EcoWatch
Facebook 558k Twitter 222k Instagram 52k Subscribe Subscribe
  • Climate
  • Energy
  • Conservation
  • Food + Agriculture
  • Renewables
  • Oceans
  • Policy
  • Insights + Opinion
  • Go Solar Today
      • Top Companies By State
        • California Solar Companies
        • Texas Solar Companies
        • New York Solar Companies
        • Florida Solar Companies
        • See All States
      • Top Incentives By State
        • California Solar Incentives
        • Texas Solar Incentives
        • New York Solar Incentives
        • Florida Solar Incentives
        • See All States
      • Solar Panel Costs By State
        • Solar Panel Costs in California
        • Solar Panel Costs in Texas
        • Solar Panel Costs in New York
        • Solar Panel Costs in Florida
        • See All States
      • Value of Solar by State
        • Is Solar Worth It In California?
        • Is Solar Worth It in Texas?
        • Is Solar Worth It New York?
        • Is Solar Worth It In Florida?
        • See All States
      • Company Reviews
        • Tesla Solar Review
        • Sunrun Solar Review
        • SunPower Solar Review
        • Vivint Solar Review
        • See All Companies
      • Common Solar Questions
        • Can You Get Free Solar Panels?
        • Does Solar Increase Home Value?
        • What’re The Best Solar Batteries?
        • Can You Finance Solar?
        • Where To Buy Solar Panels?
        • Payback On Solar Panels?
      • Solar Resources
        • Interactive Solar Calculator
        • Federal Solar Tax Credit
        • Best Solar Panels For Most Homes
        • Tesla Solar Roof Review
        • Cheapest Solar Panels
      • Companies Compared
        • SunPower vs Tesla Solar
        • SunRun vs Tesla Solar
        • SunRun vs SunPower
        • SunPower vs Momentum Solar
        • SunPower vs ADT Solar
EcoWatch
  • Climate
  • Energy
  • Conservation
  • Food + Agriculture
  • Renewables
  • Oceans
  • Policy
  • Insights + Opinion
  • Go Solar Today
    • Go Solar Today
    • Top Companies By State
      • California Solar Companies
      • Texas Solar Companies
      • New York Solar Companies
      • Florida Solar Companies
      • See All States
    • Top Incentives By State
      • California Solar Incentives
      • Texas Solar Incentives
      • New York Solar Incentives
      • Florida Solar Incentives
      • See All States
    • Solar Panel Costs By State
      • Solar Panel Costs in California
      • Solar Panel Costs in Texas
      • Solar Panel Costs in New York
      • Solar Panel Costs in Florida
      • See All States
    • Value of Solar by State
      • Is Solar Worth It In California?
      • Is Solar Worth It in Texas?
      • Is Solar Worth It New York?
      • Is Solar Worth It In Florida?
      • See All States
    • Company Reviews
      • Tesla Solar Review
      • Sunrun Solar Review
      • SunPower Solar Review
      • Vivint Solar Review
      • See All Companies
    • Common Solar Questions
      • Can You Get Free Solar Panels?
      • Does Solar Increase Home Value?
      • What’re The Best Solar Batteries?
      • Can You Finance Solar?
      • Where To Buy Solar Panels?
      • Payback On Solar Panels?
    • Solar Resources
      • Interactive Solar Calculator
      • Federal Solar Tax Credit
      • Best Solar Panels For Most Homes
      • Tesla Solar Roof Review
      • Cheapest Solar Panels
    • Companies Compared
      • SunPower vs Tesla Solar
      • SunRun vs Tesla Solar
      • SunRun vs SunPower
      • SunPower vs Momentum Solar
      • SunPower vs ADT Solar

The best of EcoWatch right in your inbox. Sign up for our email newsletter!

    • About EcoWatch
    • Contact EcoWatch
    • Terms of Use
    • Privacy Policy
    • Learn About Solar Energy
    Facebook 558k Twitter 222k Instagram 52k
    EcoWatch
    • About EcoWatch
    • Contact EcoWatch
    • Terms of Use
    • Privacy Policy
    • Learn About Solar Energy
    Facebook 558k Twitter 222k Instagram 52k
    Home Food and Agriculture

    Plant-Based Shrimp and Calamari Coming to UK Grocery Stores

    By: Paige Bennett
    Published: August 29, 2023
    Facebook icon Twitter icon Pinterest icon Email icon
    A plant-based shrimp bowl from Growthwell Foods
    A plant-based shrimp bowl from Growthwell Foods. Happiee.SG / Facebook
    Why you can trust us

    Founded in 2005 as an Ohio-based environmental newspaper, EcoWatch is a digital platform dedicated to publishing quality, science-based content on environmental issues, causes, and solutions.

    Facebook icon Twitter icon Pinterest icon Email icon

    Growthwell Foods, a plant-based food company based in Singapore, is launching its brand HAPPIEE! in select grocery retailers in the UK. The vegan brand offers more than just the usual plant-based nuggets and burgers — HAPPIEE! includes offerings like alternatives to shrimp and calamari.

    HAPPIEE! is now available at Ocado, an online grocer based in the UK, and it plans to launch in Tesco in the near future. 

    At Ocado, available frozen foods from HAPPIEE! currently include plant-based shrimp (plain or breaded), squid rings, breaded calamari or lamb shawarma products. At the time of writing, each product retails for £2.25 to £2.62 ($2.84 to $3.30).

    More From EcoWatch
    • Sustainable Home Improvements You Can Make
    • How to Lower Your Energy Bill
    • The Best Solar Panels for Farming

    The brand is also known for its vegan “Chickiee Nuggets,” “Chickiee Popcorn,” “Fishiee Sticks” and “Fishiee Patties,” although these products are not currently available at Ocado.

    “We’re excited to offer a product which meets not only the demand of the growing sector but also offers everyone an opportunity to enjoy a plant-based seafood or meat alternative that doesn’t compromise taste or texture,” the company said, as reported by Plant Based News.

    According to HAPPIEE!, the products are a good source of fiber and at least 10% of the daily recommended value for protein. The company makes the fish alternatives with konjac flour, a powder made from konjac, a type of starchy root vegetable. The brand’s other products are made with soy, potato or wheat protein.

    These formulations are designed to be nutritious and more sustainable. According to HAPPIEE!, eating its products reduces greenhouse gas emissions 36%, and producing its products requires 84% less land and 72% less water compared to consuming animal-based proteins.

    There is a growing interest in sustainable, plant-based seafood alternatives, although estimates for market growth vary. One report from Future Market Insights predicts a compound annual growth rate (CAGR) of 5.8% from 2023 to 2033 for the global plant-based fish market. A report by Data Bridge Market Research predicts a CAGR of 28.5% for the plant-based seafood market through 2029, Vegconomist reported. In another report published by Allied Market Research, the plant-based seafood market is estimated to generate $1.3 billion by 2031, with a CAGR of 42.3% from 2022 to 2031.

    HAPPIEE! joins several other brands in providing vegan seafood products to meet the highly anticipated market growth and increasing consumer interest. Other global brands in the space include Impossible Foods, Good Catch Foods, Morning Star Farms, Tofuna Fysh, Gardein and Quorn.

    Subscribe to get exclusive updates in our daily newsletter!

      By signing up, you agree to the Terms of Use and Privacy Policy, and to receive electronic communications from EcoWatch Media Group, which may include marketing promotions, advertisements and sponsored content.

      Paige Bennett

      Based in Los Angeles, Paige is a writer who is passionate about sustainability. She earned her Bachelor’s degree in Journalism from Ohio University and holds a certificate in Women’s, Gender and Sexuality Studies. She also specialized in sustainable agriculture while pursuing her undergraduate degree.
      Facebook icon Twitter icon Pinterest icon Email icon

      Read More

      Renewables Join Fossil Fuels in Supplying Record Energy Demand: Report
      The world’s demand for oil, gas, renewables, coal, nuclear and
      By Cristen Hemingway Jaynes
      Former World Leaders Call for ‘New Coalition of the Willing’ to Address Poverty and Inequality
      Humanity is facing an inequality crisis that could mean the
      By Cristen Hemingway Jaynes
      ‘The Science Is What Sets Us Apart’: How the Rodale Institute Has Spent 77 Years Innovating Regenerative Organic Agriculture
      Founded in 1947 by J.I. Rodale, Rodale Institute is a
      By Cristen Hemingway Jaynes

      Subscribe to get exclusive updates in our daily newsletter!

        By signing up, you agree to the Terms of Use and Privacy Policy, and to receive electronic communications from EcoWatch Media Group, which may include marketing promotions, advertisements and sponsored content.

        Latest Articles

        • Millions of Tons of Tiny Plastic Particles Are Polluting the Ocean, Study Finds
          by Cristen Hemingway Jaynes
          July 10, 2025
        • First Evidence of Potential Language-Like Communication in Dolphins: Study
          by Cristen Hemingway Jaynes
          July 10, 2025
        • Melting Glaciers Could Lead to More Frequent and Explosive Volcanic Eruptions: Study
          by Cristen Hemingway Jaynes
          July 9, 2025
        • Common Weedkiller Ingredient Harms Gut Bacteria and Multiple Organs: Study
          by Cristen Hemingway Jaynes
          July 8, 2025
        • ‘Poisoning the Well’ Authors Sharon Udasin and Rachel Frazin on PFAS Contamination and Why It ‘Has Not Received the Attention It Deserves’
          by Craig Thompson
          July 8, 2025
        • River Seine in Paris Reopens for Public Swimming for the First Time in 100 Years
          by Paige Bennett
          July 7, 2025
        • Facing Climate Anxiety With Visual Comedy: ‘World Without End’ Graphic Artist Christophe Blain
          by Craig Thompson
          July 5, 2025
        • Certain Gut Microbes Found to Absorb Ingested PFAS: Study
          by Cristen Hemingway Jaynes
          July 3, 2025
        EcoWatch

        The best of EcoWatch right in your inbox. Sign up for our email newsletter!

          • Climate Climate
          • Animals Animals
          • Health + Wellness Health + Wellness
          • Insights + Opinion Insights + Opinion
          • Adventure Adventure
          • Oceans Oceans
          • Business Business
          • Solar Solar
          • About EcoWatch
          • Contact EcoWatch
          • EcoWatch Reviews
          • Terms of Use
          • Privacy Policy
          • Learn About Solar Energy
          • Learn About Deregulated Energy
          • EcoWatch UK
          Follow Us
          Facebook 558k
          Twitter 222k
          Instagram 52k
          Subscribe Subscribe

          Experts for a healthier planet and life.

          Mentioned by:
          Learn more
          • Privacy Policy
          • Terms of Use
          • Cookie Preferences
          • Do Not Sell My Information
          © 2025 EcoWatch. All Rights Reserved.

          Advertiser Disclosure

          Our editorial team is committed to creating independent and objective content focused on helping our readers make informed decisions. To help support these efforts we receive compensation from companies that advertise with us.

          The compensation we receive from these companies may impact how and where products appear on this site. This compensation does not influence the recommendations or advice our editorial team provides within our content. We do not include all companies, products or offers that may be available.