Crayola and OceanX Launch Partnership to Teach Kids About the Wonders of the Ocean
Do the children in your life love using their imaginations and learning about the natural world?
Crayola and ocean-exploration nonprofit OceanX are teaming up to combine creativity and conservation with a series of initiatives designed to get young people excited about the marine environment.
“The OceanX collaboration will cultivate a sense of wonder for the ocean by engaging children in a fun and amazing experience through the mysterious playground of the deep blue,” Crayola Attractions and Retail executive vice president and general manager Vicky Lozano said in a press release announcing the teamup.
The innovative partnership has two components launching this month, one that involves adventuring out into the world and one that can be explored from the comfort of home.
1. Crayola Experience Attraction Takeover
In a first-of-its-kind “takeover event” for Crayola, OceanX is designing the fun at Crayola Experience, the company’s branded attraction. Visitors during the takeover will be able to participate in ocean-themed fun like taking an “underwater” photo in a Crayola OceanX sub, sculpting an ocean creature and placing it on a 3D mapping table, watching sea creatures through “portholes” showing OceanX footage and building a coral reef from recycled marker caps.
“Just as Crayola Experience brings Crayola to life, this collaboration with OceanX will bring the wonders of the ocean to life for tens of thousands of children,” Lozano said.
The tour launched July 3 at Crayola Experience Orlando in the Florida Mall, where it will continue through July 25. It will then move to four other U.S. locations through the summer of 2022. You can find details here.
2. Crayola Experience Home Adventures
For those who can’t make it to a Crayola Experience location, the ocean adventure will come to you.
The teamup is launching an Ocean Edition of the Crayola Experience Home Adventure. The kit provides three hours of video content that guides children through nine activities, including a drawing tutorial with Crayola designer April Weiss.
“The Crayola Experience Home Adventure Ocean Edition brings the wonder of the sea into homes through digital experience and hands-on creativity,” Crayola explained in a press release. “Guided by Crayola crayon characters, the whole family will learn fascinating marine life facts as they journey through the ocean and create colorful crafts inspired by the amazing sea creatures they meet along the way.”
The kit is available for preorder here.