Quantcast

Pharrell Williams and G-Star RAW Transform Ocean Plastic Into Clothes

Business

Pharrell Williams is turning the tide on ocean pollution. For the third time, the multi-talented musician and entrepreneur has partnered with G-Star Raw, Bionic Yarn and Parley for the Oceans to deliver the "Raw for the Oceans" Fall/Winter 2015 collection that features clothing made from recycled ocean plastic.

This season's collection has items for both men and women, such as distressed jeans, denim jackets, hoodies, coats, T-shirts and tank tops. In the photo above, Pharrell wears the unisex Occotis HDD Bomber, which was designed by the talented singer himself.

The clothing line boasts that in its three seasons, the equivalent of 2 million plastic containers have been recovered from ocean coastlines around the world. The pieces contain thread spun by Bionic Yarn, a New York-based company (co-founded by Pharrell) that takes materials such as plastic bottles and recovered ocean plastic, breaks them down into chips and shreds them into fibers.

The Grammy winner hopes his latest project will be a solution to plastic waste in our oceans.

"Dear human beings, we vacation by the oceans, we bathe in the oceans, we eat from the oceans, but very few of us think of the oceans beyond what we want from it," Pharrell says in the video above. "The oceans need us now."

"We have a connection with the ocean," he said. "It yields so much life, including our own. We owe it."

Last April, a documentary featuring Pharrell called "The Plastic Age" highlighted the omnipresence of plastics in our lives and how fashion can play a role in solving the problem. Watch below:

Getting plastic out of the ocean is more important than ever. Recently, EcoWatch reported on an injured turtle with a plastic straw stuck in its nose, as well as a whale choking on a plastic bag.

The 5 Gyres Institute sailed 3,000 miles in June and sampled the sea surface along the entire voyage for plastic pollution. The (unsurprising) findings? Microplastics are everywhere. One particular sample from the south of Manhattan was the most polluted of all: nearly 500 bits of plastic filled their tiny net in a single hour, the organization discovered.

If you want to reduce your plastic footprint, check out this article on “22 Facts About Plastic Pollution and 10 Things You Can Do About It.”

YOU MIGHT ALSO LIKE

Whale Choking on Plastic Seeks Help From Fishermen

Pro Surfer Kelly Slater Launches Clothing Line Made From Ocean Trash

Fast Fashion Is the Second Dirtiest Industry in the World, Next to Big Oil

EcoWatch Daily Newsletter

Passengers trying to reach Berlin's Tegel Airport on Sunday were hit with delays after police blocked roads and enacted tighter security controls in response to a climate protest.

Read More Show Less
A military police officer in Charlotte, North Carolina, pets Rosco, a post-traumatic stress disorder companion animal certified to accompany him, on Jan. 11, 2014. North Carolina National Guard

For 21 years, Doug Distaso served his country in the United States Air Force.

He commanded joint aviation, maintenance, and support personnel globally and served as a primary legislative affairs lead for two U.S. Special Operations Command leaders.

But after an Air Force plane accident left him with a traumatic brain injury, post-traumatic stress disorder (PTSD), and chronic pain, Distaso was placed on more than a dozen prescription medications by doctors at the U.S. Department of Veterans Affairs (VA).

Read More Show Less
Sponsored
(L) Selma Three Stone Engagement Ring. (R) The Greener Diamond Farm Project. MiaDonna

By Bailey Hopp

If you had to choose a diamond for your engagement ring from below or above the ground, which would you pick … and why would you pick it? This is the main question consumers are facing when picking out their diamond engagement ring today. With a dramatic increase in demand for conflict-free lab-grown diamonds, the diamond industry is shifting right before our eyes.

Read More Show Less
Preliminary tests of the bubble barrier have shown it to be capable of ushering 80 percent of the canal's plastic waste to its banks. The Great Bubble Barrier / YouTube screenshot

The scourge of plastic waste that washes up on once-pristine beaches and finds its way into the middle of the ocean often starts on land, is dumped in rivers and canals, and gets carried out to sea. At the current rate, marine plastic is predicted to outweigh all the fish in the seas by 2050, according to Silicon Canals.

Read More Show Less
Man stands on stage at Fort Leonard Wood in the U.S. Brett Sayles / Pexels

Wilson "Woody" Powell served in the Air Force during the Korean war. But in the decades since, he's become staunchly anti-war.

Read More Show Less
Sponsored
Sen. Bernie Sanders and Rep. Alexandria Ocasio-Cortez at a rally in Council Bluffs, Iowa on Nov. 8. Matt Johnson / CC BY 2.0

By Julia Conley

Joined by Rep. Alexandria Ocasio-Cortez Friday night, Sen. Bernie Sanders held the largest rally of any 2020 Democratic presidential candidate to date in Iowa, drawing more than 2,400 people to Iowa Western Community College in Council Bluffs.

Read More Show Less

Scientists have developed an innovative way to protect endangered rhinos from poaching: flood the market for rhino horn with a cheap, fake alternative.

Read More Show Less
With fires burning across the country, Australian officials say the situation is "unchartered territory." CBC News / YouTube screenshot

More than 130 wildfires were burning on Australia's East Coast Sunday, The Guardian reported. The blazes have killed three and destroyed at least 150 structures so far, and conditions are expected to worsen Tuesday, when the greater Sydney area will face "catastrophic fire danger" for the first time.

Read More Show Less