Youtube Still Promotes Climate Disinformation, Report Finds
You don't have to look far to find misinformation about climate science continuing to spread online through prominent social media channels like YouTube. That's despite the overwhelming scientific consensus that humans are driving the climate crisis.
A new report by the global activist NGO Avaaz reveals that, despite YouTube's pledge to combat misinformation, the popular video site owned by Google has failed to crack down on this problem when it comes to climate change. Videos containing false or misleading information on climate change continue to reach millions of users through YouTube's recommendation algorithm. Furthermore, ads — including those from major brands and environmental groups — displayed on these videos provide a monetary incentive, not only to YouTube, but to the videos' creators to keep promoting fringe theories contrary to scientific reality.
Avaaz asked @YouTube to extract such videos from its recommendation algorithms and include climate misinformation i… https://t.co/NzWjYntEMW— Avaaz (@Avaaz)1579172170.0
"We found that YouTube is driving millions of people to watch climate misinformation videos every day," Avaaz writes in its report, titled Why is YouTube Broadcasting Climate Misinformation to Millions? "YouTube's recommendation algorithm is giving these videos free promotion and showing misinformation to millions who wouldn't have been exposed to it otherwise."
Examples of videos identified as containing climate misinformation include titles such as "ACTUAL SCIENTIST: Climate Change is a Hoax" and "CIA Whistleblower Speaks Out About Climate Engineering Vaccination Dangers and 911." Other videos feature interviews with climate science deniers, such as Patrick Moore, and promote false claims that there is no evidence that CO2 emissions are the dominant cause of climate change (there is and they are).
Not all of the channels promoting misinformation are owned by pseudonymous individuals with fringe ideas. Some come from established media organizations such as Fox News and the conservative media nonprofit PragerU.
Avaaz uncovered these examples by reviewing over 5,000 videos using the search terms "global warming," "climate change," and "climate manipulation." The NGO found a number of videos containing misleading or false information for each search term.
"For the search term 'global warming,' 16 percent of the top 100 related videos included under the up-next feature had misinformation about climate change," the report states. The percentage of top 100 related videos with climate misinformation, promoted through YouTube's recommendation algorithm, dropped to 8 percent when the search term "climate change" was used. When the researchers typed in "climate manipulation," however, that percentage rose to 21 percent. According to Avaaz, the climate misinformation videos it reviewed had 21.1 million views collectively.
If you search for terms such as “global warming” on @YouTube, you might end up watching #misinformation about… https://t.co/hOlAWVCRuN— Avaaz (@Avaaz)1579172161.0
Avaaz researchers also found that some of these climate misinformation videos had accompanying advertisements, indicating that YouTube is incentivizing climate misinformation through its monetization program. As the report points out, 55 percent of the fee that advertisers pay goes to the video creator, while 45 percent goes to YouTube.
Avaaz identified ads from over 100 brands appearing alongside the climate misinformation videos that it reviewed. These included major consumer brands such as Samsung and L'Oréal, ethical or green brands such as Ecosia and Nikin, and environmental groups such as WWF and Greenpeace.
"We from NIKIN want to join Avaaz in calling on YouTube to change their algorithm that disinformation doesn't get spread around the world and it should especially not be monetized," a company spokesperson for the Swiss sustainable fashion company said in response to the Avaaz report. "We from NIKIN are a sustainable brand that used YouTube as an advertising platform, but our videos got shown before videos that call climate change a hoax. This is completely against what we want and the responsibility lies in YouTube's hand to change that."
Avaaz Recommends Further Action, Youtube Defends Its Policies
Avaaz acknowledged steps that YouTube and Google have taken to update the video platform's Community Guidelines policy and fight disinformation. In 2015 YouTube initiated a campaign to help "change the way people discuss climate change," and climate-related videos now include a Wikipedia link to basic, definitive information on the term "global warming."
In February 2019 Google issued a white paper on fighting disinformation, stating: "We set out to prevent our systems from serving up content that could misinform users in a harmful way, particularly in domains that rely on veracity, such as science, medicine, news, or historical events." Google said it introduced a "higher bar" for the promotion of YouTube videos. YouTube has also updated its policies on the kind of content it prohibits and has taken steps to protect its users from exposure to misinformation on vaccine safety and conspiracy theories.
The relative number and views of the top 100 videos found searching for "global warming" on YouTube and identifying those featuring climate misinformation. DeSmogBlog / Avaaz
But Avaaz says these actions are not enough.
"Climate misinformation threatens the health and safety of our societies and our planet. YouTube has taken notable strides to act against disinformation, but our research proves that more is needed," said Julie Deruy, senior campaigner at Avaaz. "YouTube can and should immediately move to include climate misinformation in the company's borderline content policy and allow advertisers to exclude their ads from videos with climate misinformation." (Borderline content refers to videos that walk the line of violating YouTube's terms of service and has been the subject of much scrutiny).
The Avaaz report outlines several recommendations, based on consultation with industry experts, advertisers, and legislators around the world. These recommendations, quoted here from the report, suggest the video platform:
- Detox the YouTube Recommendation Algorithms: The company must end its free promotion of misinformation and disinformation videos by extracting such videos from its algorithms, starting immediately by including climate misinformation in its borderline content policy.
- Demonetize Disinformation: Add disinformation and misinformation to YouTube's relevant monetization policies, ensuring such content does not include advertising and is not financially incentivized. YouTube should start immediately with the option for advertisers to exclude their ads from videos with climate misinformation.
- Correct the Record: Work with independent fact-checkers to inform users who have seen or interacted with verifiably false or misleading information, and issue corrections alongside these videos.
- Transparency: Although YouTube promises to work openly with researchers, the company maintains an opaque process around its recommendation algorithms and on how effective its policies are in dealing with misinformation. YouTube should immediately release data showing the amount of views on misinformation content that were driven by its recommendation algorithms. YouTube must also work with researchers to ensure access to its recommendation algorithms to study misinformation.
DeSmog reached out to one researcher who has studied YouTube's promotion of videos containing conspiracy theories or false information on climate change. Dr. Joachim Allgaier, senior researcher at RWTH Aachen University in Germany, authored a study published last summer finding that YouTube's video recommendation algorithm boosted videos that misrepresented the scientific consensus on climate. Of the 200 videos he reviewed, more than half presented views contrary to mainstream climate science. Allgaier's findings are consistent with those of Avaaz, and he said he supports the recommendations in its new report.
"I hope [YouTube] will be more transparent on how science-related videos get recommended or not and what exactly they are doing against the promotion of misinformation/disinformation," Allgaier said via email. "And they obviously need to stop the monetization of disinformation videos! To be more transparent and respond to requests and questions from researchers and NGOs would be a prerequisite for being a reliable source of information. From this point of view there still is a lot of room for improvement."
Avaaz mock up of what effective misinformation corrections could look like on YouTube videos. DeSmogBlog / Avaaz
DeSmog also reached out to Google, parent company of YouTube, and a company spokesperson defended YouTube's policies, saying that false information does not necessarily violate the site's community guidelines. YouTube indicated that it is not inclined to adopt the recommendations in the Avaaz report, due to concerns on limiting free speech.
"We can't speak to Avaaz's methodology or results, and our recommendations systems are not designed to filter or demote videos or channels based on specific perspectives. YouTube has strict ad policies that govern where ads are allowed to appear and we give advertisers tools to opt out of content that doesn't align with their brand," a YouTube spokesperson said in a statement responding to the report.
"We've also significantly invested in reducing recommendations of borderline content and harmful misinformation, and raising up authoritative voices on YouTube," the spokesperson continued. "In 2019 alone, the consumption on authoritative news publishers' channels grew by 60 percent. As our systems appear to have done in the majority of cases in this report, we prioritize authoritative voices for millions of news and information queries, and surface information panels on topics prone to misinformation — including climate change — to provide users with context alongside their content. We continue to expand these efforts to more topics and countries."
Avaaz said it stands by its findings, and criticized YouTube for knowingly promoting false information on climate change.
"YouTube is the largest broadcasting channel in the world, and it is driving millions of people to climate misinformation videos," said Avaaz's Deruy. "This is not about free speech, this is about the free advertising YouTube is giving to factually inaccurate videos that risk confusing people about one of the biggest crises of our time. The bottom line is that YouTube should not feature, suggest, promote, advertise, or lead users to misinformation."
Reposted with permission from DeSmogBlog.
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The COVID-19 pandemic in the United States is the deepest and longest period of malaise in a dozen years. Our colleagues at the University of Vermont have concluded this by analyzing posts on Twitter. The Vermont Complex Systems Center studies 50 million tweets a day, scoring the "happiness" of people's words to monitor the national mood. That mood today is at its lowest point since 2008 when they started this project.
The Hedonometer measures happiness through analysis of key words on Twitter, which is now used by one in five Americans. This chart covers 18 months from early 2019 to July 2020, showing major dips in 2020. hedonometer.org<p>These same tweets also indicate a potential salve. Before pandemic lockdowns began, doctoral student <a href="https://scholar.google.com/citations?user=0P0ZYbIAAAAJ&hl=en" target="_blank">Aaron Schwartz</a> <a href="https://doi.org/10.1002/pan3.10045" target="_blank">compared tweets before, during, and after visits to 150 parks, playgrounds and plazas</a> in San Francisco. He found that park visits corresponded with a spike in happiness, followed by an afterglow lasting up to four hours.</p><p>Tweets from parks contained fewer negative words such as "no," "not" and "can't," and fewer first-person pronouns like "I" and "me." It seems that nature makes people more positive and less self-obsessed.</p><p>Parks keep people happy in times of global crisis, economic shutdown and public anger. Research has also shown that transmission rates for COVID-19 are <a href="https://www.sfchronicle.com/news/article/Is-risk-of-coronavirus-transmission-lower-15287602.php" target="_blank">much lower outdoors than inside</a>. As scholars who study <a href="https://scholar.google.com/citations?user=yFzb2EUAAAAJ&hl=en" target="_blank">conservation</a> and how nature <a href="https://scholar.google.com/citations?user=CCnUeN8AAAAJ&hl=en" target="_blank">contributes to human well-being</a>, we see opening up parks and creating new ones as a straightforward remedy for Americans' current blues.</p>
Park Visits Are Up During the Pandemic<p>According to the Hedonometer, sentiments expressed online started trending lower in mid-March as the impacts of the pandemic became clear. As lockdowns continued, they registered the lowest sentiment scores on record. Then in late May, effects from George Floyd's death in police custody and the following protests and police response once again could be seen on Twitter. May 31, 2020 was the saddest day of the project.</p><p>Recent surveys of park visitors around the University of Vermont have shown people <a href="https://osf.io/preprints/socarxiv/sd3h6" target="_blank">using green spaces more</a> since COVID-19 lockdowns began. Many people reported that parks were highly important to their well-being during the pandemic.</p>
<div id="4c7e4" class="rm-shortcode" data-rm-shortcode-id="bc0ac146ab2a94228f32d973fc2ab272"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1289428912879964160" data-partner="rebelmouse"><div style="margin:1em 0">#Goldengatepark #sf #quarantinemood https://t.co/9l3ufnbkt6</div> — Suvd (@Suvd)<a href="https://twitter.com/Suvd19486406/statuses/1289428912879964160">1596258783.0</a></blockquote></div><p>The powerful effects of nature are strongest in large parks with more trees, but smaller neighborhood parks also provide a significant boost. Their impact on happiness is real, measurable and lasting.</p><p>Twitter records show that parks increase happiness to a level similar to the bounce at Christmas, which typically is the happiest day of the year. Schwartz has since expanded his <a href="https://arxiv.org/pdf/2006.10658.pdf" target="_blank">Twitter study</a> to the 25 largest cities in the U.S. and found this bounce everywhere.</p><p>Parks and public spaces won't cure COVID-19 or stop police brutality, but they are far more than playgrounds. There is growing evidence that parks contribute to mental and physical health in a range of communities.</p><p>In a 2015 study, for example, Stanford researchers sent people out for one of two walks: through a local park or on a busy street. Those who walked in nature showed <a href="https://doi.org/10.1016/j.landurbplan.2015.02.005" target="_blank">improved moods and better memory performance</a> compared to the urban group. And a team led by <a href="https://penniur.upenn.edu/people/eugenia-gina-south" target="_blank">Gina South</a> of the University of Pennsylvania showed in a 2018 study that greening and cleaning up blighted vacant lots in Philadelphia <a href="http://dx.doi.org/10.1001/jamanetworkopen.2018.0298" target="_blank">reduced local residents' feelings of depression, worthlessness and poor mental health</a>.</p>
Creative Strategies<p>It isn't easy to create new parks on the scale of San Francisco's Golden Gate Park or the Washington Mall, but smaller projects can expand outdoor space. Options include greening vacant lots, closing streets and investing in existing parks to make them safer, greener and shadier and support wildlife.</p><p>These initiatives don't have to be capital-intensive. In the University of Pennsylvania study, for example, renovating a vacant lot by removing trash, planting grass and trees and installing a low fence cost only about US$1,600.</p><p>Urban green space is most needed in neighborhoods that have lacked funding for parks, especially given <a href="https://www.nytimes.com/2020/04/08/nyregion/coronavirus-race-deaths.html" target="_blank">COVID-19's disproportionate impact on Black and Latinx people</a>.</p><p>Cities can also create parklike spaces by <a href="https://theconversation.com/with-fewer-cars-on-us-streets-now-is-the-time-to-reinvent-roadways-and-how-we-use-them-140408" target="_blank">closing streets to cars</a>. Many cities worldwide are currently retooling their transportation systems for the post-COVID-19 world in order to <a href="https://thecityfix.com/blog/bicycles-slower-speeds-livable-city-paris-mayor-anne-hidalgo-plans-ambitious-second-term-dario-hidalgo/" target="_blank">reallocate public space</a>, widen sidewalks and make more space for nature.</p><p>Urban designers, artists, ecologists and other citizens can play a direct role, too, creating pop-up parks and green spaces. Some advocates <a href="https://www.bloomberg.com/news/articles/2017-09-15/a-brief-history-of-park-ing-day" target="_blank">transform parking spaces into mini-parks</a> with grass, potted trees and seating for just the time on the meter, to make a larger point about turning so much public space over to cars.</p><p>Or cities can invest a little more. Minneapolis, Cincinnati and Arlington, Virginia, have won <a href="https://www.tpl.org/parkscore" target="_blank">national recognition</a> for their ambitious investments in public park systems. These areas could serve as models for neighborhoods that lack access to parks.</p>
<div id="25fd0" class="rm-shortcode" data-rm-shortcode-id="383f0d2df0237e9359c30dcce6cd6c42"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1276558744835379201" data-partner="rebelmouse"><div style="margin:1em 0">Looking to safely get outside? Check out the best parks for social distancing in this year's top ten ParkScore citi… https://t.co/HJjEtDsrTD</div> — The Trust for Public Land (@The Trust for Public Land)<a href="https://twitter.com/tpl_org/statuses/1276558744835379201">1593190296.0</a></blockquote></div>
A New Park Deal?<p>The United States has historically driven economic recovery with major infrastructure investments, like the New Deal in the 1930s and the 2009 <a href="https://www.investopedia.com/terms/a/american-recovery-and-reinvestment-act.asp" target="_blank">American Reinvestment and Recovery Act</a>. Such investments could easily include nature-positive spaces.</p><p>Parks are not panaceas, as evidenced by the widely publicized <a href="https://www.nytimes.com/2020/07/06/nyregion/amy-cooper-false-report-charge.html" target="_blank">racist confrontation between a white woman and a Black birder</a> in New York's Central Park in early July. But Hedonometer data add to a <a href="https://advances.sciencemag.org/content/5/7/eaax0903?utm_source=miragenews&utm_medium=miragenews&utm_campaign=news" target="_blank">growing body of evidence</a> that they provide <a href="https://doi.org/10.1073/pnas.1807504116" target="_blank">clear mental health benefits</a>. Creating and expanding parks also <a href="https://www.nrpa.org/contentassets/f568e0ca499743a08148e3593c860fc5/economic-impact-study-summary.pdf" target="_blank">generates jobs and economic activity</a>, with much of the money spent locally.</p><p>We believe investments in nature are well worth it, offering both short-term solace in difficult times and long-term benefits to health, economies and communities.</p>
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