Wal-Mart, Kraft Sued Over Selling Parmesan Cheese With Wood Pulp Filler
Wal-Mart's "Great Value 100% Grated Parmesan Cheese" is at the center of new litigation that accuses the brand of, well, not being 100 percent cheese.
Tests shows that the big box retailer's cheese contained as much as 10 percent cellulose, a wood-based additive that prevents clumping in pre-shredded cheese according to a complaint filed yesterday in Manhattan federal court, Bloomberg reported.
A negative review of Wal-Mart's Great Value brand of "100 percent" grated parmesan cheese was posted on February 21 following reports of wood pulp filler. The product, which has an average of 4.5 stars out of 81 reviews, had been generally received well by consumers until news broke about the filler. Photo credit: Walmart
The lawsuit—Moschetta v. Wal-Mart Stores Inc.—was filed at the U.S. District Court, Southern District of New York on behalf of customer Marc Moschetta. He claims that the 100 percent representation of the Wal-Mart's cheese "was false and mis-characterized the amount and percentage of Parmesan cheese in the container.”
Cellulose has been called "wood pulp" because it is extracted from ground-up wood. The additive is OK'd by the U.S. Food and Drug Administration (FDA) for consumption and is actually pretty standard in many shredded cheese varieties and other foodstuffs such as ice cream, puffed snack foods, baked goods and more.
What's not OK is using too much of it. The FDA considers safe cellulose consumption levels at 2-4 percent. According to a Bloomberg investigation, Wal-Mart and other brands have ironically added high quantities of cellulose to their misleadingly labeled 100 percent Parmesan products:
Essential Everyday 100% Grated Parmesan Cheese, from Jewel-Osco, was 8.8 percent cellulose, while Wal-Mart Stores Inc.’s Great Value 100% Grated Parmesan Cheese registered 7.8 percent, according to test results. Whole Foods 365 brand didn’t list cellulose as an ingredient on the label, but still tested at 0.3 percent. Kraft had 3.8 percent.
So why are these cheesemakers stuffing their Parmesan products with plant fiber? According to Bloomberg:
Of all the popular cheeses in the U.S., the hard Italian varieties are the most likely to have fillers because of their expense. Parmesan wheels sit in curing rooms for months, losing moisture, which results in a smaller yield than other cheeses offer. While 100 pounds of milk might produce 10 pounds of cheddar, it makes only eight pounds of Parmesan.
Bloomberg reported that Moschetta is seeking class-action status for the fraud claims to allow U.S. consumers to band together to press claims against Wal-Mart.
“We take this matter seriously,” Randy Hargrove, a spokesman for Bentonville, Arkansas-based Wal-Mart, told Bloomberg via email. “We will review the allegations once we have received the complaint and will respond appropriately with the court.”
Incidentally, the FDA has been cracking down on companies cutting corners with their Parmesan cheese products. Following a tip, the agency busted Pennsylvania-based Castle Cheese for not using any Parmesan in three brands that were marketed as 100 percent Parmesan. What they used instead was a mixture of Swiss, mozzarella, white cheddar and cellulose, according to the FDA.
The now-bankrupt cheesemaker is expected to plead guilty this month to federal criminal charges on food labeling violations. Michelle L. Myrter, president and co-owner of Castle Cheese, could face up to a year in prison and a $100,000 fine.
Kraft is also facing a similar lawsuit—Lewin v. Kraft Heinz Foods Co.—that was filed last week in San Francisco federal court.
Top Class Actions reported that the company is staring down a potential $5 million class action lawsuit over claims that its “100% Grated Parmesan Cheese” contains nearly 4 percent cellulose.
Lead plaintiff Samantha Lewin says she spent $3.99 for a product she believed was accurately labeled as pure Parmesan, only to discover otherwise, the report said.
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theDOCK aims to innovate the Israeli maritime sector. Pexels<p>The UN hopes that new investments in ocean science and technology will help turn the tide for the oceans. As such, this year kicked off the <a href="https://www.oceandecade.org/" target="_blank" rel="noopener noreferrer">United Nations Decade of Ocean Science for Sustainable Development (2021-2030)</a> to galvanize massive support for the blue economy.</p><p>According to the World Bank, the blue economy is the "sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystem," <a href="https://www.sciencedirect.com/science/article/pii/S0160412019338255#b0245" target="_blank" rel="noopener noreferrer">Science Direct</a> reported. It represents this new sector for investments and innovations that work in tandem with the oceans rather than in exploitation of them.</p><p>As recently as Aug. 2020, <a href="https://www.reutersevents.com/sustainability/esg-investors-slow-make-waves-25tn-ocean-economy" target="_blank" rel="noopener noreferrer">Reuters</a> noted that ESG Investors, those looking to invest in opportunities that have a positive impact in environmental, social and governance (ESG) issues, have been interested in "blue finance" but slow to invest.</p><p>"It is a hugely under-invested economic opportunity that is crucial to the way we have to address living on one planet," Simon Dent, director of blue investments at Mirova Natural Capital, told Reuters.</p><p>Even with slow investment, the blue economy is still expected to expand at twice the rate of the mainstream economy by 2030, Reuters reported. It already contributes $2.5tn a year in economic output, the report noted.</p><p>Current, upward <a href="https://www.ecowatch.com/-innovation-blue-economy-2646147405.html" target="_self">shifts in blue economy investments are being driven by innovation</a>, a trend the UN hopes will continue globally for the benefit of all oceans and people.</p><p>In Israel, this push has successfully translated into investment in and innovation of global ports, shipping, logistics and offshore sectors. The "Startup Nation," as Israel is often called, has seen its maritime tech ecosystem grow "significantly" in recent years and expects that growth to "accelerate dramatically," <a href="https://itrade.gov.il/belgium-english/how-israel-is-becoming-a-port-of-call-for-maritime-innovation/" target="_blank" rel="noopener noreferrer">iTrade</a> reported.</p><p>Driving this wave of momentum has been rising Israeli venture capital hub <a href="https://www.thedockinnovation.com/" target="_blank" rel="noopener noreferrer">theDOCK</a>. Founded by Israeli Navy veterans in 2017, theDOCK works with early-stage companies in the maritime space to bring their solutions to market. The hub's pioneering efforts ignited Israel's maritime technology sector, and now, with their new fund, theDOCK is motivating these high-tech solutions to also address ESG criteria.</p><p>"While ESG has always been on theDOCK's agenda, this theme has become even more of a priority," Nir Gartzman, theDOCK's managing partner, told EcoWatch. "80 percent of the startups in our portfolio (for theDOCK's Navigator II fund) will have a primary or secondary contribution to environmental, social and governance (ESG) criteria."</p><p>In a company presentation, theDOCK called contribution to the ESG agenda a "hot discussion topic" for traditional players in the space and their boards, many of whom are looking to adopt new technologies with a positive impact on the planet. The focus is on reducing carbon emissions and protecting the environment, the presentation outlines. As such, theDOCK also explicitly screens candidate investments by ESG criteria as well.</p><p>Within the maritime space, environmental innovations could include measures like increased fuel and energy efficiency, better monitoring of potential pollution sources, improved waste and air emissions management and processing of marine debris/trash into reusable materials, theDOCK's presentation noted.</p>
theDOCK team includes (left to right) Michal Hendel-Sufa, Head of Alliances, Noa Schuman, CMO, Nir Gartzman, Co-Founder & Managing Partner, and Hannan Carmeli, Co-Founder & Managing Partner. Dudu Koren<p>theDOCK's own portfolio includes companies like Orca AI, which uses an intelligent collision avoidance system to reduce the probability of oil or fuel spills, AiDock, which eliminates the use of paper by automating the customs clearance process, and DockTech, which uses depth "crowdsourcing" data to map riverbeds in real-time and optimize cargo loading, thereby reducing trips and fuel usage while also avoiding groundings.</p><p>"Oceans are a big opportunity primarily because they are just that – big!" theDOCK's Chief Marketing Officer Noa Schuman summarized. "As such, the magnitude of their criticality to the global ecosystem, the magnitude of pollution risk and the steps needed to overcome those challenges – are all huge."</p><p>There is hope that this wave of interest and investment in environmentally-positive maritime technologies will accelerate the blue economy and ESG investing even further, in Israel and beyond.</p>
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