Quantcast
Environmental News for a Healthier Planet and Life

Why PepsiCo Is Fighting GMO Labeling in California

GMO

Appetite for Profit

By Michele Simon

Most people just think of soda when they hear the name Pepsi. But in fact, PepsiCo is the nation’s largest food company and second largest in the world. Its annual earnings top $60 billion, from a dizzying array of brands. Walk down almost any supermarket aisle (soda, snacks, cereal, juice) and you’re likely to bump into a PepsiCo-owned product.

This explains why the company is the top contributor among food makers to the “No on 37” campaign in California—a ballot initiative that would require labeling of foods containing GMO ingredients. Also, as I wrote about recently, PepsiCo is a member of the Grocery Manufacturers Association, a powerful trade group that has so far contributed $375,000 to the No on 37 campaign.

Why would PepsiCo pony up more than $90,000 just to keep Californians in the dark about what they are eating? A closer look at its “portfolio of products” (in corporate speak) reveals exactly what’s at stake for the food giant.

PepsiCo brands span five divisions: Pepsi-Cola, Frito-Lay, Gatorade, Tropicana and Quaker. While most consumers probably think of processed snacks and cereal-type products when trying to avoid foods containing GMOs, beverages are also a major culprit (which explains why Coca-Cola has donated more than $61,000 to the No on 37 campaign).

Estimates are that up to 85 percent of corn grown in the U.S. in genetically engineered, and a significant number of PepsiCo brands contain some form of corn. For example, among PepsiCo beverages sweetened with high-fructose corn syrup are brands such as Pepsi, Mountain Dew and Sierra Mist, as well as the AMP Energy and Lipton iced tea lines, each of which contain numerous flavor varieties. Even some products within the company’s Tropicana line of “juice drinks” contain HFCS.

Then there’s Naked Juice, which last year became the target of a consumer deception lawsuit over the brand’s “non-GMO” claim on the label, among other issues. (Gatorade reformulated its products to replace HFCS in 2010, but is not exactly a health drink either, as recent research has revealed.)

Speaking of GMO-related lawsuits against PepsiCo, I wrote last December about how the company is being sued over several Frito-Lay snack products labeled “natural,” despite containing genetically-modified corn and vegetable oils, including corn, soybean and canola oils. (That case was re-filed earlier this year.) In 2010, Frito-Lay announced that half of its products would be made of “all-natural ingredients,” but of course non-GMO isn’t part of the company’s definition of natural. As I have explained, the Food and Drug Administration unfortunately has so far refused to create a workable definition, which is why companies like PepsiCo are able to deceive customers so easily.

The scope of Frito-Lay products potentially impacted by GMO labeling is vast. Among the brands under this $13 billion division that contain corn include Fritos, Doritos, Tostitos and Cheetos. And that’s not counting the vegetable oils, which are almost all made with GMO ingredients. Even allegedly healthier brands like SunChips contain GMO corn, which is why that product is named in the deceptive labeling lawsuit against Frito-Lay.

Even PepsiCo’s relatively healthy division Quaker would be impacted if GMO foods must be labeled. In addition to plain old oats, the Quaker brand makes heavily processed granola bars. I counted six sources of corn—including HFCS and “corn syrup solids”—in this new “yogurt” variety (which contains no actual yogurt, but rather “yogurt flavored powder”—don’t even ask). It’s one thing for junk foods to bear a GMO label; I can’t imagine hard-core Cheetos fans caring too much about GMOs, but Quaker consumers probably would.

Another PepsiCo brand sure to make HQ nervous over GMO labeling is Mother’s, which claims its products are “all natural.” The Cornucopia Institute tested Mother’s cereal and found that it contains GMO ingredients, which is expected since some of the varieties contain corn. Imagine how many mothers would be upset to learn that the cereal named after them is genetically engineered.

PepsiCo’s official policy regarding using GMO ingredients is rather bland:

Approval of genetically-modified foods differs from country to country regarding both use and labeling. For this reason, PepsiCo adheres to all relevant regulatory requirements regarding the use of genetically-modified food crops and food ingredients within the countries it operates.

Translation: We follow the law, very impressive. But the statement also points to how the company has different standards around the world depending on what the law requires. More than 40 other nations‚including the entire European Union—require some form of disclosure for foods made with GMOs.

What a shame that here in its home country, PepsiCo wants to ignore what 90 percent of American consumers say they want: to know which foods contain GMOs. PepsiCo would rather fight to maintain the status quo because it means a continued cheap supply of ingredients for its highly-processed, unhealthy beverages and junk food.

Visit EcoWatch's GENETICALLY MODIFIED ORGANISM page for more related news on this topic.

 

EcoWatch Daily Newsletter

Pexels

By Charli Shield

At unsettling times like the coronavirus outbreak, it might feel like things are very much out of your control. Most routines have been thrown into disarray and the future, as far as the experts tell us, is far from certain.

Read More Show Less
Pie Ranch in San Mateo, California, is a highly diverse farm that has both organic and food justice certification. Katie Greaney

By Elizabeth Henderson

Farmworkers, farmers and their organizations around the country have been singing the same tune for years on the urgent need for immigration reform. That harmony turns to discord as soon as you get down to details on how to get it done, what to include and what compromises you are willing to make. Case in point: the Farm Workforce Modernization Act (H.R. 5038), which passed in the House of Representatives on Dec. 11, 2019, by a vote of 260-165. The Senate received the bill the next day and referred it to the Committee on the Judiciary, where it remains. Two hundred and fifty agriculture and labor groups signed on to the United Farm Workers' (UFW) call for support for H.R. 5038. UFW President Arturo Rodriguez rejoiced:

Read More Show Less
Sponsored
A woman walks to her train in Grand Central Terminal as New York City attempts to slow down the spread of coronavirus through social distancing on March 27. John Lamparski / Getty Images

By Julia Conley

A council representing more than 800,000 doctors across the U.S. signed a letter Friday imploring President Donald Trump to reverse his call for businesses to reopen by April 12, warning that the president's flouting of the guidance of public health experts could jeopardize the health of millions of Americans and throw hospitals into even more chaos as they fight the coronavirus pandemic.

Read More Show Less
polaristest / Flickr / CC BY-NC-ND 2.0

By Melissa Kravitz Hoeffner

Over six gallons of water are required to produce one gallon of wine. "Irrigation, sprays, and frost protection all [used in winemaking] require a lot of water," explained winemaker and sommelier Keith Wallace, who's also a professor and the founder of the Wine School of Philadelphia, the largest independent wine school in the U.S. And water waste is just the start of the climate-ruining inefficiencies commonplace in the wine industry. Sustainably speaking, climate change could be problematic for your favorite glass of wine.

Read More Show Less
Pixabay

By Rachael Link, MS, RD

Spinach is a true nutritional powerhouse, as it's rich in vitamins, minerals, and antioxidants.

Read More Show Less