Quantcast
Business

EarthTouch: Green Shopping Made Easy

Recognition that we human beings are all on a spaceship rose to the consciousness of greater humanity over 45 years ago, by two events in 1969. In March that year, R. Buckminster Fuller published his book Operating Manual for Spaceship Earth, which was noticed by only a few people then. Dr. Bruce Hector was a student of Dr. R. Buckminster (Bucky) Fuller more than 40 years ago. By July of that year, most of the world saw the Earth as a small blue globe against the black background of space with the moon’s surface in the foreground. As Fuller noted then: “We’re Still on Spaceship Earth and Still Without a Dashboard.” The image of the Earth starkly contrasted with the heretofore held belief of humans as isolated tribes, communities, states, nations leading us to realize we are all alone together in space have no where else to go.

This app unlocks product information to make sustainable, smarter shopping choices every day.

This was part of the stimulus to make us recognize the need to care for our spaceship leading to the Clean Air and Water Acts a few years later under Republican President Nixon. Recently Dr. Hector was rereading Dr. Fuller’s small book of 120 pages and discovered that there are two dominant themes from it that directly apply to the world today. In Operating Manual Fuller notes that humans were provided a wonderful life support regenerative system unknown anywhere else in universe. However, the Creator provided no operating manual and left it to humans to learn the principles operative in the universe and use them to fulfill our material needs.

Fuller also noted that the human “nest” was equipped with millions of years of fossil fuel reserves to power our success until we are self-generating but that we have used a large portion of those fossil fuel reserves in a miniscule 150 years. These were the fuel reserves to serve ALL HUMANKIND for ALL TIME, not just a few generations. The book urged humans to mature on this planet, transfer to renewable energy sources identifying many of the numerous opportunities that have since been proven capable of meeting man’s needs. Hence my (Woodrow Clark) book The Green Industrial Revolution documents the current concerns today and what the solutions are. Fuller was aware of the pollution created by fossil fuels though he is also famous for saying, “Pollution is nothing but the resources we are not harvesting,” indicating this too is simply a design failure on human being’s part.

A second important point “Bucky” Fuller makes is that while humankind has been extremely successful as a species growing from about 1.5 billion in 1900 to more than 7 billion now, and expected to reach 9-10 billion by mid-century, we still have not evolved an accounting system for monitoring the impact of our activities. He bemoaned our failure to measure scientifically or in many cases even recognize the impact of our industrial activities because these events often occur outside the narrow range of the electromagnetic spectrum our senses can perceive. Most of the activity of the universe is unseen by humans but well known to be questionable by corporations and governments. Ninety-seven percent of companies fail to provide data on key sustainability indicators

Earth Accounting is the effort of a dedicated but as yet small group to create this real world activity accounting system and present it to people in a form useful to consumers who are responsible for 70 percent of Gross Domestic Product (GDP). This presentation will allow consumers to use their purchasing power to promote sustainable industrial development. When refined it can also allow each consumer to monitor his “footprint,” empowering him to reduce his environmental impact. Who knows, perhaps one day humanity may even recognize that it is more important to tax a person’s planetary impact than his monetary income? Getting accurate and validated information on products, goods and services will help consumer awareness and then consumption. The result will be a dramatic result and change lowering greenhouse gases, carbon emissions and pollution.

For example, recently, in the December 2104 issue of Nutrition Action Letter, Executive Director Michael F. Jackson wrote a memo article titled “Good Luck” which noted five issues the FDA has authority to resolve but is unlikely to do so quickly: 1) setting regulations for food borne illness, 2) reducing antibiotic use in livestock; 3) banning partially hydrogenated oil; 4) setting standards for sodium intake; and 5) compelling food chains to note the calories of their menu items.

After each Jackson notes the lack of progress concluding that if consumers feel they will be protected—“Good Luck.” The public overwhelmingly wants this information, but government appears to be impotent to compel industry to provide it to us. Or “influenced” by companies to “not care.” With this history about something as important as the food we eat, one can imagine how long it will take for government to show appropriate concern about the impact of industrial processes on our Spaceship Earth!

Everyone should recognize these sad facts, which is another reason for the creation of the consumer-empowering app, EarthTouch being developed by Earth Accounting. We consumers must create the tools we need and history indicates neither industry nor government is likely to do so. We welcome your participation in this truly market driven approach to sustainability. For more information click here.

Show Comments ()
Sponsored
Popular
Alex Nabaum

Hope Trumps Nope: A Blueprint for Resistance

By Naomi Klein

LET'S REWIND A BIT, to the week Donald Trump won the U.S. presidential election. At that moment, I was reeling from witnessing not one catastrophe but two. And I don't think we can understand the true danger of the Trump disaster unless we grapple with both of them.

I was in Australia for work, but I was also very conscious that, because of the carbon involved in that kind of travel, I might not be able to return for a long time. So I decided to visit, for the first time in my life, the Great Barrier Reef, off the coast of Queensland, a World Heritage Site and Earth's largest natural structure made up of living creatures. It was simultaneously the most beautiful and the most frightening thing I had ever seen.

Keep reading... Show less
Renewable Energy
Austin's Pecan Street Project. Pecan Street Inc.

Rooftop Solar and EVs Save Water and Cut Pollution: Better Use of Data Will Optimize the Benefits

By Beia Spiller

Thanks to improvements in technology, it's easier than ever to be green.

Solar panels and electric vehicles (EVs) are two prime examples of technologies that can help people minimize their environmental footprint, without sacrificing comfort or having to radically change their daily behavior. But the question still remains: How much of an environmental benefit do these technologies actually produce? And, are there actions that owners of these technologies can take to minimize their pollution footprint even more?

Keep reading... Show less

MUST-SEE VIDEO: 5 Threats Today to Bears Ears and Grand Staircase-Escalante After Trump's Decision

While we fight to defeat President Trump's attacks on Bears Ears and Grand Staircase-Escalante national monuments, these are some of the real, on-the-ground threats we must keep at bay.

Following the lead of Native American tribes, The Wilderness Society and other groups have filed lawsuits against President Trump for violating the Antiquities Act when he essentially eliminated Bears Ears and greatly reduced Grand Staircase-Escalante national monuments.

Keep reading... Show less
Fracking
Shutterstock

Study: Babies With Low Birth Weights More Likely Near Pennsylvania Fracking Sites

By Steve Horn

A new study published in the journal Science Advances has concluded that babies born within two miles of sites of fracking for natural gas in Pennsylvania's Marcellus Shale basin are more likely to have low birth weights.

Researchers from Princeton, the University of Chicago and UCLA analyzed a decade of Pennsylvania birth data from 2004 to 2013—reviewing 1.1 million birth certificates—and concluded that those babies born to mothers living in close proximity to fracking sites are more likely to weigh under 5.5 pounds at birth. Specifically, the study concluded that babies born within a kilometer (just over half a mile) of fracking sites are 25 percent more at risk of low birth weights, which comes with other health effects.

Keep reading... Show less
Sponsored

Victory! Monsanto Shill Michael Dourson Withdraws After Public Outcry

The Center for Food Safety heralded reports that Michael Dourson, President Trump's controversial nominee to lead the U.S. Environmental Protection Agency's (EPA) Office of Chemical Safety and Pollution Prevention, Wednesday withdrew his nomination after senators raised concerns over his past work and conflicts of interest.

"Dourson is a long-time pesticide industry shill, with a history of manipulating scientific research to benefit corporate special interests. He was a dangerous, irresponsible choice to oversee chemical safety at the EPA," said Andrew Kimbrell, executive director a Center for Food Safety.

Keep reading... Show less
The manta ray, shown here, is one of at least 37 species of sharks and rays that have been documented in the archipelago. Pelagic Life

See the World's Newest Marine Park in the Pacific Ocean

By Matt Rand

For the health of the ocean and all who depend on it, this is big news: In November, Mexico became the latest nation to create a large, fully protected marine reserve.

The Revillagigedo Archipelago National Park, the country's largest marine protected area, is larger than the state of New York and protects 57,176 square miles (148,087 square kilometers) from fishing and other extractive activities.

Keep reading... Show less
Sponsored
Renewable Energy

Major Job Losses in Renewable Energy if Current Tax Plan Passes

By Steve Clemmer

In March 2017, I testified before the House Energy and Commerce Committee on how federal tax credits for renewable energy have been a key driver for the recent growth in the U.S. wind and solar industries, creating new jobs, income and tax revenues for local communities. They have also helped drive down the cost of wind and solar power by more than two-thirds since 2009, making renewable energy more affordable for consumers.

Keep reading... Show less
Offshore oil rig in the Santa Barbara Channel. Berardo62 / Flickr

White House to Release Offshore Drilling Plan

By Pete Stauffer

The Trump administration is expected to unveil the new Five Year Offshore Oil Drilling Plan as early as this week, after signing an executive order earlier this year to expand offshore oil drilling in U.S. waters. Expanded offshore oil drilling threatens recreation, tourism, fishing and other coastal industries, which provide more than 1.4 million jobs and $95 billion GDP along the Atlantic coast alone. The executive order directed the Interior Department to develop a new five-year oil and gas leasing program to consider new areas for offshore drilling. The order also blocked the creation of new national marine sanctuaries and orders a review of all existing sanctuaries and marine monuments designated or expanded in the past ten years.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!