Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings
The plant-based rings will be piloted in Tulum, Mexico—Corona's homeland—at the beginning of 2019.
"The beach is an important part of Corona's DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating," Corona Better World Director Evan Ellman said in the press release. "We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good."
Corona is testing its rings made from "plant-based biodegradable fibers, with a mix of by-product waste and compostable materials," the press release said. If littered, "they break down into organic material that is not harmful to wildlife."
Six-pack rings have long been detested by environmentalists who warn that the material clogs our shores and oceans and could potentially strangle marine life.
Florida's Saltwater Brewery kick-started the ring reinvention two years ago with a compostable substitute derived from wheat and barley byproducts, meaning it could be safely eaten by turtles and fish. The project was a collaboration with Eco Six Pack Ring's, New York ad agency We Believers and a Mexican biodegradable manufacturer called Entelequia. The microbrewer's rings can now be found at Florida outlets such as Publix, Total Wine & More, Whole Foods Market, Lucky's Market and ABC Fine Wine & Spirits.
In September, Danish beer company Carlsberg announced it is phasing out the plastic rings connecting its cans. The rings will be replaced with a glue that withstands cold temperatures and can be recycled along with the can.
Parley founder and CEO Cyrill Gutsch said in the press release that Corona is a "powerful ally in our war against marine plastic pollution—and in building the material revolution that will lead us beyond it."
"We share the goal of phasing plastic out for good, because we simply can't afford its toxic impact anymore," he added.
Major #Brewery Carlsberg to Replace #Plastic Rings With #Recyclable Glue @plasticpollutes https://t.co/tLJHS8YUvC— EcoWatch (@EcoWatch)1536423852.0
By Lisa Newcomb
Analysis released Thursday of the world's top 10 biggest plastic polluters in 15 countries reveals how major corporations hide behind the veneer of corporate responsibility while actively working to thwart regulatory legislation around the globe.
<div id="5899a" class="rm-shortcode" data-rm-shortcode-id="f2af5e24600e9a04a59098846be0795c"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1306489782529335296" data-partner="rebelmouse"><div style="margin:1em 0">Out now! 📢 Our ground-breaking new report reveals the hypocrisy of the world’s biggest #plasticpolluters, who claim… https://t.co/TWutruUlqA</div> — Changing Markets Foundation (@Changing Markets Foundation)<a href="https://twitter.com/ChangingMarkets/statuses/1306489782529335296">1600326412.0</a></blockquote></div>
<div id="688ca" class="rm-shortcode" data-rm-shortcode-id="3370c14123ff2ac521085479120d1260"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1306488205198401536" data-partner="rebelmouse"><div style="margin:1em 0">DELAY, DISTRACT and DERAIL: 3 tactics that help Big Plastic fight plastic legislation behind the scenes across the… https://t.co/f29Pc86aMj</div> — GAIA (@GAIA)<a href="https://twitter.com/GAIAnoburn/statuses/1306488205198401536">1600326036.0</a></blockquote></div>
<div id="eaab1" class="rm-shortcode" data-rm-shortcode-id="0f6dbe75ec7e7ed4656a767958238c89"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1306313773511303169" data-partner="rebelmouse"><div style="margin:1em 0">Amount of federal government subsidies given to the fossil fuel industry every year: $15 billion. The amount it sh… https://t.co/NRWQWRiw5f</div> — Bernie Sanders (@Bernie Sanders)<a href="https://twitter.com/SenSanders/statuses/1306313773511303169">1600284448.0</a></blockquote></div><p>Urbanic urged lawmakers to act to protect the planet.</p><p>"The voluntary initiatives and commitments by the industry have failed," she said in a statement. "Policymakers should look past the industry smokescreen and adopt proven, progressive legislation globally to create the systemic change that this crisis so urgently needs."</p>
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