Big Food giants like Nestlé, Kraft, PepsiCo and others have been buying up more and more of their competitors, big and small. The result is that some of the biggest companies have products on nearly every aisle of the supermarket and dominate the market in many categories.
For example, Kraft not only sells more macaroni and cheese than anyone else, but also makes products as diverse as pickles, nuts, salad dressing and coffee.
What does that mean for the consumer? When you stand in front of the cereal aisle and marvel at the diverse array of choices, it's all an illusion. While you might see dozens of brands on the shelves, most of them are owned by just a handful of companies, and often, those companies control multiple brands of the same product.
Grocery Goliaths: How Food Monopolies Impact Consumers , a new report by Food & Water Watch, says grocery stores don't want you to know this. They want you to think you have a choice, so they can offer false deals and other psychological tricks to make you spend more money.
The report examines 100 types of grocery products and found that as food companies and supermarket chains have consolidated over the last few years, the illusion of choice among brands has coincided with increasingly expensive grocery bills.
Test your food brand savvy and learn who owns your foods by taking this 10-question quiz presented by Food & Water Watch. At the end of the quiz, you can share your score on Facebook and Twitter.