome) are associated with low vitamin D plasma levels. These comorbidities, together with the often accompanying vitamin D deficiency, increase the risk of severe COVID-19 events."</p><p>"This statement is completely correct," said Martin Fassnacht, head of endocrinology at the University Hospital of Würzburg. However, he qualifies that it is a pure association, "i.e. a mere observation that these events occur together.</p><p>Dr. Fassnacht is very critical of the hype surrounding vitamin D, but not because he denies the vitamin serves important functions. However, studies on humans have not been able to show that vitamin D has the healing powers many often propagate.</p><p>Fassnacht says, "If you take a closer look, the hopes that the administration of vitamin D has a healing effect have not been confirmed so far."</p>
Association Versus Intervention Studies<p>Many studies on the vitamin are association or observational studies. "By definition, these studies cannot prove the causal relationship, but only point to mere correlations," said Fassnacht. The physician tries to illustrate this with an example:</p><p>"Imagine two groups of 80-year-olds. One group is spry, active and does sports. If you compare them with another group living in nursing homes, the difference in vitamin D levels will be dramatic. Life expectancy would also be extremely different."</p><p>But to try to explain the difference in fitness by vitamin D status alone is far too simplistic. "Vitamin D levels are a good measure of how sick someone is. But not more," says Fassnacht. </p><p>According to Fassnacht, none of the intervention studies carried out to date -- that specifically examined the effect of vitamin D on various diseases -- has been able to confirm the previous association and laboratory studies or the presumed positive effect of vitamin D.</p>
Further Research Is Needed<p>"If a coronavirus infection is suspected, it is therefore absolutely necessary to check the vitamin D status and quickly correct any possible deficit," said the recommendation of the paper published by the University of Hohenheim.</p><p>"Studies are underway to see whether vitamin D helps in COVID-19 infection, but I personally do not believe that this is really the case," says endocrinologist Fassnacht. Nevertheless, he says it is of course useful to carry out these studies.<br></p><p>"I don't want to rule out that there are actually subgroups of people who benefit from an additional vitamin D dose," he says. After all, this has been proven to be the case with a severe deficit.</p><p>In view of the study situation, Fassnacht does not think much of preventive, nationwide vitamin D substitutes. "My belief that the vitamin helps somewhere is very low. But, of course, I can be wrong."</p>
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