Quantcast
Business

Pro Surfer Kelly Slater Launches Clothing Line Made From Ocean Trash

Kelly Slater's new clothing line is tackling two pressing environmental issues at the same time: textile waste and ocean plastic. Outerknown, the 11-time world surfing champion's sustainable menswear label, includes a line of 100 percent recyclable clothing made from reclaimed fishing nets.

“I created Outerknown to smash the formula," Slater, who parted ways with longtime sponsor Quiksilver to launch his own brand, said on the company's website. "To lift the lid on the traditional supply chain, and prove that you can actually produce great looking menswear in a sustainable way.”

The brand's Evolution Series features board shorts and jackets made with Econyl, a new type of nylon yarn that's made from old nets, carpet and other nylon waste, Fast Company reported.

These clothes can be upcycled over and over into new clothing. "There's an infinite number of times the nylon can be broken down and re-born into new yarn without any loss of quality," Outerknown noted on its website.

Kelly Slater sits on top of reclaimed fishing nets at the Econyl Intake Center in Slovenia. Photo Credit: Outerknown

According to the Marine Mammal Center, abandoned fishing nets, also known as "ghost nets," account for approximately 10 percent of all marine debris. Shockingly, as Reuters reported, about 640,000 tonnes of discarded fishing gear gets added to the oceans yearly.

Not only that, these nets are a major plague on marine life. More than 100,000 marine mammals—fish, dolphins, sea lions, seals as well as birds—die every year from the harmful effects of plastic, fishing nets and trash in our oceans, the Marine Mammal Center also pointed out.

Read page 1

No stranger to the ocean, the 43-year-old surfer has been outspoken on the threat of plastic waste to marine life and sits on the advisory board of the Sea Shepherd Conservation Society.

"You have problems like not only oil spills and that kind of stuff but also the constant outpouring of plastics," Slater told CNN. "Single-use plastics all through the ocean, degrading, turning into little bits that are all eaten by the sea life, and they're dying because their stomachs are full of stuff."

The entire Outerknown collection has a classic yet beachy vibe and was praised by men's style Bible GQ as a "cool-ass new surf line." With organic cotton blazers for $495 and T-shirts around $90, Outerknown clothing won't fit everyone's budget.

Outerknown's Evolution Series of 100 percent recyclable board shorts and jackets. Photo Credit: Outerknown

However, there's a reason why fast-fashion from retail giants such as H&M and Forever21 is so cheap, as EcoWatch has previously reported. A truly sustainable clothing line costs a lot of money to bring from the factory to the rack, which explains Outerknown's price tags.

"Clothing is a really icky business, but it’s a whole system," Slater told Surfer Magazine. "You’ve got retailers bitching about prices but they’re also bitching about production and the way things are made. Those two things are completely tied together. If you’re going to use good materials and take care of people working in your factories, the clothing will be exponentially more expensive to produce."

Outerknown has partnered with the Fair Labor Association, which is the best standard for protecting workers throughout the supply chain. Additionally, the clothing company also partnered with Bluesign, a sustainable textile auditing company that seeks to eliminate harmful substances from the beginning of the manufacturing process.

"I believe we have an obligation to build better products and understand the way our consumption impacts the world around us," Slater also wrote on Instagram. "In saying that, the focus of our brand is to make a product that has a positive effect on every possible level."

YOU MIGHT ALSO LIKE

20 Year Old Claims He Can Rid the World’s Oceans of Plastic

Who’s Really Paying for Our Cheap Clothes?

Adidas Wants to Turn Ocean Plastic Into Sportswear

Show Comments ()

EcoWatch Daily Newsletter

Sponsored
Science
The Ross Ice Shelf at the Bay of Whales. Michael Van Woert, NOAA

Scientists Study Ice Shelf by Listening to Its Changing Sounds

By Marlene Cimons

Researchers monitoring vibrations from Antarctica's Ross Ice Shelf were flabbergasted not long ago to hear something unexpected—the ice was "singing" to them. "We were stunned by a rich variety of time-varying tones that make up this newly described sort of signal," said Rick Aster, professor of geosciences at Colorado State University, one of the scientists involved in the study.

Keep reading... Show less
Politics
DSLRVideo.com / Flicker / CC BY-SA 2.0

'Go Out and Vote' Patagonia Endorses Candidates For First Time in Its History

Outdoor brand Patagonia is endorsing candidates for the first time in its history in an effort to protect the country's at-risk public lands and waters.

The civic-minded retailer is backing two Democrats in two crucial Senate races: the re-election of Sen. Jon Tester of Montana; and Rep. Jacky Rosen, who is trying to unseat Republican Sen. Dean Heller in Nevada.

Keep reading... Show less
Animals
Desert Bighorn Sheep in Joshua Tree National Park. Kjaergaard / CC BY 3.0

Leaked Trump Administration Memo: Keep Public in Dark About How Endangered Species Decisions Are Made

In a Trump administration memorandum leaked to the Center for Biological Diversity, the U.S. Fish and Wildlife Service is directing its staff to withhold, or delay releasing, certain public records about how the Endangered Species Act is carried out. That includes records where the advice of career wildlife scientists may be overridden by political appointees in the Trump administration.

Keep reading... Show less
Popular
Disposable diapers add staggering amounts of waste to landfills. Pxhere

Dirty Diapers Could Be Recycled Into Fabrics, Furniture Under P&G Joint Venture

Disposal diapers can take an estimated 500 years to decompose. That means if Henry VIII wore disposables, they'd probably still be around today.

Although throwaway nappies are undoubtedly convenient, these mostly-synthetic items cause never-ending steams of waste that will take centuries to disappear.

Keep reading... Show less
Sponsored
Popular
The swelling barrier lake after a landslide forced evacuations along the Yarlung Zangbo River. YouTube screenshot / CCTV+

6,000 Evacuated After Tibet Landslide

Six thousand people have been evacuated after a landslide in Tibet Wednesday blocked a river that flows downstream into India, creating a lake that could cause major flooding in the subcontinent once the debris is cleared, The Associated Press reported.

Chinese emergency officials announced the evacuations Thursday. The landslide impacted a village in Menling County, but no one was killed or injured, Chinese officials said.

Keep reading... Show less
Climate
Pexels

Carbon Capture: What We Don’t Talk About When We Talk About Climate Change

By Daniel Ross

The latest Intergovernmental Panel on Climate Change (IPCC) report lays out a rather grim set of observations, predictions and warnings. Perhaps the biggest takeaway? That the world cannot warm more than 1.5 degrees Celsius (1.5°C) over pre-industrial levels without significant impacts.

Keep reading... Show less
Sponsored
Climate
Fossil-fueled power plant. glasseyes view...up&away / Flickr / CC BY-SA 2.0

Trump Team Again Asks SCOTUS to Stop Youth Climate Case as Trial Nears

Once again, the Trump administration has asked the U.S. Supreme Court to halt a groundbreaking constitutional climate lawsuit brought by 21 youth plaintiffs, just over a week before the case heads to trial in Eugene, Oregon.

On Thursday, the Department of Justice filed a second "writ of mandamus" petition— an uncommonly used legal maneuver—and application for stay with the high court.

Keep reading... Show less
Health
Mark Miller Photos / Photolibrary / Getty Images

Trump White House Pushes to Let Minors Spray Brain-Damaging Pesticides on Farms

The White House's just-released list of planned environmental and public health rollbacks includes letting high-school-age kids spray brain-damaging pesticides on commercial farms.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!