It started with a call from actress and animal rights activist Natalie Portman to author Jonathan Safran Foer. The latter had recently taken a break from novel-writing to publish 2009's New York Times best-selling treatise Eating Animals—an in-depth discussion of what it means to eat animals in an industrialized world, with all attendant environmental and ethical concerns. The two planned a meeting in Foer's Brooklyn backyard, and also invited documentary director Christopher Dillon Quinn (God Grew Tired of Us) over. The idea was to figure out how to turn Foer's sprawling, memoiristic book into a documentary that would ignite mainstream conversations around our food systems.