Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

Adidas Sold a Million Shoes Made of Ocean Plastic

Popular

Adidas sold a million pairs of shoes made from ocean plastic last year, according to CEO Kasper Rorsted.

In 2015, the German sportswear giant partnered with Parley for the Oceans, an environmental initiative addressing major threats to the world's oceans, to develop products made from recycled marine plastic. After much anticipation, they introduced three versions of the UltraBoost shoe last year.


"We last year sold 1 million shoes made out of ocean plastic," Rorsted told CNBC on Wednesday.

Each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the laces, heel webbing, heel lining and sock liner covers.

In 2016, the company pledged to phase out plastic bags in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.

In another sign that Adidas is ramping up its commitment to sustainability, attendees at the SXSW conference in Houston this week heard Eric Liedtke, the head of Global Brands, saying that Adidas wants to produce all of its products—from footwear to apparel—out of recycled plastic from the ocean by 2024.

Columbia Basin pygmy rabbits. Washington Department of Fish and Wildlife

The wildfires that roared through Eastern Washington in September had a devastating impact on an extremely endangered species of rabbit.

Read More Show Less

EcoWatch Daily Newsletter

A protestor in NYC holds up a sign that reads, "November Is Coming" on June 14, 2020 in reference to voting in the 2020 presidential election. Ira L. Black / Corbis / Getty Images

By Mark Hertsgaard

What follows are not candidate endorsements. Rather, this nonpartisan guide aims to inform voters' choices, help journalists decide what races to follow, and explore what the 2020 elections could portend for climate action in the United States in 2021 and beyond.

Read More Show Less

Trending

Activists fight a peat fire in Siberia in September. ALEXANDER NEMENOV / AFP via Getty Images

The wildfires that ignited in the Arctic this year started earlier and emitted more carbon dioxide than ever before.

Read More Show Less
A metapopulation project in South Africa has almost doubled the population of cheetahs in less than nine years. Ken Blum / Wikimedia Commons / CC by 3.0

By Tony Carnie

South Africa is home to around 1,300 of the world's roughly 7,100 remaining cheetahs. It's also the only country in the world with significant cheetah population growth, thanks largely to a nongovernmental conservation project that depends on careful and intensive human management of small, fenced-in cheetah populations. Because most of the reserves are privately funded and properly fenced, the animals benefit from higher levels of security than in the increasingly thinly funded state reserves.

Read More Show Less
A new super enzyme feeds on the type of plastic that water and soda bottles are made of, polyethylene terephthalate (PET). zoff-photo / iStock / Getty Images Plus

Scientists are on the brink of scaling up an enzyme that devours plastic. In the latest breakthrough, the enzyme degraded plastic bottles six times faster than previous research achieved, as The Guardian reported.

Read More Show Less

Support Ecowatch