It’s a Fact: 'Peel Back the Label' Is Bound to Fail
About 10 years ago, Monsanto's genetically engineered bovine growth hormone, rBST or rBGH, was in trouble. Leading dairy processors and major supermarket chains, such as Wal-Mart, Costco, Kroger and Safeway were banning the use of rBST in dairy production. Monsanto had big plans for rBST, which is injected into cows to increase milk production. But consumers didn't like the idea of consuming milk, one of the the most wholesome foods, with GMO hormones. As a result, dairy products labeled "rBST-free" became common.
To counter consumer opposition, a Monsanto PR firm launched a "grassroots advocacy group" with a slick website called "American Farmers for the Advancement and Conservation of Technology" (AFACT). The aim was to defend farmers' use of rBST and "educate" the public about it.
AFACT failed miserably—that's a fact. It's long gone along with its website—like it never existed. Monsanto ended up selling off rBST to Elanco, which also recently sold it, and today, "rBST-free" is a dairy industry standard.
AFACT's failure reminds me of a new campaign called "Peel Back the Label," which claims to be a campaign of "America's dairy farmers"—or is it the creation of another PR firm? PBTL, which isn't nearly as catchy an acronym as AFACT, aims to rally consumers to fight "deceptive food labeling," particularly non-GMO claims. Consumers are encouraged to take action and share their own examples of misleading non-GMO labels.
AFACT and PBTL are classic examples of the types of front groups and campaigns described in the excellent book, Trust Us We're the Experts, by John Stauber, founder of the Center for Media and Democracy and PR Watch. To get their message across more effectively, corporations or organizations will create "independent" organizations to further their agenda. The aim being to convince the public that an "expert" third-party organization says, for example, that rBST is good for dairy farmers and consumers. The tobacco industry is notorious for funding such front groups as the "Center for Consumer Freedom" to defend the rights of consumers to smoke as they pleased. In this case, PBTL's aim is to convince people that non-GMO labels are misleading and capitalizing on consumer fears.
One of PBTL's targets is Dannon and their Non-GMO Project Verified yogurts. PBTL says Dannon's decision to go non-GMO is "deceptive, fear-based marketing that is confusing to consumers and damaging to the environment."
The reality is that Dannon and other companies are selling non-GMO products because people want them. According to the Hartman Group's 2017 Health & Wellness Study, more than half of Americans are looking for non-GMO food and beverages. According to a 2017 survey by the food industry-supported International Food Information Council, more than a quarter of consumers are choosing foods because they have non-GMO labels. A more recent survey by international market research firm GfK found that nearly half of consumers, 48 percent, report that "free from GMO ingredients" along with "low sugar or sugar-free" are the important factors when deciding which food or beverage product to eat or drink.
The fact is that more and more people want "clean" labeled foods with simpler and fewer ingredients and non-GMO is part of that trend.
Peel Back the Label and whoever is behind it are fighting that trend; they want to continue keeping consumers in the dark and don't want them to know that the majority of dairy cows are fed GMO grains like corn and soybeans. They are losing, and Peel Back the Label is bound to fail as AFACT did 10 years ago.
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By Kristen Fischer
It's going to be back-to-school time soon, but will children go into the classrooms?
The American Academy of Pediatrics (AAP) thinks so, but only as long as safety measures are in place.
Keeping Schools Safe<p>What will safer schools look like?</p><p>In a <a href="https://jamanetwork.com/journals/jama/fullarticle/2766822" target="_blank">JAMA article</a> published last month, <a href="https://www.jhsph.edu/faculty/directory/profile/1781/joshua-m-sharfstein" target="_blank">Dr. Joshua Sharfstein</a>, a pediatrician and professor at the Johns Hopkins Bloomberg School of Public Health, outlined suggestions — many of which are similar to AAP's.</p><p>Remote learning protocols must stay in place, especially as some schools stagger home and in-building learning. If another shutdown needs to occur, children will rely on distance learning completely, so it must be easy to switch to, he said.</p><p>He suggested giving parents a daily checklist to document their child's health. Kids should be screened quickly on arrival and be given hygiene supplies. Maintenance staff should use appropriate PPE and have regular cleaning schedules. A notification system should be in place if a case is identified, Sharfstein recommended.</p><p><a href="https://www.albany.edu/rockefeller/faculty/erika-martin" target="_blank">Erika Martin</a>, PhD, an associate professor of public administration and policy at University at Albany, said nutrition assistance and health services should be included. She called for tutoring programs with virtual options as well as technology access.</p>
Supporting Staff<p>Teachers and staff will be affected by safeguarding measures, noted <a href="https://directory.sph.umn.edu/bio/sph-a-z/rachel-widome" target="_blank">Rachel Widome</a>, PhD, an associate professor of epidemiology and community health at University of Minnesota.</p><p>"In order for all of the in-school precautions to work well, we'll be asking a lot of teachers and staff," Widome told Healthline. In addition to their usual workload, they'll now be asked to monitor mask-wearing, ensure children are keeping distance, and be aware of any symptoms.</p><p>Along with Sharfstein, Widome called for an increase in financial support. More employees will likely be required so teachers and staff members can keep up with the added demands.</p>
Should Kids Go Back?<p>While these guidelines may help get some schools to reopen, many people don't think children should go back to school over fears they could contract the disease and spread it to other vulnerable family members like grandparents, infant siblings, or their parents.</p><p>In a <a href="https://pediatrics.aappublications.org/content/early/2020/07/08/peds.2020-004879" target="_blank">Pediatrics</a> commentary, <a href="https://www.md.com/doctor/william-raszka-md" target="_blank">Dr. William V. Raszka, Jr.</a>, an infectious disease specialist at The University of Vermont Medical Center, argued that schools should open because school-aged children are far less important drivers of COVID-19 than adults.</p><p>But he says the risk and benefit is not equal among all students ages 5 to 18.</p><p>"Elementary schools are arguably higher priority for face-to-face schooling, since younger children are at lower risk for infection and transmission, and since parental supervision of younger children's distance learning may be particularly challenging," added Sorensen, who penned a <a href="https://jamanetwork.com/channels/health-forum/fullarticle/2767411" target="_blank">June article in JAMA</a> with reopening tips. "That means middle and high schools are more likely to emphasize distance learning."</p><p>Specific student populations, such as special education students and students with disabilities, would also benefit greatly from more time spent in face-to-face environments, Sorensen said.</p>
What Parents Can Do<p>Parents should ask for and receive frequent updates from schools about plans for the fall. They should also be informed about plans if and when COVID infections are identified, Sharfstein said.</p><p>"I'd like to see parents investing now, during the summer, in doing things that can slow and stop the spread of the virus in their communities," Widome said.</p><p>"Now is a good time for kids to practice wearing masks and get used to them as they may be wearing them for longer stretches if school starts up in person," Widome suggested.</p><p>She recommends parents try different mask designs and materials to see what children are more comfortable wearing.</p><p>"If you are using cloth face coverings, it's good to have extras on hand," Widome added.</p><p>Parents should model healthy behavior at home and while out in public — another thing that could affect how well children adapt to reopening practices, Sorensen said.</p><p>"Children may want to know more about face coverings," added <a href="https://www.linkedin.com/in/leescott/" target="_blank">Lee Scott</a>, chairwoman of the Educational Advisory Board at <a href="https://www.goddardschool.com/" target="_blank">The Goddard School</a>. "Dramatic play, such as creating or wearing a face covering, may help some children adjust to this concept." Schools can also show children photos of what faculty members look like in their masks so the students are familiar with that appearance.</p><p>Johns Hopkins University recently released its eSchool+ Initiative, a slew of resources surrounding education during the pandemic. These include a <a href="https://equityschoolplus.jhu.edu/reopening-checklist/" target="_blank">checklist for administrators</a>, report on <a href="https://equityschoolplus.jhu.edu/ethics-of-reopening/" target="_blank">ethical considerations</a>, and a tracker of <a href="https://equityschoolplus.jhu.edu/reopening-policy-tracker/" target="_blank">state and local reopening plans</a>.</p>
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By Eoin Higgins
Over 300 groups on Monday urged Senate leadership to reject a bill currently under consideration that would incentivize communities to sell off their public water supplies to private companies for pennies on the dollar.
<div id="fea63" class="rm-shortcode" data-rm-shortcode-id="9a6f211c2bc5aedd34837944cb8eeedf"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1281000111481294849" data-partner="rebelmouse"><div style="margin:1em 0">Water in Illinois is overwhelmingly public. Why is Tammy Duckworth sponsoring a bill that aims to change that? https://t.co/1V36Kkd99s</div> — The American Prospect (@The American Prospect)<a href="https://twitter.com/TheProspect/statuses/1281000111481294849">1594249201.0</a></blockquote></div>
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