The Ugly Truth about Kids’ Cereals
Parents have good reason to worry about the sugar content of children’s breakfast cereals, according to an Environmental Working Group (EWG) review of 84 popular brands.
Kellogg’s Honey Smacks, at nearly 56 percent sugar by weight, leads the list of the 10 worst children’s cereals, according to EWG’s analysis. In fact, a one-cup serving of the brand packs more sugar than a Hostess Twinkie, and one cup of any of the 44 other children’s cereals has more sugar than three Chips Ahoy! cookies.
In response to the exploding childhood obesity epidemic and aggressive food company advertising pitches to kids, Congress formed the federal Interagency Working Group on Food Marketed to Children to propose standards to Congress to curb marketing of kids’ foods with too much sugar, salt and fat.
But EWG has found that only one in four children’s cereals meets the government panel’s voluntary proposed guidelines, which recommend no more than 26 percent added sugar by weight. EWG has been calling for an even lower cap on the maximum amount of sugar in children’s cereals.
“When I went to medical school in the 1960s, the consensus view was sugar provided empty calories, devoid of vitamins, minerals or fiber,” said health expert Dr. Andrew Weil. “Aside from that, it was not deemed harmful. But 50 years of nutrition research has confirmed that sugar is actually the single most health-destructive component of the standard American diet. The fact that a children's breakfast cereal is 56 percent sugar by weight—and many others are not far behind—should cause national outrage.”
“Cereal companies have spent fortunes on convincing parents that a kid’s breakfast means cereal, and that sugary cereals are fun, benign and all kids will eat,” said noted New York University nutrition professor Marion Nestle. “The cereals on the EWG highest-sugar list are among the most profitable for their makers, who back up their investment with advertising budgets of $20 million a year or more. No public health agency has anywhere near the education budget equivalent to that spent on a single cereal. Kids should not be eating sugar for breakfast. They should be eating real food.”
“As a mom of two, I was stunned to discover just how much sugar comes in a box of children’s cereal,” said Jane Houlihan, EWG’s senior vice president of research. “The bottom line—most parents would never serve dessert for breakfast, but many children’s cereals have just as much sugar, or more.”
Studies suggest that children who eat breakfasts that are high in sugar have more problems at school. They become more frustrated and have a harder time working independently than kids who eat lower-sugar breakfasts. By lunchtime they have less energy, are hungrier, show attention deficits and make more mistakes on their work.
About one-in-five American children is obese, according to the federal Centers for Disease Control and Prevention, which has reported that childhood obesity has tripled over the past 30 years.
“It has been said that exploding rates of obesity and type 2 diabetes in today's children will lead them to be the first in American history to have shorter lifespans than their parents,” Weil said. “That tragedy strikes me as a real possibility unless parents make some dramatic changes in their children's lives.”
“Nearly 20 percent of our children and one-third of adults in this country are obese. Our children face a future of declining health, and may be the first generation to have a shorter lifespan than their parents. We must provide consumers with the information they need to make healthier choices and prevent misleading claims about the nutritional contents of food,” said Congresswoman Rosa DeLauro (D-CT). “Cereal is a prime example of this—we know that children do better in school if they have breakfast. But we also know that the type of breakfast matters. And yet, as the Environment Working Group’s report shows, many children’s cereals have sugar content levels that are above 40 percent by weight. Our children deserve better, and it is critical that we take action to combat America’s obesity epidemic.” Congresswoman DeLauro serves on the appropriations subcommittee responsible for the Food and Drug Administration and agriculture, where she oversees drug and food safety.
10 Worst Children’s Cereals
Based on percent sugar by weight
1.) Kellogg’s Honey Smacks 55.6%
2.) Post Golden Crisp 51.9%
3.) Kellogg’s Froot Loops Marshmallow 48.3%
4.) Quaker Oats Cap’n Crunch’s OOPS! All Berries 46.9%
5.) Quaker Oats Cap’n Crunch Original 44.4%
6.) Quaker Oats Oh!s 44.4%
7.) Kellogg’s Smorz 43.3%
8.) Kellogg’s Apple Jacks 42.9%
9.) Quaker Oats Cap’n Crunch’s Crunch Berries 42.3%
10.) Kellogg’s Froot Loops Original 41.4%
Some cereals are better than others. Nutrition expert Marion Nestle recommends:
- Cereals with a short ingredient list (added vitamins and minerals are okay).
- Cereals high in fiber.
- Cereals with little or no added sugars (added sugars are ingredients such as honey, molasses, fruit juice concentrate, brown sugar, corn sweetener, sucrose, lactose, glucose, high-fructose corn syrup and malt syrup).
Among the best simple-to-prepare breakfasts for children are fresh fruit and high-fiber, lower-sugar cereals. Better yet, pair fruit with homemade oatmeal.
For more information, click here.
Could mouthwash help stop the spread of the new coronavirus?
- How to Stop Touching Your Face to Minimize Spread of Coronavirus ... ›
- Vodka Won't Protect You From Coronavirus, and 4 Other Things to ... ›
EcoWatch Daily Newsletter
By Naomi Larsson
For centuries, the delicate silver dove has been a symbol of love and fidelity.
Biodiversity and Habitat Loss<p>Their near extinction is a symbol of the <a href="https://www.dw.com/en/global-biodiversity-outlook-targets-extinction-summit-new-york-pledge/a-54932895" target="_blank">biodiversity crisis</a> in the UK, largely driven by habitat destruction. Britain is now one of the countries with the most <a href="https://www.wwf.org.uk/future-of-UK-nature#:~:text=The%20UK%20is%20one%20of,than%20half%20are%20in%20decline" target="_blank">depleted nature</a> in the world according to the World Wildlife Fund. Half its plant and animal species are in decline and more than <a href="https://www.rspb.org.uk/about-the-rspb/about-us/media-centre/press-releases/let-nature-sing-wales/#:~:text=a%20natural%20tragedy.-,Over%2040%20million%20birds%20have%20vanished%20from%20UK%20skies%20in,unaware%20of%20the%20impending%20danger" target="_blank">40 million birds</a> have vanished in just half a century.</p><p>"[Turtle doves] are the canary in the [coal] mine because there are all these other species before it and after it," said Tree. "It's an umbrella for all the other species that are heading that way."</p><p>Turtle doves migrate south through Europe to sub-Saharan Africa between July and September, ending up in dry woodland and farmland areas of countries like Mali and Senegal for winter. </p><p>Droughts in West Africa and the Sahel region are believed to have contributed to the fall in turtle dove species recorded in northern Europe, with low rainfall reducing supplies of the seeds and insects the birds rely on for energy for the long journey home.</p>
Conservation and Farming<p><a href="https://www.operationturtledove.org/" target="_blank" rel="noopener noreferrer">Operation Turtle Dove,</a> a partnership project of charities including the Essex Wildlife trust, works with landowners and farmers to actively build turtle dove habitat.</p><p>Outten works with <a href="https://www.ebws.org.uk/birdsites/blue-house-farm-ewt-north-fambridge" target="_blank">Blue House Farm</a>, a 660-acre nature reserve in the UK county of Essex, where they have replicated weedy fallow plots. </p><p>"We work on it every year to make sure it's in the condition it needs to be with plants such as clovers and black medic," Outten said. "These plants are native to the landscape and produce the seed the birds feed on." </p><p>The birds eat a wide range of seeds from various plants that would have been abundant 50 or 100 years ago, added Guy Anderson, program manager for species recovery with The Royal Society for the Protection of Birds (RSPB). </p><p>"But it's simply true that with the gradual process of <a href="https://www.dw.com/en/farming-without-pesticides-how-can-we-make-agriculture-greener/a-52216796" target="_blank" rel="noopener noreferrer">intensifying our agricultural production</a>, the availability of those seeds has dropped and dropped," said Anderson.</p><p>Part of the project includes supplementary feeding — providing sources of food in the form of seed or grain. Under the Countryside Stewardship Scheme in England, farmers can receive financial support to create a turtle dove habitat. </p><p>Though they haven't recorded an increase in doves across the sites in the four years of working on the project, Outten said they are seeing improvements in how landowners and farmers manage habitat for the birds. </p>
A Turtle Dove Haven<p>The 3,500-acre Knepp Estate in West Sussex is another project taking a different approach and one of the few places where turtle dove numbers are increasing.</p><p>Isabella Tree and her husband Charlie Burrell converted their intensively farmed land into a rewilding project almost 20 years ago. They have let the land return to nature.</p><p>Just one year after they'd finished <a href="https://www.dw.com/en/uks-most-talented-architects-are-not-human/a-35952128" target="_blank">rewilding</a> the southern part of their property, they heard turtle doves for the first time. It's now a breeding hotspot for the birds with an estimated 19 pairs. Knepp is also home to <a href="https://www.rewildingbritain.org.uk/rewilding/rewilding-projects/knepp-estate" target="_blank" rel="noopener noreferrer">2% of the UK's population</a> of nightingales. </p><p>Tree is critical of supplementary feeding schemes that, in her view, are short term. She questions the chances of turtle doves getting to feed on scattered seeds before other mammals eat them first.</p>
- 41% of UK Species Have Declined Since 1970, Major Report Finds ... ›
- One in Eight Bird Species Threatened With Extinction, Study Finds ... ›
- Pesticides to Blame for UK's Declining Turtle Dove Population ... ›
We pet owners know how much you love your pooch. It's your best friend. It gives you pure happiness and comfort when you're together. But there are times that dogs can be very challenging, especially if they are suffering from a certain ailment. As a dog owner, all you want to do is ease whatever pain or discomfort your best friend is feeling.
Life-sized, ultra-realistic robotic dolphins could help end animal captivity by replacing living creatures in aquariums and theme parks.
- Keeping Large Mammals Captive Damages Their Brains - EcoWatch ›
- Scientists Combine AI With Biology to Create Xenobots, the World's ... ›
- Singapore Uses 'Scary' Robot Dog to Enforce Social Distancing ... ›
By Jessica Corbett
Green groups applauded Sen. Jeff Merkley on Wednesday for introducing a pioneering pair of bills that aim to "protect the long-term health and well-being of the American people and their economy from the catastrophic effects of climate chaos" by preventing banks and international financial institutions from financing fossil fuels.