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5 All Natural Hair Brands (Vetted by the Environmental Working Group)

5 All Natural Hair Brands (Vetted by the Environmental Working Group)

When it comes to all-natural hair products, it's important to understand that the term itself is not regulated by the FDA. As such, many brands can get away with claiming that their products are all-natural or organic without them actually fully living up to their name. Because of this, unless you're a chemist or ingredient wiz, it can be difficult to decipher which products are, in fact, on the more natural side. Thankfully, the Environmental Working Group is here to help.

Enter: Skin Deep, the EWG's database of cosmetic products—ranging from makeup and skincare to haircare, fragrance, and nail care. The database rates each product in its directory from one to 10, with one being the lowest concern for hazardous ingredients and 10 being the highest.

While anything under five is worth considering for eco-conscious shoppers, the EWG takes it a step further and has created their own verification indicating that the product meets the strictest criteria in regards to transparency and overall health.

As a general rule of thumb, the biggest ingredients to steer clear of when looking for natural hair care are silicones, parabens, phthalates, sulfates, and formaldehyde, just to name a few.

With all this in mind, we did a little fact-checking on the beauty industry's top-selling brands. Ahead, discover the five brands that get the best ratings—from EWG and myself, a beauty veteran with eight years in the industry.

Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.


Briogeo is a stand out for many reasons. First and foremost, the NYC-based brand is naturally-based and performance driven, meaning it doesn't sacrifice results for formulation. Each product is 90 to 100 percent naturally derived and free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA, and synthetic color, not to mention certified cruelty-free by Leaping Bunny.

Additionally, it's a black-owned and operated brand, with Nancy Twine at its helm. Thanks to Nancy's eye for diversity and simplicity, the brand caters to all hair types and focuses on catering to them with easy-to-follow two-, three-, and four-step routines.

Skin Deep Rating: Most Briogeo products fall between 3 and 5 on the scale, with a couple outliers at 1 and 6.

Must-Try Product: Briogeo Don't Despair, Repair!™ Strength + Moisture Leave-in Mask


Avalon Organics

Founded out of respect for the earth, Avalon Organics prides itself on providing top-quality natural products to consumers of varying concerns. It's Leaping Bunny certified, as well as certified NSF/ANSI 305 Standard. This standard establishes that products that claim to use organic and natural ingredients actually do.

Skin Deep Rating: Many of the brand's products are EWG Verified—meaning they're the best of the best. There are a few outliers, however, in the 3 to 5 range.

Must-Try Product: Avalon Organics Scalp Treatment Tea Tree Shampoo and Conditioner


Shea Moisture

Here we have another Black-owned beauty brand that holds itself to the highest standards. The cruelty-free, Certified B Corporation—meaning it considers its impact not only on consumers, but the earth and its employees, as well—formulates all of its products without parabens, phthalates, mineral oil, petroleum, and formaldehyde.

They're applauded for their truly natural offerings, which can be pin-pointed back to the very ingredients in each. What's more, they've broken their haircare offerings down by hair type, catering to 12 different textures.

Skin Deep Rating: The majority of Shea Moisture products fall within the 1 to 4 range.

Must-Try Product: Shea Moisture Argan Oil and Almond Milk Smooth and Tame Shampoo


Herbal Essences Bio:renew

This one might shock you considering many drugstore hair care brands are anything but natural. With that in mind, however, Herbal Essences worked tirelessly to introduce their Bio:renew collection. Made with real botanicals and endorsed by the Royal Botanic Gardens, Kew, the new lineup is formulated without sulfates, parabens, and colorants, making it a worthy choice for those looking to go au naturale without breaking the bank.

Skin Deep Rating: Most of the Bio:renew products fall under 5 on the scale, and some have even earned the coveted EWG verification (including the must-try product, below).

Must-Try Product: Herbal Essences Bio:renew Potent Aloe + Hemp Frizz Control Shampoo and Conditioner


Fable & Mane

Fable & Mane is the vegan and PETA-certified cruelty-free newcomer to the block. The ayurvedic-inspired haircare brand was founded in 2020 by "plant-powered siblings with Indian roots" and is committed to not only using the best ingredients but giving back to the environment, too. The products are formulated without silicones, parabens, phthalates, sulfates, and animal-derived ingredients, and a portion of all proceeds goes toward The Fable Fund, which is focused on community-led sustainable conservation to benefit endangered tigers (which just so happen to be the animal in Fable & Mane's logo).

Skin Deep Rating: Not yet rated by Skin Deep thanks to its 2020 launch, though it's earned the Clean at Sephora seal of approval.

Must-Try Product: Fable & Mane HoliRoots™ Repairing Hair Mask


Rebecca R. Norris is a full-time freelance writer living in the DC metro area. She writes for a variety of publications, covering everything from beauty and wellness to style and news. She is a graduate of George Mason University. There, she earned her B.A. in Media: Production, Consumption, and Critique, along with a minor in Electronic Journalism. The Virginia native is a lover of lists, Stevie Nicks, dark chocolate Sprinkles cupcakes, and the Oxford comma.

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