Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
President Obama made a historic announcement Wednesday, saying that the federal government is considering investing in the geothermal power in the rock formations under the Salton Sea in Southern California. Considered to be "the most powerful geothermal reservoirs in the world," the Salton Sea announcement could play a critical role in the future management of the Colorado River.
Fifty years ago, Glen Canyon Dam was built above the Grand Canyon, and the Colorado River was enslaved to generate electricity to feed the hunger of the booming southwestern cities and suburbs. The Colorado's pulsing flows had carved and nourished the Grand Canyon for millennium, but that came to a crashing halt when the gates were closed and the water was ponded in Lake Powell. The environmental damage and steady decline of one of our nation's crown jewels has led to many calls for restoration of the natural system through the removal of Glen Canyon Dam.
The dam's ability to provide power has shielded it from any serious attempt to bring it down. Times change though and, over the last 16 years, the historic drought in the Southwest U.S. has drained Lake Powell to historic lows, severely diminishing the potential to generate hydroelectricity from the massive turbines encased in Glen Canyon Dam. Water and electricity managers are scrambling to come up with a plan to prop up the lake above what's called "power pool" so they can continue to generate and sell power. Any such solution is, however, clearly a stop-gap measure to keep the dam operational and is doomed to fail when confronted by the realities of climate change.
Lake Powell: Going, Going, Gone? - EcoWatch https://t.co/qu3xLvqQc7 @ClimateDesk @CeresNews— EcoWatch (@EcoWatch)1471384872.0
Fortunately, Obama's announcement offers a true path to the future.
The Salton Sea announcement could create an opportunity to replace the hydroelectric power generated at Glen Canyon Dam and a path forward to restoring the Grand Canyon. The geothermal reservoirs under the Salton Sea are an untapped resource that could add power to the grid as Lake Powell is slowly drained and Glen Canyon Dam is removed. Lake Powell's water could be put into Lake Mead, its downstream sister, thus keeping one fully functioning hydroelectric facility on the grid. Further, this "geo-hydro power trade" could keep the federal government solvent in its current financial contracts to provide electricity to the Southwest U.S.
The idea has already generated a bit of a buzz when Geothermal Resources retweeted this tweet:
Salton Sea Geothermal power could be used replace Glen Canyon hydropower as #climatechange drains Powell. #CORiver https://t.co/Mk9mtkDffQ— SaveTheColoradoRiver (@SaveTheColoradoRiver)1472665768.0
Climate change scientists have painted a bullseye on the Southwest U.S. and the Colorado River, indicating the area will become warmer and dryer with even less flow in the Colorado River. Hydroelectricity is threatened at both Lakes Powell and Mead, as well as reservoirs in California. Salton Sea geothermal power could be a breakthrough in building a climate change-resistant Southwest while also preserving and restoring the lifeblood of the region—the Colorado River.
The 16-year drought on the Colorado River has drained Lake Mead and Lake Powell to their combined lowest level in history. But that's nothing compared to what could happen, according to a new study from the State of Colorado.
The study indicates that a drought like the one that happened in 2000 – 2006 "would empty Lake Powell," according to the Aspen Daily News. "Another potential conclusion from the risk study is that any new trans-mountain diversion would only make it more likely that Powell would go below target levels," the publication noted.
And, whether you want to believe it or not, water agencies in Colorado, Wyoming and Utah are proposing to do just that. In fact, Denver Water, Northern Water (in Colorado), and the states of Wyoming and Utah are all proposing even more dams and diversions of water out of the river and its tributaries that would accelerate the draining of Lake Powell and cause serious legal consequences for the entire Southwest U.S.
Further, climate change scientists have painted a bullseye on the Southwest U.S., indicating that it will get hotter and drier, with even less flow into the Colorado River. The lead investigator in the in-progress Colorado report has even said, "I haven't shown the climate change hydrology because it just scares everybody."
Save the Colorado has formally opposed all new proposed dams and diversions out of the river or its tributaries. We believe climate change is real and will have a serious impact on the Colorado River. The solution proposed by the State of Colorado is to buy massive amounts of water from farmers in Colorado, and then let that water run downstream to Lake Powell to keep the water level high enough to produce electricity at Glen Canyon Dam.
This plan is very unlikely to be successful. There's just not enough farmers who would want to sell massive amounts of water in order to keep the hydroelectric turbines spinning. Further, it could cost hundreds of millions of dollars every year to buy out those farmers even if they would sell.
What makes more sense is a responsible, planned effort by the government to drain Lake Powell, rather than letting drought and climate change do it in a haphazard way.
Lake Powell's days are numbered. The lake was a mistake, it's time to forsake.
Gary Wockner, PhD, is the executive director of the Save the Colorado river campaign. Contact Wockner at [email protected].