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Why the BLM Battle at Bundy Ranch Matters

Why the BLM Battle at Bundy Ranch Matters

A 20-year feud between private rancher Cliven Bundy, 68, and the Bureau of Land Management (BLM) turned violent late last week when hundreds of armed Americans came together in support of Bundy, whose cattle were being removed from federal land by court order for illegal grazing.

The mass of armed citizenry, as well as threats made against local business owners, prompted bureau officials to announce over the weekend that the agency had decided to immediately stop its cattle roundup operations and try once again to reason with Bundy in court.

Nevada rancher Cliven Bundy has been illegally grazing his cattle on BLM land since 1993.

Specifically, a 20-minute standoff on Saturday, in which supporters of the rancher were pointing rifles toward the federal law enforcement officers and vice versa, raised serious safety concerns for the federal agency.

Between April 5 and April 12, federal officials reported that federally contracted wranglers impounded some 400 head of cattle from the federal land. But on Sunday, BLM Chief Neil Kornze announced that as part of the halt to the cattle roundup, the bureau had released all of the cattle that had been removed.

The federal government had been removing Bundy’s cattle and impounding them in a corral in nearby Mesquite, NV, because the rancher has kept his more than 900 head of cattle on a piece of 600,000-acre federal land for the past two decades and has refused to pay taxes since 1993, when the federal government increased the grazing fees in order to save critical habitat for the endangered Mojave Desert tortoise.

While the federal government allows grazing on federal lands, with the BLM reporting it administers around 18,000 grazing permits and leases on 157 million acres across the country each year, Bundy doesn’t have such a permit and hasn’t had one for the past two decades.

Bundy does not have such a permit because he doesn’t want to pay federal taxes on land he says belongs to the state of Nevada. However, the private rancher hasn’t removed his livestock from the federal land, which was an option he could have pursued in order to not pay the federal fee, which costs about $1.35 per cow-calf pair per month.

The feds argue Bundy owes U.S. taxpayers more than $1 million in unpaid grazing fees. As Kornze said, the cattle roundup was a “matter of fairness and equity, and we remain disappointed that Cliven Bundy continues to not comply with the same laws that 16,000 public-lands ranchers do every year.”

The rancher has refused to pay the money he owes or remove his cattle from federally-owned land, since he believes federal grazing fees infringe upon state rights. Bundy also argues his Mormon family has owned the land located about 80 miles from Las Vegas since the 1800s—before the creation of the Department of the Interior and before the government tried to save endangered species, which he says should make him immune from having to pay these federal taxes.

In response to Bundy’s argument, officials from the National Park Service and BLM have pointed out that the removal of the cattle is based on two U.S. District Court orders from two different judges, the first of which was issued in 1998, yet Bundy has thus far failed to comply with the order. But the federal officials’ message has been lost amongst the claims of a police state and an overreaching federal government from Bundy’s supporters, which has included conservative media outlets.

States vs. Feds

As a result of the federal government’s “battle” against Bundy, members of various militia groups from states including Virginia, Texas, Montana, Idaho and Wisconsin took it upon themselves to travel to Bundy’s ranch and support the rancher with their weapons, in order to prevent the federal government from infringing upon the state’s rights.

Stephen L. Dean, 45, of Utah, is a member of a militia group known as the Peoples United Mobile Armed Services. He said he came to Nevada because this is an example of “tyranny in government” by the BLM “stealing people’s cattle.”

What’s interesting about Dean’s concern about the “stolen” cattle, which are reportedly worth about $1,000 each, is that Bundy himself has said he is not concerned about the animals. Instead, his anger stems from the “infringement” upon state rights by the U.S. federal government.

“I’ve been fighting this for a number of years. It’s not about my cows, I’ll tell you that much,” Bundy said at a town meeting last Wednesday. “It’s about freedom and liberty and our Constitution … and above all it’s about our policing power. Who has policing power today?

“I love you people. And I love this land, and I love freedom and liberty,” Bundy said. “I know without doubt that our Constitution didn’t provide for anything like the federal government owning this land, and so when I pay my grazing fees—if I owe any grazing fees—I will sure pay it to the right landlord, and that will be to Clark County, Nevada.”

But as some have pointed out, if Bundy is going to get technical about who owns the land his cows are grazing on, he may want to have a conversation with Mexican government officials or Native American tribal members and send his money to them.

Loss for the Environment

While those who supported Bundy in Nevada and on social media sites were thrilled with the announcement that the BLM had decided to end its roundup and called the feds’ “retreat” a win for those opposed to an overreaching federal government, the announcement came as a devastating loss for some environmentalists.

For Rob Mrowka, an ecologist and senior scientist with Nevada’s Center for Biological Diversity, the agency that sued in federal court to remove Bundy from the federal land in order to protect the land and the tortoise, said he was disappointed to see the government give in to “an armed anarchist group,” instead of protecting the endangered tortoise and rare plants and allowing fire-damaged vegetation to regrow.

“The BLM has a sacred duty to manage our public lands in the public interest, to treat all users equally and fairly,” Mrowka said. “Instead it is allowing a freeloading rancher and armed thugs to seize hundreds of thousands of acres of the people’s land as their own fiefdom.”

“The BLM is setting a dangerous precedent in announcing that it will pick and choose who has to follow federal laws and who it will reward for violating them.”

Mrowka also expressed empathy for the federal agents who were on the front lines of this battle.

“They’re trying to uphold the law and do what’s right for the land, but their leaders have pulled the carpet out from under them again,” he said.

The Center for Biological Diversity had also filed a notice of intent to sue the BLM after canceling a planned roundup of Bundy’s cattle at the last minute in April 2012, illustrating that tensions between federal officials and Bundy are much deeper than the public may have realized.

Political Mud-Slinging

While Republican U.S. Sen. Dean Heller and Republican Gov. Brian Sandoval both released statements supporting Bundy, Democratic Sen. Harry Reid was noticeably quiet throughout the ordeal, prompting some to wonder what sort of interest the Senate Majority Leader may have in removing the cattle from the land.

Some suggested that Reid was silent because his former aide, Neil Kornze, was just confirmed as head of the BLM last Tuesday, but since this issue has been ongoing since the early 1990s, it’s likely Kornze’s connections to Reid were not solely responsible for the senator’s silence.

Others, such as right wing media outlets, accused Reid of working with the bureau in order to help his son, who was recently hired by a Chinese firm, to establish a solar power plant on the land. But it should be noted that those conservative news outlets spreading a pro-Bundy message are being supported by the Koch brothers—two billionaires Reid has publicly pledged to expose for all of their greedy misgivings.

Conservative media outlets are also reporting that this land is being seized by the feds in order to allow for more oil drilling and hydraulic fracturing, or fracking, on private land. However, there is currently no further evidence proving that is the government’s true motivation for removing the cattle.

However, as Daily Kos member Vyan wrote in a blog post, Bundy’s decision to use federally funded resources such as grass and water to feed his cattle without paying his fair share is no different than the “welfare moochers” conservatives often complain about. He’s using federal resources even though he doesn’t meet the requirements to access those resources.

“That’s MY Land that his cows have been grazing on for 20 years and he OWES ME and the rest of the American People for it,” Vyan wrote.

Alan O’Neill, a former superintendent of the Lake Mead National Recreation Area in Nevada, agrees. He wrote an opinion piece in the Las Vegas Sun explaining why Bundy is a bully and not a hero. O'Neil wrote:

I served as superintendent of the Lake Mead National Recreation Area for the National Park Service from 1987 to 2000. In 1993, we reduced the number of cows that could be grazed on the Bunkerville allotment to 150 because of the emergency listing of the desert tortoise as an endangered species. Because Bundy refused to remove his cattle to meet the 150 level and ignored repeated requests to do so, his permit was canceled in 1994 and the allotment was closed to grazing.

It is unfathomable to me that 20 years after the Bunkerville allotment was canceled in 1994, we are still wrestling with getting his cattle off the range. And there were issues of overgrazing that allotment before 1994. It is my opinion that the BLM and the Park Service have done everything possible administratively to try to resolve the issue amicably. In addition, there are two federal court rulings upholding the agencies’ position, and the most recent ruling demanded Bundy not physically interfere with any seizure or impoundment operation.

Bundy is a bully who has used his threat of a range war and to do "whatever it takes" to stop the government from impounding his cattle to scare public officials … What Bundy is doing is a criminal act, and he should be accountable for his actions rather than be held up as a hero fighting the federal government.

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In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."

The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.

But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.

With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?

'Count Me In'

"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.

Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.

"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.

"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."

Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.

German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.

"Count me in," they say, pointing toward the camera. "You too?"

"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.

Assessing Success Is Complex

But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.

"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.

Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.

"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."

A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.

"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.

Awareness Is Not Enough

Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.

"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."

But anecdotal evidence from campaigns may suggest reach can make an active difference.

"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."

However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.

Choosing the Right Celebrity

Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.

For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.

"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."

McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.

But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.

But Does It Really Work?

While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.

"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.

This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.

The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.

"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."

Reposted with permission from DW.

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