Quantcast
Environmental News for a Healthier Planet and Life

Universal Takes Cue from 4th Graders Who Understand the Meaning of Unless

Universal Takes Cue from 4th Graders Who Understand the Meaning of Unless

Change.org

Universal Studios has added ‘green tips’ to The Lorax film’s promotional website following a popular campaign on Change.org started by a fourth grade class. Last month, the nine- and ten-year-olds launched the “Lorax Petition Project,” asking Universal to include a stronger environmental message in its promotions for the blockbuster film.

“Some adults say they’re role models for kids, but I think we’re being role models for adults,” said Zoe, a student in Ted Wells’ fourth grade class in Massachusetts.

“Even though we might be very little, we can still make a lot of change in anything we work hard at,” added Georgia, a fellow classmate.

According to students, the film’s original trailer, website, and other promotional materials hardly touched on the environmental theme of the classic Dr. Seuss book. In just under a month, more than 50,000 people joined the class’s campaign, which received coverage from the LA Times and Mother Jones and support from celebrities like Ed Norton and members of the bands 30 Seconds to Mars and Solving for X.

"My students are so thrilled their project got such an enormous response from people all over the country," said Ted Wells, who teaches the Massachusetts class that started the campaign on Change.org. "We are excited to see all the ways Universal will continue to honor the story’s environmental theme in the lead up to the film’s release."

Universal Studios added a prominent link to a “green tips” page on the movie’s main website on Wednesday.

“With minimal resources and support, these nine- and ten-year-olds used their campaign on Change.org to gather support from more than 50,000 people from all over the world, including high-profile celebrities and major news outlets,” said Change.org Director of Organizing, Corinne Ball. “The success of their Change.org campaign just proves that when kids are given the chance to speak out and take action, they can make a big impact.”

“We’re going to be on earth longer than adults will,” said fourth grader Sophia. “By the time we’re adults, it might not look as good as it does now unless people start caring.”

Read EcoWatch's post yesterday for background information on this campaign.

—————

Change.org is the world’s fastest-growing platform for social change—growing by more than 500,000 new members a month, and empowering millions of people to start, join, and win campaigns for social change in their community, city and country.

Ningaloo Reef near Exmouth on April 2, 2012 in Western Australia. James D. Morgan / Getty Images News

By Dana M Bergstrom, Euan Ritchie, Lesley Hughes and Michael Depledge

In 1992, 1,700 scientists warned that human beings and the natural world were "on a collision course." Seventeen years later, scientists described planetary boundaries within which humans and other life could have a "safe space to operate." These are environmental thresholds, such as the amount of carbon dioxide in the atmosphere and changes in land use.

Read More Show Less

EcoWatch Daily Newsletter

A 3-hour special film by EarthxTV calls for protection of the Amazon and its indigenous populations. EarthxTV.org

To save the planet, we must save the Amazon rainforest. To save the rainforest, we must save its indigenous peoples. And to do that, we must demarcate their land.

Read More Show Less

Trending

UN Secretary General Antonio Guterres delivers a video speech at the high-level meeting of the 46th session of the United Nations Human Rights Council UNHRC in Geneva, Switzerland on Feb. 22, 2021. Xinhua / Zhang Cheng via Getty Images

By Anke Rasper

"Today's interim report from the UNFCCC is a red alert for our planet," said UN Secretary General Antonio Guterres.

The report, released Friday, looks at the national climate efforts of 75 states that have already submitted their updated "nationally determined contributions," or NDCs. The countries included in the report are responsible for about 30% of the world's global greenhouse gas emissions.

Read More Show Less
New Delhi's smog is particularly thick, increasing the risk of vehicle accidents. SAJJAD HUSSAIN / AFP via Getty Images

India's New Delhi has been called the "world air pollution capital" for its high concentrations of particulate matter that make it harder for its residents to breathe and see. But one thing has puzzled scientists, according to The Guardian. Why does New Delhi see more blinding smogs than other polluted Asian cities, such as Beijing?

Read More Show Less
A bridge over the Delaware river connects New Hope, Pennsylvania with Lambertville, New Jersey. Richard T. Nowitz / Getty Images

In a historic move, the Delaware River Basin Commission (DRBC) voted Thursday to ban hydraulic fracking in the region. The ban was supported by all four basin states — New Jersey, Delaware, Pennsylvania and New York — putting a permanent end to hydraulic fracking for natural gas along the 13,539-square-mile basin, The Philadelphia Inquirer reported.

Read More Show Less