Quantcast

TV Ad Challenges Fracking Industry

Energy

Delaware Riverkeeper Network

Delaware Riverkeeper Network is placing a thirty second public awareness ad on cable television again this week seeking to break the gas and oil industry’s grip on media advertising with a goal of raising awareness and spurring viewers to action. The ad will air from Aug. 20 to Aug. 26 in regions of New York State underlain by shale gas deposits. A map below shows the counties that will be covered by cable TV stations headquartered in Binghamton, Elmira, Utica and Sullivan County, primarily located in New York’s Southern Tier and parts of the Catskills. The ad will air on MSNBC, HGTV and Lifetime.

“In an effort to expose the terrible impacts of fracking and gas development infrastructure, Delaware Riverkeeper Network is investing in this creative effort to reach into the homes of New Yorkers to let them know the imminent dangers at hand and what they can do to influence what will happen,” said Delaware Riverkeeper Maya van Rossum. “It’s unfair that the deep pockets of energy corporations allow them to dominate popular airwaves and as a result to overwhelm the public discourse with distortions and falsehoods. We don’t have their money but with our limited resources, we’re trying to break their media stranglehold and let people know they can do something about this,” said van Rossum.

For years, when the public heard about natural gas drilling and fracking, it was likely that they did so from the oil and gas industry through the ad campaigns of Exxon and Chesapeake, and industry lobbying groups like American Petroleum Institute and American Natural Gas Alliance. When it came to the TV airwaves, industry has enjoyed a virtual monopoly with campaigns that overwhelm solid, objective news reporting that critically analyzes the claims of industry.

The ad connects the viewer to a dedicated website where action alerts and videos are posted. This week’s airing will focus on the Aug. 27 Don’t Frack New York Rally in Albany, NY, where thousands are planning to come together on the eve of a decision regarding whether New York’s fracking moratorium will be lifted to tell Governor Andrew Cuomo “Don’t Frack New York."

Visit EcoWatch’s FRACKING page for more related news on this topic.

--------

Established in 1985 upon the appointment of the Delaware Riverkeeper, the Delaware Riverkeeper Network is a nonprofit 501(c)(3) membership organization. Delaware Riverkeeper Network's professional staff and volunteers work throughout the entire Delaware River Watershed including portions of Delaware, Pennsylvania, New Jersey and New York.

 

EcoWatch Daily Newsletter

Ryan Hagerty / USFWS

It's become a familiar story with the Trump administration: Scientists write a report that shows the administration's policies will cause environmental damage, then the administration buries the report and fires the scientists.

Read More Show Less
Valerie / Flickr / CC BY-NC-ND 2.0

A coalition of some of the largest environmental groups in the country joined forces to file a lawsuit in federal court challenging the Trump administration's maneuver to weaken the Endangered Species Act.

Read More Show Less
Sponsored
beyond foto / Getty Images

By Kimberly Holland

Children who eat a lot of gluten in their earliest years may have an increased risk of developing celiac disease and gluten intolerance, according to a new study published in JAMATrusted Source.

Read More Show Less
Joe Raedle / Getty Images

By Jake Johnson

Calling the global climate crisis both the greatest threat facing the U.S. and the greatest opportunity for transformative change, Sen. Bernie Sanders unveiled today a comprehensive Green New Deal proposal that would transition the U.S. economy to 100 percent renewable energy and create 20 million well-paying union jobs over a decade.

Read More Show Less
orientalizing / Flickr

The Parties to CITES agreed to list giraffes on Appendix II of the Convention on International Trade in Endangered Species (CITES) today at the World Wildlife Conference or CoP18 in Geneva. Such protections will ensure that all giraffe parts trade were legally acquired and not sourced from the poached giraffes trade and will require countries to make non-detriment findings before allowing giraffe exports. The listing will also enable the collection of international trade data for giraffes that might justify greater protections at both CITES and other venues in the future.

Read More Show Less
Sponsored

The WHO stressed that more research is needed on the potential health risks of microplastic ingestion. luchschen / iStock / Getty Images Plus

The UN's health agency on Thursday said that microplastics contained in drinking water posed a "low" risk at their current levels.

However, the World Health Organization (WHO) — in its first report on the potential health risks of microplastic ingestion — also stressed more research was needed to reassure consumers.

Read More Show Less

Brazil's right-wing President Jair Bolsonaro is giving President Trump a run for his money in the alternative facts department.

Read More Show Less
Washington Gov. Jay Inslee delivered his 2019 State of the State address on Jan. 15. Governor Jay and First Lady Trudi Inslee / Flickr

Washington Gov. Jay Inslee, who made solving the climate crisis the center of his presidential campaign, is dropping out of the 2020 Democratic primary race.

Read More Show Less