Will Elon Musk's Tesla Model 3 Recharge the U.S. Electric Vehicle Market?
Few product launches in recent memory have captured as much attention as last week’s unveiling of the Tesla Model 3 electric vehicle (EV), Tesla’s first vehicle pitched at the mass market.
Orders were flooding in even before Tesla CEO Elon Musk revealed the car to a giddy audience last Thursday evening, with prospective buyers queuing at Tesla stores throughout the day to place a deposit on a vehicle they might not even receive for two years or more.
The Model 3 is really important for the future of Tesla and the future of EVs. It promises the sales growth that automotive wunderkind Tesla needs to survive and renews interest in a technology that is yet to have significant real-world impact. Yet even with the introduction of Tesla’s flashy new sedan, more pieces need to be in place before the EV market goes truly mainstream.
Battery Prices Dropping
When the Chevrolet Volt plug-in hybrid and Nissan Leaf battery-electric vehicle hit U.S. showrooms in December 2010, the price of gasoline was rising and so were expectations for the future of EVs.
Shortly after, President Obama articulated the goal of having one million EVs on U.S. roads by 2015 and committed billions of investment in EV manufacturing capacity, recharging infrastructure deployment and vehicle purchase incentives.
Five years later, the reality is somewhat different, with the market for hybrid and electric vehicles stagnating (see figure below). Only 415,000 plug-in hybrid and battery-electric vehicles have been sold to date, achieving no more than one percent of new vehicle sales and conventional hybrid vehicles have fared little better, following the price of gasoline down over the past two years.
With gas cheap, sales of SUVs and pickups are booming and all evidence suggests that mainstream car buyers simply do not want the green vehicles that are available currently.
Why then might prospects for EVs be different looking forward? The answer lies in the rapid reductions in lithium-ion battery prices that are being achieved, falling 70 percent since 2007 to US$300 per kWh.
These battery improvements have the potential to significantly affect EV performance compared to gasoline-powered cars. The next wave of electric vehicles, led by the Tesla Model 3 and Chevrolet Bolt, promise more than 200 miles of electric range for $35,000, which advocates hope will be a sweet spot for consumers.
To say that $35,000 for a midsize car is affordable for mass-market consumers, as some have suggested, is optimistic to say the least. However, continued development of these second-generation EVs could soon challenge (again) the gasoline/internal-combustion regime that has dominated global automotive markets for the past 100 years.
Not Just for Techies and Treehuggers
But when a mass-market transition to EVs may occur remains uncertain even with falling battery prices.
A recent report by Bloomberg New Energy Finance received widespread attention for suggesting that EVs would be cost-competitive with gasoline vehicles by 2025. Significant further advances with batteries would be needed for that to occur.
Even so, building a market for EVs that is ecologically and economically sustainable requires more than just cheap batteries. EVs will go mainstream only when everyday car buyers understand the technology, have a wide range of EV makes, models and body styles to choose from and have access to a ubiquitous network of fast charging stations for long trips.
Only Tesla can claim to offer significant charging infrastructure coverage today with their growing network of proprietary Supercharger stations and Tesla faces other challenges internally as they learn to manufacture vehicles at scale with high quality.
The greatest impact of the Model 3, then, to the benefit of the entire EV industry, may be in convincing consumers that EVs are no longer just for treehuggers and techies.
In launching presales far in advance of production, Tesla has empowered 275,000 people (and counting) to tell everyone they know that their next car will be electric, long before the first Model 3 hits the road. For the struggling field of electric cars, that’s a real vote of confidence.
YOU MIGHT ALSO LIKE
Sweden's reindeer have a problem. In winter, they feed on lichens buried beneath the snow. But the climate crisis is making this difficult. Warmer temperatures mean moisture sometimes falls as rain instead of snow. When the air refreezes, a layer of ice forms between the reindeer and their meal, forcing them to wander further in search of ideal conditions. And sometimes, this means crossing busy roads.
- San Antonio, Texas Unveils Largest Highway Crossing for Wildlife in ... ›
- Wildlife Crossings a Huge Success - EcoWatch ›
EcoWatch Daily Newsletter
- Climate Change Will Be Sudden and Cataclysmic Unless We Act Now ›
- There's a Heatwave at the Arctic 'Doomsday Vault' - EcoWatch ›
- Marine Heatwaves Destroy Ocean Ecosystems Like Wildfires ... ›
By Aaron W Hunter
A chance discovery of a beautifully preserved fossil in the desert landscape of Morocco has solved one of the great mysteries of biology and paleontology: how starfish evolved their arms.
The Pompeii of palaeontology. Aaron Hunter, Author provided<h2></h2><p>Although starfish might appear very robust animals, they are typically made up of lots of hard parts attached by ligaments and soft tissue which, upon death, quickly degrade. This means we rely on places like the Fezouata formations to provide snapshots of their evolution.</p><p>The starfish fossil record is patchy, especially at the critical time when many of these animal groups first appeared. Sorting out how each of the various types of ancient starfish relate to each other is like putting a puzzle together when many of the parts are missing.</p><h2>The Oldest Starfish</h2><p><em><a href="https://www.biorxiv.org/content/10.1101/216101v1.full.pdf" target="_blank" rel="noopener noreferrer">Cantabrigiaster</a></em> is the most primitive starfish-like animal to be discovered in the fossil record. It was discovered in 2003, but it has taken over 17 years to work out its true significance.</p><p>What makes <em>Cantabrigiaster</em> unique is that it lacks almost all the characteristics we find in brittle stars and starfish.</p><p>Starfish and brittle stars belong to the family Asterozoa. Their ancestors, the Somasteroids were especially fragile - before <em>Cantabrigiaster</em> we only had a handful of specimens. The celebrated Moroccan paleontologist Mohamed <a href="https://doi.org/10.1016/j.palaeo.2016.06.041" target="_blank" rel="noopener noreferrer">Ben Moula</a> and his local team was instrumental in discovering <a href="https://www.sciencedirect.com/science/article/abs/pii/S0031018216302334?via%3Dihub" target="_blank" rel="noopener noreferrer">these amazing fossils</a> near the town of Zagora, in Morocco.</p><h2>The Breakthrough</h2><p>Our breakthrough moment came when I compared the arms of <em>Cantabrigiaster</em> with those of modern sea lilles, filter feeders with long feathery arms that tend to be attached to the sea floor by a stem or stalk.</p><p>The striking similarity between these modern filter feeders and the ancient starfish led our team from the University of Cambridge and Harvard University to create a new analysis. We applied a biological model to the features of all the current early Asterozoa fossils in existence, along with a sample of their closest relatives.</p>
Cantabrigiaster is the most primitive starfish-like animal to be discovered in the fossil record. Aaron Hunter, Author provided<p>Our results demonstrate <em>Cantabrigiaster</em> is the most primitive of all the Asterozoa, and most likely evolved from ancient animals called crinoids that lived 250 million years before dinosaurs. The five arms of starfish are a relic left over from these ancestors. In the case of <em>Cantabrigiaster</em>, and its starfish descendants, it evolved by flipping upside-down so its arms are face down on the sediment to feed.</p><p>Although we sampled a relatively small numbers of those ancestors, one of the unexpected outcomes was it provided an idea of how they could be related to each other. Paleontologists studying echinoderms are often lost in detail as all the different groups are so radically different from each other, so it is hard to tell which evolved first.</p>
- Biden Reaffirms Commitment to Rejoining Paris Agreement ... ›
- Biden Likely Plans to Cancel Keystone XL Pipeline on Day One ... ›
- Joe Biden Appoints Climate Crisis Team - EcoWatch ›