Quantcast
Environmental News for a Healthier Planet and Life

Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings

Business
Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings
Corona / Business Wire

Corona will pilot 100 percent plastic-free six pack rings in select markets—the first global beer brand to attempt the switch after moves from smaller beer companies.

The plant-based rings will be piloted in Tulum, Mexico—Corona's homeland—at the beginning of 2019.


Corona's move is part of a larger effort with the environmental organization Parley for the Oceans to switch to eco-friendly packaging to help curb plastic pollution, according to a press release.

"The beach is an important part of Corona's DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating," Corona Better World Director Evan Ellman said in the press release. "We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good."

Corona is testing its rings made from "plant-based biodegradable fibers, with a mix of by-product waste and compostable materials," the press release said. If littered, "they break down into organic material that is not harmful to wildlife."

Six-pack rings have long been detested by environmentalists who warn that the material clogs our shores and oceans and could potentially strangle marine life.

Florida's Saltwater Brewery kick-started the ring reinvention two years ago with a compostable substitute derived from wheat and barley byproducts, meaning it could be safely eaten by turtles and fish. The project was a collaboration with Eco Six Pack Ring's, New York ad agency We Believers and a Mexican biodegradable manufacturer called Entelequia. The microbrewer's rings can now be found at Florida outlets such as Publix, Total Wine & More, Whole Foods Market, Lucky's Market and ABC Fine Wine & Spirits.

In September, Danish beer company Carlsberg announced it is phasing out the plastic rings connecting its cans. The rings will be replaced with a glue that withstands cold temperatures and can be recycled along with the can.

Parley founder and CEO Cyrill Gutsch said in the press release that Corona is a "powerful ally in our war against marine plastic pollution—and in building the material revolution that will lead us beyond it."

"We share the goal of phasing plastic out for good, because we simply can't afford its toxic impact anymore," he added.

Susanna Pershern / Submerged Resources Center/ National Park Service / public domain

By Melissa Gaskill

Two decades ago scientists and volunteers along the Virginia coast started tossing seagrass seeds into barren seaside lagoons. Disease and an intense hurricane had wiped out the plants in the 1930s, and no nearby meadows could serve as a naturally dispersing source of seeds to bring them back.

Read More Show Less

EcoWatch Daily Newsletter

Fridays for Future climate activists demonstrate in Bonn, Germany on Sept. 25, 2020. Roberto Pfeil / picture alliance via Getty Images

Carbon dioxide levels in the atmosphere hit a new record in 2019 and have continued climbing this year, despite lockdowns and other measures to curb the pandemic, the World Meteorological Organization (WMO) said on Monday, citing preliminary data.

Read More Show Less

Trending

The Argentine black-and-white tegu is an invasive species that can reach four-feet long. Mark Newman / Getty Images

These black-and-white lizards could be the punchline of a joke, except the situation is no laughing matter.

Read More Show Less
Smoke covers the skies over downtown Portland, Oregon, on Sept. 9, 2020. Diego Diaz / Icon Sportswire

By Isabella Garcia

September in Portland, Oregon, usually brings a slight chill to the air and an orange tinge to the leaves. This year, it brought smoke so thick it burned your throat and made your eyes strain to see more than 20 feet in front of you.

Read More Show Less
A rare rusty-spotted cat is spotted in the wild in 2015. David V. Raju / Wikimedia Commons / CC by 4.0

Misunderstanding the needs of how to protect three rare cat species in Southeast Asia may be a driving factor in their extinction, according to a recent study.

Read More Show Less