Quantcast
Popular

Is There Such a Thing as Humane Wool?

By Brian Barth

The People for the Ethical Treatment of Animals (PETA), the animal rights organization, has a reputation for employing the oldest marketing trick in the book: selling their message with sex.

The latest example? Their campaign to raise awareness of animal abuse in the wool industry, which features a poster of Alicia Silverstone walking naked into a meadow, her head turned over her shoulder, looking back at you with seductive, pleading eyes. The caption reads, "I'd rather go naked than wear wool."

Pamela Anderson, the singer Pink and a handful of other celebrities have also bared all for the cause.

The PETA creed is that "animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way." In other words, keeping livestock for purposes of human consumption, whether in a factory-farming setting or a small organic farm, is ethically reprehensible. PETA is well known for popularizing veganism and exposing animal rights abuses around the world. But livestock farmers, unsurprisingly, have long despised their shock and awe tactics, which have a tendency to paint all farmers as evil animal abusers.

PETA's current sheep campaign—typically broadcast with the tagline, "there is no such thing as humane wool"—was launched in 2014 after the organization released footage of sheep being cut, manhandled and mangled at wool-shearing operations in the U.S. and Australia. The effort got major press coverage around the world and led to the prosecution of several of the Australian shearers who were depicted in the footage on animal abuse charges. Now that Alicia Silverstone has put her skin in the game (pun intended), PETA's wool campaign is back in the media once again.

Wool producers, along with a number of large agriculture organizations, have fought back. In Australia, the Victoria Farming Federation filed a formal complaint when a locally popular vegan musician was featured in PETA ads holding a bloodied lamb carcass with the caption, "here's the rest of your wool coat." It turned out the carcass was made of Styrofoam. PETA admitted to using a prop, but maintains that it was a realistic illustration of the horrors of shearing.

Animal abuse is far too common an occurrence with pets kept by demented individuals everywhere. And as PETA's undercover sheep investigation clearly shows, along with many others that have preceded it, some abusive individuals (unfortunately) make their living handling livestock on farms throughout the world. The question is, is abuse the norm? Are examples of abuse at a few sheep ranches enough to indict an entire industry?

We thought it would be worth asking a wool producer who claims to raise their sheep in a sustainable, humane manner how their practices differ from what PETA ascribes to all wool producers. Becky Weed, owner of Thirteen Mile Lamb & Wool Company in southwestern Montana, was a little reluctant to take the call from Modern Farmer, as she's been caught in the crosshairs of the animal cruelty debate before and has better things to do than argue with activists about whether or not raising sheep is inherently evil.

"I am wary of PETA," said Weed, right off the bat. "I don't think it's a particularly rational organization … I think animal welfare is important, but I don't believe that raising sheep is by definition cruel."

Next Page
Show Comments ()
Sponsored
The turkey ranch in Sonora is where Diestel keeps its pasture-raised birds. Jeanne Cooper

Popular Diestel Turkey Sold at Whole Foods Tests Positive for FDA-Prohibited Drugs

Diestel Turkey, sold by Whole Foods and other retailers at premium prices, says on its website that its "animals are never given hormones, antibiotics or growth stimulants."

But Diestel Turkey samples tested by the U.S. Department of Agriculture (USDA) suggest otherwise, leading consumers to wonder: Can these companies be trusted?

Keep reading... Show less
Animals

Slaughter of 90,000 Wild Horses Could Proceed Despite 80% Objection From American Public

The American Wild Horse Campaign on Thursday harshly criticized Interior Sec. Ryan Zinke's appointment of Brian Steed, the former chief of staff for U.S. Rep. Chris Stewart (R-UT), as the acting director of the Bureau of Land Management (BLM) as dangerous and out of step with the wishes of the vast majority of Americans.

"Rep. Stewart is leading the charge to slaughter America's wild horses and burros over the opposition of 80 percent of Americans," said Suzanne Roy, AWHC Executive Director. "Putting his deputy at the helm of the agency charged with protecting these national icons is like putting the wolf in charge of the chicken coop."

Keep reading... Show less
Renewable Energy

Bright Idea: This Lamp Harvests Its Own Energy From Plants

Now that's green energy. Dutch product designer Ermi van Oers and her team are working on the first atmospheric lamp powered by living plants.

The Living Light does not require an electric socket. It can harvest its own energy through the photosynthetic process of the encased plant, which means the potential of this off-grid light source could be "huge," as Van Oers told Dezeen.

Keep reading... Show less
Climate

Landmark Youth Climate Lawsuit Heads to Federal Appeals Court

There has been a significant development in the constitutional climate change lawsuit so far successfully prosecuted by 21 youth plaintiffs: The Ninth Circuit Court of Appeals has decided to hear oral argument over whether the Trump administration can evade trial currently set for Feb. 5, 2018. Oral arguments will be heard before the Ninth Circuit Court of Appeals in San Francisco on Dec. 11 and can be watched on a live stream beginning at 10 a.m. PST.

Keep reading... Show less
Sponsored
Climate
Martin Schulz / Flickr

Pope Francis: These 4 'Perverse Attitudes' Could Push Earth to Its Brink

Pope Francis issued a strong message to negotiators at the COP23 climate talks in Bonn, Germany on Thursday, warning them not to fall into "four perverse attitudes" regarding the future of the planet—"denial, indifference, resignation and trust in inadequate solutions."

Francis, who has long pressed for strong climate action and wrote his 2015 encyclical on the environment, renewed his "urgent call" for renewed dialogue "on how we are building the future of the planet."

Keep reading... Show less
Climate
The Greenpeace ship Esperanza sits near the Statoil contracted oil rig Transocean Spitsbergen. Greenpeacce

Groups Sue Norway Over Failure to Protect Environment for Future Generations

By David Leestma

Greenpeace and the Nature and Youth environmental group opened a lawsuit this week over Norway's failure to abide by its constitutional obligation to safeguard the environment for future generations.

The lawsuit, which focuses on local environmental damage and the contribution that oil extraction will make to climate change, challenges 10 licenses issued by the Norwegian government for exploration in the Barents Sea. Given to Statoil, Chevron and other oil companies, the licenses violate Norway's constitution and the Paris agreement, according to the plaintiffs. Government lawyers claim the case is a publicity stunt that risks valuable jobs.

Keep reading... Show less
Sponsored
Food
Lia Heifetz of Barnacle Foods hauls kelp for salsa. Bethany Sonsini Goodrich

A Plea for Kelp: These Farmers and Chefs Want to Make Seaweed the Next Superfood

By Sarah Bedolfe

Summer in southeast Alaska is kelp season for the cofounders of Barnacle Foods, Lia Heifetz and Matt Kern. Each week, the pair watches the tides and weather, waiting for the right moment to cruise out to the abundant kelp beds offshore. They lean over the side of the boat and pull up the fronds and stalks, one piece at a time. As soon as they get back to shore, they start processing the day's harvest into a local delicacy: kelp salsa.

Salsa and Alaskan algae might seem like odd bedfellows, but for Barnacle Foods, it's a calculated decision. The kelp's savory notes make the salsa's flavor "a little more explosive," according to Kern. And the pairing is also a practical one. "Salsa is such a familiar food item," Heifetz said. It's "a gateway to getting more people to eat seaweed."

Keep reading... Show less
Popular
Lorie Shaull / Flickr

Massive Pipeline Leak Shows Why Nebraska Should Reject Keystone XL

About 210,000 gallons (5,000 barrels) of oil leaked Thursday from TransCanada's Keystone oil pipeline near Amherst, South Dakota, drawing fierce outcry from pipeline opponents.

The leak, the largest spill to date in South Dakota, comes just days before Nebraska regulators decide on whether its controversial sister project—the Keystone XL (KXL) Pipeline—will go forward.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!