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How This Shoe Company Is Tackling the World's Ocean Plastic Crisis

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Adidas's Parley Ultraboost.

Adidas is getting serious about ocean plastic, turning the pollution "from threat into thread."

The sportswear giant, along with partner Parley for the Oceans, has released three new models of its shoes made from marine debris—the Ultraboost, Ultraboost X and Ultraboost Uncaged.


According to Business Insider, each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining and sock liner covers.

The company has a goal of creating 1 million pairs of the popular running shoes from recovered ocean plastic in 2017.

"The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of Ultraboost from up-cycled marine plastic," said Mathias Amm, a product category director at adidas.

The new, ocean-inspired sneakers will be available in-store and online May 10.

Adidas partnered with Parley for the Oceans—a team of artists, musicians, actors, directors, fashion designers, journalists, architects, product inventors and scientists addressing major threats to the world's oceans— to develop materials made from ocean plastic waste to use in its products starting in 2016. Last November, adidas and Parley rolled out 7,000 pairs of its 3D-printed shoes made from recycled ocean plastics.

To ramp up its commitment to sustainability, adidas phased out plastic bags in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.

EcoWatch has extensively covered the devastating global issue of ocean plastic, which is a major threat to marine life, marine ecosystems and our own health. A staggering 8 million tons of plastic is dumped into the oceans every year.

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