The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Pamela Anderson Strips Down to Target Number One Cause of Epic Drought
As California grapples with an epic drought, Pamela Anderson bared her ... soul for the planet. The actress-turned-activist, who has bared all for PETA ad campaigns before, did so earlier this week to raise awareness about the meat industry's water waste. In a play on Hitchcock's classic movie Psycho, the ad is designed to show that the solution to the drought isn't just shorter showers but also boycotting the meat and dairy industry.
The campaign, "Make a splash for the environment—try vegan," was unveiled by Anderson on The Ellen DeGeneres Show yesterday. Anderson tells Degeneres, "If you eat a pound of meat, you could, in fact, shower for six months. That's the same amount of water that goes into a pound of meat." Anderson adds, "50 percent of the water problem is the meat industry and if you become vegetarian, you reduce your water footprint by 60 percent."
It's no surprise that Anderson made the reveal on Ellen because Degeneres herself eats almost entirely vegan, (the exception being the eggs from chickens in her neighbor’s backyard.
Last month, Gov. Brown issued an executive order mandating cities to reduce their water usage. His administration has since come under fire for exempting some of the biggest water users in the state, including Big Agriculture, which uses an estimated 80 percent of California's water.
PETA and Anderson are hoping that the ad campaign will expose animal agriculture's massive water consumption. A 10-minute shower averages approximately 40 gallons of water, while it takes 4 million gallons of water to produce one ton of beef, says PETA. That's the equivalent of 46 10-minute showers.
And beef isn't the only meat product that requires a lot of water, according to PETA:
- Chicken: one pound requires 518 gallons of water, or 13 showers
- Lamb: one pound requires 1,248 gallons of water, or 31 showers
- Pork: one pound requires 718 gallons of water, or 18 showers
YOU MIGHT ALSO LIKE
EcoWatch Daily Newsletter
By Jake Johnson
A Greenpeace report released Tuesday uses a hypothetical "Smart Supermarket" that has done away with environmentally damaging single-use plastics to outline a possible future in which the world's oceans and communities are free of bags, bottles, packaging and other harmful plastic pollutants.
By Irene Banos Ruiz
Pediatricians in New Delhi, India, say children's lungs are no longer pink, but black.
Our warming planet is already impacting the health of the world's children and will shape the future of an entire generation if we fail to limit global warming to well below 2 degrees Celsius (35.6°F), the 2019 Lancet Countdown Report on health and climate change shows.
A middle-aged married couple in China was diagnosed with pneumonic plague, a highly infectious disease similar to bubonic plague, which ravaged Europe in the middle ages, as CNN reported.
Dairy aisles have exploded with milk and milk alternative options over the past few years, and choosing the healthiest milk isn't just about the fat content.
Whether you're looking beyond cow's milk for health reasons or dietary preferences or simply want to experiment with different options, you may wonder which type of milk is healthiest for you.