Quantcast
Environmental News for a Healthier Planet and Life

Watch The Yes Men's Comical Solution to California's Epic Drought

Climate

The Yes Men are at it again. Known for their prankster activism, the "culture jamming activist duo" created by Jacques Servin and Igor Vamos have now offered a unique solution to California's ongoing epic drought.

Jacques Servin and Igor Vamos, The Yes Men, have now offered a unique solution to California's ongoing epic drought.

In an ironic video—a collaboration with the comedy video website Funny or Die and the Guardian—the activists’ spoof campaign suggests that hipsters stop showering if they must continue eating beef.

The campaign highlights one of the main issues surrounding California's record-breaking drought—one which hasn't been getting much press: The water-intensive cattle industry. At any one time, there are more than 5 million cattle in California, and they use nearly half of the state's water supply.

To put that figure into more personal numbers: It takes 2,500 gallons of water to produce just a single pound of beef. A pound of wheat, by comparison, requires only 100 gallons to produce.

California produces a huge chunk of the American diet. In addition to beef (California has the fourth largest cattle population in the country, following Texas, Nebraska and Kansas), the state produces more than 90 percent of the nation's broccoli, artichokes, kiwis, plums, celery and garlic.

As Chris Hunt and Peter Hanlon of the GRACE Communications Foundation, a non-profit that highlights the interconnections of the food, water and energy systems, recently put it: "Through the food we put on our plates, California's drought is also America's drought."

So all Americans have a role to play through what and how much they consume. And since it wouldn't be politically correct to suggest that people eat less beef, the Yes Men have attacked the issue in another way: If you won't sacrifice eating beef, then sacrifice your personal hygiene.

In another bizarre ironic twist, the New York Times recently pointed out that California is exported 100 billion gallons of water a year in the form of cattle feed. The state's most water-hungry crop—alfalfa—is being sent abroad to feed Chinese cows.

Clearly, there is something wrong with the way water is being managed. But are you prepared to do anything about it?

Here's the video:

YOU MIGHT ALSO LIKE

‘Bee’ the Solution

Is Going Vegan the Solution to Climate Change?

Will Seafood Soon Disappear From the Menu? 

EcoWatch Daily Newsletter

Migrating barn swallows rest on electricity cables in Heraklion, Crete, Greece. Patricia Fenn Gallery / Moment / Getty images

Thousands of swallows and other migratory birds have died in Greece trying to cross from Africa to Europe this spring.

Read More Show Less
A ringed seal swims in a water tank at the Osaka Aquarium Kaiyukan on July 26, 2013. Kazuhiro Nogi / AFP / Getty Images

Ringed seals spend most of the year hidden in icy Arctic waters, breathing through holes they create in the thick sea ice.

But when seal pups are born each spring, they don't have a blubber layer, which is their protection from cold.

Read More Show Less
Sponsored
A volunteer sets up beds in what will be a field hospital in the Cathedral Church of St. John the Divine on April 8, 2020 in New York City. The cathedral has partnered with Mount Sinai Morningside Hospital and is expected to have more than 400 beds when opened. Spencer Platt / Getty Images

New York state now has more confirmed coronavirus cases than any single country save the U.S. as a whole.

Read More Show Less
Moroccan patients who recovered from the novel coronavirus disease celebrate with medical staff as they leave the hospital in Sale, Morocco, on April 3, 2020. AFP / Getty Images

By Tom Duszynski

The coronavirus is certainly scary, but despite the constant reporting on total cases and a climbing death toll, the reality is that the vast majority of people who come down with COVID-19 survive it. Just as the number of cases grows, so does another number: those who have recovered.

In mid-March, the number of patients in the U.S. who had officially recovered from the virus was close to zero. That number is now in the tens of thousands and is climbing every day. But recovering from COVID-19 is more complicated than simply feeling better. Recovery involves biology, epidemiology and a little bit of bureaucracy too.

Read More Show Less

Trending

Reef scene with crinoid and fish in the Great Barrier Reef, Australia. Reinhard Dirscherl / ullstein bild / Getty Images

By Elizabeth Claire Alberts

The future for the world's oceans often looks grim. Fisheries are set to collapse by 2048, according to one study, and 8 million tons of plastic pollute the ocean every year, causing considerable damage to delicate marine ecosystems. Yet a new study in Nature offers an alternative, and more optimistic view on the ocean's future: it asserts that the entire marine environment could be substantially rebuilt by 2050, if humanity is able to step up to the challenge.

Read More Show Less