The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Pro Surfer Kelly Slater Launches Clothing Line Made From Ocean Trash
Kelly Slater's new clothing line is tackling two pressing environmental issues at the same time: textile waste and ocean plastic. Outerknown, the 11-time world surfing champion's sustainable menswear label, includes a line of 100 percent recyclable clothing made from reclaimed fishing nets.
— GQ Fashion (@GQFashion) July 15, 2015
“I created Outerknown to smash the formula," Slater, who parted ways with longtime sponsor Quiksilver to launch his own brand, said on the company's website. "To lift the lid on the traditional supply chain, and prove that you can actually produce great looking menswear in a sustainable way.”
These clothes can be upcycled over and over into new clothing. "There's an infinite number of times the nylon can be broken down and re-born into new yarn without any loss of quality," Outerknown noted on its website.
According to the Marine Mammal Center, abandoned fishing nets, also known as "ghost nets," account for approximately 10 percent of all marine debris. Shockingly, as Reuters reported, about 640,000 tonnes of discarded fishing gear gets added to the oceans yearly.
Not only that, these nets are a major plague on marine life. More than 100,000 marine mammals—fish, dolphins, sea lions, seals as well as birds—die every year from the harmful effects of plastic, fishing nets and trash in our oceans, the Marine Mammal Center also pointed out.
"You have problems like not only oil spills and that kind of stuff but also the constant outpouring of plastics," Slater told CNN. "Single-use plastics all through the ocean, degrading, turning into little bits that are all eaten by the sea life, and they're dying because their stomachs are full of stuff."
The entire Outerknown collection has a classic yet beachy vibe and was praised by men's style Bible GQ as a "cool-ass new surf line." With organic cotton blazers for $495 and T-shirts around $90, Outerknown clothing won't fit everyone's budget.
However, there's a reason why fast-fashion from retail giants such as H&M and Forever21 is so cheap, as EcoWatch has previously reported. A truly sustainable clothing line costs a lot of money to bring from the factory to the rack, which explains Outerknown's price tags.
"Clothing is a really icky business, but it’s a whole system," Slater told Surfer Magazine. "You’ve got retailers bitching about prices but they’re also bitching about production and the way things are made. Those two things are completely tied together. If you’re going to use good materials and take care of people working in your factories, the clothing will be exponentially more expensive to produce."
Outerknown has partnered with the Fair Labor Association, which is the best standard for protecting workers throughout the supply chain. Additionally, the clothing company also partnered with Bluesign, a sustainable textile auditing company that seeks to eliminate harmful substances from the beginning of the manufacturing process.
"I believe we have an obligation to build better products and understand the way our consumption impacts the world around us," Slater also wrote on Instagram. "In saying that, the focus of our brand is to make a product that has a positive effect on every possible level."
YOU MIGHT ALSO LIKE
EcoWatch Daily Newsletter
Bernie Sanders has become the first contender in the crowded 2020 Democratic presidential primary field to pledge to offset all of the greenhouse gas emissions released by campaign travel, The Huffington Post reported Thursday.
The record flooding in the Midwest that has now been blamed for four deaths could also have lasting consequences for the region's many farmers.
By Ana Santos Rutschman
The world of food and drug regulation was rocked earlier this month by the news of a change in leadership at the Food and Drug Administration. Commissioner Scott Gottlieb resigned and will step down in early April. His temporary replacement is Dr. Ned Sharpless, director of the National Cancer Institute.
On Wednesday the U.S. Environmental Protection Agency (EPA) announced the first 20 chemicals it plans to prioritize as "high priority" for assessment under the Toxic Substances Control Act. Given the EPA's record of malfeasance on chemicals policy over the past two years, it is clear that these are chemicals that EPA is prioritizing to ensure that they are not properly evaluated or regulated.
Which conventionally-grown fruits and vegetables in the U.S. are most contaminated with pesticides? That's the question that the Environmental Working Group answers every year with its "Dirty Dozen" list of produce with the highest concentration of pesticides after being washed or peeled.