In a first of its kind partnership, Spider-Man will be the first Superhero ambassador for Earth Hour, the global movement organized by World Wide Fund (WWF) with a message to inspire individuals to use their power to become Superheroes for the planet.
Andy Ridley, CEO and co-founder of Earth Hour, and Jeff Blake, chairman of Worldwide Marketing and Distribution, Sony Pictures Entertainment, made the announcement in conjunction with the launch of Earth Hour Blue—a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which will be held on Saturday, March 29 at 8:30pm.
This year, Earth Hour and the hero of the highly anticipated motion picture The Amazing Spider-Man 2—along with the film’s stars, Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb—are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
“I’m proud Spider-Man is the first Superhero ambassador for Earth Hour because he shows we can all be Superheroes when we realize the power we all have,” says Andrew Garfield, who plays Spider-Man in the upcoming film. “Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side.”
The crowdfunding section of the new platform will allow participants to help deliver energy efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour," said Emma Stone. “There are great projects from the crowd, for the planet, happening all over the world.”
The Amazing Spider-Man 2 director Marc Webb is the first celebrity ambassador to announce the Earth Hour Blue project he is backing, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran Tiger, Elephant, Rhino and Orangutan and their forest habitat.
“Earth Hour is a movement full of Superheroes—people harnessing the power of the crowd to inspire change for the good of the planet, imagine the possibilities when we come together and do more,” said Webb.
Earth Hour has grown to involve hundreds of millions of people from all walks of life across 7,000 cities and towns and 154 countries and territories. Jamie Foxx, who plays the villain Electro in the film said, “Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do.”
Individuals can also use Earth Hour’s crowdsourcing platform for Earth Hour Blue, which will call for people to add their voice to some of the biggest environmental campaigns across the world; including an Instagram campaign for people to share their love of Australia’s Great Barrier Reef, as part of WWF-Australia’s Lights Out For The Reef theme for Earth Hour 2014.
Global participants in the movement will also be able to sign the Shark Saver’s “I’m FINished With FINS” pledge, which engages celebrities and public figures throughout Asia to help end shark finning in marine waters for the consumption of shark-fin soup.
“The idea of Earth Hour has grown beyond anything we could have dreamed," said Ridley. "This year with the help of Spider-Man by our side, we are taking the movement to the next stage. We hope that Spider-Man will empower individuals to be Super Heroes for the planet, and use their voice or their dollar to support projects or campaigns around the world. It’s about harnessing the power of the crowd—that’s what Earth Hour Blue is all about.”
Sony Pictures Entertainment will join by contributing to a WWF-China and Earth Hour Blue project that provides efficient cookstoves to prevent deforestation in the habitat of the Giant Panda. Through its efforts, the studio will receive Gold Standard carbon offsets that render the entire physical production of The Amazing Spider-Man 2 as well as its publicity tour, carbon-neutral.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly tentpole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level—from producers, studio executives and cast and crew, as soon as the film went into pre-production.
“Spider-Man’s always been a very relatable Super Hero," Blake added. “Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet.”
“I’m also very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral," Blake continued. "We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together.”
Earth Hour and its Superhero ambassador Spider-Man remind us that “with great power comes great responsibility,” so get involved and use your power.
Visit EcoWatch’s ENERGY page for more related news on this topic.
At first glance, you wouldn't think avocados and almonds could harm bees; but a closer look at how these popular crops are produced reveals their potentially detrimental effect on pollinators.
Migratory beekeeping involves trucking millions of bees across the U.S. to pollinate different crops, including avocados and almonds. Timothy Paule II / Pexels / CC0<p>According to <a href="https://www.fromthegrapevine.com/israeli-kitchen/beekeeping-how-to-keep-bees" target="_blank">From the Grapevine</a>, American avocados also fully depend on bees' pollination to produce fruit, so farmers have turned to migratory beekeeping as well to fill the void left by wild populations.</p><p>U.S. farmers have become reliant upon the practice, but migratory beekeeping has been called exploitative and harmful to bees. <a href="https://www.cnn.com/2019/05/10/health/avocado-almond-vegan-partner/index.html" target="_blank">CNN</a> reported that commercial beekeeping may injure or kill bees and that transporting them to pollinate crops appears to negatively affect their health and lifespan. Because the honeybees are forced to gather pollen and nectar from a single, monoculture crop — the one they've been brought in to pollinate — they are deprived of their normal diet, which is more diverse and nourishing as it's comprised of a variety of pollens and nectars, Scientific American reported.</p><p>Scientific American added how getting shuttled from crop to crop and field to field across the country boomerangs the bees between feast and famine, especially once the blooms they were brought in to fertilize end.</p><p>Plus, the artificial mass influx of bees guarantees spreading viruses, mites and fungi between the insects as they collide in midair and crawl over each other in their hives, Scientific American reported. According to CNN, some researchers argue that this explains why so many bees die each winter, and even why entire hives suddenly die off in a phenomenon called colony collapse disorder.</p>
Avocado and almond crops depend on bees for proper pollination. FRANK MERIÑO / Pexels / CC0<p>Salazar and other Columbian beekeepers described "scooping up piles of dead bees" year after year since the avocado and citrus booms began, according to Phys.org. Many have opted to salvage what partial colonies survive and move away from agricultural areas.</p><p>The future of pollinators and the crops they help create is uncertain. According to the United Nations, nearly half of insect pollinators, particularly bees and butterflies, risk global extinction, Phys.org reported. Their decline already has cascading consequences for the economy and beyond. Roughly 1.4 billion jobs and three-quarters of all crops around the world depend on bees and other pollinators for free fertilization services worth billions of dollars, Phys.org noted. Losing wild and native bees could <a href="https://www.ecowatch.com/wild-bees-crop-shortage-2646849232.html" target="_self">trigger food security issues</a>.</p><p>Salazar, the beekeeper, warned Phys.org, "The bee is a bioindicator. If bees are dying, what other insects beneficial to the environment... are dying?"</p>
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