By Alison Van Eenennaam

A battle royale is brewing over what to call animal cells grown in cell culture for food. Should it be in-vitro meat, cellular meat, cultured meat or fermented meat? What about animal-free meat, slaughter-free meat, artificial meat, synthetic meat, zombie meat, lab-grown meat, non-meat or artificial muscle proteins?

Then there is the polarizing "fake" versus "clean" meat framing that boils this complex topic down to a simple good versus bad dichotomy. The opposite of fake is of course the ambiguous but desirous "natural." And modeled after "clean" energy, "clean" meat is by inference superior to its alternative, which must logically be "dirty" meat.