Delaware Riverkeeper Network is placing a thirty second public awareness ad on cable television again this week seeking to break the gas and oil industry’s grip on media advertising with a goal of raising awareness and spurring viewers to action. The ad will air from Aug. 20 to Aug. 26 in regions of New York State underlain by shale gas deposits. A map below shows the counties that will be covered by cable TV stations headquartered in Binghamton, Elmira, Utica and Sullivan County, primarily located in New York’s Southern Tier and parts of the Catskills. The ad will air on MSNBC, HGTV and Lifetime.
“In an effort to expose the terrible impacts of fracking and gas development infrastructure, Delaware Riverkeeper Network is investing in this creative effort to reach into the homes of New Yorkers to let them know the imminent dangers at hand and what they can do to influence what will happen,” said Delaware Riverkeeper Maya van Rossum. “It’s unfair that the deep pockets of energy corporations allow them to dominate popular airwaves and as a result to overwhelm the public discourse with distortions and falsehoods. We don’t have their money but with our limited resources, we’re trying to break their media stranglehold and let people know they can do something about this,” said van Rossum.
For years, when the public heard about natural gas drilling and fracking, it was likely that they did so from the oil and gas industry through the ad campaigns of Exxon and Chesapeake, and industry lobbying groups like American Petroleum Institute and American Natural Gas Alliance. When it came to the TV airwaves, industry has enjoyed a virtual monopoly with campaigns that overwhelm solid, objective news reporting that critically analyzes the claims of industry.
The ad connects the viewer to a dedicated website where action alerts and videos are posted. This week’s airing will focus on the Aug. 27 Don’t Frack New York Rally in Albany, NY, where thousands are planning to come together on the eve of a decision regarding whether New York’s fracking moratorium will be lifted to tell Governor Andrew Cuomo “Don’t Frack New York."
Established in 1985 upon the appointment of the Delaware Riverkeeper, the Delaware Riverkeeper Network is a nonprofit 501(c)(3) membership organization. Delaware Riverkeeper Network's professional staff and volunteers work throughout the entire Delaware River Watershed including portions of Delaware, Pennsylvania, New Jersey and New York.
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Jean-Marc Neveu and Olivier Civil never expected to find themselves battling against disposable mask pollution.
When they founded their recycling start-up Plaxtil in 2017, it was textile waste they set their sights on. The project developed a process that turned fabrics into a new recyclable material they describe as "ecological plastic."
Mounting Piles of Waste<p>It is not only the streets of Chatellerault where pandemic pollution is piling-up, but also the world's beaches and oceans. Once there, they can take up to 450 years to degrade and disappear.</p><p>Esther Röling, co-organizer of the annual Adventure Clean Up Challenge held on Hong Kong Island, has seen this waste firsthand. In October the sports challenge pitted teams against one another in a competition to remove trash from 13 hard-to-reach coastal areas around the city.</p><p>They find tons of both disposable and reusable masks, said Röling. "You wonder how it ended up there. Was it just thrown on the ground? Or was it in a garbage bag that broke open?"</p><p>Almost 10,000 kilometers away in Antibes on the sunny French Riviera, it's a similar picture. For the past few months, divers and clean-up volunteers working with an ocean clean-up non-profit called Operation Mer Propre have been collecting an increasing number of masks found on land and in the sea.</p><p>"Since the beginning of the lockdown when we started to count, we've reached 800, 900, [and now in total] 1000 masks," said co-founder Joko Peltier. </p><p>According to <a href="https://unctad.org/news/growing-plastic-pollution-wake-covid-19-how-trade-policy-can-help" target="_blank">UN estimates</a>, up to 75% of all coronavirus-related plastic could end up as waste in oceans and landfills.</p>
The Limits of Recycling<p>Yet not all are convinced the recycling of this waste is possible on a global scale. </p><p>"What those citizen groups are doing is really beneficial but once they collect it, it should just go to a landfill or an incinerator. They shouldn't necessarily expect it to get recycled," said Jonathan Krones, an industrial ecologist and visiting assistant professor of environmental studies at Boston College.</p><p>That's because mask recycling programs like Plaxtil are few and far between and most don't have the benefit of a readily adaptable production process. </p><p>Even in countries with solid recycling infrastructure, he says, the system is designed to separate out specific types of waste like bottles or cardboard.</p><p>"I imagine that it would be technically feasible to develop a separation process to filter out masks, but there simply aren't enough of them to make that economical," he said.</p><p>Collection is a big hurdle, he adds. Since each mask only weighs a fraction of a gram and they're scattered on roads or mixed with other trash, it is difficult and costly. </p><p>"You need a lot of raw material of the right quality to make investing in the recycling technology and the recycling system worthwhile," he said.<span></span><br></p>
Hemp, Sugar Cane and Sustainable Alternatives<p>Some projects are instead addressing the material used to make masks.</p><p>French company Geochanvre have created a mask made primarily from hemp, while in Australia, researchers at the Queensland University of Technology are experimenting with a disposable product made from agricultural waste. </p><p>Biodegradable options are exciting alternatives to reduce the fossil fuels needed for the creation of plastic-based masks, said Krones, but they don't absolve the wearer from the responsibility of what happens afterwards. </p><p>Bio-based masks often need their own composing solutions, he explains, because in landfill they can produce high amounts of the greenhouse gas methane when anaerobic bacteria feeds on the organic material. Methane is known to be significantly more potent than carbon dioxide.</p><p>"I think as long as we have in our mind that we want to have disposability, we're going to have to wrestle with a variety of different sorts of environmental tradeoffs," he said, adding that reusable, fabric masks are the best option available to most people.</p><p>Precimask is developing a clear face covering with an optional visor made from hard plastic, designed to be long-lasting.<br></p><p>Air enters either side of the cheeks through a technology normally found in pool filters and car exhaust systems, said company spokeswoman Juliette Chambet.</p><p>"We wanted to make ceramic-based filters that would be washable and cleanable, which would allow them to be reused as many times as desired without having to buy a new consumable or produce waste," she said. </p><p>Ultimately, encouraging mask wearers to think about the entire lifecycle of a mask is key, explains Neveu. </p><p>"We want people who put on the masks to realize that they are also responsible for the waste, he said. "It's not inevitable that this [pandemic] will become an environmental catastrophe.</p><p><em>Reposted with permission from </em><em><a href="https://www.dw.com/en/covid-19-recycling-pollution-trash-pandemic/a-55707817" target="_blank">Deutsche Welle</a>.</em><a href="https://www.ecowatch.com/r/entryeditor/2649032193#/" target="_self"></a></p>
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