meat consumption

Impossible Foods Rebrands to Attract More Meat Eaters

Impossible Foods Rebrands to Attract More Meat Eaters

Impossible Foods, a company that makes plant-based meat substitutes, is rolling out a rebrand of its iconic green packaging. In hopes of persuading more carnivores to try its meat alternatives made from plants, the company has switched to red packaging designed to evoke the “craveability of meat,” according to a press release. The rebranding was […]

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    USDA Approves First Cultivated Meat Product for Sale

    USDA Approves First Cultivated Meat Product for Sale

    The U.S. Department of Agriculture has approved the first cultivated meat for sale in the U.S. Two companies, Upside Foods and Good Meat, have passed regulatory tests and inspections. Both companies were approved to label the approved products as “cell-cultivated chicken.” Cultivated meat, also called cultured or lab-grown meat, refers to proteins made from animal […]

    Biotech Company’s Plant-Based Casein Could Make Vegan Cheese ‘Indistinguishable’ From Dairy Cheese in Melt and Texture

    Biotech Company’s Plant-Based Casein Could Make Vegan Cheese ‘Indistinguishable’ From Dairy Cheese in Melt and Texture

    Vegan cheese is about to get a breakthrough. Climax Foods, a biotechnology company based in California, discovered a plant-based version of casein with the help of artificial intelligence. The findings could contribute to vegan cheeses with better melting properties. The company uncovered a plant-based protein that performs similarly to casein. Casein is a dairy-based protein […]

    American Heart Association Certifies a Plant-Based ‘Meat’ Product for the First Time

    American Heart Association Certifies a Plant-Based ‘Meat’ Product for the First Time

    For the first time, a meat alternative product has received the American Heart Association’s (AHA’s) Heart-Check Mark, meaning it meets criteria to deem the plant-based meat product as a heart-healthy food. Beyond Meat’s product Beyond Steak gained the certification, which requires products to meet certain targets such as being low in saturated fat, cholesterol and […]

    Meatball Made With Wooly Mammoth DNA Created by Food Company

    Meatball Made With Wooly Mammoth DNA Created by Food Company

    The concept of a “mammoth meatball” might conjure up an image of a gigantic meatball at a county fair, but Australian cultured meat company Vow Food — which cultivates meat from animal cells without the slaughter of animals — has produced a meatball that incorporates DNA from the extinct woolly mammoth. The first-ever recreation of […]