Facebook Loophole Allows Climate Deniers to Spread Misinformation
Update, June 29: This post has been updated to include a comment from Facebook.
Facebook is coming under fire again for aiding climate change deniers. The platform opened a fact-checking loophole that allows misinformation to spread widely, even with opposition from scientists.
The conservative group believes that climate change fears are overblown and that burning more fossil fuels will ultimately help the planet. They have increasingly used Facebook to reach a bigger audience, E&E News reported, and Executive Director Caleb Rossiter said that the current "battle" over climate-related posts serves as a microcosm in the overall "war" over how to reach an audience outside of conservative media.
"You can reach so many people both with your posts and your advertisements," Rossiter said in the news report. "We're kind of like Donald Trump. We're not happy with the treatment we're getting from the mainstream media, we resort to social media. That's where our action is in larger part."
While the most recent commotion was triggered by a viral column Rossiter wrote in the Washington Examiner, Facebook already had a complicated history with climate deniers and fact-checking.
In May 2018, Facebook founder and CEO Mark Zuckerberg hired a right-wing think tank known for climate misinformation to "figure out whether Facebook displays a liberal bias," Think Progress reported. In July of the same year, Zuckerberg took additional steps towards allowing misinformation on his platform, saying that "while he won't block fake news from appearing on his site, his fact-checkers would stop it from spreading widely," the news report said.
In a dilution of that "check-and-balance," Facebook hired fact-checkers with conservative biases and a history of climate misinformation in fall of 2017 and again in April 2019.
Climate scientists were encouraged when Facebook partnered with Science Feedback last year in an expansion of their third-party fact-checking program to bring in teams of Ph.D. climate scientists to verify the accuracy of content and to lessen the platform's role in driving viral misinformation, a Science Feedback release stated.
That optimism was short-lived.
In August 2019, five Science Feedback scientists reviewed a Washington Examiner column by CO2 Coalition's Rossiter and Patrick Michaels. The column, titled The great failure of the climate models, called climate models showing warming and increases in atmospheric carbon dioxide from fossil fuels "inaccurate," Newsweek reported.
All five scientists agreed that the piece "cherry-picks data and misleads readers" and tagged it as "biased" and "inaccurate" for Facebook. The piece was blocked from sharing as "false" and the coalition was prevented from running ads, reported E&E News.
Then came the loophole.
Facebook re-labeled Rossiter's piece as "opinion," allowing it to fall under a new fact-checking exception that overruled the climate scientists' "false" finding, reported E&E News. It became shareable, promotable with advertising and went viral.
The news report claimed a "conservative Facebook employee" can be credited with opening the door for the coalition and groups that attack mainstream climate science to leverage the "opinion" label to avoid fact-checking and spread misinformation.
CO2 Coalition, which requested the successful change, is celebrating the outcome. Rossiter noted to E&E News that after the "false" label was removed from his climate models piece, the coalition was allowed to buy ads again. They have since done so, with messages distorting climate change and claiming that they are "saving the people of the planet from the people who claim they are saving the planet." Those ads have received more than 50,000 impressions, Facebook data shows, as reported by E&E News.
The coalition and similar groups will look to Facebook to get their message to a larger audience because traditional news media "rarely seek comment on climate science from groups that reject consensus research," Rossiter said, the news report added.
Andrew Dessler, one of the five Science Feedback climate scientists who originally fact-checked CO2 Coalition's article, criticized Facebook and other social media for exempting "opinion" articles from even basic fact-checking.
"It's a powerful way to misinform people, since these groups can't win in the actual scientific arena, so they only can win in these media environments where they can pay to promote stuff," Dessler told E&E News. "It allows people to live in a bubble where you don't ever have to confront ideas that you don't want to deal with.
In response to a request for comment, a Facebook spokesperson told EcoWatch, "Our long-standing guidance to the independent fact-checkers has been that clear opinion content is not subject to fact-checking on Facebook; unsurprisingly, that includes opinion editorials." The spokesperson explained, " As our policy states clearly, if publishers want to dispute a fact-check rating, they are to do so directly with the fact-checker. Facebook's third-party fact-checkers can rate climate-related content; there has never been a prohibition on their doing so."
Additionally, Facebook posted a company blog Thursday titled Providing People With Additional Context About Content They Share. A "context" button, first created in 2018, "provides information about the sources of articles in News Feed," the blog said, and is meant "to ensure people have the context they need to make informed decisions about what to share on Facebook." Notifications will include "timeliness" and "information about the source of the link."
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By Joe Roman and Taylor Ricketts
The COVID-19 pandemic in the United States is the deepest and longest period of malaise in a dozen years. Our colleagues at the University of Vermont have concluded this by analyzing posts on Twitter. The Vermont Complex Systems Center studies 50 million tweets a day, scoring the "happiness" of people's words to monitor the national mood. That mood today is at its lowest point since 2008 when they started this project.
The Hedonometer measures happiness through analysis of key words on Twitter, which is now used by one in five Americans. This chart covers 18 months from early 2019 to July 2020, showing major dips in 2020. hedonometer.org<p>These same tweets also indicate a potential salve. Before pandemic lockdowns began, doctoral student <a href="https://scholar.google.com/citations?user=0P0ZYbIAAAAJ&hl=en" target="_blank">Aaron Schwartz</a> <a href="https://doi.org/10.1002/pan3.10045" target="_blank">compared tweets before, during, and after visits to 150 parks, playgrounds and plazas</a> in San Francisco. He found that park visits corresponded with a spike in happiness, followed by an afterglow lasting up to four hours.</p><p>Tweets from parks contained fewer negative words such as "no," "not" and "can't," and fewer first-person pronouns like "I" and "me." It seems that nature makes people more positive and less self-obsessed.</p><p>Parks keep people happy in times of global crisis, economic shutdown and public anger. Research has also shown that transmission rates for COVID-19 are <a href="https://www.sfchronicle.com/news/article/Is-risk-of-coronavirus-transmission-lower-15287602.php" target="_blank">much lower outdoors than inside</a>. As scholars who study <a href="https://scholar.google.com/citations?user=yFzb2EUAAAAJ&hl=en" target="_blank">conservation</a> and how nature <a href="https://scholar.google.com/citations?user=CCnUeN8AAAAJ&hl=en" target="_blank">contributes to human well-being</a>, we see opening up parks and creating new ones as a straightforward remedy for Americans' current blues.</p>
Park Visits Are Up During the Pandemic<p>According to the Hedonometer, sentiments expressed online started trending lower in mid-March as the impacts of the pandemic became clear. As lockdowns continued, they registered the lowest sentiment scores on record. Then in late May, effects from George Floyd's death in police custody and the following protests and police response once again could be seen on Twitter. May 31, 2020 was the saddest day of the project.</p><p>Recent surveys of park visitors around the University of Vermont have shown people <a href="https://osf.io/preprints/socarxiv/sd3h6" target="_blank">using green spaces more</a> since COVID-19 lockdowns began. Many people reported that parks were highly important to their well-being during the pandemic.</p>
<div id="4c7e4" class="rm-shortcode" data-rm-shortcode-id="bc0ac146ab2a94228f32d973fc2ab272"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1289428912879964160" data-partner="rebelmouse"><div style="margin:1em 0">#Goldengatepark #sf #quarantinemood https://t.co/9l3ufnbkt6</div> — Suvd (@Suvd)<a href="https://twitter.com/Suvd19486406/statuses/1289428912879964160">1596258783.0</a></blockquote></div><p>The powerful effects of nature are strongest in large parks with more trees, but smaller neighborhood parks also provide a significant boost. Their impact on happiness is real, measurable and lasting.</p><p>Twitter records show that parks increase happiness to a level similar to the bounce at Christmas, which typically is the happiest day of the year. Schwartz has since expanded his <a href="https://arxiv.org/pdf/2006.10658.pdf" target="_blank">Twitter study</a> to the 25 largest cities in the U.S. and found this bounce everywhere.</p><p>Parks and public spaces won't cure COVID-19 or stop police brutality, but they are far more than playgrounds. There is growing evidence that parks contribute to mental and physical health in a range of communities.</p><p>In a 2015 study, for example, Stanford researchers sent people out for one of two walks: through a local park or on a busy street. Those who walked in nature showed <a href="https://doi.org/10.1016/j.landurbplan.2015.02.005" target="_blank">improved moods and better memory performance</a> compared to the urban group. And a team led by <a href="https://penniur.upenn.edu/people/eugenia-gina-south" target="_blank">Gina South</a> of the University of Pennsylvania showed in a 2018 study that greening and cleaning up blighted vacant lots in Philadelphia <a href="http://dx.doi.org/10.1001/jamanetworkopen.2018.0298" target="_blank">reduced local residents' feelings of depression, worthlessness and poor mental health</a>.</p>
Creative Strategies<p>It isn't easy to create new parks on the scale of San Francisco's Golden Gate Park or the Washington Mall, but smaller projects can expand outdoor space. Options include greening vacant lots, closing streets and investing in existing parks to make them safer, greener and shadier and support wildlife.</p><p>These initiatives don't have to be capital-intensive. In the University of Pennsylvania study, for example, renovating a vacant lot by removing trash, planting grass and trees and installing a low fence cost only about US$1,600.</p><p>Urban green space is most needed in neighborhoods that have lacked funding for parks, especially given <a href="https://www.nytimes.com/2020/04/08/nyregion/coronavirus-race-deaths.html" target="_blank">COVID-19's disproportionate impact on Black and Latinx people</a>.</p><p>Cities can also create parklike spaces by <a href="https://theconversation.com/with-fewer-cars-on-us-streets-now-is-the-time-to-reinvent-roadways-and-how-we-use-them-140408" target="_blank">closing streets to cars</a>. Many cities worldwide are currently retooling their transportation systems for the post-COVID-19 world in order to <a href="https://thecityfix.com/blog/bicycles-slower-speeds-livable-city-paris-mayor-anne-hidalgo-plans-ambitious-second-term-dario-hidalgo/" target="_blank">reallocate public space</a>, widen sidewalks and make more space for nature.</p><p>Urban designers, artists, ecologists and other citizens can play a direct role, too, creating pop-up parks and green spaces. Some advocates <a href="https://www.bloomberg.com/news/articles/2017-09-15/a-brief-history-of-park-ing-day" target="_blank">transform parking spaces into mini-parks</a> with grass, potted trees and seating for just the time on the meter, to make a larger point about turning so much public space over to cars.</p><p>Or cities can invest a little more. Minneapolis, Cincinnati and Arlington, Virginia, have won <a href="https://www.tpl.org/parkscore" target="_blank">national recognition</a> for their ambitious investments in public park systems. These areas could serve as models for neighborhoods that lack access to parks.</p>
<div id="25fd0" class="rm-shortcode" data-rm-shortcode-id="383f0d2df0237e9359c30dcce6cd6c42"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1276558744835379201" data-partner="rebelmouse"><div style="margin:1em 0">Looking to safely get outside? Check out the best parks for social distancing in this year's top ten ParkScore citi… https://t.co/HJjEtDsrTD</div> — The Trust for Public Land (@The Trust for Public Land)<a href="https://twitter.com/tpl_org/statuses/1276558744835379201">1593190296.0</a></blockquote></div>
A New Park Deal?<p>The United States has historically driven economic recovery with major infrastructure investments, like the New Deal in the 1930s and the 2009 <a href="https://www.investopedia.com/terms/a/american-recovery-and-reinvestment-act.asp" target="_blank">American Reinvestment and Recovery Act</a>. Such investments could easily include nature-positive spaces.</p><p>Parks are not panaceas, as evidenced by the widely publicized <a href="https://www.nytimes.com/2020/07/06/nyregion/amy-cooper-false-report-charge.html" target="_blank">racist confrontation between a white woman and a Black birder</a> in New York's Central Park in early July. But Hedonometer data add to a <a href="https://advances.sciencemag.org/content/5/7/eaax0903?utm_source=miragenews&utm_medium=miragenews&utm_campaign=news" target="_blank">growing body of evidence</a> that they provide <a href="https://doi.org/10.1073/pnas.1807504116" target="_blank">clear mental health benefits</a>. Creating and expanding parks also <a href="https://www.nrpa.org/contentassets/f568e0ca499743a08148e3593c860fc5/economic-impact-study-summary.pdf" target="_blank">generates jobs and economic activity</a>, with much of the money spent locally.</p><p>We believe investments in nature are well worth it, offering both short-term solace in difficult times and long-term benefits to health, economies and communities.</p>
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<div id="7eb49" class="rm-shortcode" data-rm-shortcode-id="83819841e380a7072ec66d3186c160e8"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1291705003984510977" data-partner="rebelmouse"><div style="margin:1em 0">🚨RESPONSE to #Mauritius #OILSpill 🚨 “Once again we see the risks in oil: aggravating the #ClimateCrisis, as well as… https://t.co/PBLioZat6X</div> — Greenpeace Africa (@Greenpeace Africa)<a href="https://twitter.com/Greenpeaceafric/statuses/1291705003984510977">1596801446.0</a></blockquote></div><p>"There is no guaranteed safe way to extract, transport and store fossil fuel products. This oil leak is not a twist of fate, but the choice of our twisted addiction to fossil fuels. We must react by accelerating our withdrawal from fossil fuels," Greenpeace Africa Senior Climate and Energy Campaign Manager Happy Khambule said in a <a href="https://www.greenpeace.org/africa/en/press/11864/greenpeace-africa-response-to-mauritius-oil-spill/?utm_campaign=oil&utm_source=t.co&utm_medium=post&utm_content=single-image&utm_term=mauritius-oil-spill-reactive" target="_blank">statement Friday</a>. "Once again we see the risks in oil: aggravating the <a href="https://www.ecowatch.com/tag/climate-crisis" target="_self">climate crisis</a>, as well as devastating oceans and <a href="https://www.ecowatch.com/tag/biodiversity" target="_self">biodiversity</a> and threatening local livelihoods around some of Africa's most precious lagoons."</p>
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