By Alex Robinson

Leah Garcés used to hate poultry farmers.

The animal rights activist, who opposes factory farming, had an adversarial relationship with chicken farmers until around five years ago, when she sat down to listen to one. She met a poultry farmer called Craig Watts in rural North Carolina and learned that the problems stemming from factory farming extended beyond animal cruelty.

"My anger toward him got replaced with the realization that he felt as trapped as the chickens," says Garcés, who is the president of animal rights group Mercy for Animals.

Ever since then, Garcés has been thinking about how she could work with farmers, rather than against them. In order to solve the problems of factory farming, she couldn't simply advocate to take away the livelihood of poultry farmers. She would need to offer a sustainable alternative.

This week, her organization, Mercy for Animals, is launching a new project called the Transfarmation Project which looks to transition poultry farmers into plant-based farmers.

Most chicken farmers work under contract with large poultry companies, and many agree to take on considerable debt to do so. Advocates say that farmers often find themselves unable to pay off unsurmountable levels of debt, as they are on the hook for required upgrades and for when their livestock is devastated by disease. Groups that represent poultry farmers have argued that their contracts are too restrictive and that poultry companies often use unfair pay systems.

As an example for how farmers can transition, Mercy for Animals points to Mike Weaver, a former contract poultry farmer in West Virginia. Two years ago, Weaver decided he had had enough of raising chickens for Pilgrim's Pride and converted his barns into a hemp-growing operation. Weaver was able to pay off his debt, and he stresses the importance of doing so to farmers who want to get out of poultry farming.

Reposted with permission from Modern Farmer.