On Tuesday, former Vice President Al Gore helped launch a new get-out-the-vote initiative to get youngsters to register and to back green policies and candidates at the polls.
The Earth for America project features an animated emperor penguin named "Earth" who is running for Congress. The mascot's Gore-approved platform includes renewable energy, clean energy jobs, electric vehicles, land conservation, health, and clean air and water.
"Earth knows that young people have the power to change the world," Gore, who chairs The Climate Reality Project, said in a press release sent to EcoWatch. "I'm so inspired by the passionate and dedicated young leaders who are getting involved and making their voices heard. It's crucial that this energy is translated into votes this November."
Iconic graphic artist Shepard Fairey's Studio Number One created the official campaign portrait in his signature style.
The Climate Reality Project
The Earth For America campaign—a partnership between The Climate Reality Project, MAL\FOR GOOD, TBWA\Chiat\Day and The Mill—also released an official announcement video featuring Earth (voiced by actress, host and digital content creator Liza Koshy).
"As a young, registered voter, Earth's perspective, message and relatable tone resonates with me," Koshy said in the press release. "She stands for issues that hit home (literally) for us all. I encourage everyone to use their platform, as Earth does, to ensure their voice is heard. You don't have to be a cute penguin running for Congress, but you DO have to VOTE."
The move comes after regional authorities declared a state of emergency over the weekend after sightings of more than 50 bears in the town of Belushya Guba since December.
This year's letter from Bill and Melinda Gates focused on nine things that surprised them. For the Microsoft-cofounder, one thing he was surprised to learn was the massive amount of new buildings the planet should expect in the coming decades due to urban population growth.
"The number of buildings in the world is going to double by 2060. It's like we're going to build a new New York City every month for the next 40 years," he said.