Uncovered Documents Reveal MSNBC Show Worked to Promote Fracking
Cable TV network MSNBC has made headlines in recent days for apparently moving away from its “Lean Forward” progressive brand, catering instead to a more center-to-right-leaning crowd.
“People might start accusing us of leaning too far to the right,” the station says in a new advertisement featuring MSNBC's conservative personalities—an array of Republican identities such as Michael Steele, Steve Schmidt and Ben Ginsberg.
@MSNBC new strategy Lean Right leaves Leaning Forward lineup. No, you weren't imaging a change in election coverage. https://t.co/MCN1wTqI8X— Terra Firma (@Terra Firma)1464808979.0
But on the issue of hydraulic fracturing (“fracking”) for shale oil and gas, documents from 2011 obtained under Oklahoma's Open Records Act demonstrate that the network saw itself as a promoter of the controversial drilling method and natural gas vehicles.
NBCUniversal, at the time, was owned on a 49-percent basis by the natural gas utility and electricity company General Electric (GE) and is now wholly owned by Comcast.
The documents, obtained from Oklahoma State University (OSU), relate to the filming of an episode of The Dylan Ratigan Show on the OSU campus in April 2011. The episode came two and a half years before the network announced in late-2013 that its website would run native advertisements (content that looks like original news) on behalf of fracking lobbying group America's Natural Gas Alliance (ANGA). ANGA is now part of the American Petroleum Institute (API).
That episode of Ratigan's show featured oil and gas industry hedge fund tycoon T. Boone Pickens, who now serves as a fundraiser for Republican Party presidential candidate Donald Trump and who was stumping at the time for his pro-fracking “Pickens Plan.” The emails offer a rare look inside the making of an episode of a popular MSNBC show and a glimpse into a future business relationship, too.
“Steel on Wheels”
The April 2011 episode of Ratigan was part of a broader “Steel on Wheels” tour MSNBC pushed at the time featuring Ratigan, whose show is no longer on-air. The tour, conducted on a bus and catching media attention for being a sponsored partnership with steel company Nucor, looked to find “solutions to the most pressing problems facing America today.”
“I am committed to getting this country back on track for the benefit of all Americans and ‘Steel on Wheels’ is the perfect vehicle to show how we can make that happen,” Ratigan said in a statement announcing the partnership between Nucor and MSNBC. “There is no better partner for this than Nucor and their visionary CEO Dan DiMicco, a man who is as dedicated to his own extraordinary employees as he is to helping get all of America working again.”
The relationship between Nucor and MSNBC was described at the time by Ad Week as “a first of its kind partnership.” Mediaite, a media outlet that covers the U.S. media apparatus, described one on-air segment of the tour as something which “easily could have been confused for a human resources video to boost Nucor employee morale.”
“Not Josh Fox”
“Steel on Wheels” focused on finding solutions to many problems ailing the U.S., including health care, education, manufacturing, public works and energy.
At the center of the energy portion sat T. Boone Pickens, the Pickens Plan, Clean Energy Fuels and promotion of natural gas vehicles. Days after the three-day (March 30-April 1) energy portion of the “Steel on Wheels” tour ended, Congress introduced the Pickens-promoted NAT GAS Act on April 6, which offered subsidies to the industry to produce gas-powered automobiles and ended up not passing.
A planning document for the three-day energy segment shows that anti-fracking voices, such as that of Josh Fox—director and producer of the two Gasland documentaries and of the forthcoming film How to Let Go of the World: and Love All the Things Climate Can't Change—would not have a slot on the three days of energy-focused episodes. Natural gas receives an explicit mention as a “solution.”
Though Josh Fox gets mentioned as a potential guest who will not receive an invitation, prospective guests listed on the document included climate change denier and U.S. Sen. Tom Coburn (R-OK), former Shell North America CEO John Hoffmeister and Pickens.
Fox ended up as a guest on the show on March 31, 2011. But he was treated in a hostile manner by Ratigan when Fox pointed out that Pickens had money riding on the fracking boom and that the fracking boom could lead to global climate change chaos, water impacts and human health impacts.
“I get it, you believe that natural gas will ruin the universe and can't be solved,” Ratigan exclaimed to Fox in closing out the segment. “I want to have a conversation to solve the problem with you. I'm not looking to have a propaganda speech from you more than I am from Boone Pickens or anybody else.”
Pickens though, interviewed the day before Fox on Ratigan's show, received a much friendlier reception.
Oklahoma State University
“The goal of the Steel on Wheels Energy Summit is to capitalize on the emerging opportunity to address America's energy problem,” the document reads. “[With] [s]ignificant disruptions in the Middle East and unprecedented opportunities here in the U.S., Free America would culminate its quest to find jobs and solutions for America by highlighting ENERGY as a trillion-dollar problem that we CAN solve and in the process create jobs, capture trillions of value, and create lasting nation (sic) security—and it is (sic) problem both businesses and politicians are ready to tackle.”
On March 24, 2011, MSNBC public relations employee Tanya Hayre emailed Jay Rosser—vice president of public affairs for BP Capital, a hedge fund owned by Pickens—to introduce herself and get the ball rolling on logistics for the following week's episodes and the events surrounding them. In that email, she referred to the need to “drum up press” in service to “further promot[ing] our cause/discussion” and then asked if Pickens could speak with reporters in order to complete that task.
Oklahoma State University
GE's business interests in natural gas and gas-powered vehicles went unmentioned in the segment, an interview between Ratigan and Pickens, which took place at OSU. OSU's football stadium is named after Pickens and he is a major donor to the university.
In that interview, Ratigan showered praise on Pickens and called him a “patriot” while not mentioning where Pickens makes his money: from both investing in the natural gas industry and owning a major natural gas vehicles fueling station company, Clean Energy Fuels Corporation, that was actively lobbying for the NAT GAS Act at the time.
“My recollection is that I was approached by Dylan’s team wanting to factor energy into one of their town halls,” Rosser said via email. “I connected them with OSU, Boone’s alma mater [but] didn't have any meaningful input into the program outside of Boone’s direct participation (i.e., speaking format, etc.).”
In November 2012, a year and a half after Ratigan's shale gas-promoting stint at OSU, Pickens' gas fueling station company Clean Energy Fuels Corporation bought some of GE's natural gas vehicle fueling equipment as part of its “America’s Natural Gas Highway” marketing effort.
“GE is proud to be partnering with Clean Energy Fuels to develop natural gas infrastructure in the U.S. Clean Energy is an industry leader in pioneering a new way for America to fuel its vehicles and to further gain energy independence,” GE Chairman and CEO Jeff Immelt said in a press release announcing the deal. “With an abundance of cleaner, more affordable natural gas here in the U.S., this is an important opportunity for GE to join Clean Energy in changing the way America drives.”
The two companies would later sign another business deal in October 2013, linking them in the effort to beef up the number of natural gas-powered trucks on U.S. highways. GE also promotes its “CNG in a Box” (compressed natural gas) vehicles fueling station equipment on its website.
Lean Right: “They Already Do”
Cenk Uygur, founder and show host of the popular YouTube-based The Young Turks Network and former MSNBC show host, reacted to the news of MSNBC's looming rightward shift by giving a contrarian take on the announcement. In the past, Uygur said he left MSNBC when he was told by CEO Phil Griffin that “We’re the establishment, and it would be cool to be like outsiders, but we’re not, we’re insiders, and we have to act like it.”
New @MSNBC ad says, "People Might Start Accusing Us Of Leaning Too Far To The Right." I got bad news for you, they already do. #LeanBack— Cenk Uygur (@Cenk Uygur)1464814624.0
Right-wing in the Fox News sense of the term? Not quite.
But right-leaning in terms of being a corporate-owned media outlet with business interests that often converge with the stories they cover? As the case of T. Boone Pickens, Dylan Ratigan and OSU shows, without a doubt.
“MSNBC is a good case study on the parameters of mainstream media. There are certain lines you can't cross and when people do, there's consequences,” Michael Arria, author of the book Medium Blue: The Politics of MSNBC, said in an email. “Everyone I researched for my book seemed extremely earnest about what they're doing. Someone like Maddow seems genuinely convinced she can do any story she wants.”
Ratigan did not respond to multiple requests for comment.
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13. Intertribal Agriculture Council (North America)<p>The American Indian Food Program by the Intertribal Agriculture Council (IAC) helps Native American and Alaskan Native agribusinesses and food entrepreneurs expand their market reach. The Made/Produced by American Indians Trademark promoted by the IAC identifies certified American Indian products and is used by over 500 businesses. IAC's other major American Indian Food Program, Native Food Connection, helps market Native American foods and food producers across the United States. IAC also offers technical and natural resource assistance to connect Native businesses with U.S. Department of Agriculture programs and conservation stewardship resources.</p>
14. Inuit Circumpolar Council-Alaska (North America)<p>Through its Alaskan Inuit Food Sovereignty Initiative, the Inuit Circumpolar Council-Alaska is convening Inuit community leaders from across Alaska. The Initiative seeks to unify Inuit throughout the state to advocate for land and wildlife management sovereignty. The Initiative also strives for international cooperation to promote food sovereignty across <a href="https://indigenouspeoplesatlasofcanada.ca/article/inuit-nunangat/" target="_blank">Inuit Nunaat</a>.</p>
15. Mantasa (Asia)<p>Mantasa is a research institution in Indonesia dedicated to expanding the number of indigenous plants consumed by the Javanese people. According to Mantasa, only 20 plant species comprise 90 percent of Javanese food needs. Their research is incorporating new wild foods from Indonesia's vast biodiversity into Javanese diets to improve food security and nutrition. Mantasa also helps promote these foods to consumers and local farmers to increase their popularity.</p>
16. Muonde Trust (Africa)<p>In Mazvhiwa, Zimbabwe, the Muonde Trust invests in Indigenous innovations in food, land, and water management. The Trust seeks out individuals with new ideas and provides peer-to-peer support to help bring those ideas to life. Muonde Trust currently supports innovations in indigenous seed saving and sharing, livestock and woodland management, irrigation systems, and constructing kitchen spaces.</p>
17. Native American Agriculture Fund (North America)<p>The Native American Agriculture Fund (NAAF) is the largest philanthropic supporter of Native American agriculture. The Fund offers grants to Tribal governments, nonprofit organizations, and educational institutions to support healthy lands, healthy people, and healthy economies. In 2020, NAAF is offering US$1 million in grant funds specifically for youth initiatives and young farmers and ranchers. NAAF is also centralizing COVID-19 relief information for Native farmers, ranchers, fishers, and Tribal governments.</p>
18. Native American Food Sovereignty Alliance (North America)<p>The Native American Food Sovereignty Alliance (NAFSA) places Indigenous farmers, wild-crafters, fishers, hunters, ranchers, and eaters at the center of the fight to restore Indigenous food systems and self-determination. NAFSA's primary initiatives are the Indigenous Seedkeepers Network, the Food and Culinary Mentorship Program, and their Native Food Sovereignty Events. Each of these initiatives centers around the reclamation of Indigenous seeds and foods.</p>
19. Native Seed/SEARCH (North America)<p>Native Seed/SEARCH preserves and proliferates <a href="https://foodtank.com/news/2020/07/a-call-for-community-based-seed-diversity-during-the-covid-19-pandemic/" target="_blank">indigenous seeds</a> through their Native Access programs. Their Native American Seed Request program offers free seed packets to Native Americans living in or originating from the Greater Southwestern Region. The Bulk Seed Exchange allows growers to pay it forward by returning 1.5 times the seeds they receive to be put towards future Native American Seed Request packs. While Native Seed/SEARCH sells an assortment of popular seeds to the general public, its collection of indigenous seeds are <a href="https://www.nativeseeds.org/pages/native-access" target="_blank">only available to Native farmers</a> and families. They hope these seeds will revitalize traditional foods and build food sovereignty.</p>
20. Navajo Ethno-Agriculture (North America)<p><span style="background-color: initial;">Navajo Ethno-Agriculture is sustaining Navajo culture through lessons on traditional farming. The seasonal courses focus on land, water, and food as students cultivate, harvest, and prepare heritage crops. During COVID-19, Navajo Ethno-Agriculture suspended its courses and is focusing on supplying neighboring farms with heritage seeds and farm equipment. They are also offering food processing and packaging services to protect and rejuvenate soil.</span><br></p>
21. North American Traditional Indigenous Food Systems (North America)<p><span style="background-color: initial;">Founded by the chefs of </span><a href="https://sioux-chef.com/" target="_blank" style="background-color: initial;">The Sioux Chef</a><span style="background-color: initial;">, North American Traditional Indigenous Food Systems (NāTIFS) is reimagining the North American food system as a generator of wealth and good health for Native communities. The organization seeks to reverse the effects of forced assimilation and colonization through food entrepreneurship and a reclamation of ancestral education. NāTIFS is establishing an </span><a href="https://www.facebook.com/indigenousfoodlab/" target="_blank" style="background-color: initial;">Indigenous Food Lab</a><span style="background-color: initial;"> in Minneapolis, Minnesota as a training center and restaurant for Native chefs and food. NāTIFS plans to eventually spread this model across North America.</span><br></p>
22. Oyate Teca Project (North America)<p><br></p><p>In response to dire food access on the Pine Ridge Reservation in North Dakota, the Oyate Teca Project offers year-long classes in gardening, food entrepreneurship, and traditional food preservation techniques. Oyate Teca helps make local foods available to the community by selling produce grown in their half-acre garden at farmer's markets. The project also serves as an emergency food provider for families and children.</p>
23. Tebtebba (Asia)<p><span style="background-color: initial;">Tebtebba is an international organization based in the Philippines committed to sharing global Indigenous wisdom. Its Indigenous Peoples and Biodiversity project strengthens Indigenous organizations' research, policy advocacy, and education on biodiversity. The project also works directly with Indigenous communities to strengthen their governance structures, protect their land, and improve their food security.</span><br></p>
24. Sierra Seeds (North America)<p><br></p><p><a href="https://foodtank.com/news/2020/06/new-on-the-podcast-rowen-white-talks-indigenous-seed-sovereignty-and-viraj-puri-says-urban-greenhouses-can-transform-produce/" target="_blank">Rowan White</a> and her organization, Sierra Seeds, are dedicated to the next generation of farmers, gardeners, and food justice activists. Her flagship program, Seed Seva, offers a multi-layered education on seed stewardship and Indigenous permaculture. The program is offered online, allowing anybody to access White's wisdom. Additionally, Sierra Seeds offers a <a href="https://sierraseeds.org/seeding-change/" target="_blank">Seeding Change</a> leadership incubator, where emerging food justice leaders meet virtually to support one another while developing individual projects.</p>
25. Storying Kaitiakitanga (Oceania)<p><span style="background-color: initial;">Storying Kaitiakitanga – A Kaupapa Māori Land and Water Food Story is a project of Dr. Jessica Hutchings and other Māori researchers and storytellers. The project was developed as part of the </span><a href="https://www.ourlandandwater.nz/" target="_blank" style="background-color: initial;">Our Land and Water National Science Challenge</a><span style="background-color: initial;"> to collect the stories of Māori food producers across the food system. Storying Kaitiakitanga is exploring how traditional Māori principles and practices can inspire more sustainable food systems for the next generation. Stories include beekeepers, yogurt producers, and business development service providers.</span><br></p>
26. Thunder Valley Community Development Corporation (North America)<p><span style="background-color: initial;">The Thunder Valley Community Development Corporation (CDC) is a grassroots Lakota organization building food sovereignty on the Pine Ridge Reservation in North Dakota. Their reservation-wide Food Sovereignty Coalition is dedicated to reconstructing a healthy local food system. They have greatly increased food production on the reservation and train residents and students on Oglala food histories, current local foods, gardening, and food preservation.</span><br></p>
27. Wangi Tangni (Central America)<p><span style="background-color: initial;">In Nicaragua's Caribbean Coast, the women of Indigenous Miskita communities receive native plants from Wangi Tangni to grow for food, medicine, and reforestation. The organization provides communal and legal support for women, many of whom do not speak Spanish. The organization's overall mission is to promote political participation and gender equality through sustainable development projects such as indigenous plant rematriation.</span><br></p>
28. Zuni Youth Enrichment Project (North America)<p><span style="background-color: initial;">The public schools of the Zuni Pueblo in New Mexico and Arizona partner with the Zuni Youth Enrichment Project to build gardening spaces and provide nutrition education. The partnership is intended to reintroduce traditional knowledge and practices into students' educations about food. The Project hopes that the community gardens will also inspire more Zuni to grow their own food and reduce rates of obesity and diabetes in their communities.</span><br></p>
- Indigikitchen Is Bringing Native Food Sovereignty Online - EcoWatch ›
- 8 Gardening Tips From Indigenous Food Growers - EcoWatch ›
- Indigenous Peoples Hold the Past and Future of Food in Their Hands - EcoWatch ›
By Olivia Sullivan
One of the many unfortunate outcomes of the coronavirus pandemic has been the quick and obvious increase in single-use plastic products. After COVID-19 arrived in the United States, many grocery stores prohibited customers from using reusable bags, coffee shops banned reusable mugs, and takeout food with plastic forks and knives became the new normal.
Kamikatsu, Japan. Yuki Shimazu / CC BY-SA 2.0<p>This reveals a worldwide truth: Even products made mostly from easily recyclable materials like paper, aluminum or cardboard can't be sorted and recycled if they contain plastic components that can't be separated.</p><p>The truth is, some materials simply aren't recyclable, and <a href="https://advances.sciencemag.org/content/3/7/e1700782" target="_blank">only 9%</a> of all the plastic ever created has <em>been </em>recycled. As Kamikatsu's residents have painstakingly proven, no matter how many categories consumers sort their waste into or how diligently they scrub down their plastic food containers, most plastics <a href="https://www.greenpeace.org/usa/wp-content/uploads/2020/02/Greenpeace-Report-Circular-Claims-Fall-Flat.pdf" target="_blank">cannot be recycled</a>.</p><p>Meanwhile we keep hearing the <a href="https://thehill.com/opinion/energy-environment/504091-the-insanity-of-plastic-recycling" target="_blank">industry-driven narrative</a> that recycling can stop plastic from choking our marine life or littering our natural places. That's intentionally misleading.</p><p>Around the world, as in Kamikatsu, plastic is everywhere. With excessive amounts of plastic products and packaging stocked on store shelves, it's clear that zero-waste goals cannot be achieved by consumers alone. Plastic is not a "zero waste" material, so in order to achieve zero waste, companies must stop making so much plastic.</p>
Marine debris collected at Papahānaumokuākea Marine National Monument. NOAA<p>We can achieve that. The first steps include banning some of the worst and most polluting single-use plastics, placing a pause on the development of new plastics facilities, and protecting state and local governments' ability to enact more stringent regulations.</p><p>We must also shift the paradigm by holding producers responsible for the waste they create. By requiring new plastic products to contain recycled plastic and making producers fund the collection and recycling of plastic products, producers would be incentivized to design longer lasting products that can <em>actually</em> be reused and recycled.</p><p>These goals — outlined in numerous scientific studies and advocacy reports — have some forward motion. In the United States, a federal bill was recently introduced in both the House and the Senate, the <a href="https://www.congress.gov/bill/116th-congress/house-bill/5845" target="_blank">Break Free From Plastic Pollution Act</a>. If passed this bill — or others like it on the local, state or national levels — could help move the world beyond single-use plastics and make that needed systemic change a reality.</p><p>The bill hasn't moved forward since it was introduced this past February, but the world is still on a deadline. A recent study published in the journal <a href="https://science.sciencemag.org/content/early/2020/07/22/science.aba9475" target="_blank"><em>Science</em></a> looked at rising levels of plastic production and said "coordinated global action is urgently needed to reduce plastic consumption, increase rates of reuse, waste collection and recycling, expand safe disposal systems and accelerate innovation in the plastic value chain."</p><p>Requiring producers to stop making nonrecyclable products designed to be thrown out is the first step toward achieving that goal. Only then will Kamikatsu and other towns, cities and countries around the world finally be able to eliminate plastic pollution and reach 100% zero waste.</p><p><em>The opinions expressed above are those of the authors and do not necessarily reflect those of </em>The Revelator<em>, the Center for Biological Diversity or their employees.</em></p><p><a href="https://therevelator.org/author/oliviasullivan/" target="_blank">Olivia Sullivan</a> <em><em>is a zero waste associate with the U.S. Public Interest Research Group (U.S. PIRG) working on a campaign to move the United States beyond plastic.</em></em></p><p><em><em><span></span>Reposted with permission from <a href="https://therevelator.org/cities-zero-waste/" target="_blank">The Revelator</a>. </em></em></p>