The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
According to a new Greenpeace report, the Web would rank sixth in energy demand if it were a country. The amount of Internet data out there is expected to have tripled from 2012 to 2017. In that time, the Web population is expected to grow from 2.3 billion in 2012 to 3.6 billion people by 2017, or half of the world's population.
With that sort of virtual volume on deck, Web companies have to become greener.
In Clicking Clean: How Companies Are Creating the Green Internet, Greenpeace researchers make it clear which companies are leading the movement and which ones are still relying on fossil fuels.
Greenpeace evaluated the energy choices of 19 familiar Internet companies and more than 300 of their data centers. Five of those firms have announced a goal of powering their operations with 100-perecent renewable energy.
“Apple, Facebook and Google are powering our online lives with clean energy, and building a greener offline world for everyone in the process,” Gary Cook, a Greenpeace senior IT analyst, said in a statement. “These companies have proven over the past 24 months that wind and solar energy are ready and waiting to power the internet, and the rest of our economy, with clean electricity."
While all three companies are known for the renewable energy investments of recent years, Greenpeace particularly singled out Apple, the only company to earn a 100-percent score on its four-category Clean Energy Index. The company powers facilities like its Reno, NV data center with all clean energy, despite the local utility's resource mix being more than half comprised of natural gas. The same goes Apple's facility in Maiden, N.C., where 57 percent of the local mix is made up of nuclear energy.
Apple's North Carolina data center, which is home to the iCloud service, is powered by the largest privately owned solar installation in the country. Amazon and eBay, on the other hand, received 15 and 6 percent, respectively, on their indexes.
“Apple’s rapid shift to renewable energy over the past 24 months has made it clear why it’s one of the world’s most innovative and popular companies,” Cook said. “By continuing to buy dirty energy, Amazon Web Services not only can’t seem to keep up with Apple, but is dragging much of the internet down with it.”
In the organization's own words, here is what Greenpeace wants all "major" Internet companies to do:
- Make a long-term commitment to become 100-percent renewably powered.
- Commit to transparency on IT performance and consumption of resources, including the source of electricity, to enable customers, investors, and stakeholders to measure progress toward that goal.
- Develop a strategy for increasing their supply of renewable energy, through a mixture of procurement, investment, and corporate advocacy to both electricity suppliers and government decision-makers.
YOU ALSO MIGHT LIKE
EcoWatch Daily Newsletter
By Brian Barth
Late fall, after the last crops have been harvested, is a time to rest and reflect on the successes and challenges of the gardening year. But for those whose need to putter around in the garden doesn't end when cold weather comes, there's surely a few lingering chores. Get them done now and you'll be ahead of the game in spring.
By Bailey Hopp
If you had to choose a diamond for your engagement ring from below or above the ground, which would you pick … and why would you pick it? This is the main question consumers are facing when picking out their diamond engagement ring today. With a dramatic increase in demand for conflict-free lab-grown diamonds, the diamond industry is shifting right before our eyes.
(R) The measles virus pictured under a microscope. PHIL / CDC
The Pacific Island nation of Samoa declared a state of emergency this week, closed all of its schools and limited the number of public gatherings allowed after a measles outbreak has swept across the country of just 200,000 people, according to Reuters.
By Alison Cagle
Rising above the Arizona desert, the Santa Rita Mountains cradle 10,000 years of Indigenous history. The Tohono O'odham Nation, Pascua Yaqui Tribe, and Hopi Tribe, among numerous other tribes, have worshipped, foraged, hunted and laid their ancestors to rest in the mountains for generations.
Native Americans are disproportionately without access to clean water, according to a new report, "Closing the Water Access Gap in the United States: A National Action Plan," to be released this afternoon, which shows that more than two million Americans do not have access to access to running water, indoor plumbing or wastewater services.
By Nanticha Ocharoenchai
In the Czech Republic, horses have become the knights in shining armor. A study published in the Journal for Nature Conservation suggests that returning feral horses to grasslands in Podyjí National Park could help boost the numbers of several threatened butterfly species.