Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

How This Shoe Company Is Tackling the World's Ocean Plastic Crisis

Popular
Adidas's Parley Ultraboost.

Adidas is getting serious about ocean plastic, turning the pollution "from threat into thread."

The sportswear giant, along with partner Parley for the Oceans, has released three new models of its shoes made from marine debris—the Ultraboost, Ultraboost X and Ultraboost Uncaged.


According to Business Insider, each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining and sock liner covers.

The company has a goal of creating 1 million pairs of the popular running shoes from recovered ocean plastic in 2017.

"The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of Ultraboost from up-cycled marine plastic," said Mathias Amm, a product category director at adidas.

The new, ocean-inspired sneakers will be available in-store and online May 10.

Adidas partnered with Parley for the Oceans—a team of artists, musicians, actors, directors, fashion designers, journalists, architects, product inventors and scientists addressing major threats to the world's oceans— to develop materials made from ocean plastic waste to use in its products starting in 2016. Last November, adidas and Parley rolled out 7,000 pairs of its 3D-printed shoes made from recycled ocean plastics.

To ramp up its commitment to sustainability, adidas phased out plastic bags in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.

EcoWatch has extensively covered the devastating global issue of ocean plastic, which is a major threat to marine life, marine ecosystems and our own health. A staggering 8 million tons of plastic is dumped into the oceans every year.

EcoWatch Daily Newsletter

Marco Bottigelli / Moment / Getty Images

By James Shulmeister

Climate Explained is a collaboration between The Conversation, Stuff and the New Zealand Science Media Centre to answer your questions about climate change.

If you have a question you'd like an expert to answer, please send it to climate.change@stuff.co.nz

Read More Show Less
Luxy Images / Getty Images

By Jo Harper

Investment in U.S. offshore wind projects are set to hit $78 billion (€69 billion) this decade, in contrast with an estimated $82 billion for U.S. offshore oil and gasoline projects, Wood Mackenzie data shows. This would be a remarkable feat only four years after the first offshore wind plant — the 30 megawatt (MW) Block Island Wind Farm off the coast of Rhode Island — started operating in U.S. waters.

Read More Show Less
Giacomo Berardi / Unsplash

The COVID-19 pandemic has revealed both the strengths and limitations of globalization. The crisis has made people aware of how industrialized food production can be, and just how far food can travel to get to the local supermarket. There are many benefits to this system, including low prices for consumers and larger, even global, markets for producers. But there are also costs — to the environment, workers, small farmers and to a region or individual nation's food security.

Read More Show Less
Pexels

By Joe Leech

The human body comprises around 60% water.

It's commonly recommended that you drink eight 8-ounce (237-mL) glasses of water per day (the 8×8 rule).

Read More Show Less

By Michael Svoboda

The enduring pandemic will make conventional forms of travel difficult if not impossible this summer. As a result, many will consider virtual alternatives for their vacations, including one of the oldest forms of virtual reality – books.

Read More Show Less
Public Employees for Environmental Responsibility on Thursday accused NOAA of ignoring its own scientists' findings about the endangerment of the North Atlantic right whale. Lauren Packard / Flickr / CC BY 2.0

By Julia Conley

As the North Atlantic right whale was placed on the International Union for Conservation of Nature's list of critically endangered species Thursday, environmental protection groups accusing the U.S. government of bowing to fishing and fossil fuel industry pressure to downplay the threat and failing to enact common-sense restrictions to protect the animals.

Read More Show Less

Trending

Pexels

By Beth Ann Mayer

Since even moderate-intensity workouts offer a slew of benefits, walking is a good choice for people looking to stay healthy.

Read More Show Less