Undercover Activists Disrupt 'Vote 4 Energy' Ad Campaign
By Kert Davies
Recently, Greenpeace got a rare look behind the curtain at how Big Oil stages citizen support for huge oil companies, when activists got inside a television commercial shoot in Washington, D.C. The American Petroleum Institute (API), and their public relations firm Edelman, were filming a new series of television commercials that we learned API plans to air nationally on CNN starting in January. The ads, aimed at the 2012 elections, will aim to demonstrate authentic citizen support for the oil industry's agenda.
Greenpeace disrupted API's astroturf commercial plans by not following instructions and going off script, declaring support for a clean energy future and demanding an end to political interference by the oil industry's lobbyists and PR firms.
Inside API’s Secretive Commercial Shoot
Details of the CNN January ad campaign as described by API and other clips are posted below.
Activists (or citizens) were led through the wardrobe and makeup process, approved for looks by representatives from API and Edelman Blue Advertising, before waiting their turns to go on set. Participants were required to be registered voters, explained an API representative, to protect API from opponents who may inquire if actors stating “I vote” are actually eligible to do so. Other recruited actors were being watched by the industry representatives during their takes, repeating lines like “That (energy independence) will come from our own energy resources—like oil and natural gas.”
Late in the morning, the API Edelman team filmed three unexpectedly honest ‘citizens’ who made clear the script did not represent their real opinions on energy. Greenpeace researcher Connor Gibson of the PolluterWatch project repeated their scripted line, “I vote,” then declared, “But I am a clean energy citizen. I will not believe the lies and influence peddling of the American Petroleum Institute, which would leave you to believe that I am a citizen that is okay with giving my tax payer dollars to billionaires and millionaires that run oil companies, the most profitable industry on the planet.” Gibson stressed movement away from a “perpetual petroleum future” and finished his speech by telling Edelman Blue President Robert McKernan “we need clean sources of energy, like wind and solar.” Listen to Gibson's full declaration and read the transcript, below.
In addition to Gibson, two other participants refused to recite API’s script. Peter Roquemore of the Sierra Student Coalition and Gabe Elsner, deputy director of the Checks and Balances Project showed up to the shoot with the expectation that they would provide their own assessments of American energy. Both decided not to participate once they were fed oil industry talking points on camera.
API’s New Vote 4 Energy Ad Campaign Exposed
In a taped conversation with the activists, an API communications advisor described the upcoming Vote 4 Energy advertising package in great detail. "This is scheduled to launch in January in a commercial on CNN, so it'll be a national spot. API—American Petroleum Institute—bought into an election package, so anytime CNN does anything like covering the presidential debates, cover a caucus, anything like that, those will be the kinds of programs where the commercial is seen," the advisor said. The commercial debuts Jan. 1. How much the deal with CNN cost remains an open question.
The API rep also said, “we are shooting a ton of people so, you know, you may make the cut, you may not, it all depends on the demographic.” Earlier in the morning, API agents were overheard expressing a need for more people of color in the commercials, noting that black and Asian demographics tend to disagree with Big Oil's warped political positions. API has been caught in the past photo-shopping print ads to include racial minorities in purchased iStock Photo to make their already fabricated supporters appear more diverse.
API Busted—Staging Grassroots Support for Dirty Energy
More than two years ago, Greenpeace obtained a confidential memo from American Petroleum Institute CEO Jack Gerard, asking API member oil companies to support a campaign to fake a grassroots movement called “Energy Citizens.” Under the guise of this astroturf group, Big Oil would pay for public events similar to Tea Party rallies in support of their absurd wishlist—killing global warming legislation, unrestricted offshore oil drilling, increased tar sands development through the Keystone XL pipeline, expanded hydraulic fracturing, and no form of accountability for their immense contributions to climate change.
Luckily, the leaked memo was revealed on the front page of the Financial Times and covered in the Washington Post, Guardian and on Huffington Post. The New York Times called it "Another Astroturf Campaign," revealing what a fluke Energy Citizens was before Chevron had the chance to bus its employees to API’s first round of staged rallies, the majority of which were organized by oil lobbyists. Greenpeace called attention to API’s tactic by installing astroturf on the front entrance of API’s Washington, D.C. headquarters, featuring the logos of its largest members—ExxonMobil, Chevron, Shell and British Petroleum and the banner CLIMATE FRAUD: FUNDED BY BIG OIL.
Given the nature of API’s newest commercial shoot, its Energy Citizens rallies where participants had to be instructed to clap (see Turf Wars), and its repeated use of iStock Photos to boost the perception of public support for Big Oil, it is reasonable to question the authenticity of similar PR moves like the “1’m One” or “One in a Million” advertising campaigns, also run by PR company Edelman, which purport to show real people who work for the oil industry.
The American Petroleum Institute, the top lobbying firm for the oil and gas industry, has spent at least $30 million peddling its dirty influence to our federal government in the last five years, and recently announced it would start funneling oil money to politicians. With its $200 million Big Oil budget, API has played a key role in the industry’s climate denial movement by funding junk scientists like Willie Soon and coordinating a public relations strategy to create doubt over climate change.
Recordings from Inside the American Petroleum Institute Vote 4 Energy Commercial Shoot
API explains the commercial deal with CNN (click to listen)
API: "Just so you know, I don't know how much they told you, but this is scheduled to launch in January in a commercial on CNN, so it'll be a national spot...API--American Petroleum Institute, uh, bought into an election package so anytime CNN does anything like covering the presidential debates, cover a caucus, anything like that, those will be the kinds of programs where the commercial is seen."
API reveals commercial debut date (click to listen)
Greenpeace Activist: “So what date is this going to launch?”
API: “Um, January first.”
API says chance of being in commercial “depends on the demographic” (click to listen)
API: “And so to your point though, we are shooting a ton of people so, you know, you may make the cut, you may not, it all depends on the demographic.”
API explains concern over “opponents” (click to listen)
API: "And I'm sure they checked with you but you're a registered voter and all that stuff?"
Gibson: "Yeah, they asked me. I don't know how you check that, but I am."
API: "We, um...the only reason is really a lot of the, you know, the script is saying "I vote," "I vote for energy," "I vote for..." so, we at least want to be genuine in the sense that you are a registered voter. As you can imagine, there are some opponents of the oil and natural gas industry and so we always have to be very careful of, you know, what our opponents could use against us. And that is, you know, if they found out that we were using people who aren't actually registered voters, or not even eighteen, or whatever, so..."
Production staffer explains how lines are fed to participants (click to listen)
“No they put them in costumes and then the makeup lady takes care of them and then they walk them out, and all they do is the director feeds them the lines and he talks them through it. It’s…he’ll [Gibson] be fine.”
Transcript of Greenpeace activist going off API script (click to listen)
Director, prompting the first scripted line: “Smile, deep breath... ‘I vote.’”
Gibson: “I vote. But I am a clean energy citizen. I do not believe in the lies and influence peddling of the American Petroleum Institute, which would lead you to believe that I am a citizen that is okay with giving my taxpayer dollars to the billionaires and millionaires that run oil companies, the most profitable industry on the planet. The American Petroleum Institute is peddling its influence to make you think people like me are fully in support of [a] perpetual petroleum future. ‘Energy Citizens’ is an astroturf front group created by the American Petroleum Institute to make it sound like there is citizen support for petroleum in our energy future, and we need clean energy – like wind and solar.”
For more information, click here.
EcoWatch Daily Newsletter
In Major Win for Indigenous Rights, Supreme Court Rules Much of Eastern Oklahoma Is Still a Reservation
Much of Eastern Oklahoma, including most of Tulsa, remains an Indian reservation, the Supreme Court ruled on Thursday.
- Federal Judge Orders Trump Admin to Give Native Americans Their ... ›
- Police Were Ready to Shoot Indigenous Pipeline Protesters in ... ›
- Climate Justice, Indigenous Rights Advocates Rally for Wet'suwet'en ... ›
By Tiffany Means
Summer and fall are great seasons to enjoy the outdoors. But if you're already spending extra time outside because of the COVID-19 pandemic, you may be out of ideas on how to make fresh-air activities feel special. Here are a few suggestions to keep both adults and children entertained and educated in the months ahead, many of which can be done from the comfort of one's home or backyard.
The coronavirus may linger in the air in crowded indoor spaces, spreading from one person to the next, the World Health Organization acknowledged on Thursday, as The New York Times reported. The announcement came just days after 239 scientists wrote a letter urging the WHO to consider that the novel coronavirus is lingering in indoor spaces and infecting people, as EcoWatch reported.
- Airborne Coronavirus Transmission Must Be Taken Seriously, 239 ... ›
- Trump Halts WHO Funding Amidst Criticism of His Own Coronavirus ... ›
- Here's Why COVID-19 Can Spread So Easily at Gyms and Fitness ... ›
- Is the New Coronavirus Airborne? A Study From China Finds Evidence ›
By Angela Nicoletti
The eastern slopes of the Andes Mountains in central Perú are among the most remote places in the world.
- Global Frog Pandemic May Become Even Deadlier as Strains ... ›
- New Species of Diamond Frog Discovered in Remote Pocket of ... ›
- Frogs Are on the Verge of Mass Extinction, Scientists Say - EcoWatch ›
A new analysis by scientists at the Swiss-based International Union for Conservation of Nature (IUCN) found that lemurs and the North Atlantic right whale are on the brink of extinction.
- Trump Admin Denies Endangered Species Protections to Pacific ... ›
- Trump Admin Failed to Protect 241 Species From Extinction ... ›
- New Border Wall Construction Threatens 8 Species With Extinction ... ›
By Julia Vergin
It is undisputed that vitamin D plays a role everywhere in the body and performs important functions. A severe vitamin D deficiency, which can occur at a level of 12 nanograms per milliliter of blood or less, leads to severe and painful bone deformations known as rickets in infants and young children and osteomalacia in adults. Unfortunately, this is where the scientific consensus ends.
Where Does the Deficiency Begin?<p>Nobody knows exactly how much vitamin D a person actually needs. The question of when a deficiency starts is correspondingly controversial. However, vitamin D is becoming increasingly popular.Not only is the pseudo-scientific literature on the "sun vitamin" experiencing an upswing, but the number of published studies has also increased enormously in recent years. For example, in 2019 <a href="https://academic.oup.com/edrv/article/40/4/1109/5126915" target="_blank">a study found that</a> Vitamin D is responsible for keeping the skeleton functional and is associated with cardiovascular diseases, type 2 diabetes and various types of cancer. <br></p>
An All-Rounder<p>Vitamin D levels in the body rise and fall according to sun exposure. If sufficient UV rays reach the skin, the body is able to produce the vitamin itself. However, the human body only derives an estimated 10 to 20 percent of its daily requirement from food.</p><p>The vitamin D that we synthesize from sunlight or food is not biologically active at first. Before the kidneys can produce the biologically active form of the vitamin, known as calcitriol, and release it into the blood, some metabolic processes must take place beforehand.</p><p>In addition, many organs have receptors to which the precursor of calcitriol binds. Further, this substance is also present in blood.</p><p>From this precursor, the organs then produce calcitriol themselves, which the body then uses for countless other processes in the body. This form of vitamin D thus regulates insulin secretion, inhibits tumor growth, and promotes the formation of red blood cells as well as the survival and activity of macrophages, which are important for the <a href="https://www.mdpi.com/2072-6643/5/7/2502/htm" target="_blank">immune system.</a></p>
Low Vitamin D, Severe COVID-19 Disease?<p>A research study carried out <a href="https://www.sciencedirect.com/science/article/pii/S2352364620300067?via%3Dihub" target="_blank">at the University of Hohenheim</a> has now established a link between vitamin D deficiency, certain previous diseases, and severe cases of COVID-19.</p><p>According to the study, "there is a lot of evidence that several non-communicable diseases (high blood pressure, diabetes, cardiovascular diseases, metabolic syndrome) are associated with low vitamin D plasma levels. These comorbidities, together with the often accompanying vitamin D deficiency, increase the risk of severe COVID-19 events."</p><p>"This statement is completely correct," said Martin Fassnacht, head of endocrinology at the University Hospital of Würzburg. However, he qualifies that it is a pure association, "i.e. a mere observation that these events occur together.</p><p>Dr. Fassnacht is very critical of the hype surrounding vitamin D, but not because he denies the vitamin serves important functions. However, studies on humans have not been able to show that vitamin D has the healing powers many often propagate.</p><p>Fassnacht says, "If you take a closer look, the hopes that the administration of vitamin D has a healing effect have not been confirmed so far."</p>
Association Versus Intervention Studies<p>Many studies on the vitamin are association or observational studies. "By definition, these studies cannot prove the causal relationship, but only point to mere correlations," said Fassnacht. The physician tries to illustrate this with an example:</p><p>"Imagine two groups of 80-year-olds. One group is spry, active and does sports. If you compare them with another group living in nursing homes, the difference in vitamin D levels will be dramatic. Life expectancy would also be extremely different."</p><p>But to try to explain the difference in fitness by vitamin D status alone is far too simplistic. "Vitamin D levels are a good measure of how sick someone is. But not more," says Fassnacht. </p><p>According to Fassnacht, none of the intervention studies carried out to date -- that specifically examined the effect of vitamin D on various diseases -- has been able to confirm the previous association and laboratory studies or the presumed positive effect of vitamin D.</p>
Further Research Is Needed<p>"If a coronavirus infection is suspected, it is therefore absolutely necessary to check the vitamin D status and quickly correct any possible deficit," said the recommendation of the paper published by the University of Hohenheim.</p><p>"Studies are underway to see whether vitamin D helps in COVID-19 infection, but I personally do not believe that this is really the case," says endocrinologist Fassnacht. Nevertheless, he says it is of course useful to carry out these studies.<br></p><p>"I don't want to rule out that there are actually subgroups of people who benefit from an additional vitamin D dose," he says. After all, this has been proven to be the case with a severe deficit.</p><p>In view of the study situation, Fassnacht does not think much of preventive, nationwide vitamin D substitutes. "My belief that the vitamin helps somewhere is very low. But, of course, I can be wrong."</p>
- 8 Ways to Tell if You Are Vitamin D Deficient - EcoWatch ›
- 7 Healthy Foods That Are High in Vitamin D - EcoWatch ›
- 7 Nutrient Deficiencies That Are Incredibly Common ›
Ocean scientists have been busy creating a global network to understand and measure changes in ocean life. The system will aggregate data from the oceans, climate and human activity to better inform sustainable marine management practices.
EcoWatch sat down with some of the scientists spearheading the collaboration to learn more.
Climate models are predicting faster warming of the North Atlantic Ocean, which will shift the Gulf Stream. NASA
- Could the Climate Crisis Spell the End for Maine Lobster? - EcoWatch ›
- 5 Reasons Why Biodiversity Matters - EcoWatch ›
- World Leaders, Media Ignore Biodiversity Report Detailing Mass ... ›
- The Top 10 Ocean Biodiversity Hotspots to Protect - EcoWatch ›