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Environmental Storytelling Can Help Spread Big Ideas for Saving the Planet
By Denise Baden
Tackling climate change will require huge changes in society. Decarbonizing energy, restoring habitat and making food supply sustainable are all critical, but methods for motivating these actions have typically taken the wrong approach—by highlighting the urgency of the issues and the disastrous consequences of failing to act.
Research increasingly suggests that trying to promote behavioral change through fear can be counterproductive, leading to anxiety or depression that results in an issue being avoided, denied or met with a sense of helplessness. However, in education, news and fiction, stories with positive role models and which focus on the positive outcomes of solutions are much more likely to inspire action to solve it.
The Power of Positive Stories
I set out to explore the impact of such stories. As part of my research, 91 volunteers were given two stories to read, each concerned with the negative impacts of climate change: one about a woman caught in a flood and the other set at the end of the world.
The same readers were also exposed to two positive stories: one about a terrorist planting a flower bomb, which populates a bare area with flowers, the other about a young boy who, having watched Blue Planet, takes to collecting plastic to stop it entering the oceans—starting with his fish tank. Afterwards the readers were asked how the stories made them feel and to reflect on what kinds of behaviors they inspired.
While the negative stories motivated action for a few, most said they were discouraged. "I'd rather not think about it," said one. "It made me angry and I switched off," said another. Many also reported a sense of passive despair. "I felt hopelessness. If indeed, the heavy rain was caused by climate change, what can we do about it?"
However, there were no signs of avoidance among readers of the positive stories.
"It made me want to flower bomb land and do something positive and I felt happier after reading it," said one reader.
"I felt inspired by the way the characters behaved … [the story] made me think about what I could do."
This is concerning because almost all stories set in the future, whether in books, films or TV shows, are dystopian. The popular TV show Black Mirror tells cautionary tales about modern life and technology with often terrifying consequences. These stories elicit anxiety, pessimism and a feeling of passive fatalism.
I realized from my research that we desperately need cultural offerings with positive visions of what a sustainable society might look like, to inspire hope and positive change.
The University of Southampton runs writing competitions that ask people to read about green solutions and integrate them into stories. These ideas include replacing how much people buy, represented as GDP—the current measure of how successful society is—with a measure of well-being. Another looks at the potential of a "sharing economy," in which more people borrow goods others have without needing to buy more themselves.
It can be hard for politicians to support green policies such as these when green issues evoke catastrophe in the minds of voters they'd rather not think about. Reframing issues in terms of their solutions and highlighting them through engaging characters and stories might be a more effective way to encourage change.
Love, Flowers and Insect Protein Bars
One winning short story was Come Help Me by Nancy Lord—a romance about an American fisherman and a Russian marine scientist.
The protagonist is inspirational and proactive: he spots a tension between the scientists concerned with the marine environment and the fisherman who needs to make a living. The writer finds a way to help them work together. We also loved the runner up, The Buildings are Singing, by Adrian Ellis, which made us laugh out loud.
This short story imagines a future world where buildings are alive—covered with photosynthesizing plants which create energy, light and shade for the occupants. The flora operates an artificial intelligence system which helps occupants live sustainably. Insects drawn to the foliage become nourishing protein bars and life for the humans is low carbon and almost utopian—unless you do something wrong.
Some stories are specifically about sustainable societies, whereas others showcase ideas that would seem radical in otherwise familiar tales, such as Just in Case, which imagines a society where we borrow rather than buy much of our stuff. The woman who runs the "library of things" in the story, plays matchmaker with two customers who she can tell are compatible by their borrowing patterns.
The transition to a sustainable society requires profound changes, but to imagine how all of these aspects can come together is currently the domain of creative fiction. If we want a better world then the first step is to imagine one.
Denise Baden is an associate professor in business ethics at the University of Southampton.Disclosure statement: Denise Baden does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond her academic appointment.
Reposted with permission from our media associate The Conversation.
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Global Banks, Led by JPMorgan Chase, Invested $1.9 Trillion in Fossil Fuels Since Paris Climate Pact
By Sharon Kelly
A report published Wednesday names the banks that have played the biggest recent role in funding fossil fuel projects, finding that since 2016, immediately following the Paris agreement's adoption, 33 global banks have poured $1.9 trillion into financing climate-changing projects worldwide.
By Patti Lynn
2018 was a groundbreaking year in the public conversation about climate change. Last February, The New York Times reported that a record percentage of Americans now believe that climate change is caused by humans, and there was a 20 percentage point rise in "the number of Americans who say they worry 'a great deal' about climate change."
England faces an "existential threat" if it does not change how it manages its water, the head of the country's Environment Agency warned Tuesday.
By Jessica Corbett
A new analysis revealed Tuesday that over the past two decades heat records across the U.S. have been broken twice as often as cold ones—underscoring experts' warnings about the increasingly dangerous consequences of failing to dramatically curb planet-warming emissions.
By Madison Dapcevich
Ask any resident of San Francisco about the waterfront parrots, and they will surely tell you a story of red-faced conures squawking or dive-bombing between building peaks. Ask a team of researchers from the University of Georgia, however, and they will tell you of a mysterious string of neurological poisonings impacting the naturalized flock for decades.
The initial cause of the fire was not yet known, but it has been driven by the strong wind and jumped the North Santiam River, The Salem Statesman Journal reported. As of Tuesday night, it threatened around 35 homes and 30 buildings, and was 20 percent contained.
The unanimous verdict was announced Tuesday in San Francisco in the first federal case to be brought against Monsanto, now owned by Bayer, alleging that repeated use of the company's glyphosate-containing weedkiller caused the plaintiff's cancer. Seventy-year-old Edwin Hardeman of Santa Rosa, California said he used Roundup for almost 30 years on his properties before developing non-Hodgkin's lymphoma.
"Today's verdict reinforces what another jury found last year, and what scientists with the state of California and the World Health Organization have concluded: Glyphosate causes cancer in people," Environmental Working Group President Ken Cook said in a statement. "As similar lawsuits mount, the evidence will grow that Roundup is not safe, and that the company has tried to cover it up."
Judge Vince Chhabria has split Hardeman's trial into two phases. The first, decided Tuesday, focused exclusively on whether or not Roundup use caused the plaintiff's cancer. The second, to begin Wednesday, will assess if Bayer is liable for damages.
"We are disappointed with the jury's initial decision, but we continue to believe firmly that the science confirms glyphosate-based herbicides do not cause cancer," Bayer spokesman Dan Childs said in a statement reported by The Guardian. "We are confident the evidence in phase two will show that Monsanto's conduct has been appropriate and the company should not be liable for Mr. Hardeman's cancer."
Some legal experts said that Chhabria's decision to split the trial was beneficial to Bayer, Reuters reported. The company had complained that the jury in Johnson's case had been distracted by the lawyers' claims that Monsanto had sought to mislead scientists and the public about Roundup's safety.
However, a remark made by Chhabria during the trial and reported by The Guardian was blatantly critical of the company.
"Although the evidence that Roundup causes cancer is quite equivocal, there is strong evidence from which a jury could conclude that Monsanto does not particularly care whether its product is in fact giving people cancer, focusing instead on manipulating public opinion and undermining anyone who raises genuine and legitimate concerns about the issue," he said.
Many regulatory bodies, including the U.S. Environmental Protection Agency, have ruled that glyphosate is safe for humans, but the World Health Organization's International Agency for Research on Cancer found it was "probably carcinogenic to humans" in 2015. A university study earlier this year found that glyphosate use increased cancer risk by as much as 41 percent.
Hardeman's lawyers Jennifer Moore and Aimee Wagstaff said they would now reveal Monsanto's efforts to mislead the public about the safety of its product.
"Now we can focus on the evidence that Monsanto has not taken a responsible, objective approach to the safety of Roundup," they wrote in a statement reported by The Guardian.
Hardeman's case is considered a "bellwether" trial for the more than 760 glyphosate cases Chhabria is hearing. In total, there are around 11,200 such lawsuits pending in the U.S., according to Reuters.
University of Richmond law professor Carl Tobias told Reuters that Tuesday's decision showed that the verdict in Johnson's case was not "an aberration," and could possibly predict how future juries in the thousands of pending cases would respond.