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How This Shoe Company Is Tackling the World's Ocean Plastic Crisis
According to Business Insider, each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining and sock liner covers.
"The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of Ultraboost from up-cycled marine plastic," said Mathias Amm, a product category director at adidas.
The new, ocean-inspired sneakers will be available in-store and online May 10.
Adidas partnered with Parley for the Oceans—a team of artists, musicians, actors, directors, fashion designers, journalists, architects, product inventors and scientists addressing major threats to the world's oceans— to develop materials made from ocean plastic waste to use in its products starting in 2016. Last November, adidas and Parley rolled out 7,000 pairs of its 3D-printed shoes made from recycled ocean plastics.
To ramp up its commitment to sustainability, adidas phased out plastic bags in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.
EcoWatch has extensively covered the devastating global issue of ocean plastic, which is a major threat to marine life, marine ecosystems and our own health. A staggering 8 million tons of plastic is dumped into the oceans every year.
EcoWatch Daily Newsletter
By Dipika Kadaba
We've known for more than 50 years that smoking cigarettes comes with health hazards, but it turns out those discarded butts are harmful for the environment, too. Filtered cigarette butts, although small, contain dozens of chemicals, including arsenic and benzene. These toxins can leach into the ground or water, creating a potentially deadly situation for nearby birds, fish and other wildlife.
By Wenonah Hauter
Five years ago this week, an emergency manager appointed by then-Michigan Gov. Rick Snyder made the devastating decision to save money by switching Flint's water supply over from Detroit's water system to the Flint River. Seen as a temporary fix, the new water supply was not properly treated. High levels of lead leached from the old pipes, poisoning a generation of Flint's children, and bacteria responsible for an outbreak of Legionnaires' Disease killed more than a dozen residents.
Did you know that more than a third of food is wasted or thrown away every year? And that only 25 percent of it would be enough to feed the 795 million undernourished people in the world? That's why today is Stop Food Waste Day, a chance to reflect on what you can do to waste less of the food you buy.
When Paris's Notre Dame caught fire on April 15, the flames threatened more than eight centuries of culture and history. The fire evoked shock, horror and grief worldwide. While the cathedral burned, French President Emmanuel Macron expressed determination to rebuild what the French regard as a sacred site.