Quantcast

Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings

Business
Corona / Business Wire

Corona will pilot 100 percent plastic-free six pack rings in select markets—the first global beer brand to attempt the switch after moves from smaller beer companies.

The plant-based rings will be piloted in Tulum, Mexico—Corona's homeland—at the beginning of 2019.


Corona's move is part of a larger effort with the environmental organization Parley for the Oceans to switch to eco-friendly packaging to help curb plastic pollution, according to a press release.

"The beach is an important part of Corona's DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating," Corona Better World Director Evan Ellman said in the press release. "We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good."

Corona is testing its rings made from "plant-based biodegradable fibers, with a mix of by-product waste and compostable materials," the press release said. If littered, "they break down into organic material that is not harmful to wildlife."

Six-pack rings have long been detested by environmentalists who warn that the material clogs our shores and oceans and could potentially strangle marine life.

Florida's Saltwater Brewery kick-started the ring reinvention two years ago with a compostable substitute derived from wheat and barley byproducts, meaning it could be safely eaten by turtles and fish. The project was a collaboration with Eco Six Pack Ring's, New York ad agency We Believers and a Mexican biodegradable manufacturer called Entelequia. The microbrewer's rings can now be found at Florida outlets such as Publix, Total Wine & More, Whole Foods Market, Lucky's Market and ABC Fine Wine & Spirits.

In September, Danish beer company Carlsberg announced it is phasing out the plastic rings connecting its cans. The rings will be replaced with a glue that withstands cold temperatures and can be recycled along with the can.

Parley founder and CEO Cyrill Gutsch said in the press release that Corona is a "powerful ally in our war against marine plastic pollution—and in building the material revolution that will lead us beyond it."

"We share the goal of phasing plastic out for good, because we simply can't afford its toxic impact anymore," he added.

EcoWatch Daily Newsletter

By Anita Desikan

The Trump administration is routinely undermining your ability — and mine, and everyone else's in this country — to exercise our democratic rights to provide input on the administration's proposed actions through the public comment process. Public comments are just what they sound like: an opportunity for anyone in the public, both individuals and organizations, to submit a comment on a proposed rule that federal agencies are required by law to read and take into account. Public comments can raise the profile of an issue, can help amplify the voices of affected communities, and can show policymakers whether a proposal has broad support or is wildly unpopular.

Read More Show Less
Alena Gamm / EyeEm / Getty Images

By Katey Davidson, MScFN

Bananas are one of the world's most popular fruits.

Read More Show Less
Sponsored
The Climate Reality Project

Picture this: a world where chocolate is as rare as gold. No more five-dollar bags of candy on Halloween. No more boxes of truffles on Valentine's day. No more roasting s'mores by the campfire. No more hot chocolate on a cold winter's day.

Who wants to live in a world like that?

Read More Show Less
PxHere

By Lisa Wartenberg, MFA, RD, LD

Honey and vinegar have been used for medicinal and culinary purposes for thousands of years, with folk medicine often combining the two as a health tonic (1Trusted Source).

Read More Show Less
Fabian Krause / EyeEm / Getty Images

By Elizabeth Streit, MS, RDN, LD

Paprika is a spice made from the dried peppers of the plant Capsicum annuum.

Read More Show Less
Sponsored
Water protectors of all persuasions gathered in talking circles at Borderland Ranch in Pe'Sla, the heart of the sacred Black Hills, during the first Sovereign Sisters Gathering. At the center are Cheryl Angel in red and white and on her left, Lyla June. Tracy Barnett

By Tracy L. Barnett

Sources reviewed this article for accuracy.

For Sicangu Lakota water protector Cheryl Angel, Standing Rock helped her define what she stands against: an economy rooted in extraction of resources and exploitation of people and planet. It wasn't until she'd had some distance that the vision of what she stands for came into focus.

Read More Show Less
Hedges, 2019 © Hugh Hayden. All photos courtesy of Lisson Gallery

By Patrick Rogers

"I'm really into trees," said the sculptor Hugh Hayden. "I'm drawn to plants."

Read More Show Less
BruceBlock / iStock / Getty Images

By Jillian Kubala, MS, RD

Thanks to their high concentration of powerful plant compounds, foods with a natural purple hue offer a wide array of health benefits.

Read More Show Less