The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings
The plant-based rings will be piloted in Tulum, Mexico—Corona's homeland—at the beginning of 2019.
"The beach is an important part of Corona's DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating," Corona Better World Director Evan Ellman said in the press release. "We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good."
Corona is testing its rings made from "plant-based biodegradable fibers, with a mix of by-product waste and compostable materials," the press release said. If littered, "they break down into organic material that is not harmful to wildlife."
Six-pack rings have long been detested by environmentalists who warn that the material clogs our shores and oceans and could potentially strangle marine life.
Florida's Saltwater Brewery kick-started the ring reinvention two years ago with a compostable substitute derived from wheat and barley byproducts, meaning it could be safely eaten by turtles and fish. The project was a collaboration with Eco Six Pack Ring's, New York ad agency We Believers and a Mexican biodegradable manufacturer called Entelequia. The microbrewer's rings can now be found at Florida outlets such as Publix, Total Wine & More, Whole Foods Market, Lucky's Market and ABC Fine Wine & Spirits.
In September, Danish beer company Carlsberg announced it is phasing out the plastic rings connecting its cans. The rings will be replaced with a glue that withstands cold temperatures and can be recycled along with the can.
Parley founder and CEO Cyrill Gutsch said in the press release that Corona is a "powerful ally in our war against marine plastic pollution—and in building the material revolution that will lead us beyond it."
"We share the goal of phasing plastic out for good, because we simply can't afford its toxic impact anymore," he added.
EcoWatch Daily Newsletter
In a new report about how the world's coral reefs face "the combined threats of climate change, pollution, and overfishing" — endangering the future of marine biodiversity — a London-based nonprofit calls for greater global efforts to end the climate crisis and ensure the survival of these vital underwater ecosystems.
The world is using up more and more resources and global recycling is falling. That's the grim takeaway from a new report by the Circle Economy think tank, which found that the world used up more than 110 billion tons, or 100.6 billion metric tons, of natural resources, as Agence France-Presse (AFP) reported.
By George Citroner
- Recent research finds that official government figures may be underestimating drug deaths by half.
- Researchers estimate that 142,000 people died due to drug use in 2016.
- Drug use decreases life expectancy after age 15 by 1.4 years for men and by just under 1 year for women, on average.
Government records may be severely underreporting how many Americans die from drug use, according to a new study by researchers from the University of Pennsylvania and Georgetown University.