Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
The researchers estimated there are about 1.8 trillion pieces of plastic weighing 80,000 metric tons, the equivalent of 500 Jumbo Jets, are currently afloat in the area. That's largest accumulation zone for ocean plastics on Earth.
The study is the result of a three-year mapping effort conducted by an international team of scientists affiliated with Dutch non-profit The Ocean Cleanup Foundation, six universities and an aerial sensor company.
According to a press release provided to EcoWatch, to analyze the full extent of the GPGP, the team conducted a comprehensive sampling effort by crossing the debris field with 30 vessels simultaneously, supplemented by two aircraft surveys. The fleet collected a total of 1.2 million plastic samples, while the aerial sensors scanned more than 300 square kilometers of ocean surface.
The results showed that 92 percent of the mass was represented by larger objects—such as
discarded fishing nets several meters in size—and 8 percent consisted of microplastics smaller than 5 millimeters in size.
"We were surprised by the amount of large plastic objects we encountered," said Dr. Julia Reisser, chief scientist of the expeditions in a statement. "We used to think most of the debris consists of small fragments, but this new analysis shines a new light on the scope of the debris."
The team found that plastic pollution levels within the garbage patch have grown exponentially since measurements began in the 1970s.
Ocean Plastic Projected to Triple Within Seven Years https://t.co/vlK2Wm6myn @Oceana @PlasticPollutes @WWF… https://t.co/cgxX2WZufn— EcoWatch (@EcoWatch)1521643385.0
"This plastic accumulation rate inside the GPGP, which was greater than in the surrounding waters, indicates that the inflow of plastic into the patch continues to exceed the outflow," said Laurent Lebreton, lead author of the study.
The Ocean Cleanup team is preparing to launch its highly anticipated cleanup system in the Great Pacific Garbage Patch this summer with the goal of collecting 50 percent of the trash in five years.
"To be able to solve a problem, we believe it is essential to first understand it," said Boyan Slat, founder of The Ocean Cleanup and co-author of the study. "These results provide us with key data to develop and test our cleanup technology, but it also underlines the urgency of dealing with the plastic pollution problem. Since the results indicate that the amount of hazardous microplastics is set to increase more than tenfold if left to fragment, the time to start is now."
Slat, who shot to fame five years ago with claims that his invention could clean up the seas, explains the methodology and results of the new study in the video below:
- Adidas Sold a Million Shoes Made of Ocean Plastic ›
- Ocean Plastic Projected to Triple Within Seven Years ›
Another state has officially banned plastic bag bans—yes, you read that correctly. It is now illegal for local governments in Michigan to enact ordinances that ban or place fees on plastic bags or disposable containers used by stores and restaurants.
The bill was signed Wednesday afternoon by Republican Lt. Gov. Brian Calley, as Gov. Rick Snyder is out of the state for the holidays.
Other states that have banned local plastic bag ordinances include Wisconsin, Idaho, Florida and Arizona.
As MLive.com noted, Michigan's new mandate affects Washtenaw County, which wanted to start charging 10 cents for paper and plastic grocery bags in 2017.
Michigan House Rep. Jeff Irwin, D-Ann Arbor, spoke against the bill on the House floor.
"This is a bill that attacks local control," he said.
Jennifer Rigterink of the Michigan Municipal League, which opposed the bill, agreed.
"So, if it's important to a community to look at plastic bags or containers and how that's affecting their community they kind of have their hands tied now and aren't able to do anything about it," Rigterink said during an interview with Michigan Radio.
Washtenaw County Commissioner Jennifer Eyer added that the law "[puts] the priorities of business over the concerns about the environment, and doing what's good for the environment."
6 Plastic Bag Bans Making a Huge Difference https://t.co/vQvL1nWS5H @greenpeaceusa @Greenpeace @GreenpeaceUK @PlasticPollutes @acousteau— EcoWatch (@EcoWatch)1470331456.0
Despite the opposition, the Republican-sponsored bill passed 52-46 in the House and 25-12 in the Senate. Both chambers are controlled by the GOP. The approved law takes effect in 90 days.
The bill was supported by the Michigan Restaurant Association, which believes that local bans creates a burdensome patchwork of bag laws for retailers.
"With many of our members owning and operating locations across the state, preventing a patchwork approach of additional regulations is imperative to avoid added complexities as it related to day-to-day business operations," Robert O'Meara, the association's vice president of Government Affairs, told MLive.com.
In a post for EcoWatch last year, environmental advocate Laura Turner Seydel warned that outside forces are behind these bans on plastic bag bans.
"Powerful and large special interest lobbying groups are behind these 'ban bans' as well as litigation aimed at already existing bans," she wrote. "Outside interests are funding these efforts to dissuade and dismantle local level legislation. Primary among them is the Progressive Bag Affiliates, funded by the largest plastic bag manufacturers in the country and the American Chemistry Council."
Find Out Who's Behind Banning Plastic Bag Bans http://t.co/l4vQ05aXdO @Plastic_Bag_Ban @SaveOurShores— EcoWatch (@EcoWatch)1445119829.0
Turner Seydel noted in her post that Americans go through an estimated 100 billion plastic bags annually and at least 12 million barrels of oil are used per year to manufacture them. These one-time-use items are notorious for killing wildlife and polluting our environment.
Still, a number counties and even entire countries are putting their concern for the environment before their convenience and have banned these non-biodegradable menaces.
This past November, California became the first state to impose a statewide plastic bag ban despite heavy opposition from bag makers working with the American Legislative Exchange Council that tried to pass statewide bans on local bag bans.
How California Became America’s First State to Ban Plastic Bags https://t.co/XL2ICijwpE @Plastic_Bag_Ban @5gyres— EcoWatch (@EcoWatch)1481683510.0
And, in September, France became the first country to ban plastic silverware, plates and cups.
Boyan Slat, the 22-year-old Dutch inventor and CEO behind The Ocean Cleanup, announced today preliminary results of the organization's latest major research mission, the Aerial Expedition, the first-ever aerial survey of an ocean garbage patch.
"One of the things that we are already able to share is right at the edge of [the Great Pacific Garbage Patch], we came across more objects than we were expecting to find in the center of the garbage patch," Slat said at a press conference at Moffett Airfield in Mountain View, California.
"During a period of just two and a half hours, our crew observed more than a thousand large objects of plastic floating underneath this aircraft," he continued. "Although we still need to get a detailed analysis of the results, it's really quite safe to say that it's worse than we thought. Again, this underlines the urgency of why we need to clean it up and that we really need to take care of the plastic that's already out there in the ocean."
The Ocean Cleanup's Aerial Expedition aims to accurately measure a particularly large and harmful type of marine debris known as ghost nets. The Ocean Cleanup crew determined that quantifying such objects will help resolve the "last piece of our puzzle" following last year's Mega Expedition, a 30-day reconnaissance mission that produced the first high-resolution map of the Great Pacific Garbage Patch, but came short in determining just how much plastic was in the ocean, especially larger items.
"We discovered that the conventional method of measuring ocean plastic, using nets of less than a meter (3 ft) wide, was inaccurate because it seriously underestimated the total amount of plastic. The reason for this is simple: the larger the objects, the rarer they are by count," the Ocean Cleanup team said.
So, instead of using boats to count ocean plastic, the team turned to planes. To conduct their aerial survey, a C130 Hercules aircraft was fitted with state-of-art sensors from Teledyne Optech, whose Coastal Zone Mapping and Imaging Lidar (CZMIL) can detect objects at oceanic depths of tens of meters. This technology can also provide researchers with a weight estimate by registering the size of the found objects.
The aircraft, dubbed Ocean Force One, is scheduled to make several flights from Sept. 26 to Oct. 7. These low-speed, low-altitude flights will inspect an estimated 6,000 square kilometers of the ocean, more than 300 times the area explored at the Mega Expedition.
Yesterday, mission crew completed the first of two test flights above Moffett Airfield to calibrate the aircraft's ocean plastic sensors and familiarize themselves with the survey protocol. The aircraft flew along the Northern boundary of the Great Pacific Garbage Patch, the plastic accumulation zone between Hawaii and California.
The Aerial Expedition's findings will be combined with the data collected on the Mega Expedition, resulting in a study expected to be published in early 2017.
In the video below, Slat gives a tour of the aircraft and the concept behind the mission:
"In order to solve the plastic pollution problem, it is essential to understand its dimensions," Julia Reisser, oceanographer and expedition leader, wrote in a blog post. "Knowing how much and what kind of plastic has accumulated in the ocean garbage patches is especially important. This determines the design of cleanup systems, the logistics of hauling plastic back to shore, the methods for recycling plastic and the costs of the cleanup."
Following the test flights, a team of 10 researchers, three sensor technicians and seven navigation personnel will participate on two long flights flying at a low airspeed of 140 knots and an altitude of 400 meters as it maps the garbage patch, according to Reisser.
"Four experienced observers will scour the ocean surface from the aircraft's open paratroop doors, while two computer operators log the data," Reisser wrote. "The pilots and navigator will also search for ocean plastic from their seats in the cockpit, where another computer operator will log their sightings."
Four days until the start of the Aerial Expedition. Here’s how we will be measuring plastic from the sky:… https://t.co/bZrS7gO5m0— The Ocean Cleanup (@The Ocean Cleanup)1474470716.0
"The carbon emissions generated by the aircraft will be offset through clean energy compensation," the team pointed out.
The visual survey is the final major research mission before the actual start of Slat's ambitious ocean cleanup effort. "This is really the last reconnaissance step before we start the real cleanup," he said at today's press conference.
At the young age of 17, the aerospace engineering student made headlines and inspired people around the world after coming up with a plastic-capturing concept that involves a massive static platform and long floating barriers that passively corrals plastics with wind and ocean currents.
The Ocean Cleanup, headquartered in Delft, The Netherlands now employs approximately 50 engineers and researchers.
In June, the Ocean Cleanup
deployed a 100-meter clean-up boom, nicknamed Boomy McBoomface, in the North Sea in The Netherlands.
The organization said that the next milestone for The Ocean Cleanup after the Aerial Expedition will be its Pacific Pilot, which is scheduled for launch in the second half of 2017.
The Ocean Cleanup's mission is to rid the world's oceans of plastic, a scourge that severely pollutes and damages ocean ecosystems and economies. About 8 million tons of plastic enters the oceans each year.
Boyan Slat to Deploy 'Longest Floating Structure in World History' to Clean #OceanPlastic http://t.co/PZPLwJJA1E http://t.co/6fOvqaaEIH— EcoWatch (@EcoWatch)1433256834.0
At today's press conference, Slat warned that large pieces of plastic can "crumble down into those small microplastics ... and that has a tremendous environmental impact if it ends up in the food chain." He also noted that ghost nets can be harmful because they can cause entanglements of aquatic life as well as ship propellors.
Tragic: 2 critically endangered right #whales die due to discarded fishing gear. https://t.co/mJHBX6cg5Z— Heal the Bay (@Heal the Bay)1475197232.0
Full deployment of the Ocean Cleanup system is scheduled for 2020.
England has cut its plastic bag use by 85 percent ever since a 5 pence (7 cent) charge was introduced last October, according to government figures.
The Department for Environment, Food & Rural Affairs (DEFRA) announced that 6 billion fewer plastic bags were taken home by shoppers in England. The levy also resulted in a £29 million ($38 million) donated to charity and other good causes thanks to the charge.
"This is the equivalent to the weight of roughly 300 blue whales, 300,000 sea turtles or three million pelicans," DEFRA said about the eliminated bags.
People will take 6 billion fewer single-use plastic bags this year #reusebags https://t.co/lbWcBaMG4V https://t.co/u9dovKEPez— Defra UK (@Defra UK)1469909717.0
To arrive at the 6 billion figure, officials calculated that the seven main retailers in England (Asda, Co-operative Group, Marks & Spencer, Morrison's, Sainsbury's, Tesco and Waitrose) passed out 7.6 billion bags in 2014. However, after the 5 pence charge was enacted, the retailers handed out just over half a billion bags in the first six months.
According to the Guardian, the bag fee was introduced to help reduce litter and protect wildlife. The idea also came about because English consumers were steadily using more and more bags every year, as you can see in the chart below.
Plastic bag use set to plummet 90% in England since 5p charge started https://t.co/CDzE98uXvD https://t.co/Xi5WZSlWFM— Jess Shankleman (@Jess Shankleman)1469874878.0
Environment Minister Therese Coffey said taking 6 billion plastic bags out of circulation is "fantastic news for all of us."
"It will mean our precious marine life is safer, our communities are cleaner and future generations won't be saddled with mountains of plastic," she added.
Incidentally, England is the last member of the UK to adopt the scheme—Scotland, Wales and Northern Ireland had already been charging for bags for years. Wales, for instance, stopped giving out free plastic bags back in 2011, cutting usage by 71 percent between 2011 and 2014, WalesOnline reported.
The publication noted that Northern Ireland has had a bag tax since April 2013 with the the number of bags issued by supermarkets falling from 190 million to 30 million in 2014. Scotland's similar legislation in 2014 slashed plastic bag usage by 80 percent.
Government bans or fees on these single-use items are clearly working, and they come at a crucial time for our oceans. A startling report from earlier this year warned that if plastic pollution continues at the current rate, there will be more plastic than fish in the ocean by 2050.
Morocco Bans Plastic Bags - EcoWatch https://t.co/rsXO8fJsf9 @SaveOurShores @Plastic_Bag_Ban— EcoWatch (@EcoWatch)1469670906.0
"Around eight million tonnes of plastic makes its way into oceans each year, posing a serious threat to our natural and marine environment—experts estimate that plastic is ingested by 31 species of marine mammals and more than 100 species of sea birds," DEFRA said.
"It shows small actions can make the biggest difference, but we must not be complacent as there is always more we can all do to reduce waste and recycle what we use," Coffey noted.
We can all do our part in slashing or eliminating our plastic footprint.
"The plummeting plastic bag use demonstrates the huge benefits just a small change in our everyday habits can make. It means less damaging plastic finding its inevitable way into our waterways and countryside. This is a massive boon for nature and wildlife," Andrew Pendleton of Friends of the Earth told the Guardian.
"With attention now turning to the millions of non-recyclable coffee cups that go to landfill and to oversized boxes and excess packaging as a by-product of online shopping, the government and forward-thinking businesses have a golden chance to cut waste and reduce resource use in a sensible way that consumers welcome," he added.
4 Billion @Starbucks ToGo Cups Thrown Away Each Year; Will Recyclable Cup Reduce This?https://t.co/NgclArGMcv @PlasticPollutes @storyofstuff— EcoWatch (@EcoWatch)1469204447.0