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The plant-based rings will be piloted in Tulum, Mexico—Corona's homeland—at the beginning of 2019.
A literal wave of mostly plastic marine debris, including beverage bottles and takeaway containers, was filmed washing ashore Montesinos Beach in the Dominican Republic capital after a storm on Thursday.
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Momentum is building in the war against single-use plastics. In the past week, a slew of major companies—including SeaWorld parks, American Express, cruise company Royal Caribbean, IKEA, A&W Canada and Burger King UK—have pledged to eliminate items such as plastic drinking straws, stirrers, lids and bags in efforts to protect our oceans and their inhabitants.
As World Oceans Day approaches June 8, the innovative non-profit Parley for the Oceans is teaming up with partners in the sports and fashion industries to raise awareness about the threats facing our oceans and take action to save them.
In 2015, the German sportswear giant partnered with Parley for the Oceans, an environmental initiative addressing major threats to the world's oceans, to develop products made from recycled marine plastic. After much anticipation, they introduced three versions of the UltraBoost shoe last year.