In-Store Vertical Farms Coming to One of Nation's Largest Retailers
From Philadelphia's skyscrapers to the Windy City, vertical farms are sprouting in some of the most unlikely spaces. Soon, you might be able to pluck fresh, vertically grown greens right from your local Target.
According to Business Insider, the big box store is kicking off its vertical farming pilot project in a handful of U.S. stores in spring 2017. If the trials are successful, Target stores across the U.S. will likely start selling vertically-grown leafy greens with the possibility of in-house grown potatoes, beetroot, zucchini, peppers and even rare tomatoes down the line.
The ambitious project is part Target's Food + Future CoLab, a collaboration with MIT's Media Lab and international design firm IDEO, to explore urban farming, food transparency, supply chain issues and health.
"People like to say things like, 'the best strawberries come from Mexico.' But really, the best strawberries come from the climate in Mexico that creates expressions like sweetness and color that we like," said Caleb Harper, director of the Open Agriculture initiative at MIT's Media Lab. "We think there is tremendous opportunity to democratize climate through control-environment agriculture and we look forward to kicking off this work with Target."
In the video below, Harper gives a tour of his "Food Computer" that creates the perfect climate to grow food.
EcoWatch has mentioned previously how vertical farms are an ideal food security solution, especially with Earth's rapidly changing climate and growing population. Produce is usually grown indoors with less water and without pesticides. In some of these indoor farms, produce is grown under LED lights that can mimic outdoor growing conditions and help accelerate plant growth. For swelling cities, vertical gardens help meet the demand for healthy food all year round, and usually with less food-miles to get from farm to plate.
"Down the road, it's something where potentially part of our food supply that we have on our shelves is stuff that we've grown ourselves," Casey Carl, Target's chief strategy and innovation officer, told Business Insider.
As Forbes reported, many industry insiders are exited about Target's new vertical farming initiative.
“Vertical farming is genius," Jasmine Glasheen, publishing editor of Off-Price Retailing Magazine commented on a RetailWire BrainTrust article. “Vertical farms are more resistant to climate changes and storms. Plus, the holistic aesthetic of an organic vertical farm will allow Target to compete for natural foods customers."
“I like the idea," added Paula Rosenblum, managing partner at RSR Research. “Even better, if they structurally could support it, would be growing this stuff on the roofs of the stores."
However, others have commented that this project might be too difficult and expensive to pull off.
"This is not a new idea," said Mel Kleiman, president of Humetrics. "Fiesta Supermarket built a store in Houston more than 30 years ago with a vertical garden. It looked great, got a lot of attention and cost a lot of money. Five years after they opened that store, the garden was gone."
"Good for marketing and PR, but the scalability, execution and ultimately the ROI (return on investment) may prove to be a significant challenge," Peter Sobotta, founder and CEO of Return Logic, wrote. "That said, I like the concept and it is a step in a good direction."
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Jean-Marc Neveu and Olivier Civil never expected to find themselves battling against disposable mask pollution.
When they founded their recycling start-up Plaxtil in 2017, it was textile waste they set their sights on. The project developed a process that turned fabrics into a new recyclable material they describe as "ecological plastic."
Mounting Piles of Waste<p>It is not only the streets of Chatellerault where pandemic pollution is piling-up, but also the world's beaches and oceans. Once there, they can take up to 450 years to degrade and disappear.</p><p>Esther Röling, co-organizer of the annual Adventure Clean Up Challenge held on Hong Kong Island, has seen this waste firsthand. In October the sports challenge pitted teams against one another in a competition to remove trash from 13 hard-to-reach coastal areas around the city.</p><p>They find tons of both disposable and reusable masks, said Röling. "You wonder how it ended up there. Was it just thrown on the ground? Or was it in a garbage bag that broke open?"</p><p>Almost 10,000 kilometers away in Antibes on the sunny French Riviera, it's a similar picture. For the past few months, divers and clean-up volunteers working with an ocean clean-up non-profit called Operation Mer Propre have been collecting an increasing number of masks found on land and in the sea.</p><p>"Since the beginning of the lockdown when we started to count, we've reached 800, 900, [and now in total] 1000 masks," said co-founder Joko Peltier. </p><p>According to <a href="https://unctad.org/news/growing-plastic-pollution-wake-covid-19-how-trade-policy-can-help" target="_blank">UN estimates</a>, up to 75% of all coronavirus-related plastic could end up as waste in oceans and landfills.</p>
The Limits of Recycling<p>Yet not all are convinced the recycling of this waste is possible on a global scale. </p><p>"What those citizen groups are doing is really beneficial but once they collect it, it should just go to a landfill or an incinerator. They shouldn't necessarily expect it to get recycled," said Jonathan Krones, an industrial ecologist and visiting assistant professor of environmental studies at Boston College.</p><p>That's because mask recycling programs like Plaxtil are few and far between and most don't have the benefit of a readily adaptable production process. </p><p>Even in countries with solid recycling infrastructure, he says, the system is designed to separate out specific types of waste like bottles or cardboard.</p><p>"I imagine that it would be technically feasible to develop a separation process to filter out masks, but there simply aren't enough of them to make that economical," he said.</p><p>Collection is a big hurdle, he adds. Since each mask only weighs a fraction of a gram and they're scattered on roads or mixed with other trash, it is difficult and costly. </p><p>"You need a lot of raw material of the right quality to make investing in the recycling technology and the recycling system worthwhile," he said.<span></span><br></p>
Hemp, Sugar Cane and Sustainable Alternatives<p>Some projects are instead addressing the material used to make masks.</p><p>French company Geochanvre have created a mask made primarily from hemp, while in Australia, researchers at the Queensland University of Technology are experimenting with a disposable product made from agricultural waste. </p><p>Biodegradable options are exciting alternatives to reduce the fossil fuels needed for the creation of plastic-based masks, said Krones, but they don't absolve the wearer from the responsibility of what happens afterwards. </p><p>Bio-based masks often need their own composing solutions, he explains, because in landfill they can produce high amounts of the greenhouse gas methane when anaerobic bacteria feeds on the organic material. Methane is known to be significantly more potent than carbon dioxide.</p><p>"I think as long as we have in our mind that we want to have disposability, we're going to have to wrestle with a variety of different sorts of environmental tradeoffs," he said, adding that reusable, fabric masks are the best option available to most people.</p><p>Precimask is developing a clear face covering with an optional visor made from hard plastic, designed to be long-lasting.<br></p><p>Air enters either side of the cheeks through a technology normally found in pool filters and car exhaust systems, said company spokeswoman Juliette Chambet.</p><p>"We wanted to make ceramic-based filters that would be washable and cleanable, which would allow them to be reused as many times as desired without having to buy a new consumable or produce waste," she said. </p><p>Ultimately, encouraging mask wearers to think about the entire lifecycle of a mask is key, explains Neveu. </p><p>"We want people who put on the masks to realize that they are also responsible for the waste, he said. "It's not inevitable that this [pandemic] will become an environmental catastrophe.</p><p><em>Reposted with permission from </em><em><a href="https://www.dw.com/en/covid-19-recycling-pollution-trash-pandemic/a-55707817" target="_blank">Deutsche Welle</a>.</em><a href="https://www.ecowatch.com/r/entryeditor/2649032193#/" target="_self"></a></p>
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