Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
"There was one in our net near the big river…"
Scientists love having a mystery to solve and gathering clues to find out if something is real or not. Since January 2019 my organization, the Wildlife Conservation Society, has been collecting evidence to confirm whether highly endangered sawfish and their relatives — the wedgefish, guitarfish and giant guitarfish (collectively and affectionately known as "rhino rays") — live in the coastal waters of New Ireland Province, Papua New Guinea.
Sawfish and their rhino ray relatives — all cousins of sharks — are some of the most threatened species on Earth due to their slow growth, vulnerability to capture in fisheries, and high value in international trade. Recent studies indicate that Papua New Guinea is (together with northern Australia and the southeastern United States) one of the last few strongholds for sawfish populations, making the country a global priority for shark and ray conservation.
Currently sawfish and rhino rays have been well documented along the southern shores and adjacent river systems of Papua New Guinea, and also in the Sepik River, which drains into the Bismarck Sea on the northern coast of the mainland. Sawfish have also been documented in several other provinces in the country, yet no official records exist in New Ireland Province.
Until now.
A Unique Site
The southwestern Pacific nation of Papua New Guinea is known for its renowned biodiversity, much of which lives nowhere else in the world. But that amazing animal and plant life is often both understudied and under threat.
This holds true in New Ireland.
The many islands of New Ireland Province, located in the Bismarck Archipelago, support coral reefs, mangroves, estuaries and tidal lagoons — typical habitats for rhino rays and sawfish. Some 77% of New Ireland's human population also lives in the coastal zone, where they're highly reliant on fish and other marine resources for food, livelihoods and traditional practices. Local communities also own most of this coastal zone through customary tenure systems, which may have been in place for centuries.
Human pressure, including population growth, could threaten potential sawfish and rhino ray populations unless sufficient management is in place — but local cooperation will be key to such action.
Surprising Surveys
Over the past year and a half, WCS has conducted interviews in New Ireland's coastal areas. Part of the interviews involved showing images of each sawfish, wedgefish and guitarfish species, allowing respondents to identify what they saw. To date residents from 49 communities reported that they had seen sawfish and rhino rays in their local waters. There were 144 separate sightings reported by 111 respondents, which comprised 23 sawfish, 85 wedgefish and 36 guitarfish and giant guitarfish. Roughly half the respondents stated they had seen sawfish or rhino rays either often or sometimes.
Papua New Guinea occupies the western half of New Guinea and is the largest of the South Pacific Island nations. The uplifted reefs, limestone terrain and adjacent islands that form New Ireland Province comprise the north-easterly region of Papua New Guinea. From January 2019 to March 2020, fisher key informant surveys were conducted in coastal communities in western New Ireland Province to determine whether sawfish and rhino rays were observed within the customary waters of each community. A total of 144 sightings were made, including 85 wedgefish (blue), 36 guitarfish and giant guitarfish (green) and 23 sawfish (red) sightings. Source: WCS.
When asked if the animals were targeted by local fishers, more than half the respondents said no: The animals were mostly caught accidentally. Only 9% of the sighted sawfish and rhino rays were reported to have been purposefully caught.
Respondents also provided information on where, and in what condition, they had seen the animals: 77% were seen alive, 10% at the market and 2% entangled in nets.
The results suggest that while sawfish and rhino rays are in the region, they are not a key fishery commodity, which is promising news for developing conservation approaches.
Large-tooth sawfish (Pristis pristis) rostrum, beside a ruler, which was harvested by local community fishers from the Tigak Islands that lie to the west of mainland New Ireland. This rostrum measured nearly 30 inches in length. Photo: Jonathan Booth/WCS.
Further Evidence Needed
While physical and objective data has been lacking — I'm still waiting to see one of these animals in the water, myself — we have confirmed evidence of two large-tooth sawfish (Pristis pristis) in the region (two sawfish beaks, also known as rostra, have been found in community villages since this study began), and we've received reports of additional sightings.
WCS also conducted baited remote underwater video surveys (BRUVS) in 14 locations in the region in 2019-20, following a 2017 BURVS deployment by FinPrint in western New Ireland Province.
Collectively the BRUVS documented 13 species of sharks and rays, including wedgefish (which have also been photographed by local dive operators), but no sawfish.
Wedgefish in New Ireland Province: documented by BRUVS during the FinPrint project (left) and by scuba divers (Dorian Borcherds, Scuba Ventures) (right)
But with that success, we're expanding our search. Over the next 12 months, a further 100 BRUVS will be deployed in areas with a sandy seafloor, where wedgefish and giant guitarfish often rest. Because sawfish typically live in estuaries — where water is often murky — BRUVS will not work due to the poor visibility of the water. In these areas gillnets that have been carefully positioned in river outlets by trained local community members will be monitored for sawfish that may be present. If any sawfish are present in the nets, they will be documented and carefully released.
Opportunities for Conservation
Despite the vulnerability of sawfish and rhino rays — with five of the ten documented species in Papua New Guinea classified as critically endangered — there are currently no protection laws in place. However, since 2017, WCS has worked with over 100 communities in New Ireland Province to establish the country's largest network of marine protected areas.
The MPAs have been developed through a community-first approach, with extensive local outreach, engagement and education. In that way WCS has been actively informing local residents about the biology, threats and management opportunities for sawfish and rhino rays. We anticipate that new laws to protect and manage these endangered animals will be incorporated into the management rules for the new MPAs.
Example of education and outreach materials produced by the WCS team. This poster presents management methods that can be used by community residents to help manage sawfish and rhino ray populations in their customary waters.
While the mystery as to whether sawfish and rhino ray populations are alive and well in PNG has largely been solved, they are still rare and in need of additional conservation efforts. We hope that this work will help bring awareness and conservation action to these highly threatened species — and make sure they don't become mythical creatures of the past.
The opinions expressed above are those of the authors and do not necessarily reflect those of The Revelator, the Center for Biological Diversity or their employees.
Jonathan Booth is a marine conservation advisor with the Papua New Guinea Program at WCS (Wildlife Conservation Society).
Reposted with permission from The Revelator.