Richard Branson Speaks Out Against Rhino Horn Trade
By Richard Branson, Virgin.com
In recent years, few species have faced a greater threat from poaching and the illegal wildlife trade than the magnificent rhino. After wild populations in Africa enjoyed a few years of relative safety, the number of animals brutally murdered for their horns has increased dramatically lately. In 2014, more than 1,200 rhinos were killed in South Africa alone. First estimates for 2015 don't look much better.
Most of this spike in wildlife crime is driven by increased consumer demand in China and Vietnam, where rhino horn is used primarily as a remedy for all sorts of ailments, even though it has long been shown that it doesn't have any medicinal properties whatsoever. It's a sad story of superstition and misinformation on one end of the chain that is responsible for mass slaughter and suffering on the other.
I've long argued that the illegal wildlife trade must be addressed along the entire supply chain. Strengthening the capabilities of those brave rangers fighting what looks like a losing battle in many of Africa's national parks is part of the solution, and it has to go hand in hand with better governance, greater accountability, and more effective law enforcement. Yet, supply reduction can only work when we tackle demand at the same time. In other words: only when the buying stops, the killing can, too.
This is one of the reasons I went to visit Vietnam in September last year and met with local business leaders and other stakeholders. Our conversations about wildlife and the role of Vietnamese business in ending this madness were productive and fruitful. Over dinner, several dozen business leaders pledged to start a movement to end the use of rhino horn once and for all.
It's an uphill battle, for sure. But thankfully, people are beginning to understand that rhino horn is in essence nothing more than keratin, the same substance that human hair and nails are made from.
To illustrate the point, I joined forces with actress Maggie Q and a few others to support a new campaign by WildAid. Starting this week, you will see yours truly biting my finger nails on billboards all across East Asia. It's perhaps not the most flattering photo shoot I've ever participated in, but it certainly drives home the message: In other words, if you think that rhino horn is a magical substance that can cure disease, you may as well be chewing your toe nails.
Head over to www.wildaid.org to learn more about rhino horn the campaign to end its use.
Update: Great news from Hong Kong as the government has signaled the end to the domestic ivory trade. Congratulations to Hong Kong for their example to the rest of the world.
YOU MIGHT ALSO LIKE
By James O'Hare
There are 20 million people in the world facing famine in South Sudan, Somalia, Nigeria and Yemen. In developed nations, too, people go hungry. Venezuela, for instance, is enduring food insecurity on a national level as a result of economic crisis and political corruption. In the U.S., the land of supposed excess, 12.7 percent of households were food insecure in 2015, meaning they didn't know where their next meal would come from.
Artists are taking the climate crisis into frame and the results are emotional, beautiful and stirring.
So you've seen the best climate change cartoons and shared them with your friends. You've showed your family the infographics on climate change and health, infographics on how the grid works and infographics about clean, renewable energy. You've even forwarded these official National Oceanic and Atmospheric Administration graphs that explain the 10 clear indicators of climate change to your colleagues at the office.
As the Trump administration moves full speed ahead on boosting the oil and fossil fuel industry, opposition to increased pipeline construction is cropping up in different communities around the country.
By Simon Evans
Last Saturday, two dead whales washed up on the coast of Suffolk, in eastern England, and a third was spotted floating at sea.
What happened next illustrates how news can spread and evolve into misinformation, when reported by journalists rushing to publish before confirming basic facts or sourcing their own quotes.
By Monica Amarelo and Paul Pestano
Sun safety is a crucial part of any outdoor activity for kids, and sunscreen can help protect children's skin from harmful ultraviolet rays. Kids often get sunburned when they're outside unprotected for longer than expected. Parents need to plan ahead and keep sun protection handy in their cars or bags.
By Joe McCarthy
A lot of people take part in community clean-up efforts—spending a Saturday morning picking up litter in a park, mowing an overgrown field or painting a fence.
A coalition of conservation groups and others announced Thursday that a historic number of comments and petitions of support have been submitted to the U.S. Department of the Interior in support of Bears Ears National Monument. Despite the entirely inadequate 15-day comment period ending on May 26, more than 685,000 comments in support of Bears Ears National Monument have been collected.