Corona / Business Wire
Corona will pilot 100 percent plastic-free six pack rings in select markets—the first global beer brand to attempt the switch after moves from smaller beer companies.
The plant-based rings will be piloted in Tulum, Mexico—Corona's homeland—at the beginning of 2019.
<p>Corona's move is part of a larger effort with the environmental organization <a href="http://www.parley.tv/#fortheoceans" target="_blank">Parley for the Oceans</a> to switch to eco-friendly packaging to help curb plastic pollution, according to a <a href="https://www.businesswire.com/news/home/20181127005152/en/Corona-Launches-Plastic-Free-Pack-Rings" target="_blank">press release</a>.<br></p><p><span></span>"The beach is an important part of Corona's DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating," Corona Better World Director Evan Ellman said in the press release. "We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good."</p><p>Corona is testing its rings made from "plant-based biodegradable fibers, with a mix of by-product waste and compostable materials," the press release said. If littered, "they break down into organic material that is not harmful to wildlife."</p><p><span></span>Six-pack rings have long been detested by environmentalists who warn that the material clogs our shores and <a href="https://www.ecowatch.com/carlsberg-plastic-rings-recyclable-glue-2602904827.html">oceans</a> and could potentially strangle marine life.</p><p>Florida's <a href="https://saltwaterbrewery.com/pages/community" target="_blank">Saltwater Brewery</a> kick-started the ring reinvention <a href="https://www.ecowatch.com/first-ever-100-edible-six-pack-ring-feeds-marine-animals-instead-of-ki-1891135036.html" target="_self">two years ago</a> with a compostable substitute derived from wheat and barley byproducts, meaning it could be safely eaten by turtles and fish. The project was a collaboration with Eco Six Pack Ring's, New York ad agency <a href="http://www.webelievers.com/" target="_blank">We Believers</a> and a Mexican biodegradable manufacturer called Entelequia. The microbrewer's rings can now be found at Florida outlets such as <a href="https://www.facebook.com/publix/?fref=mentions" target="_blank">Publix</a>, <a href="https://www.facebook.com/TotalWineAndMore/?fref=mentions" target="_blank">Total Wine & More</a>, <a href="https://www.facebook.com/WholeFoods/?fref=mentions" target="_blank">Whole Foods Market</a>, <a href="https://www.facebook.com/luckysmarket/?fref=mentions" target="_blank">Lucky's Market</a> and <a href="https://www.facebook.com/ABCFineWineSpirits/?fref=mentions" target="_blank">ABC Fine Wine & Spirits</a>.</p><p>In September, Danish beer company Carlsberg announced it is <a href="https://www.ecowatch.com/carlsberg-plastic-rings-recyclable-glue-2602904827.html" target="_blank">phasing out the plastic rings</a> connecting its cans. The rings will be replaced with a glue that withstands cold temperatures and can be recycled along with the can.<br></p><p>Parley founder and CEO Cyrill Gutsch said in the press release that Corona is a "powerful ally in our war against marine plastic pollution—and in building the material revolution that will lead us beyond it."<br></p><p>"We share the goal of phasing plastic out for good, because we simply can't afford its toxic impact anymore," he added. </p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="5fee9" class="rm-shortcode" data-rm-shortcode-id="AR4GJM1576662616"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1038463019204976644" data-partner="rebelmouse"><div style="margin:1em 0">Major #Brewery Carlsberg to Replace #Plastic Rings With #Recyclable Glue @plasticpollutes
https://t.co/tLJHS8YUvC</div> — EcoWatch (@EcoWatch)<a href="https://twitter.com/EcoWatch/statuses/1038463019204976644">1536423852.0</a></blockquote></div>
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A literal wave of mostly plastic marine debris, including beverage bottles and takeaway containers, was filmed washing ashore Montesinos Beach in the Dominican Republic capital after a storm on Thursday.
The footage was captured by the environmental nonprofit Parley for the Oceans, which described the plastic flow as a "dense garbage carpet."
<p>
In an interview with
<a href="https://www.bbc.com/news/av/world-44914919/wave-of-plastic-hits-dominican-republic" target="_blank">BBC News</a>, Parley founder Cyrill Gutsch described the scene as "unfortunately, the new normal."
</p><p>
"Plastic is a design failure and there is no circular economy that can fix this," he said. "It's really the material itself, and we don't believe this material can ever be contained."
</p><p>
More than
<a href="https://www.ecowatch.com/8-million-metric-tons-of-plastic-dumped-into-worlds-oceans-each-year-1882012563.html">8 million tons</a> of plastic is dumped into our oceans every year, according to a 2015 <a href="http://www.sciencemag.org/content/347/6223/768.short" target="_blank">study</a> published in <em>Science</em>. This debris has negatively impacted more than 800 species of <a href="https://www.ecowatch.com/tag/marine-life" target="_blank">marine animals</a>, a 2016 United Nations <a href="https://news.un.org/en/story/2016/12/547032-new-un-report-finds-marine-debris-harming-more-800-species-costing-countries" target="_blank">report</a> found.
</p><p>
What's more, as Gutsch noted, the chemicals that the plastics carry can also pose threat to the environment.
</p><p>
"Even if you recycle [plastic] and even if you use it in the best possible way, it always leaches chemicals. And that's what you don't see in this video, all these toxic liquids that come with it," he told BBC.
</p><p>
Parley said it is working with the local navy, the army, public workers and the Santo Domingo government to clear the plastic tide.
</p><p>
More than 500 public workers were recruited for the operation. After three days of work, the teams collected 30 tons of plastic, the group said.
</p><p>
So far, six tons of the recovered plastic will be transformed into a material used to create products, Parley added.
</p><p>
<span></span>The nonprofit has teamed up with a number of major sports and fashion brands to transform plastic collected and recycled from the oceans into new items such as <a href="https://www.ecowatch.com/parley-for-the-oceans-partners-2574315406.html">running shoes and sunglasses</a>.
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="7aec6" class="rm-shortcode" data-rm-shortcode-id="4DDHJZ1576663881"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1020850960862785536" data-partner="rebelmouse"><div style="margin:1em 0">For the first time in 30 years, the top ten most common trash items picked up on the beach were all made of plastic… https://t.co/cSfLR6RCUf</div> — Mission Blue (@Mission Blue)<a href="https://twitter.com/MissionBlue/statuses/1020850960862785536">1532224810.0</a></blockquote></div>
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Like many other plant-based foods and products, CBD oil is one dietary supplement where "organic" labels are very important to consumers. However, there are little to no regulations within the hemp industry when it comes to deeming a product as organic, which makes it increasingly difficult for shoppers to find the best CBD oil products available on the market.
<p>Here you can learn about the importance of organic hemp oil, why it's better for the environment, and which CBD companies actually make trustworthy products with sustainable farming processes. origins which weigh heavily on many consumers who want to buy a product that's produced in the best way possible for not only themselves to ingest, but for the environment as well through sustainable farming methods. </p><h2>What Is CBD Oil?</h2><p>First things first, CBD stands for cannabidiol, and it's a cannabinoid found within cannabis sativa plants. This plant compound is believed to have many potential benefits, and it is primarily derived from hemp plants via a CO2 extraction process. </p><p>Since CBD is extracted from industrial hemp, which contains only trace amounts of THC (the psychoactive component in cannabis plants), this means that CBD won't make you feel high like marijuana, which has much higher levels of THC that causes psychoactive effects. Instead, the effects of CBD are much more subtle and promote a general sense of calm and relaxation in most users.</p><h2>What Makes a CBD Oil Organic?</h2><p>In terms of organic labels, perhaps the most important (and prominent) certification comes from the United States Department of Agriculture (USDA). This government organization has been labeling foods as "organic" for many years, but what exactly does this certification entail? Essentially, a label indicating that a product is "USDA Organic" or "Certified Organic" means that at least 95% of the ingredients are obtained from organic sources.</p><p>For a crop to be considered organic by the USDA, it must be grown without the use of industrial solvents, irradiation, genetic engineering (GMOs), synthetic pesticides, or chemical fertilizer. Instead, farmers rely on natural substances and <a href="https://www.usda.gov/media/blog/2012/03/22/organic-101-what-usda-organic-label-means" rel="noopener noreferrer" target="_blank">mechanical, physical, or biologically based farming</a> techniques to cultivate healthy and organic crops.</p><p>Before the passage of the 2018 Farm Bill, no hemp-derived products could be dubbed as "certified organic" since the hemp plant and its extracts were still categorized as a Schedule I Controlled Substance. However, it's still difficult for CBD companies to obtain a USDA certified organic label for their products due to the legal grey area that still surrounds CBD extracts. </p><p>Because of these challenges, and due to the fact that industrial hemp has only recently become an agricultural crop, very few CBD oils are USDA certified organic. Rather, many CBD products contain hemp extracts from plants that were grown in organic conditions but may not be federally certified.</p><h2>What are the Best Organic CBD Oil Brands?</h2><p><em>Each product featured here has been independently selected. If you make a purchase using the links included, we may earn commission.</em></p>
<h2>Why Organic Hemp Oil Matters</h2><p>Hemp is a unique plant, not only for its rich cannabinoid content, but also for its ability to absorb a wide variety of components in soil. But this trait poses great risks when it comes to the creation of CBD products derived from hemp.</p><p>Because hemp has a high capacity for compound uptake, this means that the plants can retain <a href="https://www.remedyreview.com/industry/lab-test-results/" target="_blank">harmful chemicals like pesticides</a>, heavy metals, and other residual solvents. This is especially true when it comes to synthetic chemicals that are more toxic to humans, and difficult to remove once they have been absorbed by the hemp plant.</p><p>Organic farming practices help reduce the risk of hemp crops absorbing harsh chemicals that may later end up in CBD oil after extraction. When you're taking CBD as a wellness supplement to help alleviate your symptoms or improve your overall well-being, the last thing you want is to ingest compounds that might negatively outweigh the benefits of CBD. This is an important reason to look for third party lab test results when shopping for CBD products since these certificates of analysis can show the full cannabinoid and terpene profile of a hemp extract, as well as test results that search for the presence of any residual solvents.</p><p>In addition to creating a better end product, organic farming practices are also better for the environment. Sustainable and organic farming methods may <a href="https://www.helpguide.org/articles/healthy-eating/organic-foods.htm" rel="noopener noreferrer" target="_blank">reduce pollution, conserve water, reduce soil erosion, increase soil fertility, and use less energy</a>. The use of natural pest deterrents as opposed to chemical pesticides is also better for nearby animal populations and ecosystems.</p><h3>Organic vs. Natural</h3><p>While there are only a select few companies offering certified organic ingredients in their products, almost every brand in the CBD market creates "natural" products. The term "all-natural" or "plant-based" does not mean that a product is organic, and since hemp oil is a natural derivative of hemp plants, these products are often referred to as all-natural. However, there are some synthetic CBD oils that should be avoided because they are chemically constructed and may produce unwanted side effects that are not caused by naturally derived CBD extracts.</p><h2>What are the Benefits of Organic CBD Oil?</h2><p>There's a long list of potential CBD oil health benefits, and some of the most common wellness advantages include:</p><ul class="ee-ul"><li><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2503660/" target="_blank">Chronic pain relief</a></li><li><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4604171/" target="_blank">Anti-anxiety effects</a></li><li>Better sleep</li><li><a href="https://www.psychologytoday.com/us/blog/inner-source/201901/cbd-oil-mental-health-should-you-take-it-too" rel="noopener noreferrer" target="_blank">Improvements in mood</a></li><li>Internal balance and regulation</li></ul><p>When dealing with pain, inflammation, sleep issues, and mental health struggles, it can be hard to find sufficient treatment options. The use of certain prescriptions can cause unwanted side effects, yet they are often the only solution for patients with these medical conditions. In search of other therapies, people have started to flock towards CBD oil as an alternative remedy for a variety of conditions. However, it should be noted that CBD products are not approved by the Food and Drug Administration (FDA), and you should seek your doctor's advice before using CBD if you have a serious medical condition.</p><h2>Look at the Labels Before You Buy CBD Oil</h2><p>When you go online to buy CBD oil, you'll quickly realize there is an overwhelming number of brands that are saturating the market. It can be difficult to determine which products are truly as good as they make themselves out to be. Always look for up-to-date third-party lab tests so you know you are getting a great product, and don't hesitate to contact the brand if you have any additional questions. And if you're intent on purchasing 100% organic CBD oil, it's best to look for certified products or brands that are held to strict regulatory standards.</p><p><strong>Melena Gurganus </strong>is the Reviews Editor at EcoWatch. She is passionate health and wellness and her writing aims to help others find products they can trust. Her work has been featured in publications such as Health, Shape, Huffington Post, Cannabis Business Times, and Bustle.<br></p>
Spruce
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY4NjI3OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyOTM2NzgzOX0.axY0HjeqRctJsR_KmDLctzDpUBLBN-oNIdqaXDb4caQ/img.jpg?width=980" id="774be" class="rm-shortcode" data-rm-shortcode-id="8379f35b1ca8a86d0e61b7d4bfc8b46e" data-rm-shortcode-name="rebelmouse-image" alt="spruce organic cbd oil" /><p>As one of the best brands in the business, Spruce CBD is well-known for its potent CBD oils that feature many additional beneficial phytocannabinoids. This brand works with two family-owned, sustainably focused farms in the USA (one located in Kentucky and one in North Carolina) to create its organic, small product batches. The max potency Spruce CBD oil contains 2400mg of full-spectrum CBD extract, but the brand also offers a lower strength tincture with 750mg of CBD in total.</p>
$89
CBDistillery
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDcwMjkzNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMTU4OTM4Nn0.ypRdeDSBcE87slYrFfVrRwtJ2qGIK6FD5jBB4pndTMo/img.jpg?width=980" id="b473b" class="rm-shortcode" data-rm-shortcode-id="9930b53c9d58cb49774640a61c3e3e75" data-rm-shortcode-name="rebelmouse-image" alt="cbdistillery cbd oil" /><p>All of the products from CBDistillery are <a href="https://ushempauthority.org/" target="_blank" rel="noopener noreferrer">U.S. Hemp Authority Certified</a>, and for good reason. The company only uses non-GMO and pesticide-free industrial hemp that's grown organically on Colorado farms. Its hemp oils are some of the most affordable CBD products on the market, yet they still maintain a high standard of quality. CBDistillery has a wide variety of CBD potencies across its product line (ranging from 500mg to 5000mg per bottle) and offers both full-spectrum and broad-spectrum CBD oils to give customers a completely thc-free option.</p>
$35
FAB CBD
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY4NjIyNS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2NDIwOTEyMn0.MlTjz096FJ0ev_-soK7_Z-FeQeJczWoeh9Qi9SSkHsY/img.jpg?width=980" id="04b26" class="rm-shortcode" data-rm-shortcode-id="76aa4862f44603242e318982acea6646" data-rm-shortcode-name="rebelmouse-image" alt="fab cbd oil" /><p>For an organic CBD oil that has it all, FAB CBD offers plenty of variety for any type of consumer. All of its products are made with zero pesticides and extracted from organically grown Colorado industrial hemp. FAB CBD oil comes in five all-natural flavors (mint, vanilla, berry, citrus, and natural) and is also available in four strengths (300, 600, 1200, and 2400mg per bottle).</p>
$39
NuLeaf Naturals
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY4NjIxOS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NzExNTgyMX0.D6qMGYllKTsVhEkQ-L_GzpDHVu60a-tJKcio7M1Ssmc/img.jpg?width=980" id="94e4a" class="rm-shortcode" data-rm-shortcode-id="3609a52479675730893a45a82a03c71d" data-rm-shortcode-name="rebelmouse-image" alt="nuleaf naturals organic cbd oil" /><p>As an industry-leading brand, it comes as no surprise that NuLeaf Naturals sources its CBD extract from organic hemp plants grown on licensed farms in Colorado. The comany's CBD oils only contain two ingredients: USDA certified organic hemp seed oil and full spectrum hemp extract.</p><p>NuLeaf Naturals uses one proprietary CBD oil formula for all of its products, so you will get the same CBD potency in each tincture (60mg per mL), but can purchase different bottle sizes depending on how much you intend to use.</p>
$38.50
Charlotte's Web
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDcwMjk3NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzQ0NjM4N30.SaQ85SK10-MWjN3PwHo2RqpiUBdjhD0IRnHKTqKaU7Q/img.jpg?width=980" id="84700" class="rm-shortcode" data-rm-shortcode-id="a2174067dcc0c4094be25b3472ce08c8" data-rm-shortcode-name="rebelmouse-image" alt="charlottes web cbd oil" /><p>Perhaps one of the most well-known brands in the CBD landscape, Charlotte's Web has been growing sustainable hemp plants for several years. The company is currently in the process of achieving official USDA Organic Certification, but it already practices organic and sustainable cultivation techniques to enhance the overall health of the soil and the hemp plants themselves, which creates some of the highest quality CBD extracts. Charlotte's Web offers CBD oils in a range of different concentration options, and some even come in a few flavor options such as chocolate mint, orange blossom, and lemon twist.</p>
$60
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Kai Schreiber / Flickr / CC BY-SA 2.0
Momentum is building in the war against single-use plastics. In the past week, a slew of major companies—including SeaWorld parks, American Express, cruise company Royal Caribbean, IKEA, A&W Canada and Burger King UK—have pledged to eliminate items such as plastic drinking straws, stirrers, lids and bags in efforts to protect our oceans and their inhabitants.
SeaWorld Entertainment announced Thursday, right before World Oceans Day, that all 12 of its theme parks have removed all single-use plastic drinking straws and shopping bags.
<p style="">
"This milestone environmental achievement is a testament to our mission to protect the environment, the ocean and the animals we share our planet with, which are currently threatened by unprecedented amounts of plastic pollution," said interim SeaWorld CEO John Reilly in a statement. "We see the harmful effects of plastic pollution in the animals we rescue and rehabilitate, and therefore, recognize the importance of doing our part to curb plastic pollution."
</p><p style="">
Similarly, American Express, through a new partnership with
<a href="http://www.parley.tv/">Parley for the Oceans</a>, said Wednesday it will phase out plastic straws and coffee stirrers for all its major offices and Centurion airport lounges globally within 30 days. Among other measures, the company will also pursue zero waste certification for its New York City headquarters by 2025, and launch a credit card manufactured primarily from recovered plastic found in the oceans and on the coasts. The ocean plastic card currently exists as a prototype and is expected be made available to the public within the next 12 months.
</p><p>
"Every second breath we take is created by the oceans," said Cyrill Gutsch, founder of Parley for the Oceans, in a statement. "Without them, we can't exist. American Express is creating a symbol of change and inviting their network to shape a blue future, one based on creativity, collaboration and eco-innovation."
</p><p>
As for the fast food world, even if McDonald's shareholders seem to be
<a href="https://www.ecowatch.com/mcdonalds-plastic-straws-2571961793.html" target="_blank">dragging their feet</a> about plastic straws, other quick service joints have joined the anti-plastic bandwagon. Following in the <a href="http://fortune.com/2018/03/28/mcdonalds-plastic-straw-ban/">footsteps of its UK-rival</a>, Burger King UK marked World Oceans Day with their own announcement:
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="2942a" class="rm-shortcode" data-rm-shortcode-id="5O7SUA1576662753"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1005056772292468736" data-partner="rebelmouse"><div style="margin:1em 0">Today is #WorldOceansDay and it's time we all started helping out! https://t.co/ccQvmKNIsG</div> — Burger King (@Burger King)<a href="https://twitter.com/BurgerKingUK/statuses/1005056772292468736">1528459182.0</a></blockquote></div>
<p></p><p>
That same day, A&W Canada became the first fast food chain in North America to commit to eliminating plastic straws from its restaurants by January 2019 and offer paper straws as an option. The company said the move will prevent 82 million plastic straws from ending up in landfills every year,
<a href="http://www.cbc.ca/news/canada/british-columbia/a-w-canada-to-eliminate-plastic-straws-from-all-restaurants-1.4698272" target="_blank">CBC</a> reported.
</p><p>
"Introducing packaging innovations that reduce waste is key to A&W's environmental strategy," said Tyler Pronyk, A&W Canada's director of distribution, equipment & packaging, as quoted by
<a href="http://www.sustainablebrands.com/news_and_views/waste_not/sustainable_brands/trending_single-use_plastics_continue_be_tossed_brands" target="_blank">Sustainable Brands</a>. "By using compostable packaging, real mugs, plates and cutlery, we are diverting millions of single-use packaging from landfills every year."
</p><p>
<span></span>The corporate tide against plastics coincides with commitments made
<a href="https://www.ecowatch.com/trump-g7-climate-change-oceans-2577091904.html">earlier this week</a>, in which Canada, France, Germany, Italy, the UK and the EU endorsed the <a href="https://g7.gc.ca/en/official-documents/charlevoix-blueprint-healthy-oceans-seas-resilient-coastal-communities/#a1" target="_blank">G7 Ocean Plastics Charter</a>, which sets goals towards reducing the use of unnecessary plastics and improving recycling. Japan and the U.S., however, declined to sign the agreement.
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="788d5" class="rm-shortcode" data-rm-shortcode-id="K29RLH1576662753"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1004746070486855681" data-partner="rebelmouse"><div style="margin:1em 0">IKEA to Phase Out Single-Use Plastics by 2020 https://t.co/qw03veqS1S @IKEAUSA @PlasticPollutes @5gyres @Greenpeace @SierraClub</div> — EcoWatch (@EcoWatch)<a href="https://twitter.com/EcoWatch/statuses/1004746070486855681">1528385105.0</a></blockquote></div>
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Parley Continues Its Innovative Campaign to Save Our Oceans With Sports and Fashion Partners
01 June 2018
Business
Parley for the Oceans and adidas are teaming up for the second annual Run for the Oceans starting June 8. Adidas
As World Oceans Day approaches June 8, the innovative non-profit Parley for the Oceans is teaming up with partners in the sports and fashion industries to raise awareness about the threats facing our oceans and take action to save them.
<p>On Thursday, <a href="https://www.prnewswire.com/news-releases/run-for-the-oceans-grows-in-2018--adidas-x-parley-announce-expanded-global-campaign-to-harness-the-power-of-sport-and-continue-fight-against-the-threat-of-marine-plastic-pollution-300657555.html" target="_blank">Adidas announced</a> that it would once again work with Parley for the second annual Run For The Oceans. Starting World Oceans Day and lasting for one month, Adidas will donate $1 for every kilometer run by participants to the <a href="http://www.parley.tv/ocean-plastic-program/" target="_blank">Parley Ocean Plastic Program</a>, which targets marine <a href="http://www.ecowatch.com/tag/plastics" target="_self">plastic</a> pollution specifically. To <a href="https://www.adidas.co.uk/parley" target="_blank">participate</a>, runners can download the Runtastic App. </p><p>In the world of fashion, Porter Magazine teamed up with Parley to dedicate its summer issue, launching June 1, to plastic pollution, <a href="https://www.businessoffashion.com/articles/news-bites/porter-magazine-partners-with-parley-for-the-oceans" target="_blank">Business of Fashion reported</a>. The cover features model, activist and Parley ambassador Anja Rubik.</p><p>"What we are trying to do by working with Porter is to highlight the beauty and fragility of our oceans, and to invite the fashion industry, especially luxury brands, to collaborate," Rubik told <a href="https://www.standard.co.uk/fashion/netaporter-are-going-plasticfree-a3850306.html" target="_blank">The Evening Standard</a>. "We have passed the point of raising awareness and symbolic actions; now it's time for solutions that can be scaled quickly."</p><div id="59f51" class="rm-shortcode" data-rm-shortcode-id="KM2C1Y1576661781"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1001924991154380810" data-partner="rebelmouse"><div style="margin:1em 0">We joined forces with @PORTERmagazine, @anjarubikblog & Mario Sorrenti to merge content, commerce and cause. For th… https://t.co/RRKAjuirB1</div> — Parley (@Parley)<a href="https://twitter.com/parleyforoceans/statuses/1001924991154380810">1527712507.0</a></blockquote></div><p>In a not-so-symbolic action, Porter is also taking the <a href="https://air.parley.tv/" target="_blank">Parley A.I.R. Pledge</a> to "Avoid plastic wherever possible, Intercept plastic waste, [and] Redesign your life." The publication will aim to be plastic-free by 2019, Business of Fashion reported. </p><p>The summer issue will feature an ocean-themed interview by Parley founder Cyrill Gutsch with oceanographer Sylvia Earle, who is spearheading the upcoming <a href="https://www.ecowatch.com/march-for-the-ocean-2562957165.html" target="_self">March for the Ocean</a> June 9. Customers will also be able to purchase upcycled items made with <a href="http://www.parley.tv/updates/2016/11/3/adidas-x-parley-the-first-performance-products-from-parley-ocean-plastic?rq=threat%20to%20" target="_blank">Parley Ocean Plastic</a> on the <a href="https://www.net-a-porter.com/gb/en/?&cm_mmc=GoogleUK--c-_-NAP_EN_UK_London-_-Brand+Other--Brand_Misspells_Exact-_-net%20aporter_e_kwd-5306063612_INTL&gclid=CjwKCAjw3cPYBRB7EiwAsrc-uQneBUoxkvMqGCJFVnB43sF0Roc_Js1d6O7KUPHXGRq_oT3v0BPWOBoC55oQAvD_BwE&gclsrc=aw.ds" target="_blank">Net-a-Porter</a> site like Clean Waves sunglasses and Adidas X Parley sneakers, Business of Fashion reported. </p><p>The sneakers are a testament to Adidas and Parley's long-running partnership, as this year's Run For The Oceans is another. On Earth Day, the two also <a href="https://www.ecowatch.com/adidas-recycled-plastic-soccer-jerseys-2561473205.html" target="_self">partnered</a> with Major League Soccer to promote Parley Ocean Plastic. </p><p>"At Adidas, we believe that sport has the power to change lives and the Run For The Oceans movement truly reflects this. We have created a unique global platform that gives everyone the opportunity to impact their lives by joining a collective running movement that fights marine plastic pollution. Seeing the adidas family unite for a shared purpose is what makes the campaign so powerful," Andre Maestrini, the general manager of Adidas Sports Business Units, said. </p><p>Adidas will donate up to $1 million if participants run a million kilometers, specifically to the <a href="http://www.parley.tv/updates/2016/1/6/parley-ocean-school-the-maldives" target="_blank">Parley Ocean School</a> initiative, which gives children the chance to experience the ocean first-hand and value its protection. </p><p>To bring athletes and activists together, Adidas will host a series of physical runs in cities around the world, kicking off with a run in Los Angeles' Temescal Park June 8. </p>
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Adidas sold a million pairs of shoes made from ocean plastic last year, according to CEO Kasper Rorsted.
In 2015, the German sportswear giant partnered with Parley for the Oceans, an environmental initiative addressing major threats to the world's oceans, to develop products made from recycled marine plastic. After much anticipation, they introduced three versions of the UltraBoost shoe last year.
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"We last year sold 1 million shoes made out of ocean plastic," Rorsted told
<a href="https://www.cnbc.com/2018/03/14/adidas-sold-1-million-shoes-made-out-of-ocean-plastic-in-2017.html" target="_blank">CNBC</a> on Wednesday.
</p><p style="">
<a href="https://www.ecowatch.com/adidas-tackle-ocean-plastic-2376567818.html" target="_blank">Each pair</a> uses an average of 11 plastic bottles and incorporates recycled plastic into the laces, heel webbing, heel lining and sock liner covers.
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In 2016, the company pledged to
<a href="https://www.adidas-group.com/en/media/news-archive/press-releases/2016/adidas-group-makes-plastic-shopping-bags-history/" target="_blank">phase out plastic bags</a> in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.
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In another sign that Adidas is ramping up its commitment to sustainability, attendees at the SXSW conference in Houston this week
<a href="https://twitter.com/ahiza_garcia/status/973328015219445760" target="_blank">heard</a> Eric Liedtke, the head of Global Brands, saying that Adidas wants to produce all of its products—from footwear to apparel—out of recycled plastic from the ocean by 2024.
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</p><div id="54aa0" class="rm-shortcode" data-rm-shortcode-id="FTN04Q1576661782"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="973326313128939520" data-partner="rebelmouse"><div style="margin:1em 0">"Adidas moonshot is to genuinely only use ocean plastics for our products by 2024..." @LiedtkeEric "People don't bu… https://t.co/hKkmgk1PVl</div> — Monty Hamilton (@Monty Hamilton)<a href="https://twitter.com/montyhamilton/statuses/973326313128939520">1520894051.0</a></blockquote></div>
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Adidas's Parley Ultraboost.
Adidas is getting serious about ocean plastic, turning the pollution "from threat into thread."
The sportswear giant, along with partner Parley for the Oceans, has released three new models of its shoes made from marine debris—the Ultraboost, Ultraboost X and Ultraboost Uncaged.
<p>According to <a href="http://www.businessinsider.com/adidas-releases-new-parley-ocean-waste-plastic-shoes-2017-4" target="_blank">Business Insider</a>, each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining and sock liner covers.</p><p>The company has a <a href="http://www.designboom.com/technology/adidas-x-parley-ocean-plastic-ultraboost-04-24-2017/" target="_blank">goal</a> of creating 1 million pairs of the popular running shoes from recovered <a href="http://www.ecowatch.com/tag/oceans">ocean</a> plastic in 2017.</p><p><span></span>"The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of Ultraboost from up-cycled marine plastic," <a href="http://news.adidas.com/US/Latest-News/ALL/adidas-introduces-parley-editions-of-game-changing-running-footwear/s/c1722809-0c26-40bc-8393-8d664701d326" target="_blank">said</a> Mathias Amm, a product category director at adidas. </p><p>The new, ocean-inspired sneakers will be available in-store and online May 10.<br></p><p><a href="http://www.adidas-group.com/en/media/news-archive/sustainability-news/2015/adidas-group-announces-new-partnership-parley-oceans-and-launche/" target="_blank">Adidas partnered</a> with Parley for the Oceans—a team of artists, musicians, actors, directors, fashion designers, journalists, architects, product inventors and scientists addressing major threats to the world's oceans— to develop materials made from ocean plastic waste to use in its products starting in 2016. Last November, adidas and Parley rolled out 7,000 pairs of its 3D-printed shoes made from recycled ocean plastics. </p><p>To ramp up its commitment to sustainability, adidas phased out <a href="http://ecowatch.com/2014/04/23/plastic-bag-bans-across-u-s/" target="_blank">plastic bags</a> in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores. <br></p><p>EcoWatch has extensively covered the devastating <a href="http://www.ecowatch.com/plastic-trash-arctic-ocean-2370411606.html" target="_blank">global issue of ocean plastic</a>, which is a major <a href="http://www.ecowatch.com/whale-dead-plastic-bags-2242936742.html">threat</a> to marine life, marine <a href="http://www.ecowatch.com/plastic-waste-causes-13-billion-in-damages-to-marine-ecosystems-each-y-1881928486.html">ecosystems</a> and <a href="http://www.ecowatch.com/scientists-warn-that-you-could-be-inhaling-chemically-laden-microplast-1891129394.html">our own health</a>. A staggering 8 million tons of plastic is dumped into the oceans every year. </p>
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