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Research says yes. According to a report published by WalletHub earlier this month, more than half of those surveyed believe that shops should not open at all Thanksgiving Day. Bankrate, a personal finance organization, determined that 62 percent of consumers are cutting back on their Black Friday spending, according to Albuquerque Business Journal.
Despite the growing distaste for Black Friday, nearly 100 million people still plan to shop on the holiday, according to the National Retail Federation’s annual survey. About 85 to 90 million people turn out every year. Though the number of shoppers has been on a slight decline, as has overall spending, it’s not as if Black Friday will completely disappear any time soon. Americans are projected to drop some $50 million over the Black Friday weekend.
But the discontent for the shopping spree is hard to ignore.
“In recent years, both retailers and consumers have witnessed a backlash against encroaching Black Friday hours,” said JP Griffin Group. “For one, retailers are forced to offer unprofitable deals and pay employees for all those extra hours in order to compete with the box store next door and profits on Black Friday have been disappointing in recent years even as the economy is recovering. Beyond that, it seems most shoppers besides the diehard deal hunters are simply tired of the crowds and frenzied consumerism associated with Black Friday, and are opting to shop online.”
Yesterday, the hashtag #BlackFridayIn3Words was trending on Twitter, and let’s just say most users were not too thrilled about the so-called shopping holiday.
#BlackFridayIn3Words Good luck employees pic.twitter.com/kxd1xZgeeT
— Jayden is Hungry™ (@Jayd3nKnight) November 24, 2015
#BlackFridayin3Words – Displaced American values pic.twitter.com/QwBo9smhyX
— Robin Hood Tax (@RobinHoodTax) November 24, 2015
#BlackFridayIn3Words-Mind Control Programming pic.twitter.com/tX3PuxJPXN
— Sista D.Barnes?✊?? (@sistadbarnes) November 23, 2015