Quantcast

Adidas Will Use Only Recycled Plastics by 2024

Business
Adidas shoes made with Parley ocean plastics. Adidas

Adidas has long been committed to the fight against single-use plastics. Since 2015, it has partnered with Parley for the Oceans to respond to the plastic pollution crisis threatening marine life. In June, Adidas CEO Kasper Rorsted announced the company had sold one million shoes made from plastic collected and recycled from the oceans.


Now, the company is stepping up that commitment with a vow to use only recycled plastics in all its products by 2024, CNN Money reported Monday.

This means the company will also abandon new polyester, a popular sportswear material that makes up around 50 percent of the material in Adidas products, Adidas global brands head Eric Liedtke told The Financial Times, according to The Huffington Post.

"We aim to use 100% recycled polyester in every product and on every application where a solution exists by 2024," Adidas spokeswoman Maria Culp wrote in a statement to The Huffington Post.

To start, the company's 2019 spring and summer line will contain around 41 percent recycled polyester, Culp said.

The company will also phase out "virgin" plastic from offices, warehouses, distribution centers and retail locations in a move expected to save 40 tons of plastic per year beginning in 2018, CNN Money reported.

Adidas already replaced plastic bags in stores with paper ones in 2016, according to The Huffington Post.

The company now also hopes to increase sales of its ocean-plastic shoes to 5 million in 2018, CNN Money reported.

The announcement comes amid growing backlash to the proliferation of plastic in the natural environment. Last week, Starbucks announced a ban on plastic straws and two Australian states began July with the implementation of a plastic bag ban in major retailers.

Plastic use has increased by 20 times in the last 50 years and is projected to double again in the next 20, but only 14 percent of it is collected to be recycled, according to CNN Money.

Head of "Detox My Fashion" at Greenpeace Kirsten Brodde said that Adidas' announcement was a step in the right direction, but did not go far enough to address the waste endemic to the fashion industry.

"To truly be sustainable, companies like Adidas need to produce less, more durable and repairable products," Brodde told The Huffington Post. "To solve our plastic waste problem, we need to stop producing so much plastic from the start, and in order to make fashion more sustainable, rethink a fashion system that hypes new trends every week."

EcoWatch Daily Newsletter

Pro-environment demonstrators on the streets of Washington, DC during the Jan. 20, 2017 Trump inauguration. Mobilus In Mobili / Flickr / CC BY-SA 2.0

By Dr. Brian R. Shmaefsky

One year after the Flint Water Crisis I was invited to participate in a water rights session at a conference hosted by the US Human Rights Network in Austin, Texas in 2015. The reason I was at the conference was to promote efforts by the American Association for the Advancement of Science (AAAS) to encourage scientists to shine a light on how science intersects with human rights, in the U.S. as well as in the context of international development. My plan was to sit at an information booth and share my stories about water quality projects I spearheaded in communities in Bangladesh, Colombia, and the Philippines. I did not expect to be thrown into conversations that made me reexamine how scientists use their knowledge as a public good.

Read More
Mt. Rainier and Reflection Lake on Sept. 10, 2015. Crystal Geyser planned to open a bottling plant near Mt. Rainier, emails show. louelke - on and off / Flickr

Bottled water manufacturers looking to capture cool, mountain water from Washington's Cascade Mountains may have to look elsewhere after the state senate passed a bill banning new water permits, as The Guardian reported.

Read More
Sponsored
Large storage tank of Ammonia at a fertilizer plant in Cubatão, Sao Paulo State, Brazil. Luis Veiga / The Image Bank / Getty Images

The shipping industry is coming to grips with its egregious carbon footprint, as it has an outsized contribution to greenhouse gas emissions and to the dumping of chemicals into open seas. Already, the global shipping industry contributes about 2 percent of global carbon emissions, about the same as Germany, as the BBC reported.

Read More
At high tide, people are forced off parts of the pathway surrounding DC's Tidal Basin. Andrew Bossi / Wikimedia

By Sarah Kennedy

The Jefferson Memorial in Washington, DC overlooks the Tidal Basin, a man-made body of water surrounded by cherry trees. Visitors can stroll along the water's edge, gazing up at the stately monument.

But at high tide, people are forced off parts of the path. Twice a day, the Tidal Basin floods and water spills onto the walkway.

Read More
Lioness displays teeth during light rainstorm in Kruger National Park, South Africa. johan63 / iStock / Getty Images

By Jessica Corbett

Ahead of government negotiations scheduled for next week on a global plan to address the biodiversity crisis, 23 former foreign ministers from various countries released a statement on Tuesday urging world leaders to act "boldly" to protect nature.

Read More