The plastic recycling model was never economically viable, but oil and gas companies still touted it as a magic solution to waste, selling the American public a lie so the companies could keep pushing new plastic.
"The bottle may look empty, yet it's anything but trash," claims a 1990 ad showing a plastic bottle bouncing out of a garbage truck, Houston Public Media reported. It's full of potential.… We've pioneered the country's largest, most comprehensive plastic recycling program to help plastic fill valuable uses and roles."
While the ad and countless others like it extolling the value of recycling sound environmentalist in nature, they were paid for by the plastics industry and their lobbying and trade organizations, the news report added.
Americans believed these ads and have been recycling plastic for decades, trusting the discards would be kept out of burgeoning landfills and oceans and reborn as new goods. The reality, however, is that most plastic can't and won't be recycled, reported NPR. According to the EPA, in the last 40 years, less than 10% of plastic has been recycled.
Up until 2018, most recyclable plastic was shipped to China to deal with, reported Forbes. When the latter banned imports of 24 kinds of waste, including plastic from the U.S., more plastic ended up in U.S. landfills, the news report said. In 2017, 35,370 tons of plastic were produced and 26,820 tons of that was landfilled, the EPA estimated, reported Forbes.
A series of investigative reports done by NPR and the PBS series Frontline this year found that the oil and gas industries — the makers of plastic — knew all along that plastic recycling would never be realistically feasible on a large scale, yet they spent tens of millions of advertising dollars each year telling the public that plastic can and should be recycled.
Internal documents from the 1970s and former executives confirmed that the industry knew all along that recycling at a large scale would never be economically viable because the process costs more than making new plastic, NPR reported.
Larry Thomas, who led the industry's lobbying group for more than a decade, broke his silence about what happened decades ago. The plastic industry never wanted recycling to work, because recycling was in direct competition with their business of selling as much oil as they possibly could, Houston Public Media reported.
"You know, they were not interested in putting any real money or effort into recycling because they wanted to sell virgin material," Thomas told the news report.
Nevertheless, starting in the late 1980s, the industry misled consumers into believing that recycling could be a magic panacea. Spending $50 million a year, big oil and plastic ran ads, installed collection centers and funded recycling projects and public regulation campaigns to convince the public that recycling works, NPR reported.
"Selling recycling sold plastic, even if it wasn't true," another former plastic executive told NPR.
Most of these projects never came to fruition before funding was cut, or have long since ended, reported Houston Public Media.
The industry also lobbied 40 states to put recycling symbols with numbers on all plastic, even if they weren't recyclable, to bolster the public image that plastic can be a renewable resource, the news report found.
"It's pure manipulation of the consumer," Coy Smith, a frustrated recycler out of San Diego, told Houston Public Media. He witnessed firsthand how the symbols caused consumers to think any plastic with the symbol was recyclable.
Again, lobbying groups and the plastics industry knew all this. A 1993 industry report said that the codes created "unrealistic expectations" about how much plastic can actually be recycled and were being misused by companies as a "green marketing tool," Houston Public Media reported.
When plastic bans started to pop up in the '80s and '90s, the industry similarly promoted recycling as an alternative to the bans, NPR reported. The industry again decided to "advertise [its] way out" of cultural and policy shifts that could potentially lead to falling sales of new plastic, NPR reported.
"The feeling was the plastics industry was under fire, we got to do what it takes to take the heat off, because we want to continue to make plastic products," Thomas told NPR. "If the public thinks the recycling is working, then they're not going to be as concerned about the environment."
The strategy worked, and the companies promoted recycling while selling billions of dollars worth of new plastic. Meanwhile, old plastic continued to get trashed.
In response to the investigation, industry representative Steve Russell said the industry has never intentionally misled the public about recycling and is committed to ensuring all plastic is recycled, Forbes reported. Still, according to the news report, the oil industry makes $400 billion a year producing plastic and is discussing how to increase investment in plastic production given that demand for oil for cars is down.
As the truth about recycling comes out, states and environmentalists struggle to see if the broken system can be fixed at all. While they do that, plastic production is predicted to triple by 2050, NPR reported, and, "once again, the industry is spending money on ads and public relations to promote plastics and recycling."
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By Jessica Corbett
Leaders of climate and conservation groups on Tuesday welcomed House Democrats' introduction of landmark legislation that aims to address the ocean impacts of human-caused global heating and reform federal ocean management—recognizing that, as Rep. Raúl M. Grijalva put it, "a healthy ocean is key to fighting the climate crisis."
<div id="a858f" class="rm-shortcode" data-rm-shortcode-id="99d487bc34e6e570edd2a3089e616347"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1318606309256798208" data-partner="rebelmouse"><div style="margin:1em 0">🎥 We're live! @NRDems, @RepRaulGrijalva, and @USRepKCastor are unveiling #OceanClimateAction legislation. W… https://t.co/pPdylA6cKQ</div> — Select Committee on the Climate Crisis (@Select Committee on the Climate Crisis)<a href="https://twitter.com/ClimateCrisis/statuses/1318606309256798208">1603215217.0</a></blockquote></div>
<div id="17f05" class="rm-shortcode" data-rm-shortcode-id="28d7040a5dd41c4d26fed8e93a225655"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1318614724842524674" data-partner="rebelmouse"><div style="margin:1em 0">.@RepRaulGrijalva’s climate bill will ignite #OceanClimateAction to help fight inequality by prioritizing funding f… https://t.co/oeH1W214em</div> — NRDC 🌎🏡 (@NRDC 🌎🏡)<a href="https://twitter.com/NRDC/statuses/1318614724842524674">1603217223.0</a></blockquote></div>
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EcoWatch Daily Newsletter
Almost 300,000 more Americans have died during the first ten months of the coronavirus pandemic than would be expected in an average year, the Centers for Disease Control and Prevention (CDC) reported Tuesday.
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Poor eating habits, lack of exercise, genetics, and a bunch of other things are known to be behind excessive weight gain. But, did you know that how much sleep you get each night can also determine how much weight you gain or lose?
By Julia Conley
A federal judge in Washington, D.C. late Sunday struck down the Trump administration's proposed changes to the SNAP benefits program, potentially saving hundreds of thousands of people from losing badly needed federal food assistance.
<div id="e8d44" class="rm-shortcode" data-rm-shortcode-id="be49aabc36a5465eed30ca54f88f6b2d"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1318171686232096772" data-partner="rebelmouse"><div style="margin:1em 0">A judge has ruled in our favor and blocked the Trump administration’s unlawful changes to SNAP. This decision is… https://t.co/5zeTafxMLm</div> — NY AG James (@NY AG James)<a href="https://twitter.com/NewYorkStateAG/statuses/1318171686232096772">1603111595.0</a></blockquote></div>
<div id="f47ab" class="rm-shortcode" data-rm-shortcode-id="381daa45528adda7398d5628d047294f"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1318175677724676096" data-partner="rebelmouse"><div style="margin:1em 0">There's a lot of competition for Vilest Policy Ever, but slashing food stamps during a pandemic that's causing mass… https://t.co/EYvb0C8Q3m</div> — Tamar Haspel (@Tamar Haspel)<a href="https://twitter.com/TamarHaspel/statuses/1318175677724676096">1603112546.0</a></blockquote></div>
<div id="946d8" class="rm-shortcode" data-rm-shortcode-id="3cff2dc2643fc55ab21d2a73881c7de8"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1318168614541950976" data-partner="rebelmouse"><div style="margin:1em 0">Trump: yes to Space Force, no to Food Stamps. Another equation that might be remembered in a few weeks. https://t.co/9IEDBaMy2o</div> — Matt Taibbi (@Matt Taibbi)<a href="https://twitter.com/mtaibbi/statuses/1318168614541950976">1603110862.0</a></blockquote></div><p>"Trump: yes to Space Force, no to Food Stamps," Taibbi tweeted.</p>
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By Andrea Germanos
A group of Indigenous women and their allies on Monday urged the heads of major global financial institutions to stop propping up the tar sands industry and sever all ties with the sector's "climate-wrecking pipelines, as well as the massively destructive extraction projects that feed them."
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