Life Size LEGO Figurines Descend on NYC to Save the Arctic
Earlier this month, Greenpeace launched a global campaign urging LEGO, the world's largest toy company, to stop producing Shell-branded LEGO sets, as the oil giant plans to drill in the Arctic in 2015, threatening wildlife and impacting climate.
Today, Greenpeace brought their message to Rockefelller Plaza, with activists dressed as life size LEGO figurines descending on the LEGO store in Manhattan.
“We love LEGO, but this partnership with Shell has to end," said Greenpeace USA Arctic campaign specialist Tyler Sanville. “By putting Shell's name on its toys, LEGO is letting a cynical oil giant use the LEGO brand to get into millions of kids playrooms. It's time for LEGO to stand up for the Arctic, and for kids, by ditching Shell for good."
The environmental group claims Shell is using LEGO to neutralize controversy around its Arctic drilling program that has faced fierce criticism since 2012. During that same time, 16 million Shell-branded LEGO sets were given away or sold at gas stations in 26 countries. LEGO has confirmed that a further co-promotion between the two companies has been agreed to, with the most recent two-year deal valued at $116 million.
The seven giant “minifigs," including characters from the LEGO movie, carried signs while activists delivered a letter to the store manager requesting an end to the co-branding partnership.
You Might Also Like
By Jake Johnson
Amid reports that oil industry-friendly former Energy Secretary Ernest Moniz remains under consideration to return to his old post in the incoming Biden administration, a diverse coalition of environmental groups is mobilizing for an "all-out push" to keep Moniz away from the White House and demand a cabinet willing to boldly confront the corporations responsible for the climate emergency.
EcoWatch Daily Newsletter
Anger, anxiety, overwhelm … climate change can evoke intense feelings.
- Your Guide to Talking With Kids of All Ages About Climate Change ... ›
- 7 of the Best Ted Talks About Climate Change - EcoWatch ›
- Katharine Hayhoe Reveals Surprising Ways to Talk About Climate ... ›
An extremely rare North Atlantic right whale calf was found dead off the North Carolina coast on Friday.
<div class="rm-shortcode" data-rm-shortcode-id="24c36ab7f041f96875677ba1e9dc1944"><div class="fb-post" data-href="https://www.facebook.com/CapeLookoutNPS/posts/3608024915884969"></div></div>
- 411 North Atlantic Right Whales Remain: This Solution Could Help ... ›
- Sixth North Atlantic Right Whale Found Dead Prompts Concern ... ›
- First North Atlantic Right Whale Calf of the Season Spotted off ... ›
By Andrea Germanos
A new report released Tuesday details the "shocking" state of global land equality, saying the problem is worse than thought, rising, and "cannot be ignored."
- We Need a Green New Deal for Farmland - EcoWatch ›
- The Netherlands Can Feed the World. Here's Why It Shouldn't ... ›
- The Key to Saving Family Farms Is in the Soil - EcoWatch ›
- Urban Farming Booms During Coronavirus Lockdowns - EcoWatch ›
In yet another attack on the environment before leaving office, the Trump administration is seeking to transfer ownership of San Carlos Apache holy ground in Oak Flat, Arizona, to a copper mining company.
- Mining Giant BHP Pauses Plans to Blast 40 Aboriginal Heritage Sites ›
- Mining Company CEO Forced to Resign After Blasting of 46,000 ... ›
- Rio Tinto Blasted Away an Ancient Aboriginal Site. Here's Why That ... ›